Rebirth 1999: Opening the Age of Black Technology

Jobs has been monitoring the development of the global mobile phone market for a while.

At the just-held Apple iPhone 5C and iPhone 5S conference, Cook announced the two latest iPhone models.

What shocked Jobs was that the configuration of the two phones was exactly the same as Chen Xiao had guessed.

According to Chen Xiao's guess, Apple produced a cheap version of the iPhone 5C with the remaining hardware of the iPhone 5, and cooperated with Samsung to slightly upgrade the chip and added a 4G baseband to launch the iPhone 5S.

If he hadn't known Chen Xiao's reasoning, Jobs would even suspect that Chen Xiao had stolen Apple's secrets.

This operation of Apple did not make Jobs feel how powerful Cook was, but made him feel that Chen Xiao's eyesight in looking at problems and inferring the development of things was quite powerful.

Jobs smiled and said to Chen Xiao, "Sir, when are you going to hold the Hanhai mobile phone press conference?"

Chen Xiao said, "Jobs, when does your husband think it is more appropriate?"

After Jobs thought about the launch of the iPhone 5C and iPhone 5S, Cook said that this time Apple's sales will continue to continue the model of online sales and offline sales.

Among them, offline sales will be the main, and online sales will be supplemented.

Offline sales are basically the distribution of mobile phones to Apple experience stores in key cities. Apple unifies pricing and channels to get more profit.

Therefore, Apple basically does not cooperate with any third-party brick-and-mortar stores except for large communication companies.

Most mobile phone sales come from Apple Experience Stores, and it will take a certain amount of time for Apple Experience Stores in major cities around the world to have a certain amount of iPhone in stock.

This is the reason why Apple put the official launch date on May 1, 2013.

He needs to leave enough time for logistics.

Jobs said, "My advice is to look at the number of Apple reservations and the number of sales in the previous days and then decide."

"I looked at the calendar and it could be in early May or mid-May."

Chen Xiao also nodded in agreement and said, "I completely agree with Mr.'s opinion, but before that, we have to do some publicity and preparations for the press conference."

Publicity work Jobs is best at.

The reason why the sales of iPhone 4S was so hot at the beginning was not only because the performance of iPhone 4S was excellent, of course, the most important thing was Apple's publicity.

At that time, Apple bought the entire screen of Times Square to play iPhone4S advertisements, and also placed advertisements on major Internet media and print media around the world.

In addition to showing the appearance of the iPhone4S, the advertisement also implicitly shows some of the distinctive and cool features of the iPhone4S. https://

Under the bombardment of advertising strategy, many consumers had a preliminary impression of the iPhone4S before the iPhone4S was released.

Subsequent sales have followed suit.

Therefore, it is necessary to prepare for the press conference, including doing some advertising. Jobs is the best at this. Chen Xiao is also very relieved to hand over such work to Jobs.

In the animal world, adult lions must leave the group and find female lions from other groups to mate and reproduce.

This is actually a way of selection in nature and the continuation of animals. Only the interbreeding between different communities can produce more genetically diverse and stronger offspring.

This is true of nature, and the same is true for companies.

Changtian Technology should not only be good at using domestic talents, but also be good at using overseas talents.

Jobs is an unattainable talent. Chen Xiao is absolutely relieved to hand over Hanhai Company to Jobs and let Jobs train his successors.

Jobs immediately planned the promotion of Hanhai Mobile with the team.

This is the first time that Changtian Technology has made a mobile phone, and of course it cannot lose face.

The whole promotion is divided into two types: hard advertising and soft advertising.

Of course, hard advertising includes traditional advertising such as TV stations, newspapers, subways or advertising spaces in squares, as well as advertising on new Internet media and portal websites.

Soft advertising is some copy with a story, so as to attract users to click.

After discussing with Steve Jobs and Wang Xiang, Chen Xiao decided to set the launch time of Hanhai Mobile on May 15th, at the Mochizuki Hotel.

Just as Changtian Technology was intensively preparing for the launch of new products, Cook was also anxiously waiting for the arrival of May 1 in the United States.

From the mid-April Apple launch event to May 1, Apple has opened up reservations for both online and offline platforms.

