Rebirth 1999: Opening the Age of Black Technology

Today, Shenchuan has put a total of 5,000 sets of the latest Jiaolong series desktops in major sales points across the country.

All 5,000 Jiaolong series desktops were sold out, and the total revenue reached 36 million RMB.

See some of this data on paper.

Wu Jun still had some surprises.

He did not expect that all 5,000 computers would be sold out in one day.

This once again proves that the Pangu series chips have a certain size in the domestic market.

If the past operations are followed, Wu Jun will definitely let the relevant factories of Shenchuan seize the time to produce more Jiaolong series computers, and take advantage of this momentum to sell more Jiaolong computers as soon as possible.

But after talking with Chen Xiao, Wu Jun was not in a hurry. He was not in a hurry to expand the production of the factory, nor would he expand the production capacity of the factory. Instead, he was steady and steady.

Most of the production capacity of Shenchuan is still reserved for laptops.

Wu Jun stood in the Shenzhen headquarters building, watching the heavy traffic in Shenzhen.

Today's PC market has changed from the blue ocean a few years ago to the red ocean market today, and Shenchuan must take every step.

At this time, Wu Jun's secretary was browsing the web. On the homepage of CNN in the United States, the top news was: Xiaguo chips are stirring up the global computer market, and consumers should consider computers when choosing cheap Xiaguo products. security.

Yanjing, Lianxiang headquarters.

After waiting for a long time, Lianxiang finally waited for his first batch of Pangu III chips.

Yang Qing immediately asked the directly affiliated foundry to match the Pangu No. 3 chip with the corresponding accessories to produce the latest high-tech computer named Lianxiang Cylon.

Cylon uses the Pangu 3 chip, an adapted high-performance Onda motherboard, as well as 2G carbon crystal memory and 120G carbon crystal hard drive.

After years of negotiation with Changtian Technology, Lianxiang finally used the carbon crystal suit.

The price of this computer is 8199 yuan, which is much more expensive than the top-of-the-line Jiaolong of Shenchuan.

Lianxiang has its own heritage here, and feels that if it sells at this price, there should be a better market.

This is also officially the case. After a few months of short-term downturn, Lianxiang's sales have risen again. Through the combination of low, medium and high, and the combination of Core 2 + Pangu 3, Lianxiang has returned to the No. 1 sales position in the country.

Lianxiang learned the "lessons" that many consumers could not buy when Shenchuan products were not available, expanded the production line crazily, and sunk the products to second- and third-tier cities.

It is not only sold in Lianxiang's specialty stores, but also sold in some agents.

In order to encourage agents, Lianxiang also made a lot of concessions to agents.

But the good times didn't last long. Just a few days after Lianxiang's good days, the Pangu No. 3 chip computers of Dell, Asus, Founder and other brands came out, and the price was lower than that of Lianxiang. Lianxiang's original market Instantly slumped.

In the past period of time, the total sales of Lianxiang Pangu No. 3 chips and various Core 2 Duo chips are still good. Sales are at the forefront, but the overall number of sales is down.

Such a problem is actually quite understandable. Xia Guo's market is growing steadily according to a certain percentage, and there are only so many users who want to buy desktop computers every day.

In the past, only Lianxiang and Shenchuan could choose from these users.

But with Dell and other brands also participating in the competition, the number of brands that everyone chooses has also increased.

Since the parameters of the computer are the same and the hardware used is also the same, of course most consumers buy whichever one is cheaper.

What about the **** ship? The low-end computers have been cut off long ago, and the production has either been reduced or stopped, and only the Jiaolong series has been sold.

The Jiaolong series has a price advantage while competing with several other brands, so Shenchuan can basically ensure a balance between supply and demand.

When the sales director of the marketing department summed up the sales status of the entire PC market to Yang Qing, he said very depressed: "Mr. Yang, now our situation is that the thunder is heavy and the rain is small, and it is impossible to gain the advantage."

"According to the market share, we are still the No. 1 in Xia Country, but the entire sales volume has dropped by one level compared to before. If we continue like this, unless we carry out large-scale price reductions, it will be difficult to occupy the market as before. Massive share of the market.”

Yang Qing looked at the report on the market situation handed over by the sales director, and there was only one thought in his mind - curse!

The report above uses a pie chart to draw the current market share of the entire Xiaguo PC market.

Lianxiang occupies 30% of the share, which is indeed the first.

Dell has a 28% share and is in second place.

Shenchuan ranked third with a 25% share.

