Rebirth 99 to become a car giant

Honor Technology's biggest move in 2015 was to launch a foldable screen mobile phone through the "Honor Night" event.

This mobile phone for women, although the price is a bit high, has caused a sales frenzy once it was launched.

The profit margin of selling a foldable mobile phone is even higher than that of the HONRO series of mobile phones.

All dealers are very active in getting goods, and the sales of foldable screen mobile phones in Honor Technology's own flagship store are also very good.

Sometimes there are even situations where there is no stock.

So Honor Technology's performance last year was absolutely very impressive.

"Mr. Cao, we sold more than 260 million mobile phones worldwide last year, exceeding Samsung Electronics' 250 million, becoming the world's largest mobile phone brand."

"And our turnover is also far higher than Samsung's mobile phones, breaking through 2 trillion and heading straight for 3 trillion."

Xia Qingqing was full of confidence and personally reported last year's performance to Cao Yang.

As China's largest industrial enterprise and high-tech enterprise, Honor Technology's performance can make Xia Qingqing full of confidence.

Xia Qingqing is a well-known entrepreneur in China, second only to Cao Yang and other bigwigs.

Even many MBA textbooks have many cases of Honor Technology.

As for the reports of various media, it goes without saying.

Even without Honor Technology paying, many people actively report on Honor Technology.

Because Honor Technology means traffic.

As long as the name of Honor Technology appears in the report, the traffic is often much larger than that of ordinary reports.

This has a great influence on the media.

"How much has the sales volume of foldable screen mobile phones reached?"

Cao Yang first asked a key question.

This mobile phone was put into production under his personal arrangement, so he naturally wanted to know how the final market performance was.

"Last year, it was only sold for half a year, and the sales volume exceeded 50 million units."

"Eighty percent of them were sold in the domestic market, and 20% were exported to overseas markets such as Japan."

"And this mobile phone is currently the best-selling product of our company in the Japanese market."

Xia Qingqing is naturally very clear about the situation of foldable screen mobile phones.

Although the overseas sales share is not as high as the HONOR series, it has unexpected performance in markets such as Japan and Korea.

"Take advantage of the opportunity that other companies still have few similar mobile phone products and promote them in the global market as soon as possible."

"Strive to achieve 50% overseas sales."

The goal that Cao Yang once set for many companies is that overseas and domestic sales of various products each account for half.

For foldable screen mobile phones, it is no exception.

"Well, in the sales plan for 2016, a special layout has been made for this issue."

"I believe the final performance will definitely change."

Xia Qingqing had already arranged the questions asked by Cao Yang, so she answered without hesitation.

Then, Cao Yang continued to learn about other situations of Honor Technology, and then Honor Technology disclosed the relevant data confirmed in 2015 to the outside world.

The Internet has been dominated by the news that Nanshan Automobile Group has become the world's largest automobile group in terms of revenue, and Honor Technology has officially announced that it has surpassed Samsung and become the world's No. 1 mobile phone manufacturer in terms of sales.

In this way, the heat of the matter has increased.

"Boss Wang, have you seen the news released by Honor Technology?"

On the first day after returning from the New Year's Day holiday, Lin Rong came to Wang Ziming's office.

At this time, her face was full of sorrow.

"I saw that the sales of 260 million mobile phones are even higher than Samsung's 250 million."

"This growth rate is indeed a bit beyond everyone's imagination."

"I originally thought that the sales of our Apple mobile phones could quickly increase to 180 million units, which is already a very good result."

"But compared with Honor Technology's 260 million units, there is still a relatively obvious gap."

Wang Ziming said with emotion.

As the general manager of Apple China, he has witnessed the rise of Honor Technology.

That speed is faster than Apple's, which is really a bit unreasonable.

"The key is that their foldable screen mobile phone was only launched in the middle of last year."

"If it is sold throughout this year, then the sales increase of this area alone will be tens of millions. The total sales volume this year will exceed 300 million units, which is almost certain."

