Rebirth 1999: Opening the Age of Black Technology

Nokia headquarters in Finland.

Chairman and CEO Ollila learned that Chen Xiao went to Changzezhou and invested heavily in Tiangong Technology to mass-produce mobile phone hardware.

Ollila's heart was touched.

During this time, the Nokia headquarters was in turmoil.

The most critical reason is that Nokia's mobile phone business is in sharp decline in the global market.

In markets such as the United States, Europe, and the like, all sales in the first half of 2010 are not even as many as in the past few years.

The magnitude of the decline is astounding.

At first, Nokia thought it was a strategic reason for its global sales.

Nokia urgently replaced the head of the marketing department and adjusted its sales strategy.

Cooperate with communication companies in important global markets to sell Nokia mobile phones under the name of communication companies.

After taking such emergency measures, Nokia's global market sales figures have a meaningful improvement.

But this kind of improvement is more a reflection of the dying, and has no decisive significance.

After a brief upswing, Nokia's sales continued to plummet.

This slump caused Nokia, which was profitable, to suddenly fall into a loss.

It also caused Nokia's stock price to plummet, and its market value was less than 2/3 of last year's.

The market dumps you without even telling you.

If it is a collapse of the single market, it may also be a strategic problem of the market.

If it's a unifying collapse in the global market, it's proof that something is wrong with Nokia's products.

More than 10 meetings have been held urgently at Nokia's headquarters.

The purpose of the meeting is to analyze the reasons for the collapse of the global market.

The result of this analysis was found.

The collapse of Nokia in the global market is not because the global mobile phone consumption market is weak, but because consumers no longer like Nokia's mobile phones.

Consumers in the United States began to frantically buy Apple mobile phones, that is, the just-released iPhone 4.

Except for iPhone4,

Several of HTC's Android smartphones have also been recognized by U.S. consumers.

Among them, the sales volume of HTC's D2 mobile phone has exceeded that of Nokia's N95 in a single month.

In addition to the iPhone 4, European consumers also like Android phones.

In addition to HTC, Motorola, Samsung and other mobile phones are also frantically grabbing Nokia's share.

Nokia's executives suddenly discovered that, in fact, this year's global mobile phone market sales more than doubled than last year.

These data have fully explained the problem.

Ollila and other executives recognize that Nokia may be being eliminated by consumers.

And some of the shortcomings of the Saipan system, in this rapidly developing market, is now unlimited amplification.

But let Nokia feel that there are some surprises.

Among Nokia's global markets, the only relatively stable market is the Xiaguo market, which is the Xiaguo market that it has never looked down upon, and its sales have not declined much.

Nokia has always looked down on the Xiaguo market, which is reflected in the fact that Nokia's new mobile phones are never released in the Xiaguo market first.

Some mobile phones have even been released abroad for many years before they are listed in the Xiaguo market.

And the same phone.

In the omega market and even in the oriental market, the sales price is more than 1/3 cheaper than the effect market.

Of course, Ollila also commented on Nokia's performance in the Xiaguo market.

Xia Guo's mobile Internet market is not very developed, and it is currently half a position behind Omi.

Therefore, people's demand for smartphones is not very high, and they are not very familiar with Android and Apple's iOS systems.

Everyone thinks that Nokia is still enough, so they continue to buy Nokia or the mobile sub-brand of Mobile and Nokia's cooperative mobile phone, the mobile heart mobile phone.

But this situation is absolutely not likely to last.

Technology around the world is advancing in great strides.

The market is also adapting to the new environment.

Sooner or later, Xia Guo's users will also accept Apple's iOS and HTC's Android system.

That day was the day Nokia was abandoned by Xiaguo users.

If Nokia is losing such an important market as Xiaguo.

That's really not far from bankruptcy.

Ollila is still a little confused by now.

Why did the flourishing Nokia suddenly have problems?

For the first time, Ollila began to confirm problems with the system.

That is the problem of Saipan system.

