Rebirth 99 to become a car giant

In April 2007, the bankruptcy of New Century Financial Corporation, the second largest subprime mortgage company in the United States, exposed the risks of subprime mortgage bonds.

Beginning in August 2007, the Federal Reserve responded by injecting liquidity into the financial system to increase market confidence, and the U.S. stock market was able to maintain a high level.

However, soon, the stock prices of Fannie Mae and Freddie Mac, the two giants of American mortgages, plummeted, and the financial institutions holding the "two rooms" bonds suffered large losses.

It can be said that the signs of a financial crisis have already appeared.

In this situation, the American auto market has also begun to be affected.

On the one hand, the overall auto market is sluggish, and on the other hand, Japanese car companies such as Toyota Motor and Honda Motor and Korean car companies are constantly attacking.

So whether it is General Motors or Ford Motors, this year's life is difficult.

"Mergen, this year is also thanks to Xingchen Motors, otherwise our loss would have been hundreds of millions more dollars."

At the Detroit airport, Ford invited a group of media to prepare for a special test.

As the vice president in charge of sales, Melgen and the vice president in charge of purchasing, Chris, both came to the test site.

The staff is still making some related preparations, and Chris and Melgen are chatting in the rest area.

"General Motors has lost more than 20 billion U.S. dollars in the first three quarters of this year, more than double the amount we lost last year."

"According to this pace of development, I feel that GM may start a large-scale layoff next year."

As the leader of the American auto market, GM's every move still attracts the attention of many people.

But this big brother is really dying now.

"In the first three quarters of this year, Toyota's sales have surpassed ours."

"I didn't grab the number one position in the market, but now I have fallen to the third place in the market."

"I don't think next year will be easy either."

Although there is a more miserable case of GM over there, everyone's mood is not so depressed.

But Ford's situation this year is not optimistic.

It's just that the situation is not as serious as GM.

So far, Ford has lost money in the first three quarters.

However, thanks to the additional income from the sale of Aston Martin and the sale of Xingchen cars, coupled with a series of measures taken by Mulally since he took office, the amount of losses this year is expected to be greatly reduced.

Even if you are lucky enough, it may drop to less than 1 billion US dollars.

Although this situation is still quite miserable, it can at least keep Ford Motors confident enough.

"I don't understand the current market."

"It is said that the auto market is not good, but the models sold by companies such as Toyota and Honda are quite good."

"But to be honest, our situation with GM is a bit miserable."

"Is the model we designed really not in line with market demand?"

When Melgen asked such a question, Chris didn't know how to answer it.

Fortunately, at this time, the staff has almost completed the preparations for the test.

For this test, Ford is bleeding a lot.

Not only Porsche, Lamborghini, Ferrari and Bugatti Veyron were leased, but even sports cars from Aston Martin, McLaren, Pagani and Koenigsegg were also bought.

In order to compete with Xingkong W16 on the same stage, let everyone experience the power of this sports car represented by Ford Motor.

The most eye-catching thing is that there is an F16 parked on another runway parallel to the runway where these sports cars are located.

This scene made the media who came to participate in the event very excited.

Not to mention so many top sports cars, just being able to get fighter jets to compete together is not something that ordinary companies can handle.

That is to say, the American market has been handed over to Ford Motor to operate, and Star Motors is not suitable for showing its presence on the spot, reminding the American media that Star Motors is a Chinese company.

Otherwise, this gimmick can definitely attract all the auto media to take the initiative to pay for business trips.

Fortunately, Ford Motor fully considered the demands of Xingchen Motors and arranged for professional personnel to shoot all the videos.

They even set up a live link to Xingchen Automobile, which fully met Xingchen Automobile's publicity needs in China.

Whether a car is good or not, sometimes there is no way to simply explain it in one or two sentences.

But with so many top sports cars racing together, some performance comparisons are still very intuitive.

Acceleration performance of 100 kilometers, maximum speed, braking performance...

Many domestic consumers don't care much about things, but American consumers do.

So after Star Motors mentioned such a test, Ford Motor immediately responded positively.

They know better than anyone else how much such a gimmick will boost the sales of Starry Sky Sports Car.

Although this sports car is not used to hit sales, the price of 1.2 million US dollars still needs to have enough charm to make consumers pay.

Otherwise, it is estimated that the annual sales volume will be difficult if it breaks 10.

"Mergen, I have to say, this game is really cool."

