Rebirth 1999: Opening the Age of Black Technology

Chen Xiao looked at the audit report on Haima Automobile that Shen Wei handed over.

Among them, the part involving assets and liabilities has related automobile production plants and vehicles in stock.

The audit report of Haima Automobile is indeed very ugly, with serious losses and too many decision-making mistakes.

The most important thing is of course his losses in the past two years.

From 2016 to 2017, Haima Automobile lost a total of 1.5 billion RMB.

This kind of loss is very terrible.

And most of the losses came from 2017.

The reason for Haima's loss is of course that he is not sensitive enough to the market.

The most important model for the rise of domestically produced cars is suv.

For example, Great Wall Haval Motors is one of the best.

Haima also took aim at the critical period and launched its own compact SUV Haima s5.

The Haima S5 is priced at more than 60,000 to a little more than 100,000.

It is indeed a lot cheaper than a joint venture suv with more than 100,000 yuan and 200,000 yuan, which directly brings the price of suv to less than 100,000 yuan.

So when Haima s5 was first launched, it was indeed welcomed by users, and the sales volume was very impressive.

Many users still equate Haima Automobile with the original Hainan Mazda.

I think the Haima s5 is the domestically produced Mazda cx3 or cx5.

Mazda cx3 costs 100,000 and cx5 costs more than 200,000.

In comparison, Haima s5 must be much more cost-effective.

But these users don't know that Haima Automobile has nothing to do with Hainan Mazda, and their technology is even more different.

Of course, Haima Motors also knows that many users compare their own cars with Mazda cars or even substitute them for Mazda cars.

But Haima's high-level executives didn't tell the truth, and intentionally or unintentionally used this kind of propaganda to build momentum for themselves.

This is the fundamental reason why Haima s5 sold well when it was first launched.

And Haima's high-level headquarters also wrongly estimated the future development of s5.

So they frantically expanded production and capacity according to the sales volume and growth rate in 2016, preparing to fight a turnaround in 2017, pay off all their loans and liabilities in the past few years, and take advantage of the trend to launch the first s5 in 2018. second generation.

But Haima can do this, and many domestic brands can actually do this.

When a large number of domestic urban suvs, the price is reduced to less than 100,000, when many consumers know that Haima Automobile and Mazda Automobile are two companies at all.

The sales of s5 dropped immediately.

At present, the major warehouses of Haima Automobile have a lot of cars in stock.

There are more than 60,000 s5s.

There are two factories involved in the s5, with a daily production capacity of 500 vehicles.

In addition to s5, there is also s7 with a higher level of s5, and there are more than 20,000 vehicles in stock.

Of course, Haima also has various other messy models, involving more than 30,000 vehicles in stock.

There are also many factories and production lines involved, which are very messy.

In fact, this year, Haima Automobile has been very embarrassed.

The production line is completely in accordance with sales.

The s5 can no longer be sold, well, the production of the s5 will be stopped and other models will be produced.

Or seeing that the sales volume of a certain model of another brand is relatively good, Haima’s design hastened to adjust the design, and designed a similar model based on the model of the other brand, hoping to have a bite.

It is precisely because of this that the design line and production line of Haima Automobile are very messy.

Design and produce whatever car model you feel is good, but after it is produced, it can no longer be sold.

This has led to high production costs for many models of Haima.

Later, Haima's capital chain was directly broken, and Nanhai Province was unwilling to continue to invest money because it was convenient.

So in the end there is a mess left.

Chen Xiao nodded repeatedly and said, "Shen Wei, your team's audit report is very detailed."

"I read the item in the audit suggestion. You hope that the cars in stock can be counted as liabilities and divested, and those production lines that can't be improved or the cost of improvement is very high should also be divested as liabilities."

Shen Wei said: "Yes, after detailed evaluation and calculation, we have given such a suggestion. We hope that we can accept a Haima company that travels lightly."

Chen Xiao said: "Your method is very feasible, but I think it can completely turn waste into treasure, and you can also test the feedback from the low-end market."

