Rebirth, I am the most powerful business tycoon

The full name of lvmh is louisvuittonmothennessy, which is Moët Hennessy-Louis Vuitton Group.

The group was formed in 1987 by Bernard Arnault’s merger of Louis Vuitton and Moët Hennessy. It currently has only three to four thousand employees.

The Group’s main businesses include the following five areas: wine and spirits, fashion and leather products, perfumes and cosmetics, watches and jewelry, and boutique retail.

Of course, perhaps for ordinary people, the most familiar ones are LV bags, also known as donkey bags.

It is the most often heard and seen luxury product.

Such a mid-level luxury goods company will become the world’s largest luxury goods group in the future.

At its peak, lvmh owned more than 50 brands, more than 1,700 stores around the world, and more than 80,000 employees.

In 2019, its sales revenue was 53.7 billion euros, net profit was 7.2 billion euros, and its market value was once as high as 250 billion euros, setting a market value record on the Paris Stock Exchange.

And the man who created all this single-handedly is called a gentle wolf!

Bernard Arnault, born in country F on March 5, 1949, is the godfather of luxury goods in the world, the founder of LVMH Group, and the Napoleon of the boutique industry.

At the age of 70, he is the richest man in country F. Bernard Arnault ranked 4th on the 2019 Forbes list of global billionaires with a net worth of more than US$76 billion.

Relying on the innate artistic talents of the F people, today’s lvmh empire was established.

He has been hailed as the”Best Dressed Man” by fashion magazines many times.

This person’s abilities are definitely among the best in the world.

In 1984, 36-year-old Bernard Arnault mortgaged his family business and acquired the Dior Group, which was twice the size of the family business.

The acquisition of Dior is Bernard’s first step in acquiring brand businesses.

At that time, the Dior Group was almost in decline, but Bernard relied on his excellent business wisdom to bring Dior back to life within two years, making this old brand not only retain its own tradition, but also add an international flavor.

In addition to the famous Louis Vuitton and Dior, there are many other brands that have been successfully resurrected by Bernard Arnault’s magic wand.

Bernard’s enthusiasm for acquiring brands is very high. From Donald Cullen, Pucci to Lowe, the brands he buys span a wide range of fields, from Tag Heuer to the department store Bonmas, from the only place where the best white wines are produced. From the Chateauquem winery to the Phillips auction house, except for Gucci, he has almost never failed.

He seems to throw out brands equally casually. He sold the high-end fashion brand Lacroix, which he founded decades ago, to the American Falic Group, which surprised the entire fashion industry.

Those noble brands seemed like dice in Bernard’s hands.

During the economic downturn, he had slowed down the pace of acquisitions.

Now, the potential of the fashion industry is slowly recovering, and the entire luxury world is watching: When will Bernard start a new round of acquisitions?

The head of the world’s largest boutique empire has an elegant appearance and has been praised by fashion magazines as the”Best Dressed Man” many times.

He is calm by nature, even a little taciturn, and always keeps a low profile in front of the media.

But no one ever doubted that Bernard was an enigmatic and outstanding entrepreneur.

He uses a smile to buy and sell brands at ease. No wonder some people describe him as”a wolf wearing a cashmere shirt.”

The lvmh building is located between Fifth Avenue and Madison Avenue in the center of Manhattan, New York.

LVMH sells luxury goods, and there are so many ordinary people who are willing to pay for the noble definitions of dreams and wealth created by Bernard Arnault, so LVMH’s performance has been booming.

While steel and electronic products were struggling on Wall Street, Bernard asked the Louis Vuitton store in Paris to limit customer purchases because he always believed that luxury goods should be rare items that can be lived in, rather than flooded commodities.

Bernard’s bold use of designers allows lvmh’s luxury brands to continue to radiate fresh temptations.

Starting from the appointment of Italian designer Gianfranco Ferre for the Dior Group, Bernard made surprising choices again and again.

In the eyes of Chinese people, Dior is the most famous top store with an old-fashioned flavor. People don’t understand how an Italian designer can represent Dior. But in 1987, Gianfranco Ferre’s debut show”Ascotce” in Paris made the world famous. The world was amazed by it, and it almost became synonymous with the Dior Group in the future.

Bernard handed over veteran Givenchy to the genius John Galliano. This”wild child in the Y country fashion industry” gave Givenchy a brand new feel with his sensational creative style.

John Galliano breaks the shackles of tradition with near-extreme complexity and magnificence and breathtaking dissoluteness.

Two seasons later, Bernard transferred his visionary creativity to Dior and appointed the equally controversial Chinese designer Alexander McQueen to take over.

Facts have proved that although Bernard Arnault’s strong support of emerging designers from London and New York makes F-country designers feel humiliated, his choice will not be wrong.

Whether choosing a designer or positioning a brand, he has a unique vision.

His secret to creating LV is to create history for LV, so that LV’s noble sense of history can be integrated into modern luxurious life, and become a long-lasting fashion.

Give people the desire to own and pass on.

Perhaps today’s buyers of LV suitcases have never thought of keeping it for their granddaughter as a dowry, but LV still insists on hammering rivets into the suitcases and prides itself on its ever-lasting quality.

Nowadays, it is undoubtedly very difficult for Xiaona to buy lvmh company from such a person.

Faced with such a boss who invests heavily in the luxury goods industry, sometimes he must use some extraordinary means.

On the third day after submitting the greeting card.

Xiaona received an invitation from Arnott and agreed to visit the manor tomorrow.

The next day, Xiaona came to Al’s manor under the leadership of her bodyguard and housekeeper.

Meet this”superstar” in the luxury goods industry