Rebirth 1999: Opening the Age of Black Technology

In this question, Xinlang Technology asked the hearts of many people, especially some American media, including the "Washington Post".

They also want to know why Haihai Technology has the confidence to guarantee that its mobile phone sales will be very good? Because the most important thing about a smartphone is that it consists of two parts, one is the hardware of the phone, and the other is of course the system of the phone.

Lu Lei also looked at Jobs, hoping to get an answer from Jobs. Jobs' answer is likely to affect Apple's judgment on the future.

In response to such a problem, Hanhai Technology had already anticipated it before the press conference.

So Jobs already had the answer in his heart.

Jobs smiled and looked at the audience and the media in the media booth.

"Smartphones represent the era of the mobile Internet, so the entire ecosystem based on smartphones is very important. If we lose the ecosystem, our smartphones are just empty shells with powerful hardware, so I agree very much. Just a question from a reporter from LangTech."

"But we also believe that the powerful hardware of the phone is the reservoir of the ecosystem, and where there is water, there will be fish."

"The reason why Hanhai Technology's first-generation mobile phone is now on the market is that in addition to our strong hardware as support, we also have a very complete ecosystem."

"As soon as it is convenient, you can see whether it is life, work or entertainment through the demonstration I just gave. Our application matrix is ​​very complete and can basically meet the needs of users' life and work. On the other hand, Changtian Technology has already We have signed cooperation agreements with many excellent application manufacturers on the market.”

"These application manufacturers have actively expressed their willingness to join the Firefly ecosystem with Hanhai Mobile as the platform, and actively build the Firefly system's application matrix."

"First Evolution"

"A number of technology companies, including Ali, Baidu, Xinlang, and Huohu, have reached a strategic cooperation agreement with Changtian Technology, and are willing to provide relevant technical and content support for the application of the Firefly system."

In fact, the reporter knows that even though some application companies have cooperated with Hanhai Technology to provide application content in the Firefly operating system, these companies are still too few compared to the iPhone's iOS and Android systems.

What the reporter wants to ask is, when the number of applications cannot compete with IOS and Android, how can Hanhai Technology be able to compete with iPhone or mobile phones from the Android camp.

But Jobs deftly avoided this question.

Seeing that he didn't get the answer he wanted, Lu Lei couldn't help but feel a little disappointed.

But the reporters didn't plan to let Jobs go.

The reporter stood up and asked, "But at present, there are only a small number of application companies that Hanhai Technology cooperates with. How can Hanhai mobile phones guarantee the user's experience?"

Lu Lei also wanted to know Jobs' answer, so he raised his head and looked at Jobs again.

Jobs smiled and replied:

"Actually, I already raised this issue at the press conference."

"The application matrix of the Firefly system pays more attention to the content of the application itself. I also said just now that the super hardware performance of the mobile phone means that in the reservoir, as long as there is a pond, there will be fish."

"So I believe that the world's outstanding application companies, no matter their size. No matter whether they are well-known in the past or not, they will definitely be willing to go to the firefly system to show their capabilities and provide their higher-quality application content and services to consumers. By."

After receiving this answer from Jobs, Lu Lei chuckled lightly, and his heart was also relieved.

Lu Lei believes that the application is not so easy to do, and the ecological chain is more difficult.

The reason why those so-called small application manufacturers can't compete with big companies is because the content is not as good as the big companies, the talents are not as good as the big companies, and of course their technical strength such as algorithms and design are not as good as the big companies.

Therefore, Lu Lei firmly believes that as long as Apple's iOS can stabilize a large number of application companies and give them huge profits, these application companies will definitely not leave the iOS system.

Without application support, the so-called reservoir will definitely be a pool of stagnant water, only living water will have fish, and stagnant water will only have bed bugs.

Domestic reporters are still more willing to believe Hanhai Technology's rhetoric, and firmly believe that Hanhai Technology will be able to lead Xia Guo's technology company to a higher level and gain a firm foothold in the field of smartphones.

But overseas media will not miss any opportunity to question Changtian Technology.