"What do you mean?" Shen Wei was a little puzzled, "The amount involved in this part is more than 10 billion."

"Furthermore, according to our acquisition agreement, for fixed assets, etc., we can technically invest in shares, but for these inventories, if they are divested as liabilities, we don't need to manage them. If they are assets, we will spend 55% of the production cost to purchase them. "

Even at a price of 55%, these stocks are purchased.

Then Changtian Technology will spend at least hundreds of billions of RMB.

So Shen Wei said: "I don't think we need to spend these funds."

For the transaction between Changtian Technology and Haima Automobile, it would be unfair to focus on the transaction itself instead of the future.

Haima Company sacrificed a lot of things and lost a lot of assets in order to obtain Changtian Technology's plan for its future and escort.

Longsky Technology will definitely have an absolute advantage in the negotiations.

Therefore, Changtian Technology has the right to make this acquisition more beneficial to itself.

As Shen Wei said, there is no need to spend some money to buy some stock cars.

The reason why these stock cars are in stock is because they have been tested by the market and consumers do not recognize them.

Changtian Technology spent 55% of the total value to acquire these inventory cars, so what should we do?

Sell ​​it cheap?

If so, it's better not to.

After all, if you sell it at a low price, you may not be able to get back your money.

Chen Xiao nodded and said, "Your suggestion is very reasonable, so we didn't buy all the inventory vehicles of Haima Automobile."

"We only buy the Haima s5, the classic model with the largest inventory."

"We can make money by purchasing this part of the vehicles."

Because it is a model of about 100,000 yuan, it is even more difficult to sell a car with a manual transmission in the car configuration of less than 100,000 yuan.

According to Shen Wei's audit report.

This batch of 60,000 cars, 70% are automatic transmission, 30% are manual transmission, the average selling price is 82,000 yuan.

The production cost of Haima Automobile is higher than that of its peers, accounting for about 50% of the sales price of the car.

So the average cost is 41,000 yuan.

60,000 cars, the total production cost is 2.4 billion RMB.

Changtian Technology will purchase these stocks at a price of 55% of the total cost, and the funds spent are 1.32 billion.

Chen Xiao said: "I plan to add a small bio-battery and a small motor to this part of the car, and make it a gasoline-electric hybrid car."

"The bio-battery and the motor are only auxiliary functions, and their purpose is to let the low-end users experience the advantages of new energy vehicles."

"I think through such a modification, the user can accept it."

"It costs more than 100,000 yuan to buy a bio-new energy car. Although the battery capacity will be smaller and the power of the motor will be smaller, such a car will greatly save costs for users when driving in cities or in rural areas. I believe the inventory of 60,000 vehicles can be completely emptied."

Chen Xiao smiled and said to Shen Wei: "And our average purchase cost is 41,000 yuan. I consulted with the relevant technicians of Cangqi Automobile to add a small microbial battery and motor to these cars so that the motor and the fuel engine can be connected in parallel. When it comes to the power system, the modification cost is about 40,000 yuan."

"In this way, our average production cost is 81,000 yuan. Even if we sell this car for 100,000 or 110,000 yuan, it will still make a profit."

"What's more, our purpose of doing this is not to make money, but to explore the market and let users experience our new products."

Chen Xiao added: "Although we have negotiated and reached a cooperation with Haima Company, we are in an absolute advantage throughout the negotiation, but we cannot let Haima Company suffer too much."

"Technology investment is part of it. Buying part of their inventory at a more suitable price and giving some cash to the original shareholders will also help them fill the holes in the past as soon as possible and invest in new work."

"Being a person and doing things is to be sympathetic, leaving room for it."

"For domestic partners, every profit is eaten. This is not what Changtian Technology did."

"We have pushed the current team of Haima Company into a hurry. Although they will compromise and cooperate with us for their own future, they must have grudges in their hearts."

"At that time, there may be some unpleasant aspects of cooperation. There is no need to give up the overall situation for these petty profits."

After saying this, Chen Xiao handed the audit report to Shen Wei: "Just do it in the way I said."

Shen Wei felt enlightened after hearing Chen Xiao's words.

