Rebirth 1999: Opening the Age of Black Technology

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Cook looked at relevant media reports.

Sweat all over.

Cook once thought about thousands of countermeasures for Changtian Technology, and even thought that Changtian Technology would produce its own mobile phone.

Apple has countermeasures for some of these.

But Cook just didn't expect that Changtian Technology would be a big deal this time.

Not to mention the acquisition of Nokia, but also to join forces with Nokia to jointly enter the 4G market in Europe.

And it has persuaded the communication departments and communication companies of many major countries in Europe to jointly establish the 4G market.

This is a direct subversion of the entire mobile phone market.

The 3G iPhone 5 has just been released for less than a week, and it is the time to be complacent and ready to sell.

The order volume of iPhone 5 has exceeded 10 million units, and the order volume of the hardware part has reached tens of millions.

This batch of orders are all 3g standard iphone5.

Apple is promoting the 3G iPhone 5 with great fanfare, and Changtian Technology has directly brought the 4G era that Apple's old nest brought Xia Guo and Europe into.

Doesn't this cost Apple's life?

Apple currently has three of the most important markets in the world.

One is the United States itself, the other is the Asia-Pacific region such as Xia Guo, and finally Europe.

If Xia Guo and Europe are stripped away, and the domestic market of the United States is closely dependent, it is impossible to digest the production of iPhone 5.

And if the world enters the 4G era, the sales of iPhone 5 will be seriously affected.

After all, the technical gap between 3g and 4g and the actual application experience gap are very large, and it is not a simple word difference.

In the era of mobile Internet, people's enjoyment of mobile Internet is mainly text, pictures and videos.

The current 3g network can only support text and pictures. If users want to use the 3g network to watch videos, one is that the speed is very slow, the video is very stuck, and the other is that the current 3g network traffic package is not enough to support A large number of videos come to the user end.

The 4G network is not the case. Users can log in to the web page or download the video app, watch the video very smoothly, and of course have video chat with your family and friends through some social software.

These gaps make a huge difference to the user experience.

Under this circumstance, the sales of iphone5 will surely collapse.

Cook's breathing was rapid, his heart was suppressed, and there was even some anger.

He believes that the news that Changtian Technology and Nokia will jointly launch 4G in the European market must have been known by Jobs. Since Jobs already knew, he did not give any hint to Apple.

Whenever Steve Jobs informed Apple in advance that Changtian Technology has fully mastered 4G technology, and has plans with Nokia to jointly promote the construction of global 4G communication, Apple will not launch the iPhone 5 in such a hurry.

Even if the iPhone 5 is to be launched, it will quickly discuss with Samsung, either to make a 4G patch for the iPhone 5, or to cancel the follow-up order and reuse the chip equipped with the 4G baseband.

All of this is salvageable.

The big deal is to delay the launch of the iPhone until December, or even in January next year.

But it's too late to say that.

iPhones have piled up a lot of orders.

All works have started.

More than 10 million sets of parts and components have arrived at OEMs such as Foxconn, Wistron, and Jabil.

And there are already nearly 10 million sets of finished iPhone 5 mobile phones, which have been produced and shipped to Apple's major warehouses around the world.

Those phones are just waiting to go on sale globally next month.

If Asia and Europe fully open the 4G era.

Then iphone5 sales in Asia and Europe will certainly suffer from Waterloo.

As long as consumers in these areas are not stupid, it is impossible to buy iphone5.

And most consumers will definitely wait and see, waiting for Changtian Technology or other brands of 4G mobile phones.

During this period will not buy Apple's iphone5.

Thinking of this, Cook's heart is very annoyed.

He didn't expect that he had just taken over Apple and tried his best to make his own iPhone 5.

Originally thought that the next mobile phone will create the most sales of iphone, will surpass Jobs' last work iphone4s.

Who knew that Changtian Technology suddenly came to this trick.

Agitated, Cook immediately asked the driver to drive him to Jobs' private villa not far from Apple's headquarters.

Jobs watched Cook come through the door.

Of course I know what Cook's intentions are.

Jobs, who was in seclusion at home, did not turn a deaf ear to the outside world and only read only the books of the sages.

