Rebirth 1999: Opening the Age of Black Technology

The price of 128MB carbon crystal memory is 5 meters, the price of 256MB is 10 meters, and the price of 512MB is 20 meters.

The price of 4GB carbon crystal storage is 10 meters, 8GB is 20 meters, and 16GB is 400,000 meters.

This is the unit price offered by Changtian Technology.

There are also lithium batteries of 5 meters, and a 12-megapixel camera of 15 meters.

What Apple needs is high-end, high-end, absolutely high-end.

So their goals are Changtian Technology 265MB and 512MB of carbon crystal memory, and 8GB and 16GB of carbon crystal storage.

According to the calculation of 100,000 to 200,000 pieces that Jobs said, the total amount can be close to 20 million meters.

At the current exchange rate, the equivalent of RMB can have 150 to 160 million RMB.

This is still the first order from Apple. If the sales of Apple mobile phones are good and can sell hundreds of thousands or even millions, then more products from Changtian Technology will be purchased in the future.

Such a contract, on a global scale, is a large order.

Whether it is Sony or Hynix and other technology companies, few companies can eat such a large order in one go.

Except, of course, Samsung.

Because Apple's mobile phone chips are still largely sourced from Samsung.

Why Wang Xiang is excited, because Changtian Technology produces carbon crystal memory and carbon crystal storage cost, Wang Xiang is very clear.

It can be said that the carbon crystal memory and carbon crystal storage used in mobile phones are basically the leftovers after the raw materials of Changtian Technology are used.

The cost is only in the processing fee.

At present, the hardware processing of Changtian Technology has been mechanized and intelligent, and there is a complete set of standards, which can reduce the production cost to a very low order of magnitude.

Therefore, for the purchase contract of almost 20 million meters that Jobs issued, the profit of Changtian Technology was at least 70%.

Such a terrifying profit, what more bike.

And this is also considered to be making money with a black **** without a conscience.

This time, Wang Xiang also thought clearly.

Why is the technology of the Seagull mobile phone there, and why is Chen Xiao not in a hurry to mass-produce the mobile phone as soon as possible.

Because in the current market situation, selling hardware is much more comfortable than selling mobile phones.

Selling mobile phones has to open up the market by yourself and take your own risks.

It's okay to sell, but troublesome if you can't sell it.

And some unnecessary parts, after mechanized and large-scale processing, have created an output value of hundreds of millions of yuan. Wang Xiang admires the boss's strategic thinking.

The response of the senior management of Changtian Technology made Jobs and the Apple team quite satisfied.

Apple is a wealthy owner. In addition to its own good profits every year, Apple's financing in the capital market is also very good.

This allows Apple to have a strong cash flow, not only to meet its own product production and technology research and development, but also to spend huge sums of money to try new hardware as it is now.

But what surprised Jobs was that Chen Xiao was just drinking tea without any expression.

It seems that this 20 million meter knife is not worth mentioning in Chen Xiao's view.

Chen Xiao didn't talk about contracts with Jobs, not even about buying and selling, but about mobile phones.

Chen Xiao asked Jobs what he thought of Apple's future.

In fact, Chen Xiao already knew the answer to this question.

It's like a teacher who already has an answer sheet in his hand asking a question from a student.

Jobs came to talk about the contract this time, but he didn't expect Chen Xiao to ask this question. He also came to be interested and said, "We will redefine the mobile phone."

When Jobs answered the question. Chen Xiao could clearly feel that there was light in his eyes.

When Jobs said this, he seemed to say, "I hope that the mobile phone is not just a mobile phone, but a carrier of human emotions."

"The so-called smart phone is not just a little more advanced in function than the traditional mobile phone, but it is to load human emotions and communication, and give human a new world that belongs to his own hope."

"I've always believed that you can't just ask customers what they want and then figure out what to do for them. Instead, we need to tell customers what they need, what's right, what's good, and what's right."

Obviously, the realm of Steve Jobs' business has reached the second level, which has always been the biggest difference between Westerners' values ​​and Easterners' values.

Westerners' values ​​are aggressive, while Easterners' values ​​are very conservative and inclusive.