Asus has a 10% share, HP has a 5% share, and 2% are other brands.

Looking at it this way, Lianxiang is indeed ranked first, but this first place is a tragic victory, and it is the share of Lianxiang after adding all series of computers together.

You must know that three years ago, Lianxiang occupied 70% of the Xiaguo market.

So although it is still the first, but this kind of gold content is simply incomparable.

To say the gold content, then the gold content of the Shenchuan is the largest.

Don't underestimate Shenchuan's market share of 25%, but Shenchuan currently sells very few computer series in the market, and the profit of a single computer is also very high. This time Lianxiang has no way to compare.

Yang Qing now knew why Changtian Technology sold Pangushan rear chips and other accessories to Lianxiang so generously.

Because competition is Lianxiang's own business, and making money is Changtian Technology's business.

Whether Lianxiang dies or lives, Changtian Technology's chips and hardware products can be sold.

Shenchuan must have been instructed by Changtian Technology for a long time, and it has long anticipated the current form, so it will control production and reduce low-end computers on a large scale (the low-end computer market has long been dominated by assemblers. replace).

Yang Qing was so angry that he wanted to vomit blood.

Lianxiang can't go forward or retreat now. If they give up purchasing Pangu 3 chips from Changtian Technology, they will definitely be left far behind by several other training companies in the market, and they will no longer be competitive.

However, if continuous procurement can indeed make money, it can only make a little money, which completely fails to meet Yang Qing's expectations.

What does this feel like?

Like a beautiful woman, she sleeps next to you naked, so that you can touch and kiss, but you can't get on.

But you are reluctant to leave, thinking that if you wait for a while, the beauty will agree, and if you leave, others will come again.

"XXX!" Yang Qing couldn't help but cursed a few swear words.

Only at this time did he really have a new understanding of Changtian Technology and Chen Xiao.

Chen Xiao is not only a businessman, but also a conspirator.

To be able to set up Lian Xiang so calmly and make Lian Xiang unable to move, this person is too dangerous.

But Yang Qing didn't expect it.

Where is Changtian Technology giving Lianxiang a set?

But the inevitable experience of the development of the PC market.

glutinous rice

If you don't have the core technology, then you must be "controlled" by upstream companies.

Even if there has never been a company called Changtian Technology in this world, there has never been a Pangu chip.

Lianxiang will still be controlled, but the company that controls it is called Intel or Amd.

Yang Qing suddenly felt a deep sense of powerlessness. He gritted his teeth and wanted to say a few words, but in the end he sat down on the sofa with his mouth closed.

Uncle Liu in the office also got the sales report for the past few days.

Uncle Liu suddenly had some regrets.

Ten years ago, when Lianxiang had the opportunity to choose, a lot of energy should be devoted to research and development.

If Lianxiang had its own chips and had the right to speak in the international industry, how could there be such a desperate situation today.

But now it's too late to regret, let Lianxiang design and produce chips from scratch?

Uncle Liu deeply knows that Lianxiang is not Changtian Technology. Even if Lianxiang is now asked to develop chips with all its revenue, within 5 or even 10 years, Lianxiang feels that he must not be able to develop a chip. .

Will Lianxiang still exist by then?

Uncle Liu had a very strong sense of depression, he sighed deeply, helpless.

In the next few days, the series of measures taken by Changtian Technology and Shenchuan were like a chaotic fist, directly hitting Lianxiang and even Dell and other companies on the ground.

First of all, Shenchuan announced that consumers can configure assembly machines in Shenchuan's experience store. Users can choose various hardware launched by Changtian Technology Hardware Company in Shenchuan and assemble computers according to their own preferences.

The price of all hardware is the same as the factory price of Changtian Technology's hardware. Each computer God ship charges a service fee of 200 yuan, and gives the same warranty as the brand machine.

It's about taking the low-end market back from street-side computer sellers.

Yang Qing was stunned when he saw this cowardly operation of the Shenchuan.

This is really bad money!

Because Shenchuan is a subsidiary of Changtian Technology, it has unique hardware advantages.

He only needs to master the most important hardware such as chips, motherboards, memory and hard drives. The rest, such as chassis, radiator power supplies, etc., can be purchased in bulk from the market.

In this way, it not only ensures the cost performance of Shenchuan, but also meets the needs of consumers for diversified configuration and the current situation that there are many white consumers.

Not only Lianxiang was stunned, but brands such as Dell and Asus almost vomited blood when they saw the operation of Shenchuan.

