Rebirth 99 to become a car giant

"Mr. Cao, Xifeng Motor Group should be more experienced in missile launchers. Can we consider cooperating with them?"

Although Zhao Siyu is also very confident in Nanshan Motor Group, after all, it is something that has never been produced before, so it is normal to find an experienced manufacturer to cooperate.

Anyway, they are all developed for use by relevant domestic departments, and some things do not necessarily need to be done by themselves.

"Not for the time being, we already make hard-core off-road vehicles, and we actually have the technology for various parts. Now we just need to integrate them into the missile launcher."

"Especially high-power diesel engines, which are our advantage projects."

"Maybe Aerospace Science and Technology will also buy missile launchers from us in the future."

Although the sales volume of special vehicles such as missile launchers will not be very high, it is still very meaningful to enhance the technical content and brand image of Nanshan Motor Group.

Anyway, it is not a loss-making business, Cao Yang thinks it can still be done well.

Seeing that Cao Yang has made a decision, Zhao Siyu did not dwell on this issue.

After everyone discussed other arrangements, the project named "Hongqi-20" air defense missile system by Cao Yang was officially launched within Venusstar Technology.

Cao Yang set a very tight time for everyone, requiring the first test launch to be completed before the end of next year, and the relevant departments to be equipped the year after next.

This speed is definitely very challenging.

Of course, as long as the money is in place, engineers can be very aggressive.

Working day and night, the workload in a week is equivalent to the workload of American engineers in a month, which is also very normal.

Considering this, this development time does not seem so unreasonable.

...

Cao Yang has been busy at Venusstar Technology during this period.

However, there are so many companies in the Nanshan system, so it is impossible for him to really ignore the affairs of other companies.

Zeng Tingting seized the opportunity to report to Cao Yang on the latest situation of the automobile market.

"Mr. Cao, in August, the market share of domestic brands has been declining for three consecutive months."

"Except for a few companies such as Nanshan Hongqi, the market share of other companies such as Chery, Great Wall and BYD is declining."

"On the contrary, the sales of Spring City Volkswagen, Shanghai Volkswagen, Mercedes-Benz and BMW are increasing, and even the sales of Dongfeng Peugeot Citroen are increasing."

Obviously, the information reported by Zeng Tingting is not normal in her opinion.

Due to the frequent use of various means to suppress joint venture car companies, the market share of joint venture car companies has been declining in recent years.

Not to mention the already abolished Shanghai GM and Changan Ford, the sales of Imperial Capital Hyundai and Yueda Kia are also continuing to be sluggish, and the sales of several Japanese car companies have not increased.

Under such circumstances, the market share of several domestic brands has actually declined.

Although this may be because the previous base was relatively high, so the decline occurred, but Zeng Tingting still felt a little abnormal.

Especially, she knew very well that Cao Yang attached great importance to the development of domestic brands.

So even if Cao Yang was busy, she asked Mi Ying to help her make an appointment for an hour to report on the changes in the automobile market.

"How is the sales volume of Nanshan Hongqi now?"

No matter how close relatives are, they are definitely not as close as their own children.

Nanshan Hongqi has 40% of the shares of Nanshan Automobile Group, so Cao Yang is naturally very concerned.

"Sales in August have exceeded 70,000 units, and have been growing steadily."

"This performance can only be compared with Changan Automobile. Even if other domestic brands have higher sales than it, the trend cannot be compared."

Zeng Tingting is naturally very concerned about Nanshan Hongqi.

She knows that Cao Yang hopes to make Nanshan Hongqi the highest-selling car company in China in the future.

If it relies solely on Chuncheng Automobile Group, this matter will definitely not work.

But if Nanshan Automobile Group is willing to fully support it, the situation is hard to say.

"Everything goes to extremes. Domestic brands have developed rapidly in recent years, but they have also enriched the ideas of some car companies."

"No one wants to see most of the profits being earned by Nanshan Engine, Nanshan Transmission and Nanshan Auto Parts Group."

"But even after so many years, the engine technology they produce themselves is still not very good."

"The consumer reputation that was hard to build has declined sharply in the past two years."

Cao Yang was not surprised by Zeng Tingting's report.

After all, many domestic brands now have very radical ideas. They have launched many models at once, and then they want to break away from the influence of Nanshan Auto Group and start to use more and more parts from themselves or other suppliers.