Users are required to make an appointment first if they want to buy an Apple mobile phone, and then they can queue up to buy after they have obtained the qualification for appointment registration.

The total number of people registered with try{mad1(\'gad2\');}catch(ex){} largely reflects the number of users who are willing to buy iPhones.

The appointment result also gave Cook a sigh of relief.

Within a week, more than 5 million users registered for an appointment to buy an iPhone.

Among them, Xia Guo alone contributed nearly 1 million people.

This fully illustrates a problem. Sometimes what is said on the Internet can be heard and half thrown and half thrown.

On the Internet, there are many domestic netizens, but they are clamoring to boycott Apple and support Changtian Technology.

However, when Apple's new mobile phone was released, everyone was still very honest and clicked to make an appointment to buy.

Although you don't need to pay a penny for an appointment to buy, it at least shows the user's intention.

This fully proves that in the new era of technology, it is not about what you say, but what you do.

What consumers value is the strength of your entire product.

After seeing such a number of appointments, Jobs also sweated, and Apple was still very strong after leaving.

Chen Xiao saw such a reaction from Xia Guo's consumers, but he had another opinion in his heart.

Consumers in Xia Guo, who say they support Changtian Technology, actually want to buy Apple mobile phones.

This phenomenon is actually universal, even in Europe and the United States.

Consumers in Europe and the United States may have some resistance to Changtian Technology's products after seeing the distorted reports in the West.

But when they use Changtian Technology's products, they may also use their feet to vote, and their ideas change.

This is the most simple consumer, everything speaks to the quality of the product.

On May 1, 2013, the iPhone 5S and iPhone 5C officially started online and offline sales.

Both phones this time use 4G chips.

In Europe, with the efforts of companies such as Nokia, Alcatel, and the technical support of Changtian Technology and Huawei, 4G networks have been popularized in many major cities, so 4G mobile phones are very popular.

Users buy 4G mobile phones not only because they can enjoy a fast 4G network at home now, but also because they are optimistic that in the next year or two, Europe will definitely establish a sound and complete 4G network.

At that time, the use of 4G mobile phones will be more convenient and the tariff will be lower.

According to the current situation of consumers, a mobile phone will be used for about 2 to 3 years.

Consumers are buying 4G phones now not only for the present but also for the future.

After the brief silence and failure of the iPhone 5, Apple saw success again with the iPhone 5S and iPhone 5C.

On the first day of May, the first day of the release of the iPhone 5, S and iPhone C, Apple's global sales data for mobile phones was 1.4 million units.

This sales data has far exceeded the sales data of the iPhone 4S when it was first released.

The total sales of the iPhone 4S just a week after its release was only 4 million units, while the iPhone 5C and iPhone 5S sold 1.4 million units in one day.

It is expected that within a week, it will surpass the mobile phone sales miracle created by the iPhone 4S.

Cook holds champagne at Apple headquarters in California, USA.

Apple headquarters held a grand celebration dinner today.

Although the new generation of iPhone has only been sold for one day, according to such sales data, iPhone 5, iPhone 5C and iPhone 5S are bound to succeed.

Many subordinates toasted Cook to congratulate the successful sales of iPhone5C and iPhone5S.

Cook also indifferently raised his glass and nodded very gentlemanly.

In fact, Cook's heart was quite excited and happy at this time.

Cook was excited when he thought that the new generation of iPhones would surely surpass the sales volume created by the iPhone4S developed by Jobs, become the world's highest-selling mobile phone, and become the world's phone king in 2013.

To know that Apple's new generation of mobile phones was created in May 2013, such sales are not easy.

After all, the competitors that Apple faces are not only Apple itself, but also Samsung's just-released Ghost IV.

Major media around the world have also commented on Apple's success.

The influential "Washington Post" commented: The success of the iPhone 5C and iPhone 5S has once again proved that Apple has led the trend of smartphone development. The new mobile phone has reversed the decline of the iPhone 5 and will surely become the world's highest-selling mobile phone. . What we can be sure of is that the 4G era has arrived, and the 4G intelligent era has arrived.