Jobs also just read the news, knowing that after Changtian Technology acquired Nokia, it will simultaneously start the 4G era in mainland Xiaguo and many European countries.

See this operation of Changtian Technology.

Jobs' heart is full of admiration.

Changtian Technology is completely using technology to crush the blockade of Changtian Technology in the US market.

And it also succeeded in finding the weak point in Europe.

On the surface, both Europe and the United States are Westerners, and it stands to reason that everyone has common interests.

But in fact, there are many different interests between different countries in Europe, between the European continent and the United Kingdom, and between the European continent and the United States.

Europe has lost the Internet era dominated by the United States, so he will firmly hold on to his still relatively leading communications industry.

In this communication industry, the competition between European communication companies and US Qualcomm and Cisco communication companies is far greater than the competition between European communication companies and Xia Guohua, ZTE and other communication companies.

Changtian Technology firmly seized the opportunity of Nokia, hoping to revive the company, and directly reached a 4G technology agreement with many European countries.

It also left the U.S. communications company behind, which must have caught the U.S. technology community by surprise.

Jobs admired Changtian Technology and Chen Xiao very much.

He's a tech freak.

It is not capital that is worshipped, but technological strength.

He believed that Changtian Technology would definitely turn the tide.

And whether it is in the mobile Internet industry, or in the hardware industry of mobile phone terminals.

Changtian Technology must be the leader in these industries, and it is absolutely impossible to be defeated by those distorted policies in the US market.

Jobs asked the servant to make Cook a cup of coffee.

The two sat face to face on the sofa.

Next to it is a huge floor-to-ceiling glass, and the golden retriever on the lawn is playing football like a splash.

Jobs said: "This is the coffee from the southern Xinjiang of the Xia Kingdom. The temperature difference between day and night is very large in the southern Xinjiang region of the Xia Kingdom. The coffee they grow has a unique taste."

Jobs seemed to say deliberately: "This was given to me by a doctor at Changtian Technology Intensive Care Center when I was recuperating in Xia Guo."

Where is Cook now in the mood to drink coffee.

He unceremoniously asked Jobs directly: "Sir, should you know that Changtian Technology will launch a 4g communication network this year? You should also know that Changtian Technology will reach an acquisition agreement with Nokia and a 4g joint construction agreement, right?"

Cook was indeed a little impatient.

Because the sales of the iPhone 4s are very good, Cook expects the sales of the iPhone 5 to be very good too.

Under this logic, Apple has invested a lot of costs.

If sales are not good, it will be a huge blow to Cook himself and Apple.

And now Cook is facing his old boss, Jobs, who is also his old friend, a sick old man. Of course, he does not need to have any scruples when speaking.

Jobs laughed and did not answer the question immediately, but pointed to the coffee on the table and said, "You try the coffee first."

Jobs also said: "I don't know what you said. I went to Xia to treat a disease, not to cooperate with Changtian Technology."

"Cooperation with Changtian Technology is Apple's business, not my personal business."

"And you seem to have voluntarily given up the cooperation with Changtian Technology."

Jobs' expression was somewhat playful.

He has sold his entire stake in Apple.

I am no longer a director or employee of Apple.

So everything that happens to Apple now has nothing to do with him.

Cook didn't know how to refute it for a long time. He took a sip of tea and said to Jobs: "Changtian Technology acquired Nokia, and you should know about the promotion of 4G communication business in Xiaguo mainland and Europe."

"You were still the CEO of the company when you just came back from Xia Guo. Why don't you tell the company this news in advance, so that we have enough time to warn and adjust our plan!"

Jobs shrugged and said, "Mr. Cook, you were the CEO of the company at that time."

Cook: "!"

The chat between the two broke up.

Cook also knows that he won't get any useful information here other than some income.

He immediately returned to Apple headquarters, held a high-level meeting, and prepared to take emergency measures.

But Cook was too late.

This time, the iphone5 adopts the Internet pre-sale model and offline sales model.

The pre-sale will start immediately after the press conference.

Consumers who get the purchase qualification can get a new mobile phone within a month after paying online on the same day, or go directly to buy a mobile phone offline.

But because of the second day of the iPhone conference, Changtian Technology announced relevant news.

Therefore, in addition to the pre-sale of the entire iPhone in the United States, which can barely meet the standard, the pre-sale situation in Europe and the entire Asian region is very poor.