"As long as Xingkong W16 can successfully leave other supercars behind, even if it is finally surpassed by F16, it will also have a very good publicity effect."

Chris holds a binoculars and looks at the scene on the runway.

With the commander waving the flag, the game is about to officially start.

"Indeed."

"Huaxia people have a lot of ideas sometimes."

"In the future, it is necessary for us to communicate more with Xingchen Motors to see what is worth learning from some of their propaganda techniques."

After several years of getting along, the position of Nanshan Group in Melgen's heart is very different.

Whether it is the stunning performance in the field of engines and gearboxes, or the surprises that Xingchen Motors has given everyone, it is worthy of Melgen's respect and attention to Nanshan Group.

"That's true. Now it seems that we chose to cooperate with Chang'an Automobile. It may not be such a good idea."

"If the object of cooperation is Nanshan Group, maybe our performance in China can be even better than it is now."

When Chris said this, Melgen was also taken aback.

He really hadn't considered this issue before.

However, a car company can only have at most two joint ventures in China, so it is definitely pointless to dwell on this issue now.

"Nanshan Group is very interested in Land Rover, and seems to be interested in Volvo."

"Compared to selling Land Rover and other brands to other organizations, I think selling to Nanshan Group may be a better solution."

Although Aston Martin was sold, the urgency for Ford to sell Jaguar Land Rover was not so high.

But to sell these brands is something that has been decided within the company.

The difference is nothing more than when to sell.

Both Melgen and Chris are high-level executives of the company, so they naturally know this information.

"We may consider going to this year's Yangcheng Auto Show, and find an opportunity to chat with Cao Yang at that time to see what price they can drive."

When Chris finished speaking, there was a roar on the other side of the airport runway.

The game officially started.

As a monster that only needs 2.5 seconds to accelerate from 100 kilometers to 100 kilometers, Xingkong W16 naturally rushed to the forefront.

At the same time, the F16 on the adjacent runway also started to drive at full speed.

But at the beginning, it must be that the acceleration of each sports car is faster.

Even in the first kilometer, all sports cars are faster than the F16.

Of course, it's hard to say who gets the last laugh.

After all, compared to the top speed, fighter jets are 100% going to kill these sports cars in seconds.

"Xing Kong W16 really did not disappoint. It is really great to take the lead and run in the front."

Meergan holds a binoculars and watches the race on the track.

For it, it would be great if Xingkong W16 can run smoothly to the end.

It can save a lot of effort when it comes to publicity.

"The performance of the W16 engine used by Xingkong is better than that of other manufacturers' 16-cylinder engines. Coupled with the specially strengthened brake disc and other parts, it is normal for it to be able to lead."

Chris also watched the race on the airport runway with a smile on his face.

This competition is also a breakthrough for Ford's marketing.

Although the initial idea was given by Xingchen Motors, it was Ford Motors who executed it.

Others don't know the story inside.

"The advantages of Xingkong W16 are more obvious!"

"But the speed of F16 is also accelerating!"

"Porsche 911 is surpassed!"

"Another sports car has been overtaken!"

The further you get to the back, the more obvious the advantage of F16 is.

By the last 200 meters, only the Bugatti Veyron and Xingkong W16 remained unsurpassed.

However, in just an instant, the Bugatti Veyron was surpassed by the F16.

Melgen and Chris are still looking forward to whether there will be an exception for Xingkong W16, but in the last tens of meters, they still lost to F16.

"What a pity!"

"Just a little bit!"

Melgen slapped her thigh vigorously.

"ah!"

"Mergen, why did you slap my thigh?"

Chris on the side looked at Melgen very speechlessly.

Did he suffer from an indiscriminate disaster?

"that……"

"Mistake!"

"A pure mistake!"

"Chris, there will be a match against the Boeing 737 later on. I think Starry Sky W16 did not win the F16 fighter jet, but it should be no problem to win the Boeing 737."

Melgen quickly changed the subject.

"Boeing 737 is a passenger plane after all, although the speed is not slow, but after all, it gives people a feeling that it is not so fast."

"But anyway, it was a race against the plane, and it won."

"This gimmick can be put to good use."

Chris looked at the Boeing 737 slowly sliding out on the runway, with a slightly regretful expression on his face.

"These two airplane races gave me some inspiration."

"After this wave of enthusiasm passes, we can definitely find a more exciting competition to keep the popularity of the star sports car at a high level."