Although Nokia made a strategic adjustment a few years ago.

Don't put your eggs in the same basket.

While in-depth optimization and development of Saipan system, it also developed other systems jointly with Microsoft and other companies.

E.g

Windows

phone, and independently developed meego.

But the market effect is very bad.

In fact, Nokia has the opportunity to extend its own life.

After Google released the Android system, Nokia was invited at the beginning, hoping that Nokia could join Google's camp.

Because at that time Nokia was in full swing, and Google's Android system was just a little-known little system.

If Android can complement each other with the flourishing Nokia, it will be of great benefit to the promotion of Android.

However, Nokia, which is in full swing, doesn't care about it.

Some even looked down on Android and declined Google's invitation.

After Android caught fire in the hands of htc, Nokia couldn't let it go, and re-cooperated with Google, and only developed the Meego system according to some operating habits of Android.

Where do you know it's a failure.

On this day, Ollila convened a high-level meeting with Nokia.

The theme of the meeting was how to recover the year-long decline.

The high-level discussions were rambunctious.

This scenario has been going on for a long time.

"I think the Saipan system on smartphones has its inherent limitations. It is too closed and too weak to be inclusive. It is very unfriendly to programmers and is not conducive to the promotion of Saipan applications."

"We should abandon further development of the Saipan system and concentrate more resources on the MEEGO system."

"I object. We only completely acquired Saipan in 2008. Over the years, we have invested a lot of money and manpower in the Saipan system."

"I think our top priority now should be to optimize the Saipan system as much as possible, increase the related applications of the Saipan system, and enrich our ecological chain! Only in this way can we establish and consolidate our mobile phone market."

"I thought we should join the Android formation! Android is an open system, and Google strongly invited us to join!"

"I'm against being called Android!"

"The most critical reason for our success at Nokia is specificity! Our Symbian system is unique in the world, and we have the only exclusive right to use it."

"If we join the Android camp, then our mobile phones will be completely homogenized with HTC and Motorola. If we join Android now, it is no different from suicide."

"I think we should abandon the Saipan system and increase the development of the Meego system."

This time the meeting was the same as the previous one.

Nothing new.

In addition to arguing or arguing.

Nokia executives have completely lost their way.

Don't know where to go.

I don't know if it's going to be added to Android.

I don't know whether to give up Saipan or not.

Simpson is one of them.

Simpson watched the discussion with a little sadness.

Because he always felt that Nokia had the opportunity to consolidate its status as the global king.

This opportunity is to strengthen cooperation with Changtian Technology.

it's good now.

When all the mobile phone manufacturers are striving to cooperate with Changtian Technology, Nokia is excluded.

Seeing everyone chatting up and down.

Simpson finally couldn't bear it anymore, stood up and said, "Whether it's Apple,

HTC or Motorola, everyone is cooperating with Changtian Technology, and has purchased the hardware of Changtian Technology. "

"We are now discussing what system to use. I think we should discuss what kind of hardware to use, whether to cooperate with Changtian Technology."

Simpson said: "The performance of Changtian Technology's carbon crystal storage devices far exceeds that of Samsung, LG, Toshiba and other brands we currently purchase."

"Changtian Technology's cameras and lithium batteries are also far ahead in the entire industry."

"Let's not talk about the system, it is these hardware, Nokia is already far behind."

"Consumers are not fools. What kind of mobile phone is cheaper and better performance, they will buy what kind of mobile phone."

Simpson said with a wry smile: "Everyone, let me say something ugly. Nokia is now far behind in the entire mobile phone industry in terms of system and hardware."

"If we don't make changes, the day we will be eliminated is just around the corner."

After Simpson said this, he sat down a little frustrated.

Because he has a good relationship with Changtian Technology, he belongs to the Zhihua faction within Nokia.

So in recent years, he has gradually been marginalized by Nokia's senior management.

Although there is still the title of vice president, it has no substance.

He didn't know what he said, how many people could listen to him?

