Rebirth 1999: Opening the Age of Black Technology

Latest URL: The configuration of the mid-range mobile phone launched this time is quite targeted.

The mobile phone does not enable the new products of the Jiaolong series used by high-end mobile phones.

Instead, Changtian Technology's sample chip when developing mobile phone chips was named Hongjun's mid-range chip.

The computing frequency of this chip is much lower than that of high-end chips, but its power consumption is also very low, and its volume is smaller.

For Changtian Technology, the Hongjun chip is a mid-range chip, but compared with Qualcomm's current high-end chips, its computing speed is faster.

The chip is used in conjunction with the carbon crystal series memory and storage, and the effect is even more unexpected.

At present, the most advanced chips in the world, in addition to Changtian Technology's Jiaolong series and the upcoming Hongjun series, are Qualcomm's 801, 810 series, Samsung's EX54, Apple's A7, and MediaTek's Mt6752 or 6732.

The Snapdragon 810 adopts a 20-nanometer manufacturing process and supports 50-megapixel mobile phones.

However, because this chip has just come out, many mobile phone manufacturers are only ordering it for mobile phones released in 2015.

The most widely used one is the Snapdragon 801.

Flagship phones of major brands that use Snapdragon 801 include Samsung Galaxy S5, Mi 4, and so on.

The performance of the Hongjun chip launched by Changtian Technology is 25% stronger than that of the Snapdragon 810, and it is much stronger than the current mainstream Snapdragon 801.

The comprehensive performance of the mobile phone is coupled with the Firefly operating system, so its smoothness is absolutely invincible.

Chen Xiao looked at the domestic mobile phone market situation report handed over by Wen Qi in detail.

Needless to say, the high-end market, Hanhai mobile phone holds a firm initiative.

Only about 35% of the high-end market is divided between Apple and Samsung, and the rest belongs to Hanhai mobile phones.

Since Changtian Technology has not set foot in the mid-end market, it is now an era where all the heroes are coming together.

Right now there are Samsung's mid-range series, Xiaomi 4 and Warwick's P7.

Meizu's 4pro, because it looks very similar to the iPhone, has also achieved good results. So far, the total sales volume has reached more than 2 million units.

These are the sales of a single series of mobile phones.

But offline, the real king is not Xiaomi or Huawei, but the wolf pack tactics of OPPO and vivo.

These mobile phone manufacturers are typical assemblers.

Buy chips from Qualcomm and United, as well as memory and screens from Samsung and other brands, imitate the appearance of Apple to assemble mobile phones, and cooperate with mobile phone operators offline, with super-strong sales methods, coupled with traditional media and modern The media bombarded with indiscriminate advertisements and achieved terrible sales.

The profits of blue factories and green factories are also much higher than those of Xiaomi and Huawei.

Most of the users targeted by these two manufacturers are users who seldom have online shopping habits and do not know much about the performance of smartphones.

Users who buy blue and green mobile phones will almost buy them out of their pockets when they see that the mobile phone looks similar to Apple or looks better than Apple, and then they are fooled by the salesperson.

And compared to Xiaomi's high cost performance, and Warwick's recognized commerciality and high quality, the mobile phones of the blue factory and the green factory are generally low-end and high-priced.

Therefore, the mobile phones of Lanchang and Lvchang may have a lot lower configuration than Xiaomi and Huawei, but the price is hundreds to thousands of yuan more expensive.

There is no way, in this era, the popularity of the mobile Internet is not so wide, there are still too many fools and not enough liars.

Wen Qi waited quietly for Chen Xiao's decision.

Wen Qi also gave Chen Xiao the sales reference price of mid-range mobile phones.

Because Nokia and Bird are playing a combination of cards.

One is for business groups and the other is for youth groups.

Therefore, there is also a slight gap between the sales price and the configuration of the mobile phone.

The difference in configuration is mainly concentrated in the screen camera and storage size of the mobile phone.

In terms of price, Nokia's business machines are several hundred dollars more expensive, while Bird's youth mobile phones are cheaper.

The reference price given by Wen Qi is 2999 yuan for Nokia mobile phones and 2699 yuan for Bird mobile phones.

Each mobile phone with a low configuration is 500 yuan cheaper, which is 2499 yuan and 2199 yuan respectively.

This price is comparable to that of vivo and OPPO's mainstream mobile phones sold offline, comparable to the sales price of Warwick's P7, and the overall level is higher than that of Mi 4.

The price of Mi 4 is 1999 yuan for 16GB, and 2499 yuan for 64GB.