When Melgen said this, Chris looked at him expectantly.

"Think about it, if we let Apache compete with the star sports car, it will be better than whether the star sports car can avoid Apache's missile lock."

"Are you saying this is a very good marketing gimmick?"

"Whether Apache wins or Xingkong wins in the end, it can attract everyone's attention."

"For some wealthy consumers, the most important thing they care about is whether the sports car they buy is special enough."

"If you drive out, you can brag to others that your sports car runs faster than an airplane, and can even avoid Apache's attack."

"Even if this can only be met under certain conditions, it is enough to make many people find it interesting."

As the vice president in charge of sales of Ford Motor, Melgen has a clear idea of ​​consumers.

Especially for some high-end consumers, it is more difficult for ordinary people to grasp their ideas.

"This idea is really good, and we can consider waiting for this wave of enthusiasm to pass before launching it."

"Maybe it's another classic car marketing case."

Chris is also a person who knows the goods.

Hearing what Melgen said, he felt that it was really interesting.

While they were talking, the race between the sports cars and the Boeing 737 began.

This time, there was no suspense at the beginning of the race, the sports car took the lead.

However, when the track was halfway through, the Boeing 737, which was accelerating at full speed, also began to go crazy.

One after another beyond the sports car.

However, in the end, Starry Sky W16 and Bugatti Veyron were not overtaken by Boeing 737 before crossing the finish line.

"Successful!"

"Finally, there is a good publicity gimmick!"

Although the result was expected, Melgen couldn't help but clenched his fist and waved it in the air a few times.

"Both Bugatti Veyron and Xingkong W16 outperformed Boeing 737. I think this opportunity can also be used to hype about the pros and cons of Bugatti Veyron and Xingkong W16."

"As far as the price of the Bugatti Veyron is concerned, no matter what advantages or disadvantages the Xingkong W16 has compared with it, if they can be compared together in the end, it is already a win."

As the fastest Bugatti Veyron among mass-produced sports cars, it is now overtaken by Xingkong W16.

This is itself a good publicity point for Starry Sky.

Now in the competition with the Boeing 737, only the two of them have succeeded.

It would be better to give them a CP.

Get hot!

It's not the Chinese media.

"Indeed, I'll arrange it later!"

While Megan and Chris were discussing the results of this particular race, the live broadcast of Autohome was officially delayed.

It is said to be a live broadcast, but it is actually a recorded broadcast.

But domestic netizens do not know.

"Mr. Yu, this kind of marketing is full of topicality. I think it will definitely be trending on Weibo."

He Ling is personally in charge of today's live broadcast.

Autohome even specially pop-up advertisements on the homepage to attract more people to watch the live broadcast.

"There are already more than 100,000 online viewers!"

"It is estimated that once the live broadcast is over, this matter will be airborne and hotly searched."

Yu Yu is very clear about the relationship between Xingchen Motors and Weibo.

Not to mention that this live broadcast is very topical, even if it is so-so, it can be searched on Weibo.

Anyway, everyone in the industry already knows that hot searches on Weibo can be purchased with money.

Airborne hot search or something, nothing more normal.

It's just that this time she felt that even with her own strength, the starry sky sports car could be a hot search.

"In fact, this kind of activity can be carried out several times, but it is probably difficult to replicate it in China."

He Ling said with a little regret.

Even people who don't have a particularly high interest in cars will be interested in watching it when they watch big cars and planes race.

Not to mention those working in the automotive industry.

"Aren't you going to Dubai for a game soon?"

"Although there are no planes to participate, I think it is very good to be able to gather so many sports cars and combine them with the official website activities of "Need for Speed."

When Yu Yu said this, He Ling nodded immediately.

This year's domestic auto media people are really blessed.

Basically, some OEMs are engaged in large-scale activities every month.

Fly (play) everywhere!

"Mr. Yu, it's interesting to read these comments."

"At the beginning, Mr. Cao suggested that our videos could display the subtitles of the comments. I didn't think there was anything special about it. Now I slowly feel the beauty of it."

Looking at the subtitles that kept drifting across the screen, He Ling was in a good mood.

"I lost it! The starry sky sports car is so powerful? Do you dare to compete with fighter jets?"

"Xingkong W16 actually left Bugatti Veyron behind, it is too exaggerated!"

"Who can have such a sports car, is the girlfriend free?"

