Rebirth 1999: Opening the Age of Black Technology
Chapter 769: It's in a hurry, they're in a hurry! !
In addition to exclaiming, the audience at the press conference also wondered why Hanhai mobile phones are so expensive! How can it be so expensive!
However, among the reporters on the scene, some people have purchased Hanhai mobile phones from Xia Guo through some channels and tried them out. They know very well that Hanhai mobile phones are worth the price!
Although smartphones are fast-moving consumer goods, they are more in line with the general attribute principles of commodities.
For homogeneous products, consumers' desire to buy is very weak, and of course the price cannot be raised.
And mobile phones with their own characteristics are not only fast-moving consumer goods, but also handicrafts and even luxury goods.
All kinds of Android mobile phones such as HTC, Shanxing, Motorola, etc. are seriously homogenized, so they do not preserve their value, and the price is relatively cheap.
Hanhai mobile phones and the previous Apple mobile phones are moving closer to crafts and luxury goods.
Before the conference ended, Simpson said: "We have opened Nokia iVast experience stores in many cities in major European countries, and everyone can go to the site to buy or pre-order mobile phones."
"Thank you for your support to Nokia and Hanhai Technology! Thank you!"
At this moment, Simpson is standing on the stage, looking at the audience seat under the stage, and has a great feeling in his heart.
Because the layout of this conference is very particular, in addition to the LOGO of Hanhai Technology, the LOGO on the scene is more of Nokia.
Many of the audience who attended the press conference held the Nokia LOGO in their hands.
Simpson suddenly felt that Nokia was alive again.
Although he is very clear in his heart that the current Nokia is completely different from the previous Nokia, but... it's still called this name, isn't it?
nice romance
And in the audience at the press conference, there are many old Nokia employees, including former CEO and chairman Ollila.
After Ollila Nokia resigned, he joined companies such as Motorola and Alcatel, but it is a pity that he was forced to resign for various reasons after only a few months in office.
In fact, at the level of Ollila, the money is running out.
He is eager to get a job, not to make money, but to realize the value of his life.
Today, Ollila came to the press conference, saw such a grand press conference scene, saw the familiar but unfamiliar Nokia LOGO, and saw the familiar Simpson standing on this stage as the new CEO of Nokia. Incomparable feeling.
At least Nokia is alive!
And let Nokia live, it is Simpson.
Ollila even thought that when he was the CEO of Nokia, if Simpson wanted to continue to cooperate with Changtian Technology.
Nokia will definitely launch a better phone than the iPhone, and its equity will be retained, instead of selling itself to Changtian Technology, or even as a sub-brand of Changtian Technology's subsidiary Hanhai Technology.
But history cannot repeat itself.
The greatest virtue of human beings is to make the same mistakes all the time.
Ollila knew that if she allowed herself to return to the situation at the time.
Then his choice is likely to be the same as his original choice, refusing to cooperate with Changtian Technology.
So all assumptions are just assumptions.
Watching the crowd cheering and applauding.
Ollila also sincerely congratulates Nokia.
Because of the time difference.
Therefore, Chen Xiao did not watch the live broadcast of the press conference.
It's not that Chen Xiao doesn't pay attention to the European market.
On the contrary, he attaches great importance to the European market, but he is very confident in the European market.
On the other hand, the CEOs of Apple, Shanxing, and LG, as well as the executives of the marketing and technology departments, couldn't sleep.
They follow the European launch through various channels.
Looking at the terrible sales of mobile phones in the mainland of Xiaguo, these companies have been intimidated.
There are three major mobile phone markets in the world.
Michigan, Europe and Asia.
Mizhou is dominated by the market of the United States, Europe is dominated by the European continent, and Asia is dominated by the mainland of Xiaguo.
Because these three places have strong spending power and large populations, as long as any one of these three markets is obtained, companies can easily become the most powerful companies in the world.
Now that the iPhone is about to lose the mainland market in Xiaguo, if it loses the European market again, then Apple's mobile phone is likely to be completely reduced to a second-tier brand.
