Rebirth 99 to become a car giant

"Now that everyone has an idea, let's go boldly!"

The discussion had reached this point, so Cao Yang naturally didn't dwell on it anymore.

Isn't it just electromagnetic ejection?

Start it!

Cao Yang is confident that Hudong Shipyard will produce aircraft carriers.

In the future, all bottleneck problems that need to be solved on this aircraft carrier can be left to Nanshan Group companies to tackle them.

If it doesn't work, Cao Yang can just end it himself.

"Mr. Cao, I have another bold idea. I wonder if Nanshan Equipment is interested."

Seeing that his main goal had been achieved, Zhao Linyuan was ready to spread his thoughts and take this opportunity to communicate about some possible cooperation projects in the future.

"Nuclear-powered aircraft carriers are definitely the future development trend, but domestic research in this area is still relatively lagging behind."

"Nuclear power will be used in many places in the future."

"For example, if the space station or Venus Technology builds a lunar base in the future, it is possible that nuclear power will be needed."

"Even some large aircraft have the possibility of using nuclear power."

"Is Nanshan Equipment interested in the research and development of nuclear power systems?"

Things related to "nuclear power" were not something that private enterprises in China could deal with in the past.

However, it is obvious that enterprises in the Nanshan Group cannot be treated with the attitude of ordinary private enterprises.

After all, even the space station has been launched into space. Which private company can do it?

Therefore, even if Zhao Linyuan felt that Nanshan Equipment had not been involved in the matter of "nuclear power" in the past, it was not without hope at all.

The key is whether people are interested.

With the current technical talent team of Nanshan Equipment, it is not impossible to make some breakthroughs in nuclear power devices.

The key is that they are not short of money and can recruit talents from polar bears and other countries.

If an annual salary of US$100,000 is not enough, then US$1 million.

If it’s not enough, if you want anything, just ask!

As long as you have talent, everything can be discussed.

Nanshan-type companies are so aggressive when poaching people.

In this regard, state-owned enterprises such as Hudong Shipyard cannot compare.

After all, their rules and regulations are relatively strict and there is not that much room for maneuvering.

Even if you really want to move, the procedures are very troublesome.

It is not easy to change this situation.

To a certain extent, it is actually better not to change.

Because after the changes are made, it is easy for others to take advantage of the loopholes, and then the losses will be huge.

"Nuclear power system?"

Pan Jinxing was stunned for a moment, looked at Zhao Linyuan, and then at Cao Yang, and for a moment he didn't dare to answer the question casually.

After all, this is an area that Nanshan Equipment and even other Nanshan enterprises have never been involved in before.

Whether you want to take this path requires careful consideration.

"Yes, I think the technologies related to nuclear power plants that have been developed in China are quite good, and the significance of Nanshan's equipment intervention may not be that great."

"But in terms of nuclear power, although we already have experience in using nuclear submarines, in terms of nuclear power systems, the gap between us and the polar bears and the United States is still relatively large. Even France has better technology in this area than us. advanced."

"If Nanshan Equipment can make a breakthrough in this area, the future application prospects are still very large."

"Not only nuclear-powered aircraft carriers, but even nuclear-powered destroyers are possible."

Zhao Linyuan continued to persuade.

Although domestic institutions are developing related nuclear power technology, Zhao Linyuan is obviously more confident in Nanshan's equipment.

After all, even high-end equipment such as photolithography machines can be easily handled. The technology of various machine tools and other equipment is also the first in the country and the world's leading.

As long as Nanshan Equipment is willing to develop nuclear power technology, there will definitely be some achievements.

Zhao Linyuan even felt that the higher authorities should support Nanshan Equipment to develop technology in this area.

After all, no matter what technology it is, if there is only one institution in the country to develop it, sometimes it will not be enough.

If two institutions conduct research and development at the same time, it will be beneficial whether from the perspective of competition or from the perspective of different technical solutions.

Otherwise, the United States would not easily produce two models of the same level of products.

Stealth fighters include F22 and F35, and heavy transport helicopters include CH-47 and CH-53.

Many other products have similar situations.

Different solutions may have different advantages at different times.

As long as the strength allows, walking on two roads will definitely be more stable than one road.

"Nuclear power technology is indeed very important, but how to develop it next is something we need to study internally."

This is a brand new map. Cao Yang must think carefully about how to do it.

There is no need to give a direct affirmative answer now.

