Rebirth 1999: Opening the Age of Black Technology

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Why does Chen Xiao read Zhonglang Weibo?

Because in the future, there is no way for overseas social software to enter the Xiaguo market.

The most influential social software in China is Xinlang Weibo.

If technology companies want to develop, it is far from enough to rely on continuous accumulation of science and technology. More importantly, they must have the right to speak.

Being able to master the right to speak, sometimes there will be four or two effects.

It is equivalent to the United States being able to provoke wars in other countries with just a little bit of talk, and it is the same as taking advantage of the fisherman in arms and energy.

Changtian Technology takes the initiative to control the voice of public opinion, which is also a kind of protection for Changtian Technology itself.

According to the current technology of Changtian Technology, it is completely possible to reproduce more advanced social software than Weibo.

But Chen Xiao didn't do it for two reasons.

The first is that the success of Weibo is not due to technology, but has a corresponding historical background.

For example, Penguin also re-enacted Xinlang’s Weibo, but after running for a few years, because the number of users was small, the content was hollowed into a bottleneck, and it had to be turned off.

The second is that professional things should be left to professional people to do.

The focus of Changtian Technology is still on scientific research.

Similar to Xinlang Weibo, you just need to spend money to acquire or invest in shares and leave it to professional people to do it. You don’t need to spend too much energy.

The current executives of Xinlang Weibo also cannot see their future clearly.

I don't know if this model will work.

Twitter can achieve great success in the United States, only a certain cultural and social background in it.

Xinlang’s Weibo is basically transplanting the corresponding functions of Twitter to China, and improving some habits of domestic users.

Judging from the current short year, the effect is not bad, and the number of users is also increasing rapidly, but what is the future development? The executives of Weibo are really not sure.

And it is also the time when Xinlang Weibo is most short of funds.

Funds are used for two main purposes.

On the one hand, it improves the core technology of Weibo, optimizes the algorithm, and expands the server.

The word optimization algorithm sounds simple, but the time, energy, and especially money spent are incalculable.

After the global Internet has experienced the bubble in the early 2000s, it has once again entered a rapid development lane.

Excellent Internet talents are actually not cheap at all. An ordinary algorithm engineer in Xinlang has an annual salary of millions.

But an algorithm engineer is just a small screw in the optimization algorithm engineering of the whole heart wave.

This shows how much energy and money the heart wave will spend.

The second aspect is that Xinlang needs to advertise on the whole network and promote its new product Xinlang Weibo on the whole platform and the Internet.

In the end, Xinlang Weibo is just an online platform.

The platform is only an intermediate media platform. What really needs to be done is the content in the platform, and the content in the platform is created one by one by countless users.

If there are no users, it is just a platform, no matter how advanced the platform is, there will be no market, and it is impossible to bring profits to Xinlang.

Therefore, Xinlang advertises on various Internet portals and popular applications to inform everyone that there is a thing called Xinlang Weibo on the market.

Here you can receive the freshest things, the most fashionable news, and the hidden things in the entertainment industry.

In order to increase the content of the content, Xinlang also spent a lot of money to invite professional writers or well-known people from famous forums, blogs, and post bars to join Xinlang Weibo. In order to attract these writers to switch positions, Weibo also spent a lot of money funds.

There are some famous people, Weibo even directly invite each other with cash. If they are willing to stay in Weibo, they can get rewards ranging from hundreds of thousands to millions. It's also not a small expense.

After such a tossing, after a year of Weibo’s operation, although the number of users is increasing, the performance is very poor, with monthly losses, quarterly losses and annual losses.

The success of a product does not depend on whether the product is useful or not, but whether the product makes money or not.

If Weibo cannot make money, then it is definitely a negative asset for Xinlang.

But it was hard to come up with a product like Weibo, and now giving up this is also a great loss to Xinlang.

Therefore, under the balance, Weibo is ready to raise funds. Even if it sacrifices some equity, it must get enough funds to maintain the funds needed for the development of Weibo in the next 3 to 5 years.

At that time, if it also fails, then Xinlang is willing to bet and admit defeat.

However, Xinlang Weibo is indeed a new thing. When he initiated financing, the capital world was not optimistic.