The total is not even 50,000 units.

This is quite different from the stocking data of 10 million units, which is staggering.

The newly built Apple Experience Stores around the world in recent years are even more dreadful at the door.

I think when the iPhone 4s was released, consumers in major experience stores around the world queued up here for several days in advance, just to be able to buy an Apple mobile phone offline.

The scalpers of iphone4s even doubled the price when the price was the highest.

After the iPhone 5 was released, no consumers were lining up to buy in any experience store in the world.

Even scalpers are not interested in iphone5.

This indicates that the sales of the iPhone 5 will be disastrous.

Some managers of Apple Experience Stores even have some doubts about life.

I repeatedly called the company's executives to ask if the iPhone 5 had been released in large quantities online, and there was still a discount, so no one came to buy it in the offline experience store.

This behavior made Apple's executives very embarrassed.

Jobs put the iPhone on the altar.

Cook took off the bottom of the iPhone's pants and threw it away.

In this atmosphere, Cook held a high-level meeting.

The person in charge of the marketing operation department analyzed the reason why the pre-sale of iPhone 5 did not meet the standard and no one bought it in the offline experience store.

The head of the Marketing Operations Department said:

"First of all, consumers have some regrets that the iPhone 5 does not use the hardware of Changtian Technology, and they are ready to wait and see, so they did not buy in time."

"The second is the judgment of consumers on 4g expectations. They feel that in the short term, the 4g communication network will definitely be realized."

"After Changtian Technology and Nokia held a press conference, many media in Asia and Europe widely reported the benefits of 4G communication and the convenience it brings to life."

"This has made consumers more hungry for 4G phones."

"It's also the fundamental reason why they stop buying 3G phones."

"We have done a market research, not only the pre-sale of iphon5 is not up to standard, but the offline sales are disastrous. The sales of 3G mobile phones of many brands such as htc Motorola and even Samsung are also very miserable."

After listening to the reports of the subordinates.

Cook is also a head two big.

Mobile phone sales generally go up and down.

It was very popular when it was just released.

Then it will gradually calm down, and then it will stabilize at a sales volume.

Now Apple's iphone5 has encountered a black door.

This means that the sales of the entire iPhone 5 will eventually be bottlenecked, and unless there is a miracle, there will be no **.

Cook was helpless.

Sometimes the phone that beats you isn't another brand of phone at all.

but a message.

Even a message that didn't really materialize.

Only then did Cook realize the horror of Changtian Technology.

Changtian Technology is not those Xiaguo technology companies in the traditional sense.

It has a strong offensive ~www.readwn.com~ strong scientific research ability and forward-looking.

Cook now has some regrets.

If you continue to maintain a cooperative relationship with Changtian Technology.

He believes that even if Changtian Technology has 4G technology, it will not be stuck in the announcement at this time, and it will not be so decisive to promote the 4G construction in the mainland of Xiaguo and Europe.

Cook acted decisively and made a decision.

Immediately cut off subsequent orders and reduce production.

Complete cancellation of relevant orders and agreements for iphone5 mobile phone hardware.

Orders that have been agreed upon can be cancelled if they can be cancelled, and there is no way to cancel them if they cannot be cancelled.

Of course, there is still a card in Cook's hand that has not been played.

That is to cut the price of the iPhone 5.

If the iphone5 sells for 849 meters (close to 7000rmb) and no one cares, Apple can reduce its price to 700 meters or even 600 meters.

He believes that at this price someone will buy it.

But this card cannot be played easily.

Not to mention that Apple has only just released it.

Jobs made Apple's price very firm, even before the iPhone 5 was released, the iPhone 4s did not have any price cuts.

If Cook sets the precedent and causes the phone to drop sharply as soon as it is shipped, then the iPhone's reputation will really be ruined.

The news of the unsatisfactory sales of the iPhone 5 spread all over the world at once.

Buying a mobile phone is the same as buying a house. New mobile phones are bought up rather than down.

If your mobile phone cannot be sold, then everyone thinks that your mobile phone is definitely not good, and fewer people will buy it.

Seeing such news, Chen Xiao smiled. Chen Xiao picked up the phone and called an old acquaintance.