Zhao Linyuan also fully understood this.

In fact, as long as Cao Yang has no objection, it is already a very good result.

After all, projects like nuclear power technology are big projects, and they are definitely no less difficult than developing a brand new aircraft or rocket.

The most important thing is that nuclear power technology is still relatively sensitive, so there is nothing wrong with being cautious.

Of course, even if it is for research, it is definitely not appropriate to put it in Guangzhou.

After all, it is a technology related to nuclear radiation, which will make people sensitive and worried.

…

After meeting Zhao Linyuan, Cao Yang followed Zeng Tingting to the Pazhou Exhibition Center.

The day after tomorrow is the official opening day of the Guangzhou Auto Show. Cao Yang, the host, naturally has to come in advance to see the exhibition of Nanshan Automobile Group.

The Chinese automobile market in 2014 is completely different from the same period in history.

Due to the decline in sales of some domestic brands today, the entire automobile market has become more turbulent.

Joint venture car companies have tried their best to avoid a decline in their market share.

Domestic brands are also preparing to launch various new products to make themselves go further.

And the new car-making forces that have begun to emerge are also bringing their own products to show their faces at the Guangzhou Auto Show.

Whether it is Qiantu Automobile or Xiaopeng Automobile, or the new car-making forces that have been established in the past two years.

Those who have products bring their products, and those who have not yet mass-produced products bring concept cars.

If there is no concept car yet, people can still find a way to make something famous.

Even some real estate companies are now preparing to start making cars.

It can be said that China's automobile industry has never been as lively as it is now.

"Mr. Cao, according to the statistics of the organizer, this year, whether it is the number of companies participating in the auto show, the number of new products on display, or the number of global first models, a new record has been set."

"All the car brands that are well-known in the world have come to the Guangzhou Auto Show."

"It is expected that the number of overseas visitors who will visit this auto show will also set a historical high."

"According to the news from Autohome, whether it is Volkswagen, Toyota, or Hyundai Kia, they will arrange a special team from the headquarters to visit the Guangzhou Auto Show."

"On the one hand, it is to understand the changes in the Chinese market, and on the other hand, it is to see the various electric vehicles here."

"From the data in the first three quarters of this year, the number of electric vehicles produced in China has accounted for more than 70% of the world."

"Many overseas media have been reporting on this situation this year."

"Even Volkswagen and BMW are now ready to produce electric vehicles in China and then transport them to Europe for sale."

Zeng Tingting and others accompanied Cao Yang to visit the exhibition hall, and the first thing to introduce is definitely the overall situation.

As for the situation of Nanshan Automobile Group, Cao Yang came to confirm in advance whether there were any flaws in the overall exhibition layout. As for the various products, there was no need for Zeng Tingting to introduce them specifically. Cao Yang knew them very well.

After more than ten years of development, Nanshan Automobile Group is now different from the past.

Half of the space in one of the exhibition halls was taken up by Nanshan Automobile Group.

The remaining half of the space was reserved for Mercedes-Benz, BMW and Porsche.

It can be imagined that the attraction of this exhibition hall will be the greatest at that time.

"While other countries have no particular opinions on our automobile exports, it is right for everyone to seize the overseas market as soon as possible."

"Otherwise, when everyone's relationship deteriorates later, it will be much more difficult to expand the overseas market."

"If you just compete in the domestic market, the industry structure will be ruined."

"We should try our best to avoid price wars with others for our products of Nanshan Automobile Group."

"Otherwise, once the price system collapses, it will be difficult to re-establish a high-end brand image."

Although Cao Yang knew that the market environment of the automobile industry had become much worse, he did not expect that the current competition would be so fierce.

This is definitely the market that will be ten years from now.

If it continues to develop at this pace, it is very likely that some companies will not survive before their new products are put into the market.

After all, not every new car-making force has strong capital support behind it.

"As a traditional auto industry person, we can naturally realize this."

"But for some outside capital, their views may not be the same as ours."

"After all, in their view, China's auto market is so large, and there is still some growth every year."

"If we support some new forces to come down, as long as we can get a share of the pie, we can have a very good prospect."

"Like Tesla, its current annual sales volume is only at the level of 100,000 vehicles, but its market value has reached 20 billion yuan."

"This will give many capitals an illusion that they will have a return of tens of billions of dollars if they invest tens of billions of dollars."