This will definitely affect the quality.

It will eventually affect the reputation of consumers.

Although Chinese consumers have always lacked knowledge of automobiles, they can't resist the exposure of your poor quality information every now and then.

There may be the promotion of international auto giants such as Volkswagen and Toyota, but more of it is your own failure.

"Yes, I also think this should be the main reason."

"But there is another reason that cannot be ignored, that is the reform of official vehicles."

Zeng Tingting came up with a new point of view.

"Official car reform?"

"Yes, in July this year, relevant departments announced a reform plan for official vehicles. In the future, many official vehicles will be canceled and replaced by subsidies and other methods."

After Zeng Tingting said this, she immediately added: "After this reform, there will be many more people in relevant departments who buy cars by themselves, but when these people choose between independent brands and joint venture brands, they will often consider buying joint venture brand models. "

"Especially the models of Modu Volkswagen and Spring City Volkswagen are very popular with these people."

"After all, the influence of Santana, Jetta and Audi A6 in the system in the early years was really too great."

"Now it's their turn to buy a car, and many people choose Volkswagen."

"So the sales growth of Volkswagen in the north and south was the fastest in August."

I have to say that Zeng Tingting's explanation still makes sense.

Volkswagen still has a very high status in the hearts of many people in relevant departments.

This concept cannot be changed in a day or two.

Even if independent brands have performed well in the official vehicle market in recent years, there is no way to change some deep-rooted ideas in a short time.

"The sales of most joint venture car companies are declining, but Volkswagen is rising against the trend. We can't let them make a bad start and ruin the whole situation."

Although Volkswagen has also been easing relations with Nanshan Automobile Group in the past year, the two parties have begun to cooperate more deeply in electric vehicles.

But this does not mean that Cao Yang hopes that Volkswagen's sales in China will continue to increase.

It would be good if they can maintain their existing market share.

Want to keep rising?

Then something is definitely going to happen.

Unless you have no problems at all, it's not difficult at all to get into trouble.

After knowing what Cao Yang meant, Zeng Tingting would naturally take action immediately.

And just after Zeng Tingting reported the changes in the Chinese automobile market to Cao Yang, Nanshan Hongqi, which benefited the most, Zhu Zhengfeng also personally called Cao Yang.

"Mr. Cao, the situation in the domestic automobile market this year is quite interesting."

"The sales of several independent brands have actually begun to decline."

"Obviously, these car companies have launched some new models this year, but their sales have not increased, but have declined. This situation is worthy of our deep thought."

Zhu Zhengfeng can definitely stand and talk without back pain.

On the one hand, the performance of Nanshan Hongqi, which he attaches most importance to, is very impressive, and it is completely prosperous.

On the other hand, the sales of Spring City Volkswagen, the profit pillar of Spring City Motor, are also recovering rapidly.

It can be said that Spring City Automobile Group, China's first automobile company, is now beginning to live a relatively prosperous life.

The simultaneous development of joint ventures and independent development is relatively rare among major automobile groups.

It's no wonder that Zhu Zhengfeng called Cao Yang to communicate with Cao Yang about the sales changes in August.

Normally, both of them are busy people, and they would not call to communicate just because of last month's sales.

"As long as our sales of Nanshan Hongqi are still growing, then the decline in sales of other independent brands is not a bad thing."

“Perhaps even to a certain extent, we have seized other people’s market share.”

Naturally, Cao Yang would not be disappointed at this time, so he actively exchanged relevant views with Zhu Zhengfeng.

After China's automobile industry has continued to develop at a high speed for more than ten years, the situation has begun to become more and more complicated.

However, Nanshan Automobile Group has a large number of core technologies, and it is not afraid that this change will have any negative impact on itself.

Regardless of the increasing sales of Mercedes-Benz, BMW and Audi, in fact, the sales of Xingchen Motors, Jaguar Land Rover and Future Cars are also increasing.

It can be said that Nanshan Automobile Group is the biggest winner in China's automobile industry.

"This is true. Some consumers originally wanted to buy models from Great Wall, BYD and other car companies, but there are many bad reviews online about some models of these companies, especially products using their own engines. The reputation is not good. Descending step by step.”

"Even if these car companies are already adopting some plans, there is no way to completely change this situation."

"Unless they are like Nanshan Hongqi, all engines are purchased from Nanshan Engine."