Time magazine, which is influential in the world, even uses Cook's avatar as its cover character.

The title of this issue of Time Magazine is "The Apple Age of Cook."

try{mad1(\'gad2\');}catch(ex){} commented in Time Magazine:

"When everyone thought Apple would be in recession after leaving Jobs, Cook brought two iPhones with 4G to the market, and it got a strong response.

The era of Apple that belongs to Cook has arrived, and smartphones will surely become a new round of human technology explosions. "

There are also many media and netizens who have also released a new generation of iPhone that has achieved great success, but Hanhai mobile phone has not even found such a voice.

In China, users and netizens who care about Changtian Technology and Hanhai mobile phones are very nervous.

Many people have asked and left messages under the official Weibo of Changtian Technology, asking when the Hanhai mobile phone will be launched and whether it supports 4G? Can it achieve the same performance as Apple?

For these netizens who care about themselves, Changtian Technology just replied with a very confident smile.

Cook's fame has soared during this period, and almost the world's media are discussing Apple that belongs to the Cook era.

The first batch of iPhone5C and iPhone5S users were full of praise for the performance of their mobile phones after using the mobile phones, and they shared their experience of using mobile phones on forums or Internet social media.

For example, the color of the screen is brighter, the speed of the mobile phone is faster, the photos taken by the camera are better, and so on.

There are also new Apple fans in many parts of the world. These Apple fans regard Cook as their hero and idol, and the new godfather of Apple!

And those who once admired Jobs also put Jobs in the corner and put him back into Cook's arms.

Humans are so fickle.

When Jobs saw such news, he laughed a little.

I have to say that the iPhone 5C and iPhone 5S are both relatively successful, but they are still far behind the Hanhai mobile phone.

After all, compared with the new iPhone, Hanhai mobile phone is not a product of the same era at all, it is a cross-generational crushing.

At this time, Changtian Technology Hanhai Company began to place advertisements in major media and Internet media around the world.

The protagonist of the ad is Jobs.

In the entire advertising scene, it was dark at first, then gradually blurred, and finally the darkness dissipated, and Jobs appeared in the center of the screen.

He wore his signature black t-shirt and blue jeans, and those silver-rimmed glasses, with a confident smile.

Immediately afterwards, an advertisement appeared on the video.

"Hanhai, create a new world."

Below this ad slogan is an English ad slogan.

iVastCreateanewworld.

Below the English is a row of small characters time and place, May 15, 2013, Nagasawa Island.

The ad is only as short as 5 seconds.

But it looks pretty cool.

There is no element of a mobile phone displayed on the screen, but it is to tell the world that the Hanhai Company of Changtian Technology is about to release a new mobile phone.

When Jobs was at Apple, the slogan was to change the world~www.readwn.com~ and now Hanhai's slogan is to create a new world.

Whether it is forceful or visionary, it is far higher than Apple's mobile phone.

It seems that in order to deliberately disgust the capital circle of the United States, Changtian Technology directly spent millions in Times Square in the United States, and covered several large screens in Times Square, so that the screen constantly played Hanhai's advertisements.

One of the advertising screens is opposite the Apple Experience Store.

Whether Hanhai mobile phone has a chance to land in the US market, this is another matter, the specifications must be improved.

Changtian Technology has not previously announced the process of Hanhai Technology's mobile phone manufacturing.

Everyone thinks that Hanhai Technology has just been established, and even if it is to develop a new mobile phone, it will take at least a year or two to settle.

I didn't expect a new phone to be released in a few months of waiting.

This means that Changtian Technology has been in the mobile phone industry for a long time, and it just needs to be able to play this card at the right time.

Now is the most appropriate time.

In the entire mobile phone industry, no one has heard of which company Changtian Technology purchased chips from, and there are no chips. Is it possible to produce mobile phones?

While Hanhai's advertisements are being played all over the world, Hanhai Technology has also sent invitations to many media and technology companies around the world.

See you at Mochizuki Hotel on May 15th, Changze Prefecture!

New provides you with the fastest rebirth 1999: Opening the Age of Black Technology Update, Chapter 753 Creating a New World is free to read. https://