Zeng Tingting is definitely more clear about the overall changes in the auto industry than Cao Yang.

After all, she focuses on these places every day, and she is very familiar with the situation at home and abroad.

She may even spend one-third of her time on business trips abroad every month.

The overseas sales business of each brand of Nanshan Automobile Group is very important and deserves to be treated well.

"Let new car manufacturers enter the market. They mainly produce various new energy vehicles, which are more in line with the policy direction."

"So even if we tell people that the industry prospects are not that good now, few investors will listen."

"Even the next few years will be the peak period for capital to enter the automotive industry."

Cao Yang knew that the years after 2014 were the years when China's Internet developed very rapidly.

Many Internet funds and the capital behind them want to find some promising projects for their large funds.

New energy vehicles are undoubtedly a promising project.

In this case, it is almost inevitable that many people will rush in.

"I heard that this time Lamborghini, Maserati and Rolls-Royce will release their own SUV concept cars and prepare to launch their own high-end luxury SUV models in the next few years."

"These cars will definitely have a certain impact on the SUV models of Xingchen Automobile and Jaguar Land Rover."

"It is estimated that in the future, the competition in the luxury car field will be more intense."

Zeng Tingting felt it necessary to blow the wind to Cao Yang in advance to let him know that the competition in luxury cars is also very fierce now.

SUV models have been a product that has been growing faster than sedans in the past ten years. Now almost all mainstream car companies have launched SUV models of various levels.

Even some car companies that never produced SUV models before have started to produce SUVs.

Not to mention the Cullinan of Jaguar Automobile under Nanshan Automobile Group, which has become the first SUV in Jaguar's history.

Now we mention Lamborghini, Maserati and Rolls-Royce, which have never produced SUV models in the past.

It is conceivable how popular SUV models are, which can force them to come out, or attract them to come out.

BMW tasted the sweetness of the X5 model that year, and now has X1, X3, X4, X5, X6 and X7 products. Mercedes-Benz also has GL series and ML series, as well as various products of the G series.

Audi is similar, from Q1 to Q7, basically all levels of SUVs are arranged.

As for General Motors, Volkswagen and Toyota, which want to seize the world's first place, it goes without saying.

In the past two years, various SUV models have been launched one after another, and now the sales of SUVs are no lower than those of sedans.

The rapid expansion of the market share of China's independent brands is inseparable from the layout of SUV models.

Regardless of whether it is Nanshan Hongqi and Changan Automobile, whose sales are still increasing, or Great Wall Motors, Chery Automobile and BYD, which are now in trouble, they all have several SUV models that sell well.

Even new car-making forces often use SUV models as their first models.

In this case, Zeng Tingting, as the sales director of Nanshan Automobile Group, is naturally under great pressure.

After all, compared with competitors such as Mercedes-Benz, BMW and Porsche, Nanshan Automobile Group's foundation is still a little worse.

Especially Xingchen Automobile, which rose very quickly at the beginning, it is not so easy to continue to expand the market quickly now.

All kinds of models that can sell well have basically been launched.

In the future, it will be more about expanding the market without much change in the product series.

This difficulty is naturally higher.

"We have enjoyed the dividends of SUV models for so many years. It's a bit late for traditional luxury brands like Maserati to react now."

"I think their influence on us is still relatively limited. On the contrary, Mercedes-Benz, BMW and Porsche, which have already vigorously developed SUV luxury cars, have a greater impact on us."

After Cao Yang said this, Zeng Tingting couldn't help but nodded.

From a broad perspective, this is definitely the case.

After all, although the reputation of models such as Maserati and Rolls-Royce is very loud, their sales are too low. Even if they produce new products, it is impossible to have a particularly large outbreak.

Even they themselves do not expect any particularly large outbreak.

For these so-called super luxury brands, more sales may not necessarily be a good thing.

Just like Ferrari, in the future, they clearly have orders in their hands that have been scheduled for several years later, but they just don't expand their production capacity.

Even at this time, they adjusted the working days from five days to four days.

Different brands have different positioning for themselves, which naturally leads to different competitive landscapes.

"Mercedes-Benz and BMW have invested a lot of resources in China in recent years. Whether it is the establishment of the China R\u0026D Center or the launch of various new products, it is completely different from ten years ago."

"In the future, their sales may reach the new threshold of 50,000 monthly sales."