"And if we can exceed 200 million units this year, it will be a good performance."

Lin Rong did not deliberately want to increase the prestige of others and destroy her own ambition.

It is really an objective fact.

Unless Apple mobile phones can suppress Honor Technology in markets outside China.

But Honor Technology's sales in the United States are almost zero now, and it is not so easy to suppress it in other markets.

"The most pressure now should be Samsung mobile phones. They have been the world's number one for several years, and now they have been taken away by Easy Technology."

"Let them fight first, and we will grow slowly in the back."

Apple mobile phones cannot be sold in China. Except for a small share of parallel imports, they have almost no sense of existence.

So Wang Ziming's pressure at this time is not particularly great.

Of course, the rise of Honor Technology's mobile phone products will definitely increase the sales of other products.

This is definitely not a good thing for Apple China.

"That's true. Samsung mobile phones sometimes pose a greater threat to us than Honor Technology."

"They are fully competing with us in various markets around the world, especially in the domestic market of the United States. Samsung actually wants to compete with us for the first place."

Lin Rong obviously agreed with what Wang Ziming said.

The threat from Samsung phones is huge.

Especially for Apple mobile phones, Samsung is their competitor in every market.

However, Samsung actually has a lot of Wall Street shares behind it, and there are some methods that Apple is not suitable for launching.

Most of the time, everyone still uses the means on the table to compete.

As a result, Apple is under considerable pressure.

After all, Samsung has mastered the advantages of the industry chain, and in terms of mobile phone performance, it is no worse than Apple mobile phones.

Apple also has its own unique barriers in the IOS operating system.

But because Honor Technology also has the HONOR operating system, the disadvantages of the Android system used by Samsung are not so great.

While Apple was discussing Samsung mobile phones, Samsung was also having an internal meeting that was not friendly.

"Since the collapse of Nokia, we have been the world's top-selling mobile phone brand, but we were surpassed by Honor Technology last year."

"This is something completely unacceptable."

Li Zairong looked at the executives of Samsung Electronics and frantically outputted for more than ten minutes.

Samsung Electronics' performance actually declined last year.

Not only was the world's number one position in mobile phones taken away, but the sales of other consumer electronics and semiconductors actually dropped slightly.

This kind of thing is definitely very unacceptable.

Especially when he took over Samsung Electronics, there was some controversy within the group.

Some elders were not convinced.

Now that his grades are deteriorating, no wonder he is so angry.

"President, we are already developing a foldable screen mobile phone and it will be officially launched on the market this year."

"At that time, we will definitely be able to take back the world's number one position from Honor mobile phones."

The vice president in charge of R\u0026D stood by and explained.

Last year, Honor Technology's mobile phone products were able to overtake Samsung. One of the important reasons is that folding screen mobile phones contributed additional sales.

Otherwise, if we still calculate based on the sales volume of previous HONOR series mobile phones, Samsung still ranks first in the world.

“All of Honor Technology’s folding-screen mobile phones have been sold to our country in Korea, and even the sales of Honor mobile phones in Korea have caught up with our sales in China.”

"This is something completely unacceptable."

"China is the world's largest mobile phone market, and many consumers like foldable screen phones."

"After our new mobile phones are launched, we must regain our share in the Chinese market."

When Li Zairong said this, the pressure immediately shifted to the Huaxia Branch.

Samsung Electronics' performance in China in recent years has indeed been unsatisfactory.

As the head of the Huaxia branch, Li Zailin tries to be as low-key as possible during every meeting.

However, the Chinese market is too special. No matter how low-key he is, there is no way to avoid being noticed.

Just like now, the focus of the meeting is again on the Huaxia Branch.

Li Zailin had no choice but to bite the bullet and said: "President, our Huaxia branch will definitely go all out to ensure that this year's mobile phone sales stop falling and rebound."

He didn't dare to make too big a promise, it was already a lot of hard work to stop the decline and rebound.

