Rebirth 1999: Opening the Age of Black Technology

Zhang Xiaofeng was indeed going to break the defense.

He has been running a 4S store for so long, and he has never been so embarrassed.

His own staff, including himself, worked hard to receive users in the 4S store, and explained the quotations to users.

Who would have thought that these users did not come here sincerely to buy Toyota cars, but just to get the quotation of Toyota cars, and then go to the Haima next door to get a discount of 500 yuan for the Haima mini.

If you want to say that you can enjoy a discount of one or two thousand yuan or more after getting the quotation, then Zhang Xiaofeng can figure it out a little bit.

But coming here just to get a subsidy of 500 yuan, this is simply murder.

Zhang Xiaofeng thought that some time ago, the major joint ventures also used this method to grab users from Haima Automobile and Cangqiong Automobile.

Suddenly, I feel that the way of heaven is reincarnation, and I dare to ask who is spared by the sky?

Zhang Xiaofeng keenly felt that the car era belonging to Dongyang was over.

If he doesn't get out of the Toyota 4S shop at this time, he will definitely lose even more in the future.

Thinking of this, Zhang Xiaofeng calmed down.

He suddenly felt that he was very grateful to these users who came to the store to mix up quotations. These users made Zhang Xiaofeng realize the reality faster.

Zhang Xiaofeng immediately used all his contacts in Toyota, and he wanted to find ways to get back his investment.

Zhang Xiaofeng didn't want any of those so-called high interest rates or more rebates. He just hoped to get his principal back.

It's a pity.

Capital is not philanthropists, they are hungry wolves who kill without blood and cannibalize without spitting out bones.

The money you send in is basically impossible to spit out.

At least until now I can't spit it out.

Moreover, Toyota has already faced a serious sales crisis in the Xiaguo market, with a sharp decrease in cash and a sharp increase in inventory.

At this moment, it is impossible for the owners of these 4S stores to withdraw their funds.

It is not only the Rongcheng Toyota 4S store where Zhang Xiaofeng is located that has encountered this situation.

All over the country, the 4S stores of major joint venture car companies have encountered this situation-a large number of users come to patronize the 4S stores, but they only look at the car and ask about the price, but they can't place a single order when they get the quotation.

Turning around, these users sent the quotation from the 4S shop to Haima Automobile's 4S shop, asking for a discount of 500 yuan for Haima Automobile.

This kind of behavior asked by users has made many joint ventures unable to advance or retreat.

It is impossible to drive out the guests who come to see the car.

In the end, most of the joint ventures had to take the same measures as Haima Automobile at the beginning, that is, they did not give quotations to users, but only verbal quotations.

But taking this measure is also a double-edged sword for joint ventures.

After all, some customers really want to buy fuel vehicles. If they can't get the quotation, they will feel insecure and will give up buying in the end.

As for the Haima Haiyue mini, the more it sells, the better it is.

Total sales exceeded 63,000 units last month.

This is still the number of cars already picked up.

There are still a lot of deposits that have been paid, but the number of cars that have not been picked up has not been counted.

The Haiyue mini has become the best-selling model in the country, even surpassing his big brother Haima Haiyue.

Changtian Technology took advantage of the price and model gap to win a big victory in the entire auto market.

Instead, it directly emptied various compact cars of joint venture car companies.

If users just want to buy a scooter worth tens of thousands of dollars, there is a more economical Haiyue mini waiting for you here.

If a user wants to buy a car with a relatively large space for family use, then buying a fuel car worth tens of thousands of dollars is better than buying a Haima Haiyue with an interest-free loan of up to 5 years.

After all, the cost of using new energy vehicles is very low, and the comfort is also very good.

If you want to pay attention to quality, comfort and brand, the high-level Sky Auto is waiting for you here.

Therefore, in the non-SUV car market, several brands under Changtian Technology have basically identified the user's position and are stuck in the market position, which makes the joint venture car companies very uncomfortable.

It may not be sold if the price is reduced, but it will not be sold if the price is not reduced.

Profits have fallen sharply, and some joint venture car companies can't sit still.

Some car companies that still have profit margins, in order to seize the market as soon as possible and sell their inventory cars, completely forgot the agreement that everyone had made in the joint venture car meeting—that is, the price reduction rate must be coordinated, and the agreed price reduction is not allowed. The price will be reduced on the basis of the range.

But under the pressure of Changtian Technology, everyone is like a mud bodhisattva crossing the river, and the company can't survive. Who cares what the original agreement was?