The timeline is a little longer. In the world before Chen Xiao's rebirth, Rebs made Xiaomi mobile phones. His philosophy is that he will do what consumers need.

For example, consumers need to install an infrared remote control on the mobile phone, which is more convenient than remote control of mobile phones and TVs.

Then Rebs didn't say a word, and immediately made this thing on his mobile phone.

Another example is that users want to buy air tickets or train tickets by themselves, and the mobile phone can automatically generate an itinerary card according to the received information, so as to remind the user.

Rebs said nothing, and immediately added the itinerary card function to his new mobile phone.

But Apple doesn't think so.

But consumers asked Apple to add infrared to their phones, and Apple said: No! You do not need.

When consumers tell Apple that they need a dual-SIM dual-standby phone.

Apple's executives, especially Jobs, thought of Xia Guo's copycat mobile phone when he heard the dual-SIM dual-standby, and his heart was even more disgusting.

So Apple says to consumers, "No, you don't need to!"

Of course, after a few years, Apple still chose to compromise, and these are for later.

Apple adopted a full-screen mobile phone and completely eliminated the mechanical keyboard. He told consumers that what you need is a full-screen mobile phone, and a full-screen mobile phone must be the final market.

Apple also took the lead in canceling the 3.5mm headphone jack, and definitely told consumers that you don’t need plugged headphones, you need wireless headphones. This is the future development trend and fashion.

Subsequently, most consumers followed in Apple's footsteps and changed their aesthetics and usage habits.

In fact, from the perspective of the development history of Apple mobile phones and Xiaomi mobile phones, although the latter has imitated some content of the former in the early stage.

The business philosophy of the two parties is completely different.

This actually represents the two cultures of the East and the West, with different aesthetics and different personalities.

Western culture is aggressive and expansive.

And his character is extremely savage.

Apple is still only a technology company, and it is more serious when looking at other companies in the West, especially in the field of culture and aesthetics.

For example, Westerners say that the Mimi eyes of your Xia country are the best looking.

Then the cultural machine was activated, from ordinary people to university academia to the art world, to carry out all-round brainwashing education, that is, to tell Xia people that squinting is the best look.

Unconsciously, those so-called artists of Xia Guo, who have the right to speak in fashion and public opinion, feel that squinting is noble and beautiful.

This aggressive culture is deeply embedded in the genes of Westerners.

When talking to Chen Xiao, Jobs may have expressed this intention either unintentionally or intentionally.

Chen Xiao is not Rebs, and he must not be conservative in the fields of technology and culture.

Because you don't invade you, others will invade you.

So when Jobs said these words, Chen Xiao still had some other opinions.

Jobs felt that when he told his customers what was good, what was good?

Then Chen Xiao felt that he should also tell Jobs what Changtian Technology thinks is good, then what is good.

Chen Xiao said to Jobs: "I fully agree with Mr.'s point of view. We need to redefine mobile phones. Mobile phones not only have the function of making calls, but also should embody people's feelings."

Jobs was very happy that Chen Xiao could agree with his point of view, and shared some of his insights in the field of mobile phones and technology.

What was originally a business meeting turned into an exchange of ideas, but in the final analysis, the two sides still have to talk about cooperation.

Jobs was fully able to accept the negotiated price of Changtian Technology and proposed a purchase agreement of more than 100,000 pieces.

But Chen Xiao said: "Sir, I think you should also know that HTC once wanted to purchase related hardware from Changtian Technology, but because there were some differences on the specific agreement, no cooperation was reached."

Jobs also knew that HTC and Changtian Technology did not reach an agreement. It seemed that Changtian Technology hoped that HTC could buy the package, but HTC was only willing to buy carbon crystal storage and carbon crystal memory.

Of course Jobs knew about this situation, and he had already investigated the hardware-related situation of Changtian Technology before he came to Xia Guo this time.

Of course know the performance of lithium batteries and seagull cameras.

Especially the Seagull camera, Jobs has seen the relevant patents of Seagull, and it is indeed much better than Sony.

Moreover, the number of patents of Seagull on mobile phone cameras has far exceeded that of Sony, Canon, Leica and other brands.