Anyway, last year's sales were already very low. If it just stops falling and rebounds, it shouldn't be that difficult.

However, this answer cannot satisfy everyone.

"The sales volume of Huaxia Branch this year must return to the tens of millions level, otherwise it will be meaningless."

This goal was obviously not challenging at all for Samsung China a few years ago.

As the market leader, its sales volume in a quarter is more than this number.

But for the current Samsung China, it is completely different.

Their sales have dropped to less than 2 million for the whole year.

It is very difficult to get back to the level of more than 10 million.

However, Li Zailin did not dare to say anything at this time and had no choice but to acquiesce.

…

"Mr. Cao, the annual sales volume of Honor mobile phones has reached 260 million units. I think now is a good time to fully invest in various mobile apps."

"No matter what type of product it is, as long as our Honor phones have built-in settings, our market share can be greatly increased."

"This is the most advantageous condition when we talk to various companies about investment and equity."

Taking advantage of the surge in sales of Honor Technology, Zhang Fugui and Lin Ling also came over to report some of their ideas to Cao Yang.

The presence of Nanshan Investment has not been very strong in recent years, and not many ordinary people outside know about it.

But among the companies in the Nanshan Group, the influence of Nanshan Investment has always been considerable.

"What areas of APP do you want to focus on investing in?"

Nanshan Investment wanted to invest more in new projects to enhance its own value, and Cao Yang had no reason to object.

In fact, the domestic APP market has changed a lot in recent years, and Cao Yang can't arrange people to do everything.

But if you don't do it yourself, you can still consider investing in some shares.

For example, in the field of short videos, although Nanshan Film and Television is also involved, one company can't eat all the cakes.

At the same time, investing in other competitors' products is actually a feasible solution.

Some other mobile APP software also have similar situations.

Even the game field is worth investing in.

At that time, whether it is a simple investment or to expand the influence of Nanshan's enterprises, it will be beneficial.

"We have sorted it out initially and want to expand investment in these fields..."

Lin Ling introduced the idea of ​​Nanshan Investment to Cao Yang while flipping through the PPT.

Basically, they have their own ideas for popular projects in the field of Internet venture capital.

Nanshan Investment obviously wants to be the big boss behind the Chinese Internet industry.

"You can contact them and see what conditions you can get."

"In addition to the Internet field, some high-tech fields can also participate in it."

"Especially in the fields related to autonomous driving and chips, and even some new companies related to new materials and life sciences, you can try to contact them."

"As long as they are doing scientific research in a down-to-earth manner and the projects are worth looking forward to, you can invest some money."

"Even if some projects seem very difficult and there is no return in a short period of time, they can still be considered."

"Investment is bound to have some losses, and everyone does not have to expect to make money every time you invest."

Since Nanshan Investment wants to do a big thing, just tell them your ideas.

"Mr. Cao means that the Internet, new materials, biotechnology, chips and autonomous driving related fields will all be our next key investment targets?"

Lin Ling understood Cao Yang's words a little, and then confirmed it.

This is also a skill when reporting to the leader.

Sometimes, if you are not particularly sure that you have understood the leader's meaning, then repeat it and confirm it.

This can also avoid making mistakes in the future.

"Yes, and add artificial intelligence."

"Whether it is software or hardware, any potential company related to artificial intelligence can be invested in."

"And the investment target is not limited to domestic, it can also be abroad."

"Even if it is a related company in the United States, as long as we can invest after changing some skins, we can also consider it."

Cao Yang knows that artificial intelligence is destined to be a very hot track in the future.

Nanshan companies have already started to lay out their own plans, but even with Cao Yang's guidance, they may not be able to do better than any other company.

So it is obviously no harm to understand the situation outside.

"I understand, the company will sort out a group of potential investment targets in the next round, and then report to you, Mr. Cao, separately."

With such clear instructions, Lin Ling naturally knew what she should do.

Nanshan Investment will soon have various big moves.