Rebirth 1999: Opening the Age of Black Technology

"What 2 million phones have all been sold out?"

"Some accounts have ordered dozens of copies in one go?"

"Okay, I will report this matter to the company immediately!"

Liu Hai, the general manager of the Marketing Operations Department of Hanhai Technology, has been busy all day.

He was on the phone from the morning until 3:00 in the afternoon.

The content of the call is that the Hanhai mobile phones in stock in many cities have been sold out, and he is busy dispatching goods from other first-tier cities.

There are 20 million handsets in Hanhai's current inventory, which is not wrong.

But because of the different economic living standards of people in each region. So each region's inventory is different.

For example, in the first-tier cities of Yanjing, Shanghai and Suzhou and Hangzhou. There are millions of units in stock in every city. Because the local economic level is higher, people's income and consumption level are also higher. So they have the economic conditions to buy the more expensive Hanhai mobile phones.

However, in second- and third-tier cities such as Rongcheng, Shancheng, and Zhengshi, everyone's income should be lower, and people may be more cautious when buying mobile phones, so the inventory is relatively small.

Who knew that the sales in second- and third-tier cities actually exploded on this day. Especially in Rongcheng, the sales volume of mobile phones in a single day actually exceeded 1 million units (the warehouse radiates the whole province), which makes the original mobile phone inventory of only 500,000 units. It was all exhausted in less than a day.

What Hanhai Technology promises to consumers in online sales is that it will be delivered the next day.

After the inventory in many places is exhausted, of course, there is only an urgent need to transfer goods from surrounding areas.

At present, the inventory of Hanhai mobile phones is more in the east and less in the west, with more in coastal areas and less in inland areas.

The sudden explosion of sales in many places also made Hanhai Technology recognize the fact that there are more rich people in China than those announced on paper.

At this moment in Rongcheng, Shancheng, Zhengshi, and Chuncheng in many cities across the country, many consumers find that there is no stock in their area, and they can't even place an order.

Some smart consumers will also chat with the official customers of Hanhai Technology, and they will wait patiently when they learn that there will be replenishment in the region in two or three days.

However, many consumers did not pay attention at all. On the official website of Hanhai Technology, there is also a button for online customers.

If they couldn't get the goods, they simply went to the local mobile phone market to try their luck.

It can also be said that they are lucky.

The mobile phone market is really in stock.

The most sensitive people in the mobile phone market are scalpers. Their sensitivity to mobile phone sales may be much stronger than that of many professional media and bloggers.

When the sales of Hanhai mobile phones exceeded the first 1 million, and many high-end people around them started to use Hanhai mobile phones, scalpers clearly felt that this mobile phone was bound to become a hit.

So the scalpers began to stock up on goods frantically, which is also the direct reason why a large number of warehouses in central and western cities are out of stock.

And half of the identities of some sellers in the mobile phone market are sellers, and their general identities are actually scalpers.

At the beginning, the sales of Hanhai mobile phones were not good, and colleagues in the sales department did not set an IP to buy only one, so many scalpers bought several or more than a dozen.

The scalpers are also very clear that Hanhai Technology has a relatively large stockpile of goods, and it may only take three or two days to adjust the goods from other places, so the price is not too high.

However, Manager Huang also believed that Hanhai mobile phone would definitely not lose money in his hands, it was just a matter of earning more and earning less.

For example, this method makes money very quickly. Many consumers rush to buy a mobile phone after learning that the local mobile phone market has a mobile phone. People who can spend six or seven thousand yuan to buy a mobile phone are generally not worse than that. Hundred bucks.

Some scalpers make three or five thousand dollars a day.

Invest less money to make quick money, this is the favorite mode of scalpers.

Just when Hanhai Technology was coordinating and mobilizing the supply of goods across the country.

Chen Xiao also got the news.

He was very clear at this moment that the sales of Hanhai mobile phones should be stable in the domestic range.

The reason why Chen Xiao chose to launch the Hanhai mobile phone in 2013 was to seize the critical moment when Xia Guo's smartphone industry started to develop the mobile Internet rapidly.

At this juncture, consumers have already come into contact with smartphones from overseas companies such as Nokia, Apple, and Samsung, and have a preliminary concept and experience of using smartphones.

