Rebirth 1999: Opening the Age of Black Technology

Wu Jun is not a fool.

In fact, in the past two years, Wu Jun clearly felt that the volume of the PC market has increased, but the sales of brand computers are still decreasing.

Not to mention that the total sales of Lianxiang is decreasing, and the growth rate of brands including Shenchuan Dell is also slowing down.

The fundamental reason is that besides the increasing number of PC companies and the increasingly fierce competition, the most important reason is that the market originally belonging to PC companies has been taken away by those roadside computer shops.

Consumers use computer products, and the most intuitive feeling that computer products bring to consumers is to be smooth and comfortable in the process of use.

Computer hardware is only some ways to achieve these goals, consumers can achieve such goals through assembly through their own preferences or economic ability.

There are two very clear advantages to building a computer. The first is that the cost is much lower than buying a brand machine, especially when compared with Lianxiang, ASUS, Samsung, Toshiba and other brands, the cost of assembling a machine is very advantageous.

The second advantage is that consumers will have more choices.

There are only a few models of brand machines, and consumers have no way to increase or decrease the brand and the hardware in it.

For example, some consumers are very satisfied with the entire platform of this brand machine, but feel that the cost is relatively high, and hope to reduce the performance of the CPU to save costs.

Moreover, with the mass production of hardware devices for chips, the sales prices of hardware companies such as chips for PC companies and the sales prices for the market have tended to be the same.

Even if a PC company like the ship still has some profits, the profit from selling desktop computers is pitiful.

As Chen Xiao said, instead of continuing to waste a lot of time and energy of the company and the production line on the desktop, it is better to take this opportunity to escape earlier.

Wu Jun repeatedly thought about what Chen Xiao just said.

Chen Xiao hopes that Shenchuan can focus on the innovation of notebook computers and consumer electronics industries. Wu Jun believes that Chen Xiao's reminder is very timely and correct.

After all, according to the technology of some computer shops on the market, they still have no way to assemble laptops, which ensures the uniqueness of laptop sales.

Wu Jun also felt that the Shenchuan should indeed spend more energy on passenger transportation. If any product wants to gain a foothold in this market, scientific research and innovation are very important. If the homogeneity of products becomes more and more serious

Then the competition between brands will become very cruel, and consumers will become rough and simple. Anyway, the product performance is similar, of course, whoever has the cheapest price will buy it, which will also lead to vicious competition among manufacturers.

Moreover, as the social economy becomes more and more developed, the user's demand for portable computers will increase, and the demand for desktop computers and the future will gradually decrease.

It's really too late to get out of the desktop at that time.

In the past ten or twenty years of the entire semiconductor market, why has Intel been able to maintain its leadership in the entire industry?

The most fundamental reason is that Intel continues to work **** scientific research innovation and research and development, and always ensures that its products continue to develop, which is at the top level of the entire industry, and has a considerable gap with its competitors.

Wu Jun said with a smile: "Shenchuan has been taken care of by the group company for so many years, allowing us to obtain the most advanced hardware products at the cheapest price."

"But I also deeply know that Shenchuan should not become a giant baby, we should have our own competitiveness in the market."

"So please rest assured, Mr. Chen, Shenchuan is capable of meeting such challenges."

Wu Jun is indeed ready. Even companies of other brands can purchase Pangu 3 chips at the same price as Shenchuan. Wu Jun also believes that Shenchuan is capable of dealing with it.

Wu Jun is ready to change the production line and sales structure of Shenchuan.

Gradually reduce the production and sales of PC products, and put the focus of Shenchuan on notebook computers in a timely manner.

As for several other brands using the Pangu 3 chip to fight with Intel, Wu Jun is of course happy to see it succeed.

Chen Xiao was quite satisfied to see that Wu Jun understood what he meant so quickly.

This shows that Wu Jun still has market insight.

In the end, Chen Xiao gave Wu Jun a reassurance, "At present, the Changtian Technology Chip Lab has developed a 65-nanometer low-voltage and low-power notebook computer chip, and the chip drawings of the new product have been sent to Yanjiang Semiconductor. The samples have been produced, and I will let the staff immediately send them to the Shenzhen market for you to test."