General Motors, which has a relatively large profit margin, took the lead in cutting prices.

Reduce the landing of about 80,000 general series cars to about 60,000.

Directly close to domestic fuel vehicles.

The public can't sit still.

Some of Volkswagen's best-selling models have been in stock for more than half a year.

If it can't be sold anymore, Volkswagen will have serious problems in Xiaguo this year.

There is no way to recover the funds, and there will not be enough funds to complete the subsequent production.

This creates a vicious cycle where all the cash turns into a stock car.

And cars are always damaged, repaired, not driven.

If the stock car is more than half a year old, the oil will settle in the engine and affect the engine, and most of the stock cars are not stored in the warehouse, but in the open space rented by the 4s shop.

Under the wind, sun and rain, many mechanical parts of the car will have problems.

The inventory time is also long, and consumers are unwilling to buy.

These will eventually turn into liabilities of the company.

Therefore, Volkswagen Lavida and other models have also cut prices by 20,000 in a straight line, and the landing price has reached about 60,000.

Worst of all is Toyota.

Since Toyota sells the most expensive cars, it has the worst interior, ride, and driving experience.

Some users who bought Toyota cars with loans directly broke their loans.

The money saved after the loan is cut off can still be used to buy a Lavida, or even if it is not enough to buy a Haiyue mini.

Consumers see that the prices of joint venture cars have fallen to such a level, so what brand value is there?

Everyone will become more rational when buying a car, and will consider the future.

The first one that couldn't bear it was Mazda.

In the second half of last year, Mazda's total sales volume did not exceed 5,000 vehicles.

Not to mention losing money for 5,000 cars, it is to pay the salaries of the personnel of Mazda's next factory and some daily expenses.

Mazda directly announced its withdrawal from the Xiaguo market.

The cars in stock are handed over to Chang'an Company for sale, and after-sales are also handed over to Chang'an.

Immediately afterwards, Dongfeng Peugeot, Citroen, GM Chevrolet and other cars that have been selling well in Xiaguo for more than 10 or 20 years have announced their withdrawal from the Xiaguo market.

The Peugeot French side even sold all the shares in the Xiaguo joint venture company they owned to Dongfeng for a polite dollar.

Because Peugeot's sales last month were even more dismal, with sales of 0.

To be precise, from January 2019 to April 2019, sales were 0 for 4 consecutive months.

This kind of car is not even bought at a reduced price.

Joint venture car companies have sold off their equity in Xiaguo, and withdrew from the Xiaguo market, which sounded the alarm for Xiaguo consumers.

Users in Xiaguo will suddenly think about it when buying a car.

Is it still worth buying a joint venture car company?

After the purchase, these joint ventures will withdraw from the Xiaguo market like Peugeot or Chevrolet, so who will they actually look for after-sales in the future? There may be no place to repair the car.

Under the blessing of this panic, even if the joint venture car companies continue to cut prices, their sales have completely collapsed.

The only thing that can keep joint venture car companies lingering is suv.

But soon the suv road was also blocked by Changtian Technology.

Under the instruction of Changtian Technology, Lifan Shanyue, which has never released a brand, launched two SUVs a year.

One is a city suv with a body length of 4.8 meters and a wheelbase of 2.78 meters.

Belongs to a very standard medium-sized SUV.

Both comfort and road passability are very good.

The other one is just a hard-core off-road with the same body length and wheelbase.

As soon as the two vehicles came out, they directly broke the blank of bio-new energy vehicles in the suv and off-road fields.

The audience of suv is relatively wide, so the sales volume is very good.

The hard-core off-road audience is relatively small, but this is an indispensable part of Changtian Technology's new energy vehicle puzzle. It only means that Changtian Technology has completed the transformation from ordinary mobility vehicles to homes, car comfort vehicles and off-road vehicles. all-round layout.

Those media who have been paying attention to Lifan Motors and think that Lifan Motors is dispensable immediately shut up.

If it is said that Haima Haiyue has achieved the ultimate in poor-grade cars with bio-new energy.

Then Lifan Motors told everyone that bio-new energy vehicles can also be used as **** off-road vehicles.

For a long time in the past.

Pure electric new energy vehicles dare not do **** off-road at all.

The most fundamental reason is that the battery life of pure electric vehicles is limited, and the power consumption is very large when running on mountain roads, and most of the off-road vehicles run on mountain roads, and many of them are still inaccessible and uninhabited areas. There are no charging points.