Chen Xiao's perspective was completely different from his own.

Chen Xiao is thinking about the overall situation and the future of Changtian Technology's development.

And Shen Wei only considered it from the perspective of the company's internal control, just from the project or financial level, so as not to let the company suffer.

Sometimes short-term losses are for greater profits.

In Nanhai Province, Haima's original shareholders and high-level executives are anxiously waiting for the final plan of Changtian Technology.

When they got the plan from Changtian Technology, they were all shocked.

Because the worst plan that Jingmu considered was to include these inventory cars, all of which were designated as liabilities and divested.

Unexpectedly, Changtian Technology actually bought all the Haima s5 series cars.

Although the purchase price is only 55% of the production cost.

But after all, it will reduce the loss of Haima Company.

If all the S5s are handed over to Haima Company for discounting, it may not be easy to sell.

Moreover, discounting one's own main models will do great damage to the company's image.

Companies that aren't going bankrupt generally don't do that at all.

The most important thing is that Jingmu and others also know that Chen Xiao plans to improve the s5 series models with bio-new energy, and sell them after the improvement.

If all the profits from the cars sold in this way are used for sharing, then Jing Mu and others will also get 45% of the sharing.

After all this, the executives of the former Haima Automobile will definitely make money on these stock cars!

Figured this out.

Jing Mu and other high-level officials were ecstatic, both excited and moved.

The high-level executives commented one after another: "I didn't expect Changtian Technology to be so benevolent and righteous."

"We have all prepared for the worst, and Changtian Technology is really giving us too much face by doing so."

"We have no regrets at all in cooperating with Changtian Technology. Such a company is indeed considering Haima's future, not just for its own interests."

Through this small matter, Jing Mu and other Haima company's team were completely convinced by Chen Xiao and Changtian Technology.

They let go of all suspicions and doubts before the cooperation, and prepared to cooperate with Changtian Technology wholeheartedly.

And they are also confident and determined. After cooperating with Changtian Technology, Haima Automobile will definitely be reborn and become a role that cannot be ignored in the entire Xiaguo automobile industry chain.

No doubts, no questions.

The board of directors of Haima Automobile unanimously approved the final acquisition plan of Cangqiong Automobile, a subsidiary of Changtian Technology.

Cangqiong Motors owns 55 shares of New Haima Automobile, all of which are high-quality assets, by means of technology investment ~www.readwn.com~ At the same time, it acquires part of the inventory of Haima Automobile at a price of 2.4 billion RMB.

All the debts of the original Haima Automobile can only be borne by the original shareholder of Haima Automobile, the old Haima Automobile Company, which is now renamed Nanhai Donglin Automobile Company.

Haima Automobile Company, which was listed on the A-share market, was owned by New Haima Company, its liabilities were divested, and it continued to trade in the A-share market.

At the same time, New Haima Automobile Company announced that Haima Automobile will continue to be traded in the A-share market from now on.

After Haima Automobile announced this news.

The entire auto industry was shocked!

People in the automobile industry expected that Haima Automobile would be acquired by Changtian Technology, but they did not expect that Changtian Technology would move so quickly.

"Haima is taking off!"

This is the unanimous view in the hearts of all industry insiders.

To be acquired by Changtian Technology is to get on the express train.

How could it not take off?

And some domestic auto companies that are on the verge of bankruptcy are very envious.

They couldn't figure it out, and you were about to go bankrupt at the same time, why would Haima Company be favored by Changtian Technology?

Of course the most anxious one is Li Fan.

After all, Lifan Automobile was once one of the domestic automobile companies that Changtian Technology wanted to acquire.

And the investors in the A-share market, especially those who bought the shares of Haima Automobile, were overjoyed.

On the day when Haima Automobile resumed trading, it had a daily limit.

There are millions of buyers.

Follow this trend. The stock price of Haima Automobile will definitely continue to rise by the limit, and the stock price will skyrocket.

at the same time.

The team at Cangqi Automobile has gone to Haima Automobile's factory with equipment.

Mass modification of s5 cars is about to start.