So this time Jobs said with confidence: "Mr. Chen, please rest assured, this time we came to Changtian Technology, the main purpose is to be able to purchase the relevant hardware of Changtian Technology."

Jobs joked: "We're willing to buy packages."

Chen Xiao also smiled, but Jobs felt that Chen Xiao's smile made people feel a little frizzy.

Chen Xiao said: "Xia people pay attention to clear consumption, and the same is true for business. At the beginning, we have repeatedly expressed the hope that HTC can first look at our lithium battery and camera before making a decision, but unfortunately, HTC does not seem to be able to make a decision. No idea about that, so…”

Chen Xiao spread his hands, "So, we have prepared some hardware, I hope Mr. can understand the performance first, and then make plans."

Chen Xiaorang also brought the camera and lithium battery.

When Jobs came to Xia Guo this time, he originally brought a team, including the person in charge of the hardware department with strong technical ability.

Since both parties are negotiating contracts, Jobs does not need to be so polite.

He immediately asked the accompanying technical team to check the cameras and lithium batteries.

Chen Xiao said naturally: "Sir, we will give you some time."

Jobs nodded and asked the technicians to take out the test equipment that had already been prepared to test the performance of the lithium battery and the lens.

Twenty minutes later, the test results came out.

It is completely consistent with the performance that the technicians know in advance.

This reassured Jobs a lot.

iPhone

The success of the 3GS gave Jobs confidence in the future of the iPhone.

Jobs and his team are currently designing the next generation of the iPhone.

What is required is high performance and high appearance.

Changtian Technology's hardware fully meets Apple's requirements.

The first is the lithium battery. If the 1200 mAh lithium battery of Changtian Technology can be applied to the Apple mobile phone, then the problem of Apple's standby and use time can be solved.

Then there is the seagull camera.

At present, Apple uses a Sony camera, which is quite satisfactory.

Compared with the seagull camera, there is a certain gap.

Moreover, the camera module developed by Changtian Technology also has an anti-shake function, which is not available in Sony.

The price of Changtian Technology is 5 meters for lithium batteries, 15 meters for 12-megapixel camera, and so on.

In this way, Apple will increase the cost of each mobile phone.

But it was still a good deal for Jobs.

Because Sony's cameras are not cheap, close to a 20-meter knife, and the price of lithium batteries is similar to that of Changtian Technology.

Basically without any hesitation, Jobs said to Chen Xiao cautiously: "Mr. Chen, I completely agree with your opinion and the price on your side. On the basis of what I just said, every piece of my carbon crystal memory And carbon crystal storage, will purchase a lithium battery and camera."

"I want iPhones to maximize the performance of your company's hardware."

Jobs stood up happily and asked me to shake hands with Chen Xiao, who knew that Chen Xiao's hand was not raised.

Chen Xiao said: "Mr. Jobs, I still have confidence in our company's hardware products."

"So I'm not worried about whether Apple's phone can maximize the best performance of our company's hardware products."

Jobs withdrew his hand in embarrassment.

Although he has never been to Xia, he has been to other countries in East Asia.

But whether it is in the East or South Korea, Jobs feels that his reputation is loud enough~www.readwn.com~ Sony, Samsung, Panasonic and other company executives are very polite to him.

What Jobs thought of as politeness was actually somewhat servile.

But Chen Xiao gave Jobs a different feeling. Chen Xiao was very independent, and even in the process of negotiating with Jobs, Jobs felt a lot of pressure.

Chen Xiao said: "Mr. Jobs, we can sign a relevant cooperation agreement, but Changtian Technology has a small request."

Jobs frowned. He didn't know what other requirements from Changtian Technology, because the conditions that Jobs agreed to are exactly the same as the conditions that Changtian Technology gave to HTC.

Chen Xiao said: "We hope to have our own app store on the iPhone's iOS system and sign a long-term cooperation agreement with Apple."

Jobs: "??!"

I was thinking of you as a cow, but you actually wanted to copy my hometown!

Outline Jobs made a big order, and Changtian Technology also made a conditional request to intervene in Apple's App Store, which was also issued in batches—

At the end of the year, Apple released a revised version of the mobile phone in early 2010, which sold well.

HTC regretted, Nokia fell madly

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