This time the situation is completely different from the past.

Many mobile phone companies have purchased Changtian Technology's hardware, which has been widely reported around the world.

The hardware company of Changtian Technology has surpassed Samsung, Toshiba, LG and many other companies, and has become the most important supplier in the global mobile phone chain.

In addition to Apple and HTC, the new mobile phones just announced by Motorola have also used Great Wall Technology's carbon crystal memory and carbon crystal storage and cameras for pride.

So after Simpson said this, the scene was all silent.

Finally someone mustered up the courage to grasp the crux of the matter.

He also dared to directly break the hypocritical surface of Nokia, saying that the interior of Nokia is actually very weak.

These facts, but everyone is unwilling to believe it, and they are unwilling to say it.

Ollila, who was very anxious, only noticed Simpson, her former right-hand man, at this time.

Ollila thought.

Back in the feature phone era, Nokia had no advantage when it came to competing with mobile phone companies such as Motorola.

It is because Simpson went to Xiaguo and signed a supply agreement with Changtian Technology to supply Nokia lithium batteries.

Because of the ultra-long battery life of the lithium battery, Nokia took the lead in the US market, achieved the first generation of machine king, and also established the status of Nokia's hegemony.

At this moment, the dilemma faced by Nokia has too many similarities with the original era of feature phones.

Can Simpson, who has been marginalized, still be able to turn the tide?

Ollila hurriedly stood up to silence the noisy high-rises.

He needs Simpson's speech.

He needs to hear from Simpson.

"Mr. Simpson, give your opinion."

Simpson stood up and said: "The most important reason why Nokia can still support today is that our Xiaguo market has not collapsed."

"So my suggestion is to cooperate closely with Changtian Technology, consolidate the Xiaguo market, and choose an opportunity to fight back against the global market."

"What about specific measures?" Ollila felt that Simpson was right.

"There are three steps to my plan," Simpson said.

"Step 1 defines the future direction of Nokia."

"At present, the European and American markets have told us that the Saipan system is definitely not the future, so no matter who we cooperate with in the future, we must give up the Saipan system."

"The Android system is mature, and the Meego system we developed independently has not been recognized by the market."

"At present, Nokia has reached the key point of life and death. I suggest that Nokia should join the Android camp first and use the Android system."

"After we get through this crisis and have enough energy and money, we will continue to develop a mobile phone system that can surpass Android."

"The second step is to reach cooperation with Changtian Technology as soon as possible."

"My suggestion is to immediately go to Xiaguo, buy the hardware of Changtian Technology in large quantities, and apply it to our latest mobile phone using the Android system."

"If we use Android, the competition is not Apple, but brands like HTC and Motorola."

"Because Apple uses an iOS closed system, users who like this system will never be satisfied, so we are actually competing with Apple in a dislocation~www.readwn.com~ And we face Motorola and HTC, only really It's a matchup competition."

"Step 3, consolidate the effect market."

"This step is very important. My suggestion is that Nokia can sacrifice some shares and ask Changtian Technology to take a stake."

"Or we and Changtian Technology jointly invested to establish a sub-brand, which is dedicated to supplying the Xiaguo market. We provide rich experience in mobile phone production and our own management experience."

"After the establishment of the new sub-brand, all other Nokia brands withdrew from the Xiaguo market to make way for the new brand."

"When I think it's necessary, we can give up a lot of shares in sub-brands. For example, I think it's good for us to take 20% to 30% of the shares."

"If Changtian Technology does not agree with our opinion, I think we can also give part of Nokia's shares to Changtian Technology."

"The stake in Nokia's parent company should be more attractive than our new subsidiary."

"But the condition is that the hardware that Changtian Technology supplies to my sub-brand is better than what it supplies to Motorola and HTC."

After Simpson said this, there was some anticipation looking at Ollila.

He feels that this method is the best way to save Nokia from the current decline.

Ollila and many of Nokia's top executives fell into deep shock after hearing this.

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