Rebirth, I am the most powerful business tycoon
Chapter 198
In this life, Jiang Feng intervened.
Wang Zuxian naturally has fewer bad movies.
Dressed like a professional female elite, she fully demonstrates the charm of urban women.
Not to mention ordinary people, even Jiang Feng’s eyes lit up, and he secretly said that Wang Zuxian looks so beautiful as a working woman.
Jiang Feng is quite satisfied with this BMW advertisement.
The advertising slogan fits BMW’s tone very well.
In order to create a good sales start for BMW, the wealthy Jiang Feng asked Sun Bin, then the deputy general manager of Shenlong Motors, to directly contract advertising for TVB News Channel for a quarter.
Speaking of Sun Bin.
Also a great talent.
Graduated from Nagoya University in Mechanical Engineering.
After graduation, he worked as an electrical integration engineer at Mitsubishi Motors. He worked at Mitsubishi for five years and was then hired by Toyota to be responsible for product management. He was later promoted to vice president of marketing, distribution business and Xiangjiang region.
I worked at Toyota for eight years.
Until he was poached by Jiang Feng with an annual salary of HK$420,000.
He serves as the general manager of Shenlong Automobile, and
Paul is the deputy general manager, responsible for European and American business.
After all, Sun Bin has worked in the island country and Xiangjiang for a long time, and is familiar with the Asian market and his competitors Toyota, Mitsubishi and other Japanese brand cars.
It is most suitable for him to take charge of Shenlong.
Although Paul is not bad, after all, he has been in Europe for a long time and still has certain deficiencies in Asian consumption knowledge and brands.
I don’t even understand the car-using philosophy of mainlanders.
So, after considering everything.
Jiang Feng appointed Sun Bin as the general manager of the company, fully responsible for the affairs of Shenlong Automobile……..
Using this kind of money-splitting advertising is almost brainwashing.
Eventually, whenever I think of buying a car, I have the impression of the BMW brand in my mind.
In fact, there are not many car manufacturers advertising in Hong Kong these days.
New cars such as Toyota and Mercedes will be advertised on Xiangjiang TVB when they are launched.
But more of a show car.
There’s no plot and it looks boring.
There is no celebrity spokesperson integrated into the advertisement.
BMW’s combination of plot and endorsement by the hottest actress is refreshing for people in Hong Kong who are used to boring car promotional videos.
Of course, it doesn’t matter how good the advertisement is. The key is whether the advertising effect can be converted into customers and sales.
In fact, Jiang Feng’s worries were unnecessary. the next day. afternoon.
When he got off work, Jiang Feng made a special trip to the car dealership near Central to check out the situation.
Good guy.
The car dealership called”Shenghao Automobile” was actually full of people.
Instructing the bodyguards to wait outside, Jiang Feng went in and listened. They all placed orders for BMW 3 from the car dealer.
Plus.
Large-area advertisements are placed in newspapers such as New World Daily and Sing Tao Daily, buses, ferries, and subway stations.
It has reached the point where everyone knows it.
Maybe you don’t know Mercedes Benz or Toyota, but you definitely know BMW.
This is a car brand that the people of Xiangjiang will remember after crazy brainwashing. that’s all…
BMW is completely popular.
In a week of crazy advertising.
All 3,000 units shipped from Pengcheng were sold out, and even nearly 100 Mercedes-Benz 1 units were sold.
Despite these days, many people in Hong Kong still live in public housing.
They may not be able to afford a house.
After all, a house, even if it is only 30 square meters, costs more than 500,000 to 700,000 Hong Kong dollars.
But that doesn’t mean you can’t afford a BMW 3!
In 1991, the per capita annual income in Xiangjiang exceeded US$13,500.
That works out to almost HK$105,300.
People in Xiangjiang are not as fond of saving money as in Mainland China, especially the younger generation, like white-collar workers working in companies, who are more advocating enjoying life.
Buy a BMW 3 worth over 100,000 yuan without having to squeeze into the subway.
On weekends, you can also travel by car.
More importantly, you can also play with horses.
The good-looking appearance of the BMW 3 puts it aside the cars from an island nation and those from countries M and D.
The price is still hundreds of thousands less.
Performance and fuel can also put some people at ease who can’t afford a car.
In this era when fuel consumption is 10 or even 12 per 100 kilometers, BMW’s fuel consumption of 7 per 100 kilometers is undoubtedly favored by some people whose family finances are relatively poor.
Orders came in like a flood.
Soon, some car dealers took a dozen or more BMW 3s and sold them out.
I called immediately and wanted to bring some BMW 3 cars over.
After Jiang Feng received the list handed over by Sun Bin, he couldn’t help but feel refreshed.
Sales volume reached 3,000 taels of BMW 3 in one week
, and 1,000 new orders were placed.
If such results were to spread, I am afraid that many automobile giants such as the island country, country m, country d, etc. would be in an uproar.
You know, they may not be able to sell so many cars in Xiangjiang for a few years.
Even the best-selling Toyota in Xiangjiang only sells 5,000 or 6,000 vehicles a year.
That’s like BMW, which sold 3,000 units in a week.
In addition, there are more than 1,000 additional orders…….
The next day.
Under Jiang Feng’s instruction.
The New World, Sing Tao News, Nanjing Morning Post and many other newspapers published a news
《The rise of domestic products! BMW sold more than 3,000 units within one week of its launch.”
When the news came out, the entire Xiangjiang automobile industry was shocked.
Sales volume exceeds 3,000 units a week.
Many car representatives in Hong Kong, including the island nation, were all dumbfounded. when!
Is the island country’s car market so big?
More than 3,000 vehicles.
Many car representatives including Mercedes-Benz, BMV, Mitsubishi, Honda and others cried and fainted in the toilet.
They have been operating in Xiangjiang for many years.
They haven’t sold so much in total. result.
A fledgling car brand actually sold more than 3,000 vehicles in one week…
Along with the wailing and mourning of many automobile giants.
Instead, the people in Xiangjiang rejoiced.
They had all speculated that BMW would sell well.
After all, pricing starts at 199,800.
It is the cheapest among the three models of Shenlong Motors.
Mercedes-Benz 1, the official price is HK$232,800.
Asia Dragon 1, as Shenlong Qi���The pinnacle of manufacturing, the official selling price is 2.99 million Hong Kong dollars…Limited to 100 units per year.
However, they did not expect that BMW could sell so well.
More than 3,000 units were sold in a week.
You know, the population of Xiangjiang was only over 5.7 million at this time.
More than 3,000 vehicles, equivalent to one person in more than 1,000 people buying a BMW 3!
This ratio has to be said to be astonishing in this era.
You know, this is an average.
After deducting the previous car ownership in Xiangjiang, the data is even more astonishing.
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