Before that, Zhu Zhengfeng actually had some objections to the fact that all engines of Nanshan Hongqi were purchased from Nanshan Engine.

He also thought about discussing with Cao Yang when Nanshan Hongqi's sales exceeded 1 million to see if he could purchase part of the engine from Spring City Automobile Group.

This can also quickly promote the development of Spring City Automobile Group's independent engine technology.

However, after seeing that other independent brands frequently experienced various quality problems and even some recalls due to the use of engines developed by themselves, Zhu Zhengfeng's thoughts on this aspect slowly faded away.

It’s better to forget about thankless things and not do them anymore.

Otherwise, it would be a pity if the sales of Nanshan Hongqi will decline due to this problem and the relationship with Nanshan Automobile Group will become tense.

Anyway, Nanshan Automobile Group is also a Chinese company, so there is no problem in purchasing more parts from them.

This can also save Spring City Automobile Group's R\u0026D investment.

"This time's official vehicle reform should have some negative impact on Nanshan Hongqi's official vehicle market, right?"

I just heard Zeng Tingting say that the official car reform has contributed to the sales increase of Nanshan Volkswagen. Cao Yang naturally wanted to be concerned about whether it would affect the sales of Nanshan Hongqi.

After all, official vehicles contributed nearly 100,000 units to Nanshan Hongqi’s sales last year.

This is not a small amount.

"When it comes to impressions, there must be some impressions."

"However, although the official vehicle reform system has been announced, not every place has implemented it."

"Besides, although official vehicles have been reformed, they do not abolish official vehicles. Various institutions still have some related needs."

"And a large part of our official vehicles are actually sold to central and state-owned enterprises. They are actually not affected by this official vehicle reform."

When Zhu Zhengfeng said this, Cao Yang felt relieved.

After all, he doesn't want to see Nanshan Hongqi's sales decline.

As an important part of Nanshan Automobile Group's layout in the automobile industry, Nanshan Hongqi will be responsible for hitting high target sales in the future.

"The quality of our Nanshan Hongqi products is no worse than that of joint venture car companies. While the price is still advantageous, it is worth advocating to vigorously promote central enterprises and state-owned enterprises to purchase our models."

"We can even further cooperate with these central enterprises to engage in group purchasing business, so that their employees will also actively purchase Nanshan Hongqi models."

"During this process, it would be better if some companies could be persuaded to link their car purchase subsidies or fuel subsidies to the models used."

"For example, if employees buy Nanshan Hongqi models, they can get more car purchase subsidies or transportation subsidies. I think it is worth pursuing."

Cao Yang knows that these things are definitely what Zhu Zhengfeng is good at, and they are also the most suitable place for Spring City Automobile Group to exert their special influence.

Everyone wants to buy a car anyway, so it’s up to anyone to buy a car. Why not buy a Nanshan Hongqi?

This can be regarded as a contribution to China.

After all, all parts of Nanshan Hongqi's cars are purchased domestically.

This product has a huge role in driving the industrial chain.

To put it bluntly, a car costing 100,000 yuan can drive an industrial chain with an output value of more than 300,000 yuan, or even 500,000 yuan.

Otherwise, how could the automobile industry become the pillar industry of China's economy?

"Don't tell me, Mr. Cao, this matter can really be handled properly."

"At that time, we will provide some special discounts appropriately, such as three years of free maintenance, plus additional subsidies from these units, which may make a very large contribution to our sales."

After hearing what Cao Yang said, Zhu Zhengfeng immediately became interested.

If ordinary car companies want to do this, they can only work hard in a small circle.

For example, companies located in local cities and counties will sell you face.

If you leave this circle, it probably won’t work.

But Spring City Automobile Group is different. It is the first automobile company in China and has produced many important figures in the past decades.

The potential impact in all aspects is huge.

Besides, if various units subsidize their employees to buy Nanshan Hongqi cars, they don’t have to worry about being criticized.

So there is definitely something going on with this.

"This part of the market is actually very huge. As long as we can buy a part of it, it is estimated that it can contribute 20 to 300,000 units to Nanshan Hongqi's sales a year."

Cao Yang continued to stimulate Zhu Zhengfeng there.

If he doesn't make the cake bigger, Zhu Zhengfeng may not go all out.