"Every one is so handsome, I like it!"

"When can I afford one of these!"

"Upstairs said that girlfriends are free, why can't boyfriends be free?"

"Are you sure you are watching the racing?"

...

All kinds of comments filled the screen.

More than 100,000 people watched online, and this number is still increasing.

One can imagine how many comments there will be.

"Ayang, this time we cooperated with Ford Motor in North America. Although they earned most of the money, the harvest for Xingchen Motor is actually not small."

Fang Sisi naturally saw the news on the hot search on Weibo very quickly, and then quickly learned about the relevant situation.

"That is to say, the situation of Ford Motor has been relatively difficult in the past two years. Otherwise, this kind of thing of helping others sell cars, even if it contains good profits, they may not necessarily be willing."

"Not to mention that we put forward a publicity plan, and they immediately actively implemented it."

Cao Yang is quite satisfied with the current cooperation between Xingchen Motors and Ford Motors.

He didn't earn much money, but the popularity of Xingchen Automobile was definitely spread.

Especially in the domestic publicity, we can make full use of the excellent performance of Xingchen Motors in the United States to talk about things.

"In order to achieve a better publicity effect, Ford Motor is also working hard enough, even the F16 fighter jets are deployed."

"If this is placed in our country, it is simply unimaginable."

Fang Sisi was also very emotional when she saw the high popularity on Weibo.

"A large auto company has a huge influence in the local area."

"Especially after the sales of Xingchen Automobile increased this year, I have a deeper feeling about this."

"In the future, Nanshan Group will take Xingchen Automobile as the leader, driving the development of Nanshan engine, Nanshan gearbox, Nanshan robot, Nanshan equipment and Nanshan auto parts and other industries."

"Gradually become an industrial giant and the largest private enterprise in China."

From a competition organized by Ford Motor, Cao Yang thought of many things.

If you want to have a greater right to speak, you must have stronger strength.

As the news of the Xingkong W16 racing against the plane was fermented on Weibo, various auto media also began to show their power.

[Airplanes and cars compete in the same field, accelerating from 100 kilometers in 2.5 seconds Starry Sky W16 interprets supercar strength]

【Who will win the race between cars and airplanes? 】

【F16 fighter jets and cars exciting competition, the results are incredible!】

【Boeing 737 and car exciting competition, the result is incredible!】

[Star Motors made history again, outperforming Boeing 737! 】

[Punching a Bugatti, stepping on a Lamborghini, Xingchen Motors is amazing! 】

【Starry Sky W16, the fastest mass-produced sports car on earth! 】

[With a price of 10.01 million yuan, Xingkong W16 is worth the money! 】

[Do you still buy tens of millions of Lamborghini? outdated! 】

All kinds of marketing articles quickly popped up on the Internet.

Some are published on Autohome, but more are published on other media.

This time, not only the car channels of various portal websites were interested in this news, but also some other social news and the like also reported this content.

After all, sports cars and airplane races are still very attractive.

Not to mention that the protagonist is a supercar produced by Huaxia itself!

Even Liu Tianwu, who had just been promoted by half a level, took the initiative to call.

"Mr. Cao, congratulations, the Xingkong W16 has won the Huaxia auto industry a sigh of relief."

Obviously, Liu Tianwu has seen related news.

Otherwise, I wouldn't have said it like this.

"It's a pity that I almost won the F16."

"In the future, we will strive to break our own record!"

Cao Yang is also in a good mood.

The effect of this wave of publicity is definitely full marks!

The point is that this kind of thing is very beneficial to enhance the brand power of Xingchen Automobile.

At the beginning, I wanted to arrange people to build the starry sky sports car, and the purpose was also for this.

Otherwise, just looking at the effect of making money, it is better to build an SUV.

"Then I'll wait and see!"

"After March next year, I guess I will go to work in the city."

"At that time, if you have anything to do, you can also call me at any time."

Although Liu Tianwu will be promoted sooner or later, Cao Yang has already guessed this point.

However, at this moment today, when I suddenly learned the news, I still felt a little bit of surprise.

"Congratulations to the leader!"

"Our Nanshan Group is rooted in Yangcheng, and there are still many things to trouble you in the future."

Odd or unexpected.

At this time, it must be buried in my heart.

Congratulations is the most important thing.

To a certain extent, the excellent performance of Xingkong W16 can be regarded as a perfect phased achievement for Liu Tianwu.