When Changtian Technology launches smartphones that are more advanced than those from brands such as iPhone and Samsung, consumers are of course receptive.

July and August were originally summer vacations. Many students who graduated from high school wanted to enter university campuses. Smartphones were standard equipment, so July and August were also the peak season for mobile phone sales.

Many media are also keenly aware that the sales of Hanhai mobile phones are on the rise?

However, Hanhai Technology did not cooperate with third-party websites, nor did it cooperate with offline distributors, and there was no specific sales data on the official website, so the reporters had no way of knowing the specific sales of Hanhai mobile phones.

Some technology media teams still have senior-level figures, and they hope to get some data from Hanhai Technology's official website by using crawler and other methods.

However, it is a pity that the network security technical support of Hanhai Technology is done by 306 Company, which is a subsidiary of Changtian Technology, with the support of supercomputer and Firefly operating system behind it.

So these so-called technical men get nothing.

Everyone had no choice but to wait for Hanhai Technology to announce the sales data.

Hanhai Technology has not released specific data, but smart media can still find some clues from the sales of other brands.

In Shanghai, Yanjing and other cities, sales of iPhone 5s and 5c plummeted after a period of explosion.

From tens of thousands of units per day at the beginning to only a few units per day, this has completed such a terrible decline in sales within three months.

Apple started out in the high-end market, and now the high-end market can’t sell, but it’s not that the consumption level of the people has become lower, but that Apple’s market has been seized by other brands.

Apple is a high-end mobile phone brand, and it must not be Xiaomi or htc, but Samsung or Hanhai that can seize the market with Apple.

However, Samsung's mobile phone sales in Xia Guo did not increase significantly, so it must be Hanhai who replaced Apple.

In the Shanghai stock market, a very comedy scene happened.

A well-dressed old gentleman came to the Apple Experience Store.

The traffic of the Apple Experience Store in the bustling streets of Shanghai has plummeted, and there are only a few bustling people every day, which is completely different from the grand occasion of the iPhone4 and iPhone4s.

Apple store employees were so excited when they saw a customer coming over, they quickly gathered around.

"Hello sir, do you want to look at the mobile phone? We have the latest iphone5e5s here. See which one you need and I'll introduce it to you."

These Apple clerks are actually very upset.

This Apple Experience Store in Shanghai is the first Apple Experience Store in mainland Xia.

Since the iPhone 4s, there have been huge crowds every day. Customers have always taken the initiative to ask the clerk of the experience store, but no clerk has taken the initiative to solicit customers.

When the sales of iphone4s exploded, the clerks didn't even have time to take care of these customers, and everyone bought mobile phones by panic buying. It will not ask about the specific performance of the phone.

However, since Changtian Technology announced the new 4G standard to the world, especially in the past two months, the sales of iphone have fallen off a cliff, and it has become that the clerk takes the initiative to attract customers.

The old man smiled and nodded, looking left and right above the counter, his brows were tight, and he didn't seem to find the phone he wanted.

"Sir, what kind of cell phone do you want? I'll get it for you."

The old man said: "I heard from some of my old guys. They use Hanhai mobile phones. They have intelligent voice assistants, which are very suitable for the elderly. No matter whether the elderly can use smartphones or whether they can type. You can use this The phone works very well. I can watch TV, listen to music, communicate with my family and listen to the news.”

"I took a look around here, and it doesn't seem like what I saw."

The elderly do not often go shopping, let alone go to mobile phone stores. They think that in this era, as in previous years, a mobile phone of any brand can be sold. He does not know that the Apple Experience Store only sells Apple products. .

This problem made the sales staff of the Apple Experience Store very embarrassed.

Although everyone was upset, they still politely informed the old man that they did not buy Hanhai mobile phones here.

The old man was of course disappointed.

This must be the 5th customer to ask if Hanhai mobile phone is available for sale at the Apple Experience Store this week.

The manager of the Apple Experience Store turned black.

He felt that it was necessary to report these situations in the Xiaguo market to the head office.

As an offline experience store, Apple has sales tasks every quarter.

If the task is not completed, not to mention the bonus, even the basic performance will be deducted.

A year or two ago, everyone thought that it was a very honorable thing to be able to work in the Apple Experience Store, with high pay and good benefits.