Chen Ling beat the rhythm with his hands on the table.

Since he decided to use a sub-brand as a mid-range mobile phone, Chen Xiao's goal is definitely not just to occupy a certain market in the mid-range mobile phone market.

Instead, it is necessary to completely knock down the domestic terminal mobile phone manufacturers and let them know who is the father.

Let mid-range consumers experience the Firefly operating system and let them judge for themselves whether the Firefly operating system is easy to use or the Android operating system that everyone is using now.

Chen Xiao said: "At present, our mobile phone production chain is relatively complete. If we produce mid-range mobile phones, our cost is also within a controllable range. The cost of its mobile phones must be far less than the cost of Xiaomi mobile phone production."

In fact, many domestic smartphone manufacturers have similar costs.

Because the prices of necessary hardware such as chip screens and storage cameras are basically open and transparent.

For high-end mobile phone hardware, except for Changtian Technology, Xia people can't produce it, and they can only buy it from Western or Eastern South Korean technology companies.

In this way, the cost can basically be calculated. The only price that cannot be calculated is the shell of the mobile phone and marketing expenses.

However, these costs account for a relatively small proportion of the cost of the entire mobile phone.

Chen Xiao was able to infer that the cost of the Xiaomi mobile phone should be around 2,000 yuan.

That is to say, Xiaomi sells 2499 and 1999, which are basically conscience prices.

Xiaomi is competing for the user enhancement market, and its profits are relatively low.

The cost of Apple should be a little lower than that of Xiaomi, about 200-250 meters.

Apple's iPhone, which sells for more than 5,000 yuan, is a real huge profit.

The cost of mobile phones of OPPO and vivo should be 15%~20% lower than that of Xiaomi.

It's not that the quality control of the two mobile phone manufacturers is better. The hardware configuration they purchased is much lower than that of Mi 4.

However, the sales prices of these two mobile phone manufacturers are much higher than that of Mi 4, so their profits are also very considerable.

After Changtian Technology has formed a complete Hanhai mobile phone industry chain, even if it is a mid-range Nokia and Bird mobile phone, Hanhai Technology has been able to control the cost at about 600 RMB.

This cost is almost only 1/3 of that of Xiaomi.

Therefore, Chen Xiao didn't quite agree with Wen Qi's reference selling price.

Chen Xiao said to Wen Qi:

"Since users have chosen mid-end or low-end mobile phones, the most important thing is not the performance of the mobile phone but the price. Therefore, our price must be lower than these mobile phone manufacturers."

"My suggestion is that even if it is one yuan lower than Xiaomi's mobile phone, it is considered a victory."

"So we set the price to 1899 yuan for the 16G version and 2399 yuan for the 64G version."

Chen Xiao's price setting happened to be seven inches from a snake.

At present, the most cost-effective mobile phone on the market is Xiaomi. In terms of high-end mobile phones, except for Hanhai mobile phones, other mobile phones are based on the sales price of Apple mobile phones, and the prices sold by Apple are either raised or lowered. For low-end and mid-end mobile phones, other brands use Xiaomi’s flagship mobile phone as the sales benchmark to make upward or downward adjustments.

Wen Qi couldn't help exclaiming after the price, "If we enter the market at this price, then our mobile phone will be absolutely invincible."

Chen Xiao nodded: "Mid-end mobile phones, whether it's CPU performance, memory size, storage size, or camera screen, are worse than Hanhai's flagship brand."

"We also need to do a little research on the Xiaoying operating system.

Some castration weakens Xiaoying's intelligence, making it far behind Hanhai's flagship mobile phone, but it is a little better than Android and iOS. "

"The purpose of this is to allow users to spend less money and experience the quality control of Hanhai Technology and the convenience of the Yinghuo operating system, but this experience feels just right, just a little bit worse."

"If a user likes our operating system and pursues a better experience, then he will buy our high-end Hanhai flagship mobile phone when he changes his mobile phone next time. Even if the user's economic strength is limited, when he uses our Yinghuo operating system After the system. Let him go back to using iOS or Android, the user himself may not be very happy."

Wen Qi immediately recorded Chen Xiao's arrangement: the selling price of the low-end version (1G+16G) is 1499 yuan, and the selling price of the high-end version (2G+64G) is 1899 yuan.

Chen Xiao said to Wen Qi again: "Didn't we formulate the 4G standard? The cooperation with China Mobile and China Unicom is very good."

"Let Mozi Communications contact these state-owned communication companies. Changtian Technology has a request, requiring these communication companies to promote our Nokia or Bird mobile phones at various business locations."