After all, doing this requires spending some favors. The boss, Zhu Zhengfeng, must go to various places in person to achieve greater results.

Otherwise, why would people sell your face?

Even behind this matter, some special benefits need to be exchanged with others.

Of course, Cao Yang didn't bother to care about these things.

Zhu Zhengfeng is a very experienced person and he can handle it himself.

Sure enough, Zhu Zhengfeng immediately said that he would go all out to do this in the next few months.

As long as it gets off to a good start, it will become a regular event every year.

For example, after Sinopec has a policy to support Nanshan Hongqi's preferential car purchases, it is definitely not a one-time thing.

If this continues every year, more and more companies will be affected.

By then, maybe half of Nanshan Hongqi's sales can be contributed through such special channels.

Like Spring City Automobile Group, Volkswagen is in a very good mood.

"Strauss, our sales have been recovering rapidly in the past few months. I think it is partly due to the improved relationship between us and Nanshan Automobile Group."

Vondel is now happily looking at the various data of Volkswagen China in the past few months.

Now they have got rid of the impact of the 3.15 report, and their sales continue to increase.

Although there are certainly various reasons for this, what he is most concerned about is improving the relationship with Nanshan Automobile Group.

In his opinion, this should be the most important.

"It must be related to this incident. There are fewer negative news about us on Autohome during this period."

"Of course, our efforts in other areas must have played a big role."

Strauss is relieved now.

Audi was originally the leader in the Chinese luxury car market.

But now it has been surpassed by Xingchen Automobile and Jaguar Land Rover, and also by BMW.

Even Mercedes-Benz wants to surpass them in sales.

Strauss must be under great pressure.

Now Audi's sales are recovering rapidly, so his pressure is naturally much less.

After all, trends are very interesting.

Once formed, it is often difficult to change in a short period of time.

In Strauss's view, Audi's sales will not be a problem in the next year.

His performance will definitely be very impressive.

"The Chinese market is indeed the most special market in the world. No wonder the headquarters will not easily move our management team here for so many years."

"If a completely unfamiliar person is replaced to manage the market here, it will probably be a mess."

Fondel has no intention of returning to work at Volkswagen headquarters now.

He just wants to work in China until retirement.

The status of a provincial governor is definitely not comparable to that of a minister at the headquarters.

Even the position of the vice president of Volkswagen is not as popular as the general manager of the Chinese branch.

Vondel definitely has a say in this.

"Yes, if we don't deal with it in light of China's special situation, many things can't be done in China."

"From this perspective, it is actually necessary for international automobile companies to enter the Chinese market and find a joint venture partner to cooperate."

Strauss is a foreigner who already knows China's national conditions very well.

He even waits to write a related book in the future.

"The headquarters is now competing with General Motors and Toyota for the world's number one position. The Chinese market has begun to recover and growth, and the contribution we can make in the future will be even greater."

"In the future, our status at the headquarters should also rise with the tide."

Vondel and Strauss are looking forward to the future happily.

Unfortunately, not every company in the automotive industry can be as happy as Volkswagen.

The entire industry can now be said to be a world of ice and fire, happy and uncomfortable.

For example, Chery Automobile, which was once the sales champion of independent brand car companies, is under great pressure this year.

"Mr. Yin, I think the company is developing too many models at the same time, which occupies too many R\u0026D resources."

"And the differences between different models are not so obvious, which has become a situation of competition between oneself and oneself."

As the head of Chery Automobile R\u0026D, Zhang Wuchao naturally expressed his opinions on R\u0026D when discussing the current predicament at the company's internal meeting.

Of course, it is inevitable that there will be quarrels and disputes at this time.

"I think the product planning problem is just a small problem. The biggest trouble is that the quality of the engine we developed and produced is not as good as that of Nanshan engine, which has led to relatively large complaints in the market."

"This has formed a very bad influence and has reduced our reputation a lot."

As the director of the sales department, Wang Ze must not admit that his sales ability is not good at this time.

The car is not easy to sell, either the R\u0026D did not develop the car well, or the procurement did not reduce the cost to a low enough level.

Anyway, it is not the fault of sales that can't sell cars.

This is also something that every car company's sales insists on.

In terms of talking, sales are definitely the most talkative.

Therefore, in various domestic automobile companies, the sales department really has the most say.

Other departments seem to have to take the blame.