"If the low-voltage version of the chip can meet the needs of notebook computers after passing the test, then Shenchuan can focus more on notebook computers this time."

Wu Jun was overjoyed and drank the wine in the cup directly.

After three rounds of drinking, Wu Jun returned to the Mochizuki Hotel to rest.

Chen Xiao was not sleepy, he continued to blow the sea breeze in the garden on the top floor, watching the bright moon in the distance.

In fact, Chen Xiao was not particularly satisfied with the launch of the Pangu No. 3 chip this time.

Because the entire structure and design logic of the Pangu 3 chip is still the Western one.

Although the Core 2 Duo chip was left behind this time, the gap between the two sides is not as big as it appears on paper.

Chen Xiao believes that Intel will optimize the Core series chips accordingly, and even continue to conquer 45nm technology.

It will take a year or two at most, or even less than a year, that Intel's new products will catch up in performance.

Chen Xiao has always believed that there will be revolutionary technological changes in chips, and it is absolutely impossible to always use silicon crystal materials for research and development in a way that follows Moore's Law.

However, Chen Xiao had no idea what it was.

However, he vaguely felt that the entire R&D logic of the chip must undergo major changes.

So Chen Xiao, you are not in a hurry now, you want to let the Pangu 3 chip completely occupy the market.

Chen Xiao only needs to let the chip department of Changtian Technology survive well in the chip era of silicon crystals, so as to occupy a place in this market and lay the foundation for future products.

Chen Xiao was still thinking about a question.

If there is no accident, Chen Xiao should officially enter the mobile Internet market by establishing the mobile phone department of Changtian Technology this year.

So does the mobile phone use the brand of Shenchuan?

On this point, Chen Xiao was still undecided.

At this time, a video popped up on Chen Xiao's mobile chat software.

This is the video call Shen Wei made to him.

Xia Guo's WAPI standard was formulated, but it has not been recognized internationally. With the development of mobile Internet, it is also to meet the upcoming Yanjing Olympic Games next year.

Xia Guo had no choice but to reopen the WiFi standard.

In this way, WiFi, which has been popularized in Western countries a few years ago, has officially entered thousands of households in Xia.

Chen Xiao's office and suite are equipped with WiFi devices.

Some public places of Yenching University also have WiFi devices.

The speed is much faster than GRPS.

Therefore, the chat has also kept pace with the times and developed the mobile video function.

Shen Wei was a little excited after browsing the web and watching the press conference.

She made a video call to Chen Xiao after confirming that the press conference was over.

In the small mobile phone screen, Chen Xiao saw Shen Wei's lovely cheeks

Shen Wei said with great concern: "Why don't you rest? I called you after watching you chatting online."

Seeing Shen Wei's concerned look, Chen Xiao immediately relaxed.

He pointed the camera of his mobile phone at the moon in the sky, smiled and said to Shen Wei, "I'm basking in the moon."

Shen Wei saw that the screen of her mobile phone was pitch black, not to mention the moon that she couldn't see at all.

"Where is the moon?" she asked innocently.

Chen Xiao suddenly thought that the Nokia mobile phone in his hand had only 200,000 pixels on the front and only 2 million on the rear.

Not to mention the moon, even if the light in front of her eyes is blurred, how can Shen Wei see the moon.

Chen Xiao thought that Seagull should hurry up to develop a new high-definition camera, and the lens should be prepared for Changtian Technology's smartphone.

Early in the morning of the second day, Wu Jun led the team back to Shenzhen immediately.

The first thing Wu Jun did when he returned to Shenzhen was not to go home and have a good night's sleep, but to hold a high-level meeting at Shenchuan's headquarters immediately.

When he returned to the hotel last night, Wu Jun originally planned to rest, but he couldn't fall asleep after tossing and turning, so he simply got up and made a detailed development plan for Shenchuan in the next five years.

At the high-level meeting, Wu Jun announced several key measures related to the survival of the ship.

The first measure is that Shenchuan's PC production line will not only be expanded this year, but must also be optimized to a certain extent, so the output of desktop PCs produced will not increase significantly compared with last year.