A reporter from The New York Times raised his hand and asked: "The price of the iVast1 mobile phone is 6,999 yuan, and the price of the high-end version has reached 7,999 yuan, which is equivalent to 1,290 meters. This price is higher than the high-end version of the iPhone 5S. It's a few hundred meters more expensive."

"We all know that Xia is still a developing country. According to the data given by the relevant departments of Xia, the per capita disposable income of Xia in 2012 was only 17,000~18,000RMB, that is to buy a high-end version of Hanhai. Mobile phones can cost people close to half a year's wages."

"Does Hanhai Technology think that the price of its mobile phone is relatively high, and it does not match the actual situation of Xia Guo?"

The New York Times' positive questioning is actually a bit vicious.

On the one hand, he said that the development level of Xia Guo was relatively low, and on the other hand, he said that the price of mobile phones was too expensive to be worth the price. Not only did he humiliate Changtian Technology, but he was also not optimistic about the sustainability of Xiaguo's economic development.

In fact, regarding the issue of selling price, Hanhai Mobile also went through some intense discussions before determining the price.

If the R&D costs of hardware products and systems are not calculated, and only the production cost is calculated, the cost of Hanhai mobile phone is about 1400~1500 yuan.

This cost is actually lower than the production cost of the iPhone 5S.

Therefore, when determining the price of the mobile phone, Wang Xiang and others believed that as the first smartphone in Xiaguo to use its own operating system and its own domestic chip, the price of 3000~4000 yuan is very good.

This price is actually close to competition with mid-range mobile phones like Motorola, HTC and Samsung, and this price also has a large user group and user market.

Both Wang Xiang and Zhou Linghua agree to sell at a price of 3,500 to 3,999, because they believe that the price is cheaper than iPhone and Samsung, and they can gain the favor of consumers faster and develop the market at the fastest speed.

And if the mobile phone is sold at a price of 3,500 yuan, there will be a net profit of nearly 2,000 yuan, which is already huge profit for a mobile phone, and the senior management of Changtian Technology is very satisfied.

In the past, Nokia's feature phone, the profit of a mobile phone may only be a few dozen yuan of RMB.

But Chen Xiao never agreed with such a price.

The pricing he gave was 6,999 yuan and 7,999 yuan.

Given such a price, Chen Xiao has his own thinking.

There are some differences between products such as mobile phones and other products.

Mobile phones are absolutely not able to take the road (from low-end to high-end) that surrounds the city from the countryside.

The so-called rural encirclement of the city is to attract the low-consumption market with low prices, so as to expand its sales.

This is the path Xiaomi took. From the very beginning, it was born for fever. It expanded the market with a very high cost performance, that is, a very low price, and won the favor of a large number of people.

But when your mobile phone is labeled as cheap or cost-effective from birth, it is very difficult for you to break through to the high-end market.

It is very easy for brands such as Apple and Samsung to go from high-end to low-end. When they can occupy the high-end market, they reluctantly release a few low-end mobile phones, which are generally robbed.

Because as long as high-end mobile phones can be successful, it will establish a benchmark in the entire industry and establish a brand image in the hearts of consumers, and they will easily gain access to the low-end consumer market.

It is still too difficult for low-end mobile phone brands to change their image.

A few very simple examples can illustrate this problem.

If Gucci comes out with a bag that costs 500 yuan, consumers will surely rush to buy it.

But if Metersbonwe comes out with a 20,000 to 30,000-dollar dress, consumers will definitely scoff at it.

Similarly, when Porsche is willing to launch more than 100,000 cars, the sales of this car must be an explosion.

However, when Wuling wants to produce a 2 million sports car, I believe consumers will stay away.

Chen Xiao gave the price of 6999 and 7999 yuan, one is to establish the symbol of high quality of Hanhai Technology from the beginning (expensive price does not necessarily mean high quality).

Another is that Chen Xiao believes that the country's economy is developing rapidly, and will look back at such a price in a few years. In fact, it is within the acceptable range.

Jobs replied very cleverly: "I believe that consumers are willing to pay for what they need, and the price and experience of Hanhai mobile phones will definitely make consumers feel that it is worth the money."

"Suhang Daily" reporter: "Mr. Jobs, I am asking a question on behalf of overseas netizens. After the release of Hanhai mobile phone, will overseas users have channels to buy it? Can Hanhai mobile phone enter the US market?"