Therefore, Cook is extremely concerned about the sales of Hanhai mobile phones in Europe.
According to Changtian Technology, it has a good relationship with many European telecommunications companies and related countries.
Cook's hope that the United States will put pressure on European countries to ban the sale of Hanhai mobile phones in Europe is obviously unrealistic.
Cook is very nervous right now.
During this time, he has been holding special meetings with Apple's marketing department and other departments.
The purpose is to find a way to deal with Hanhai mobile phone's continuous seizure of the Apple market.
Now Apple executives are also watching the live broadcast of the event in Cook's office.
After the live broadcast, Cook immediately held a high-level meeting, asking everyone to give solutions.
Apple's executives have been talking about it, and they have felt the enemy.
Pressure on Europe through the relevant departments of the United States or industry associations and capital has been determined to be ineffective.
Because Changtian Technology has brought tangible benefits and advanced technology to relevant European countries.
This is because of Changtian Technology, Europe has directly entered the 4G era from the 3G era, even earlier than the United States.
Moreover, these communication companies in Europe do not have to pay expensive patent fees to Changtian Technology.
On the contrary, Changtian Technology's 4G technology can be used to promote 4G services to users and earn more consulting fees than the 3G communication era.
The communication industry in the United States is also very clear, before Changtian Technology cooperated with European communication companies.
A number of communication companies in Europe have approached American technology companies such as Qualcomm and Cisco to inquire about purchasing reagent technology.
Of course, these technology companies in the United States are lions, and they need a lot of funds from Europe and high-interest loans before they are willing to help European communication companies establish 4G technology standards.
The reason why technology companies in the United States had such a mentality at the beginning was because they identified the 4G technology standard, which only they had.
Europeans are not fools.
Of course, you can find cooperation wherever it is cheaper.
So it hit it off with Changtian Technology, and expressed that it would make concessions in the mobile phone market.
This is also the fundamental reason why Hanhai mobile phones can be sold in Europe.
Since the pressure on Europe through capital has no effect, there are still two ways for Apple mobile phones to go.
The first is to lower the sales price and win with price.
But from the first generation of the iPhone all the way to the iPhone 5S, Apple never chose to cut prices while mainstream phones were still on sale.
If this time the iPhone 5e5S is sold at a reduced price.
That must lead to a brand crisis for Apple.
The firm price is the basis for Apple's mobile phone to survive.
It is also the most proud of Apple fans.
This time, if Apple gave up its firm price policy, it would take the initiative to cut prices in exchange for the market.
Then Apple's new mobile phones will no longer be able to sell the price.
This has a huge impact on sales.
Today, everyone may be frantically buying because of Apple's price reduction, but the Apple series after this will lose more users.
Even if users are willing to buy, they will choose to wait and buy after Apple has lowered the price.
So this plan is absolutely unworkable.
The second solution is to start with the application.
The reason why Apple has been able to dominate the pack in the past few years has become the best-selling smartphone in the world.
In addition to the fact that the mobile phone is light and thin, there are many black technologies and aesthetic online, the most important thing is Apple's operating system and the major applications of the network based on the operating system.
At present, Western users have become accustomed to using the Safari browser, Imessage, which can send messages to each other without money, and Instagram, Postagram, and various life and game applications with social attributes.
These things are deeply embedded in the lives of users.
The developers of iOS know very well that these apps have made it impossible for users to leave.
In order to meet the usage habits of Western users, Hanhai Technology.
It has also reached cooperation with some iOS application manufacturers, and these applications are included in the application matrix of Hanhai Technology.
App companies are all about making money.
No one is a philanthropist.
Changtian Technology promises to give huge dividends to these application companies.
This dividend ratio is even higher than that given by Apple's iOS system.
One more user means more income.
Under this idea, application companies are of course willing to cooperate with Hanhai Technology.
Of course these application matrices are aimed at Western users.
Xia Guo's users did not use applications such as Instagram, so these applications were not added to the Xia Guo version of the application matrix.
Although the sales of Hanhai mobile phones are very good.