"Of course, Changtian Technology will also give these operating companies considerable sales rebates. We can charge a little less for 4G patent fees."

Chen Xiao's step is to advance both online and offline.

This is simply a dimensionality reduction blow to some domestic low-end mobile phones.

In the past, communication companies mainly promoted mobile phones from blue factories or green factories, mainly for the sake of profit.

And this time asking them to promote Nokia and Bird mobile phones is not only for profit, but also for the face of Changtian Technology, and it will definitely be promoted by you.

After all, the profit can be reduced, but there must be no problems with the relationship with Changtian Technology.

Changtian Technology's Mozi Communication Co., Ltd. has begun to gradually apply for 5G technology.

Unless these domestic communication companies are unwilling to use 5G technology in the future or hope to use 5G technology at a high price, then it doesn't matter, Changtian Technology can invest at will.

After Wen Qi and Chen Xiao confirmed the specific sales methods and prices of Nokia and Bird mobile phones, they immediately returned to Hanhai Technology to prepare a plan.

June 1, 2014.

In the turbulent smartphone industry, Changtian Technology also held a joint press conference for Nokia and Bird mobile phones in Shanghai.

This conference was presided over by Wen Qi, and the Nokia and Bird mobile phones were launched heavily.

The press conference lasted for three hours, and Wen Qi introduced four mid-range mobile phones of two brands to the global market with her witty language.

With the example of the Hanhai mobile phone conference, no one in the entire mobile phone industry dares to underestimate this time.

Domestic mobile phone giants such as Xiaomi, Meizu, Lianxiang, Blue Factory, and Green Factory all sent key figures from the company to the Shanghai stock market to attend the press conference.

During the entire press conference, everyone held their breath.

After seeing the hardware configuration of the Nokia P1 and Bird Y1 mobile phones, all people's hearts raised their throats.

Although the low configuration of Nokia P1 and Bird Y1 mobile phones only use 1G carbon crystal memory.

But we all know that the performance of carbon crystal memory is much stronger than that of traditional semiconductor memory.

The performance of 1G carbon crystal memory may exceed that of 4G ordinary memory on Android phones, and its performance is far stronger than Apple's 1G memory.

The high-end configuration actually directly uses 2G memory, which is basically a slap in the face of various mobile phones.

The Rebus people at the scene can only hope that the prices of Nokia and Bird mobile phones will be higher, and they must not compete with their own mobile phones.

Expecting the price of competitors' mobile phones to be higher than their own, I am afraid that this kind of thing can only be reflected in Changtian Technology.

After Wen Qi announced the price.

It was very quiet.

The people attending the meeting felt completely incredible.

1899 yuan and 2399 yuan.

Such a price is even lower than that of Xiaomi Mi 4 which is known for its cost performance.

00 yuan, but it is obvious that the performance of the 4 mobile phones released today is much higher than that of Mi 4.

The mobile phone brands of Blue Factory and Green Factory are basically powerless.

Wen Qi's last words made many people despair.

"This time our Nokia and Bird mobile phones are sold online and offline simultaneously."

"You can log in to Hanhai Technology's official mall to make an appointment online, or you can buy from local Unicom and mobile telecom dealers. We have reached a cooperation agreement with three telecom dealers across the country. There are also very generous discounts for purchasing contract phones. condition."

"At 8 am on June 2, that is, tomorrow, the 4 mobile phones will be sold online and offline at the same time~ www.readwn.com~ Welcome everyone to buy."

The release of mid-range mobile phones by Nokia and Bird, a subsidiary of Hanhai Mobile, is undoubtedly a blockbuster for Xia Guo's mobile phone market.

Let the major mobile phone manufacturers across the country be nervous.

Xinlang Technology's reporter Li Hui immediately wrote a review article, saying: "At the beginning of the release of the Hanhai mobile phone, I interviewed Mr. The purpose of launching the Yinghuo operating system is to establish extensive cooperative relations with the major mobile phone manufacturers in Xiaguo to jointly develop and operate the Yinghuo system ecosystem.”

"Mr. Wen said that Hanhai Mobile and Xiaguo's major mobile phone manufacturers as well as software and hardware companies are all open to cooperation, and they will not launch terminal mobile phones in the short term to seize the market of other brands."

"However, judging from the release prices of Nokia and Bird mobile phones at today's press conference, the senior executives of Changtian Technology should be very disappointed with the performance of domestic mobile phone manufacturers. Skytech has obviously changed its domestic policy.”

Li Hui: "There are not many good days left for domestic mobile phone manufacturers."