Is there another very important issue, that is, the roads where off-road vehicles run are very rough, and it is common for the quality to encounter dangers including bumps.

However, after a lithium-ion battery new energy vehicle encounters a bump, serious accidents such as spontaneous combustion or even explosion will usually occur.

Therefore, in the past, it was only a false proposition that lithium battery new energy vehicles made hard drives.

Even if Tesla is such an awesome new energy vehicle company, its modely is only an urban SUV.

The 2nd day of May 2019.

Changtian Technology has obtained the total number of car sales of many subordinate companies last month.

Together, the three sub-brands of Haima Lifan and Cangqi Automobile have sold more than 200,000 units in a single month.

It took Changtian Technology about two years to truly become the leading company of Xiaguo Automobile.

There are as many as 500 companies involved in the upstream and downstream industry chain of automobiles cooperated with Changtian Technology, and these 500 supporting companies support more than 2 million employees.

When all the media, consumers, and netizens were shocked that Changtian Technology had successfully occupied the entire Xiaguo auto market in such a short period of time, and stepped on many joint venture auto companies.

What they don't know is that Changtian Technology is planning to lay out the new energy automobile industry.

It took almost 10 years from the start of the bio-energy battery to the creation of the entire intelligent platform.

The 10-year dormancy is to completely change the pattern of the entire Xiaguo auto market today.

The road of Xia Guoguo's automobile development is firmly in the hands of Xia Guoguo's own people.

Rongcheng.

Volkswagen just invested in the newly built Auto City and Industrial Park a few years ago. Originally, it would undertake the production of Volkswagen models below 200,000 yuan, which has become an important support point for Volkswagen's profit growth.

Now, because most of the cars in stock cannot be sold, most of the production lines in the automobile industrial park have stopped.

The nearly 500 foreign employees working here have all returned home.

Wearing a straight suit, Yao Kete, president of Volkswagen Xiaguo District, stood at the gate of the factory and sighed deeply.

Several executives around him were also present.

The global auto industry has been in recession since 2015.

Many auto companies in Europe have declared bankruptcy.

Volkswagen has also been affected by the global market, and sales continue to shrink.

Fortunately, Volkswagen has seized the Xiaguo market.

In the years when the global auto market declined quarterly, Volkswagen's sales and profits continued to grow.

The public even regards Xiaguo Market as their own back garden.

The top management of Volkswagen has the idea that as long as there is a Xiaguo market, Volkswagen will never panic.

But now it's all over.

Volkswagen head office in order to reduce investment.

This automobile industrial park is only closed to Zhang Daji.

As one of the economic and industrial pillars of Europe, the automobile industry is the lifeblood of Europeans.

If Xia Guo's market fails, then the masses will not be far from being doomed.

Yao Kete was very clear in his heart.

Right now, at this moment, those executives from the European headquarters are urgently discussing ~www.readwn.com~ how to save the Xiaguo market?

But Yao Kete was very clear in his heart.

The public is now facing Changtian Technology like a wolf.

Will Changtian Technology really give up the fat that has been eaten so readily? This is absolutely impossible.

"Mr. Yao, is it really over? But this park has only been built for a year, and our output is less than 1/5 of what we expected."

Yao Kete said with a wry smile: "The headquarters has decided not to invest any more. Now the headquarters is reducing expenditures around the world. The market in Xiaguo is doing so badly. The cars in stock haven't been released for half a year. How can the headquarters invest in the automobile industrial park? production of cars."

"It's over, it's over."

Yao Kete sighed deeply. When they built the factory here, local managers greeted them with smiles on the red carpet and senior officials from all walks of life.

Now none of them have come, because this land has been bought by Lifan Motors and will be used to build Lifan Motors' new energy suv models.

The same rout is Toyota.

Toyota's high-end models used to have to be loaded with the purchased Lexus, but now they are sold at 4S stores with a 30% discount.

The prices of the best-selling models Corolla and Highlander of FAW Toyota and Yangcheng Toyota are already comparable to domestic fuel vehicles of the same level, but they are still very difficult to sell.

Toyo, Toyota headquarters.

Akio Toyoda has decided to cancel the investment in building a Toyota factory in India. The factory here intends to exclusively produce Lexus cars for the Xiaguo market, so as to ensure the identity of Lexus imported cars.

It seems unrealistic now.

At the same time, many of Toyota's factories in Xiaguo are already in a state of semi-shutdown.

And Europe is already clouded.