But the total is still a huge difference compared to the iPhone.
Hanhai mobile phone users did not reach 20 million until they died.
And Apple has hundreds of millions of users.
Therefore, the number of users of major applications is not at the same level.
Want to understand this problem.
Apple made a decision.
On the one hand, it is putting pressure on some of these application companies in the iOS ecological chain.
Let them choose 1 of 2.
If you cooperate with Changtian Technology, you will add your own applications to the application matrix of the Firefly operating system.
Then Apple will cancel the cooperation with these application companies.
The purpose of this is to kill the ecological chain of Hanhai Mobile in the cradle.
Otherwise, according to this sales trend of Hanhai mobile phones.
After Hanhai's mobile phone sales increase and it can compete with the iPhone, it will be very difficult for these application manufacturers to choose 1 or 2.
Of course, this is a benefit to the application manufacturers of these ecological chains.
Apple is a very innovative company, and of course a very blood-sucking company.
Because it monopolizes the entire iOS system, instead of being open like the Android system, any mobile phone company can apply it and package it according to their own ideas.
This is because of monopoly, so ios has absolute right to speak to the application company.
A very simple example.
Apple takes a 30% cut of app profits.
For example, a user likes a certain Dingge app very much, and he willingly recharges a 10 yuan membership.
Was the 10 yuan taken by this APP company?
of course not.
Among them, 30%, that is, three dollars, was forcibly taken by Apple.
That's what monopoly is all about.
If the APP company is not happy?
I'm sorry then.
There are hundreds of millions of users who use Apple mobile phones. If you don't give 30% of the profits to Apple, then your application can be **** immediately.
Unless your phone is jailbroken, the only way for users to get apps is through the Apple Store.
Apple has absolute control over the Apple Store.
Now suddenly there is a Firefly operating system that is more advanced than iOS on the market.
Apple phones also face competition from Hanhai phones.
So Apple has to make concessions on the storage profit of the application.
Apple is preparing to announce that it will reduce its 30 percent cut of profits from apps to 20 percent.
It seems that Apple's doing this is a great gift to the application company.
Of course, Apple has not announced this series of policies immediately.
Cook is waiting for the sales of Hanhai mobile phones in Europe.
If Hanhai's mobile phone sales in Europe are not good, then there is no need to announce these policies.
Also unable to sit still is Shanxing.
Europe is definitely the home base of Shanxing mobile phones.
When the world's media thought that Changtian Technology's Hanhai mobile phone was aimed at Apple.
Only Shanxing knows.
Changtian Technology is trying to defeat the Android camp, and one of the leaders of Android is Shanxing.
Currently in the global mobile phone sales rankings.
The number one is not apples but mountain stars.
In the past few years, Shanxing has never regarded Apple as a competitor, but tried every means to kill Nokia, the world's No. 1 seller.
Now Nokia has borrowed the corpse and held a grand conference in Europe.
This is definitely a serious challenge.
In response to Nokia's press conference in Europe, the release of the Hanhai mobile phone.
Shanxing responded immediately, publishing announcements on many media around the world and on its own official website, pointing to the Hanhai mobile phone, the appearance, camera style design and voice assistant were the results of stealing and plagiarizing Shanxing.
Shanxing also announced the name and image of its voice assistant on its official website.
This image is very interesting.
It can't be said that it is exactly the same as Xiaoying, but it is very similar.
And most of the functions announced by the voice assistant ~www.readwn.com~ are the same as Xiaoying.
Ability to call applications, assist users in completing some tasks, and more.
In addition to accusing Changtian Technology of plagiarism.
Shanxing also accused Changtian Technology of stealing its own technology patents.
It clearly stated that Shanxing had cooperated with Nokia to develop several patents for voice calls, communication basebands and cameras.
After Changtian Technology acquired Nokia, it did not get Shanxing's consent, but used these technical achievements on Hanhai mobile phones.
Shanxing spent a lot of money to put relevant announcements on various important media in Europe.
This time, all the contradictions are concentrated on Changtian Technology.
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