But consumers are happy.

All Shenchuan stores across the country offer this service, which really attracts a lot of consumers who were planning to buy an assembled machine.

"The hardware of Shenchuan is much cheaper than those roadside computer shops. It is not expensive to go to Shenchuan for a computer!"

"That's right, that's right, and the quality and source of the hardware can be guaranteed. Unlike some unknown stores, the ghost knows whether their hardware is refurbished or original!"

"The assembler only provides a one-year warranty, but the assembler at Shenchuan provides a three-year warranty! Really fragrant!"

On the first day that Shenchuan announced this policy, hundreds of Shenchuan stores across the country assembled a total of more than 4,000 desktop computers. This business became one of Shenchuan's most profitable businesses in an instant!

As Yang Qing said, Shenchuan is just loosing money by doing this.

It also opened the fig leaf of the entire PC market.

Because Lianxiang and Dell, ASUS and other brands are a big PC assembly company.

It's just that everyone sees through and doesn't tell the truth.

Now that Shenchuan directly puts this matter on, it will also make more consumers realize, why should I buy a brand machine? Is my brain sick?

But Lianxiang didn't dare to follow. The first one was that it couldn't save the face, and the second one was that the hardware did not have the cost advantage of the magic ship.

Yang Qing could only beat his chest and stop scolding his mother.

After Chen Xiao of Tianyue Island learned about the operation of the divine ship, he also laughed.

This kind of policy of Shenchuan was definitely not arranged by Changtian Technology, nor was it ordered by Chen Xiao.

"This Wu Jun is fighting against Lian Xiang and the others." Chen Xiao said to Wang Xiang with a smile: "Good Wu Jun, this move is broken into pieces and done beautifully. This move can absolutely guarantee the high speed of the divine ship. growing."

It is indeed very clever that Wu Jun can make the magic ship so big and cooperate with Chen Xiao.

Wu Jun has repeatedly observed the PC market, especially the desktop market.

I feel that the desktop market still has development potential, but the profit is very weak, and the competition is quite fierce.

Shenchuan does not have those historical burdens on Lianxiang, and his own positioning is to be a cost-effective PC company.

Therefore, Wu Jun took this measure very decisively, turning Shenchuan into an agent of Changtian Technology's hardware, and a service provider for consumers' built-in computers, so that the two can take care of each other.

Chen Xiao did not interfere too much with Wu Jun's behavior. He still hopes to give his subsidiaries more room for development.

In order to cooperate with Wu Jun's behavior, Chen Xiao did the second thing that made Yang Qing very desperate.

Yang Qing directly called Feng Yun, the chairman of Ali.

In 2007, it has been 4 years since the establishment of the TB shopping website.

The big cities in Xia Guo, including some young people in small cities, have begun to try to meet their growing material needs through online shopping.

Chen Xiao directly asked Feng Yun to arrange staff to open online malls for Changtian Technology Hardware Company and Shenchuan.

After the capital increase and share expansion, Chen Xiao currently holds a 2% stake in Ali.

Although the share is small, it is still a very important shareholder.

Feng Yun arranged it immediately, and sent technicians to Changtian Technology Hardware Company and Shenfun to teach technicians from the two companies to operate the online store.

Let Changtian Technology's hardware and Shenchuan's computers be sold through the Internet.

Since then, UU reading www. Even if uukanshu.com does not have as many hardware sales points as Lianxiang in Shenchuan and Changtian Technology, its coverage is actually much more than Lianxiang after network coverage.

This is the field of shopping, the competition between the three-dimensional world and the two-dimensional world.

It is a pity that Yang Qing is desperate, and he has not yet reacted, and he has not thought of a countermeasure.

However, since then, Lianxiang's hope of being able to sit down and pass the PC first brother's fantasy has been completely shattered.

After completing this new layout, Chen Xiao was relieved at this time, and believed that in the PC field, whether it is a hardware company of Changtian Technology or a magic ship, as long as it develops according to the established plan, there should not be too many problems. .

Chen Xiao can safely review the cooperation with Bristol-Myers Squibb.

He looked at the cooperation agreements submitted by Bristol-Myers Squibb and Johnson & Johnson and Pfizer, and directly rejected them all, asking Qu Ping to redraft the co-tenancy agreement.

At the same time, Xue Xiaofeng, the C7-level technical director of the lab on Tianyue Island, received a call from an American headhunting company for the fifth time today, and the other party also found an old acquaintance of Xue Xiaofeng.