Wu Jun put the focus of the desktop sales market on centralized procurement, rather than individual purchases, and will massively reduce the production of low-end computers.

Because low-end computers in the PC market have very low profits and have been replaced by assemblers.

At this time, it is quite uneconomical to put a lot of time and energy on low-end desktops.

Wu Jun just announced this policy, the production executives in the audience were in an uproar, and everyone was very puzzled.

"Why did President Wu formulate such a strategy?"

"That's right, Mr. Wu! Yesterday, Changtian Technology released the Pangu 3 chip. Changtian Technology is our parent company, and the release of the Pangu 3 chip should be the moment for us to hurry up and produce high-performance computers. There will definitely be a wave. Sales are booming, why are we cutting production at this critical moment?"

As soon as this sentence came out, many high-level officials immediately agreed and opposed Wu Jun's plan.

The high-level meeting of the Shenchuan is very open, and all personnel can put forward their own opinions. Of course, the final decision rests with Wu Jun.

Wu Jun was very calm, smiling all the time, and did not immediately refute the subordinate's rhetorical question.

After everyone's discussion, Wu Jun said: "I am talking about reducing the production capacity of desktop computers, not to reduce the production capacity of our high-end desktop T1, but to reduce the production of low-end and low-end computers with low profits or even loss of money. productivity."

"Shenchuan will devote more energy to the R&D, production and sales of notebook computers."

Wu Jun said calmly: "This time we will watch the fierce competition of several other PC companies."

On this day, both Lianxiang and Intel have obtained the Pangu 3 chip and returned to the headquarters.

Intel's Xiaguo District headquarters did not dare to handle Changtian Technology's Pangu 3 chip without authorization, and immediately sent someone by plane to send the chip to the Intel headquarters in the United States.

About 20 hours later, the chip was delivered to Intel CEO Barrett.

Barrett holds two chips in his left and right hands.

In the left hand is Intel's Core 2E4300. Although this chip is not the most advanced chip in Intel Labs, it is the most widely used commercial chip that can be mass-produced.

Barrett found that the Pangu 3 chip was one size smaller than the E4300, which surprised him a little.

Barrett has always believed that at the press conference, Changtian Technology used the test software developed by itself to test the performance of the two chips, and determined that the performance of the Pangu 3 chip is 1.6 times that of the E4300, which is extremely unscientific.

But Barrett had some surprises.

Because the purchase of Changtian Technology's chips this time seems to be very simple, and there is no purchase restriction, or external sales are not allowed.

Changtian Technology now allows all people to buy chips so generously. Is that confidence in the performance of its own chips?

Barrett didn't stop too much, and immediately handed the Changtiange Memory Pangu 3 chip to the chip laboratory, asking the laboratory to use Intel's own method to test the performance.

Barrett was still a little anxious at this time.

Because the sales department just came to report the situation, Intel is talking with Dell, Asus and other brands about chip orders worth tens of millions of dollars. Several parties said that because of special events, the negotiations were temporarily put on hold.

Barrett is not a fool. These so-called special circumstances are not the reason why these PC companies are hesitating. Are they still purchasing a large number of Intel Core 2 Duo chips as originally planned? Or should this part of the order that was originally intended to be handed over to Intel be handed over to Changtian Technology?

Intel has its own set of chip performance testing solutions~www.readwn.com~ Two hours later, the performance test report on Changtian Technology Pangu No. 3 chip was sent to Barrett.

The front cover of the report is signed by the laboratory and supervisor.

The test report of the chip is divided into several parts.

This part is the computing capability test of the chip, including Fourier operations, floating-point polynomial calculations, Huffman operations, and more.

The second point is the structural test of the chip.

Intel has this condition to dismantle the package of the Pangu 3 chip, and analyze the internal structure by viewing the structural deformation inside the chip.

The final test report concludes.

Pangu No. 3 is indeed a 65nm process, and the overall performance of the chip is indeed about 1.6 times that of the E4300.

Seeing such a report, Barrett was stunned!

what does that mean?

It means that Intel has been surpassed by others for the first time in the chip field, and it is still surpassed by a technology company in Xia Guo.

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