There are two reasons for not being optimistic. One is that there are already social spaces such as Tieba forums and even chat groups in China. Many functions of Weibo are similar to the topics of Tieba and forums. Not good.

The more important reason is that in May of this year, that is, in May of 2010, Penguin also opened the Weibo function.

Penguin's Weibo relies on QQ, as long as QQ users can open a Weibo account and participate in the big world like Weibo.

And QQ, like Suichao, is the chat software with the most user groups in Xiaguo.

The capital believes that Penguin Weibo will pose a major threat to the new Weibo, Penguin and Xinlang Weibo, it is unclear who will survive the last two, currently it is 55 open.

In the eyes of many capitalists and analysts, because QQ has a lot of built-in users, the odds of winning are better than Xinlang Weibo.

Capital likes risk, because risk and opportunity coexist, but capital never does things with low probability.

Everyone knows that under the competition of Penguin Weibo, Xinlang Weibo may not survive.

With this conclusion, it is of course difficult for Xinlang Weibo to raise capital in the capital market.

Even if you are interested in investing, you will wait a year or two and wait for the entire market environment to become clear before talking about the investment.

At this time, Changtian Technology appeared.

Yanjing, Xinlang Weibo headquarters.

President Jialai is worried about funds.

The mid-year financial statements are out.

The financial data on Weibo is so ugly that there is no way to get it out.

Therefore, in the externally announced report, it was only mentioned that the number of users of Weibo was close to 100 million, and no financial data was mentioned.

Xinlang headquarters has given Weibo an order to die.

If there is no way to raise the required funds in this quarter.

Then the Weibo team only faces the end of disbanding.

"Mr. Jia, we have consulted Goldman Sachs, Morgan, Sequoia Capital, etc., and sent them a detailed report on the situation, but the other party's willingness to participate is not very strong."

"Sequoia Capital's reply is that the domestic microblog market is not very clear at present. The number of users of Penguin Weibo has exceeded 100 million, which is almost the same as ours, but the number of active users is much more, and they are not willing to invest in Weibo. ."

The clip is also very headache at this time.

Funding is indeed in serious difficulty.

It’s impossible to let Xinlang’s headquarters give blood to him all the time. No matter how a company with no hematopoietic function does blood transfusion, the outcome is only one word – death.

Jia Zong couldn't help but took out a cigarette and took a deep breath after lighting it.

This time Xinlang Weibo is seeking financing, and is preparing to give up 10% to 15% of the shares, hoping to seek funds of 200 million to 300 million meters. From the current point of view, this condition is definitely not attractive.

Mr. Jia endured and said: "Contact Goldman Sachs and Sequoia Capital, we are going to give up about 15% of the shares, and we need 200 million meters."

The vice-president in charge of financing said: "Mr. Jia is not a matter of how many shares we give up, but that the other party is not interested in our Xinlang Weibo project at all."

"We are not unique, nor do we have any bright spots."

"Goldman Sachs' response to us even made us a little embarrassed. He said that we want to obtain a large amount of funds by copying the Twitter of the United States to the Xia country, which is absolutely impossible."

The vice president said: "At present, the domestic Internet is still unclear, and Goldman Sachs is very cautious."

In March of this year, Google withdrew from the Xiaguo market, causing an uproar in the entire Internet industry.

The United States also urgently negotiated with the relevant departments of Xia Guo, hoping that Xia Guo can open the Internet.

If the negotiation is successful and Xia Guo really opens the Internet, Google will definitely kill it again.

As Google re-enters the Xiaguo market, many mobile Internet companies in the United States will invest in the Xiaguo market, including Twitter.

If Twitter enters the Xiaguo market, according to Twitter's excellent funding algorithm, terrible users and rich content, Xinlang Weibo and Penguin Weibo are simply vulnerable.

Under such circumstances, only fools are willing to invest money in Xinlang Weibo.

Jialai also sighed deeply after hearing the assistant's analysis. In fact, he also analyzed it in the same way, but he was forced to a dead end and had no choice but to say some fanciful words.

Gao Lai immediately convened the high-level executives, and then held a meeting to discuss ways.

The atmosphere of the meeting was very tense, and everyone was making plans for the future of an emerging product.

At this moment, the assistant trotted into the meeting room excitedly and nervously. Under the emotion, the assistant even forgot the basic etiquette and walked in directly without knocking on the door.

