Rebirth 1999: Opening the Age of Black Technology
Chapter 73: Make it a hit
Chen Xiao glanced at Wang Qin and said, "Does Sister Qin like listening to music?"
Wang Qin is Zhou Linghua's secretary, but she is not an ordinary secretary, so she does things more casually.
Several times, Chen Xiao watched Wang Qin take out a white Sony earphone from his bag and put it in his ear to listen to music.
Wang Qin nodded and said, "I like it better."
Chen Xiao asked again, "What device does Sister Qin use to listen to music?"
Wang Qin pulled out a thin CD player from her bag and said, "This! President Zhou gave it."
"Cough cough cough!" Zhou Linghua coughed twice.
The CD player is from Sony, and it looks very expensive at first glance. There should be no one or two thousand that can't be bought.
Chen Xiao didn't know what Wang Qin was thinking, but those girls in later generations would never put such a cumbersome CD in their bag.
Thinking of this, Chen Xiao suddenly burst into laughter. Although technology is improving, human behavior has not changed.
In the 1970s and 1980s, the fashionable youth was playing music while walking with a portable radio, and felt very D.
In the 1990s and 1900s, fashionable young people carried Walkmans, CD players or MP3 players, and listened to music while walking with earphones. Looking awkward.
In the 2010s and 2020s, fashionable youths on the subway, libraries, and pedestrian streets were holding mobile phones and listening to music with wireless headphones. They felt that everyone in the carriage was paying attention to them, and that the whole world belonged to them. myself very. They also felt that in the 1990s the person who listened to music with a CD player was Tie Hanhan, who actually carried such a cumbersome thing in his bag.
Chen Xiao said: "Actually, I got the inspiration from the thin and light VCD. VCD is to decode the MPEG format video file separately and then play it on the device. Can our music be decoded separately and stored on a smaller device to run? "
Chen Xiao said: "South Korea and Dongyang already have this technology and have produced corresponding equipment, but because the equipment is expensive, the response effect of the random market is not very good."
Wang Qin immediately knew what Chen Xiao was talking about, and said in surprise, "Are you talking about MP3! I've seen it in Korean dramas, but it's not sold in Jiangzhou, but first-tier cities like Yanjing and Shanghai should have it!"
Wang Qin is only in her twenties. What this older girl longs for is a beautiful urban life. The gorgeous scenes in Korean dramas and the dress and equipment used by the heroine make her yearn very much.
In the Korean drama, after the female protagonist and the male protagonist had a misunderstanding, the female protagonist took out a small MP3 from her bag and put the earphones on her ears and chuckled lightly. The way she left casually was so charming!
Wang Qin also wants it!
But unfortunately, she couldn't buy MP3, and only bought a CD in the department store.
Wang Qin quickly described the super performance of MP3 to Zhou Linghua in very excited language.
"It's very small, only the size of two lipsticks, it can hold more than ten songs, and you can change songs on the computer..."
Zhou Linghua was persuaded immediately.
He also felt that according to people's living standards, and the fact that young people today are different from those in the 1960s and 1970s, they are not only pursuing food and clothing, but also a quality life, making MP3s will definitely make money!
Zhou Linghua's current business is mainly CNC machine tools. Although he is profitable, there are also many problems.
One is that the number of sales is limited. After all, all CNC machine tools are purchased by factories, and the service life of a CNC machine tool can be several years or even more than ten years.
The second is that the payment is slow, and the funds are at risk. After all, there are very few people who buy the equipment in full. Some private companies take a long time to settle the money for a piece of equipment. Zhou Linghua spends a large part of his time either chasing money or on the way.
And now it is the uncle who owes money, and the grandson who wants money. Zhou Linghua doesn't want to be a grandson, so he is thinking about how to transform.
What Chen Xiao just said reminded Zhou Linghua.
In recent years, why is VCD so popular, and various manufacturers flock to it?
Because VCDs are fast-moving consumer goods, they are directly aimed at ordinary consumers and get paid for shipping. If you don’t kill yourself, the financial pressure is very small, and the payment cycle is also very short.
Similarly, MP3 is also a fast-moving consumer product, and the pressure of payment should be very small.
If the patent application for MP3 is done well...
Zhou Linghua took a sip of coffee and his heart beat faster.
"Chen Xiao, what do you mean?" Zhou Linghua asked.
Chen Xiao said: "The main reason why MP3s are not yet popular is production and price. There is no professional production line and production technology in China, so all MP3 products are imported and the price is extremely expensive. If we can reduce the cost , increase the product, lower the price, then the sales volume will be considerable.”
Chen Xiao: "I know that both boys and girls in our class have their favorite singers, and almost everyone has bought the tapes of their favorite singers. If there are more convenient products than Walkman and CD player, I believe they will definitely. would love it."
Zhou Linghua said, "You mean, you made the MP3 design?"
Chen Xiao nodded and said: "There are design drawings, the motherboard can be improved with the VCD production line, but it needs to be greatly changed~www.readwn.com~ In addition, the production of MP3 decoding chips is more difficult, I can design it, but I have to find a way. How to land."
The hardest part is the decoding chip.
Although the circuit diagram of the decoding chip is simple, it is a decoding chip after all, and the production line can be improved according to the decoding chip of the VCD.
As long as this difficulty is overcome, the production of MP3 will be a matter of course.
Zhou Linghua said decisively: "I called all the technicians in the factory together. You can see when it is convenient for you. Let's discuss it carefully. If we can make a sample first, we can talk about it."
Chen Xiao nodded and said, "I'll sort out the relevant information first."
Taking advantage of the fact that Xia Guo has not yet entered the WTO and has not implemented an internationally unified patent standard, the patent application must be applied quickly.
In Chen Xiao's memory, the international patent of MP3 is extremely complicated.
The first category is audio encoding/decoding patents, including: wma, whose patent owner is Microsoft; MP3, whose owner is Thomson. In addition, Sisvel, and other patent management agencies are involved.
The second category is the invention patent of the MP3 player: the patent of the MP3 player itself. We don’t know who invented MP3 first and who was the first. They came out, each with their own rhetoric.
The third category is other patents, such as the appearance of MP3, but also have their own rhetoric.
It is because the patents are too messy, so everyone does not pay the patent fees to do their own work.
Chen Xiao's application for related invention patents is not to compete with companies such as Samsung and Sony internationally, but to gain the right to speak in the domestic market.
Xia Guo is so big, this dividend is very supportive.
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