Zeng Tingting also agrees that Mercedes-Benz and BMW are the biggest competitors of Nanshan Automobile Group.

"BMW also asked me to meet during the auto show to discuss future cooperation."

"I guess they want to reduce our risks against them by strengthening cooperation between the two sides in electric vehicles and traditional parts."

"In the past few years, we have mainly pulled our own brand car companies to suppress joint venture car companies such as GM, Volkswagen, and Toyota with mid-range models."

"The suppression of luxury cars has not been so intense in recent years."

"It seems that BMW has a sense of crisis."

When Cao Yang said this, everyone couldn't help laughing.

Nanshan Automobile Group can have such a great influence, which is also a reflection of everyone's hard work.

After all, if your strength is not good, how can others be afraid of you?

Being able to force BMW, a car company with strong strength worldwide, to bow down is definitely a brilliant achievement.

"Compared with other international auto giants, BMW's layout in electric vehicles is relatively fast."

"At this Guangzhou Auto Show, their BMW 3 Series and 5 Series will launch plug-in versions, and the plug-in versions of X5 and X3 will also be launched next year."

"At the same time, the two electric vehicles they specially developed will also be officially launched next year."

"Compared with Mercedes-Benz and Audi, this speed is already relatively fast."

Zeng Tingting is now a little unsure about Cao Yang's attitude towards BMW.

So let's introduce the situation first and see what instructions Cao Yang has.

Anyway, with so many competitors, some means must be used to suppress them.

But which one to focus on is negotiable.

Although Nanshan Automobile Group has a relatively large influence in China, it is impossible for all competitors to challenge it together.

"The batteries and power control units used in their plug-in hybrids are purchased from us, right?"

"Yes, not only are the batteries and power control units supplied by us, but the E-CVT on their 3 Series is also purchased from Nanshan Transmission."

"This is also the first time that luxury cars from Germany use our E-CVT, which is also a relatively big breakthrough."

Obviously, BMW China has now chosen to cooperate with Nanshan Automobile Group in an all-round way.

Nanshan Automobile Group can also gain certain benefits from the growth of BMW's sales, which may greatly reduce Nanshan Automobile Group's enthusiasm for suppressing BMW.

Relatively speaking, Mercedes-Benz and Audi have made much less efforts in this regard.

As for Japanese car companies such as Lexus and Infiniti, it goes without saying.

"Since BMW is more sensible, let's not target them for now."

"When the time comes, you can communicate with Autohome and focus on Mercedes-Benz and Porsche."

"As for Lexus, it goes without saying that we should work hard on it."

The auto market has developed to this point, and it is impossible to have a very large overall increase in the future.

Cao Yang is quite sure of this.

Therefore, it is inevitable that various conflicts with competitors will intensify.

Nanshan Automobile Group is also prepared for this.

While Nanshan Automobile Group is thinking about some future actions, other car companies are not idle either.

The bigwigs from all sides have flown to Guangzhou one after another, and have made the best preparations for this Guangzhou Auto Show.

For example, on the night before the opening ceremony, several exhibition halls were still busy until late.

Many company bosses were busy rehearsing until late at night.

When the auto show officially opened, various executives of each company took turns to promote their new products.

This is a great thing for various media.

Because they don't need to worry about not having materials.

"Editor-in-Chief Fang, all the vacant staff of our channel have been arranged to the auto show."

"There are many more corporate executives willing to take the initiative to accept our interviews than in previous years."

"Everyone's attitude towards the media is more friendly than before."

Lin Jiayan accompanied Fang Dawen to walk around the auto show.

They definitely don't need to write articles themselves.

More often, they check the general direction of publicity and save the manuscripts written by the subordinates.

"The competition in the automotive industry has become more intense, and various car companies are naturally more friendly to us."

"But I don't know how long this situation will last."

Fang Dawen is naturally happy to see the current situation.

It can be said that this is the most comfortable period since he became the editor-in-chief of NetEase Auto Channel.

This year, he has accepted invitations from car companies to visit and inspect overseas (travel) five times, and he didn't participate in two of them because he really couldn't get away.

This frequency was very rare a few years ago.

"I feel that this situation will not change in the short term, and it may even become more intense."

"When we report, we can also make some targeted comparisons and stir up more competition between companies."

When Lin Jiayan said this, Fang Dawen immediately smiled and nodded.

It's better to have more intense competition.

This way they can live a comfortable life.