But that doesn't seem to be the case today.

The general manager of the Apple Experience Store in Shanghai wrote a report on the recent slump in sales and reported it to Apple Xiaguo District Headquarters.

In the report, it is said that the decline in sales is not due to the lack of efforts of the sales staff or the lack of publicity, but the emergence of unequal competitors. I hope that the head office can take practical measures.

Xiaguo Yangcheng Apple Xiaguo District Headquarters.

Lu Lei, President of Daxia International, looked at the situation reports from the general managers of various sales areas, and his head became dark and painful.

After the iphone5e5s was held at the press conference, there was a short period of time when the sales surged, with hundreds of thousands of units sold a day.

This is thanks to the 4G chip used in the iphone5e5s.

This hot sale continued even after the Hanhai mobile phone was released.

As Hanhai mobile phones are recognized by more and more people, the high-end market has almost been won by Hanhai mobile phones, and the sales of iphone5e5s are terrible.

After combining the situation reports provided by the major sales divisions, Lu Lei 100% confirmed that Apple's high-end market was robbed by Hanhai mobile phones.

Lu Lei didn't understand something.

The launch of Hanhai mobile phone is indeed very eye-catching, but because of the high price and the imperfect ecosystem, there seem to be not many users who accept Hanhai mobile phone at the first time.

Lu Lei did not expect that the Hanhai mobile phone would "explode" inexplicably.

Lu Lei quickly reported the relevant situation to the US headquarters.

If this situation continues, not to mention that the sales of iPhone 5e5s will be finished, and the entire iPhone market will be finished in Xiaguo.

Chen Xiao's office in Changzezhou.

Jobs was very excited and came to Chen Xiao's office with the sales report.

Hanhai mobile phone sales exploded.

And its total sales exceeded Jobs' imagination.

At the beginning of August, the total sales volume of Hanhai mobile phones exceeded 10 million units, reaching 12.84 million units.

It took 5 months for iphone4s to reach this data, and it is still the global data.

It took less than three months for Hanhai mobile phone to reach this data.

Jobs said in great amazement: "I once heard an idiom of Xia Guo called "Accumulation of a Thick Hair", and today I finally know what it means."

Just as Jobs was speaking, Wang Xiang hurried over.

He also has a piece of data in his hands, which Jobs has not had time to count.

The total revenue of Hanhai Technology has reached 96.2 billion. If the research and development costs are not calculated, only the production cost of Hanhai Technology Co., Ltd., a subsidiary of Changtian Technology, has been calculated, and the profit since the three years has reached 77 billion rmb.

The profit was placed in front of Chen Xiao, and Wang Xiang said excitedly: "Now I know why so many companies are willing to make mobile phone products."

Mobile phones are fast-moving consumer goods.

Compared with other products, it has a very obvious advantage - terrible cash flow.

Ordinary users have to give money first and then get the goods when buying a mobile phone.

Therefore, this part of the cash will flow directly into the account of Hanhai Technology.

But as more and more people buy mobile phones, Hanhai Technology will have more and more cash.

Strong cash flow will also give Hanhai Technology a strong ability to pay and resist risks.

This will make Hanhai Technology more calm in its future development.

Of course, not all the profits of 77 billion were obtained by Hanhai Technology.

Under the unified deployment of Changtian Technology Group.

In addition to transferring part of the profits to the head office ~www.readwn.com~, Hanhai Technology will also make transfer payments to Firefly Technology Company according to a certain percentage for the ecological construction of Firefly system.

Jobs was also stunned after getting such terrible revenue and profits.

He originally thought that the most profitable mobile phone brand was Apple, but now he has changed his mind and the most profitable mobile phone brand is Hanhai!

The senior management of Hanhai Technology sat in Chen Xiao's office. Everyone was extremely excited, and they all knew that the Hanhai mobile phone should be a success.

Chen Xiao immediately made the next deployment.

"All factories are fully operational to increase production, and my first goal is 40 million units."

"Set up experience stores in cities such as Shanghai, Yanjing and Rongcheng."

"Ready to enter the European market."

The card of Changtian Technology has been played, and Chen Xiao now has to wait for the response of several other brands.