This made Jia Lai very unhappy. After all, the entire conference room was currently suffering from a headache, and they had to find a solution for a dime.

Some people in the clip said angrily: "What are you doing in a panic? Don't you know how to knock on the door?"

The assistant didn't even have time to say sorry, but hurriedly handed the printed materials to Jia: "Mr. Jia, a letter from Changtian Technology."

When I heard that it was a letter from Changtian Technology, the first reaction was that Changtian Technology came from a lawyer's letter, requesting Weibo to delete some negative news involving Changtian Technology.

After all, during this period of time, the war between Xinyan Media and Changtian Technology was raging, and Xinlang Weibo also took advantage of this topic to earn a lot of traffic and many new users.

Weibo doesn't care who is right and who is wrong, because it's just a platform. Of course, if there are phenomenal topics, of course it's the best.

"Just give the lawyer's letter to the legal department. They are handling it there, so don't give it to me." Mr. Jia was still very upset, he thought there was something important.

After all, Xinlang is engaged in media, while Changtian Technology is engaged in technology, and there is almost no intersection between the two sides.

If there is an intersection, it is also the 11181 website of Changtian Technology. The 11181 website and Xinlang have a cooperative relationship. Among the 11181 navigation websites, the second link is the official link of Xinlang.

Who knew that the assistant quickly handed the information to Mr. Jia and said, "Mr. Jia, this is not a lawyer's letter, but a cooperation agreement."

"I took a look at the content. It seems to say that Changtian Technology is willing to invest in our Xinlang Weibo."

"What!" He was also surprised when he got the news.

It is not easy to give charcoal in the snow, but it is not difficult to add icing on the cake.

At present, Xinlang Weibo is in a hurry and needs someone to send some charcoal fire.

Clip came to look at the document printed by the assistant, in fact, he didn't have any expectations in his heart.

He thought that the so-called cooperation of Changtian Technology is nothing more than paying some advertising fees to let Xinlang delete the post.

After all, what Weibo wants at present is the financing of hundreds of millions of meters, which is more than 1 billion yuan in RMB.

Searching all over the country, which company can take such a big risk to invest more than one billion RMB in Weibo?

But after reading the contents of the report, the more I looked at it, the more anxious, the more excited I became.

This is not to give Xinlang Weibo some advertising fees to let Weibo delete posts, but to invest real money in cash to buy Weibo shares.

In the report, Changtian Technology hopes that Weibo can send a detailed financing plan to the other party, and said that the funds needed by Weibo can be satisfied by Changtian Technology.

This made Mr. Jia very excited, he immediately showed the report to the company's top management, and said to his assistant: "Immediately send a copy of our financing plan to Changtian Technology, remember that both electronic and paper versions are required. Send, the sooner the better."

For other companies in Xia Guo, one billion RMB is a huge sum of money, but for Changtian Technology, it is a small sum of money.

Not to mention other products of Changtian Technology, the number of chips sold every year is more than this number.

Soon after Weibo sent the financing plan to Changtian Technology. Changtian Technology has re-formulated its own cooperation plan.

Fang Eu is very direct ~www.readwn.com~ without any sloppy waters, telling Xinlang Weibo that Changtian Technology is willing to invest 200 million meters, but it wants to acquire 25% of Xinlang Weibo's shares.

Changtian Technology's reply made Jialai very surprised.

In order to attract investment from Goldman Sachs or Sequoia Capital, Weibo specially dispatched a team to the United States to negotiate in detail with the other party. One by one, plus the negotiation time, it took a full three months.

Three months later, there was no progress, and Changtian Technology only sent two emails back and forth, and the other party confirmed that it would invest 200 million meters.

Courage, what is daring, this is daring!

The 200 million meter knife completely met the financing needs of Xinlang Weibo, but the 25% stake gave Jialai some heartache.

Finally, I decided to lead the team to Changzezhou and have a detailed discussion with Changtian Technology.

In order to create a good negotiation atmosphere, Weibo deleted the negative news of Changtian Technology, but left a lot of news and discussions that were unfavorable to Xinyan Media.

When the national media's attention was focused on the "prosperity" history of Hu Ming, the editor-in-chief of Xinyan Media, Jialai and the team have quietly arrived in Changzezhou.