Jobs said: "Hanhai mobile phone will be released globally on May 20. After consumers get the reservation code through the official website, they can snap it up."

"Consumers around the world except the U.S. will be able to buy it."

In the past year or so, Changtian Technology has cooperated with Nokia and opened a 4G network in Europe, which is to pave the way for the sales of Hanhai mobile phones. Therefore, Hanhai mobile phones can of course be sold in Europe, not only in Europe, but also in use. 4G network in Europe.

Jobs jokingly smiled and told reporters: "As for why American users can't buy through the official website, everyone knows the reason."

"Hello Mr. Jobs..."

At the press conference, the originally expected 20-minute question time for reporters was extended to an hour, and the press conference did not end until 11 p.m.

That night, employees in the smartphone industry around the world stayed up all night.

The market strategy department and technical staff of companies like Apple, Samsung, and Motorola have repeatedly watched the replay of the conference and studied the related functions of Hanhai mobile phones. After evaluating the launch of Hanhai mobile phone, what impact will it have on your mobile phone sales?

And Xia Guo's netizens are discussing lively on Weibo and major forums.

As Xia Guo's first smartphone with self-designed chips and operating systems, Xia Guo's first smartphone capable of competing with Samsung and Apple, of course, netizens gave it great enthusiasm.

Discussions on the Internet are very lively.

Many Xia Guo netizens give Hanhai mobile phone support very positively, but the expensive price of Hanhai mobile phone is difficult for many people.

Similar to:

"Resolutely support the Haihai mobile phone of Changtian Technology, but the price is too expensive, so I will not make an appointment."

"The press conference is full of enthusiasm, but the price is cold, alas, let's wash and sleep."

Such comments are endless on Weibo.

Among some comments, there are indeed many real feelings of netizens. After all, the price of 6999 yuan is indeed relatively expensive in 2013. There is also a large part that does not rule out that the navies hired by overseas competitors deliberately bring rhythm.

After the press conference, Chen Xiao held a grand celebration banquet at the Mochizuki Hotel of Changtian Technology.

When everyone is enjoying the wine, Chen Xiao will also swipe his mobile phone and watch the comments of Weibo netizens on the press conference.

Chen Xiao, of course, saw that netizens complained that the price was very expensive, and there was no way to support such comments in terms of psychological support.

Chen Xiao was not angry at all, and even thought the netizens were cute.

Of course he will not regret his price decision.

Because there is one card in his hand that has not been played - that is Nokia.

In the future, in order to meet the needs of ordinary consumers for Hanhai Technology's smart phones and application matrix, Changtian Technology will also launch a cheap version of Hanhai mobile phones, that is, smartphones under the Nokia brand.

Nokia and Hanhai will be sold in high-end and low-end products.

But all of this has to wait for a decision on iVast1's sales.

The 5-day period is a fleeting moment for many people, but for the senior executives of Hanhai Technology such as Jobs, Wenqi, and Simpson, this day is quite a torment.

Wen Qi basically held her mobile phone all the time, swiping the number of reservations on the mobile phone in the background of Hanhai's official website.

The number of iPhone 5S reservations in a week is as high as 5 million units.

This is a very scary statistic.

Of course, Wenqi and Jobs will compare the number of reservations for Hanhai mobile phones with the number of reservations for the iPhone 5S.

But 5 days have passed~www.readwn.com~ Due to various reasons such as price and the first launch of new mobile phones, the number of reservations for Hanhai mobile phones is a bit appalling.

Seeing that May 20 is approaching, the final reservation volume of Hanhai mobile phone is fixed at 520,000 units.

Wen Qi felt a chill in her heart, knowing that Changtian Technology had tens of millions of units in stock.

But Chen Xiao was cheerful every day, and seemed to be indifferent to this matter.

Wen Qi couldn't bear it anymore, she took the backstage data to find Jobs, and then Chen Xiao.

With such a miserable number of reservations, not only the mobile phone brand will be cold, but the inventory of tens of millions of units will be even colder.

Now it seems that the huge press conference is simply a joke!

Could it be that Hanhai Technology really wants to die before it is successful?

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