Rebirth 1999: Opening the Age of Black Technology

Wu Jun must be full of confidence in his products.

At the end of the press conference, he announced the sale price of the Ark Star.

Among them, the high-end version (2G+120G+ entry-level graphics card) is priced at 12,999 yuan, and the standard version (1G+80G without graphics card) is priced at 10,999 yuan.

The low-end version (512M + 40G + no graphics card) that was not described in detail at the press conference is priced at 8999 yuan.

This price is very reasonable in the current domestic notebook computer market.

In 2002, the most mainstream price segment of Xia Guo's notebook computers was between 12,000 and 15,000. The notebook computers in this range sold the most and the market was also the largest, accounting for 35% of the notebook sales market. The notebook computer brands in this price range are mainly Lianxiang and foreign Hewlett-Packard, Dell, Samsung and so on.

Followed by products between 15,000 and 18,000, which can account for about 25% of the total sales, most of which are Lianxiang's high-end products and brands such as Dell, HP, Samsung, Sony, Toshiba, and Fujitsu.

Further up are THINKPAD, Sony, Toshiba, Dell and other high-end brands, the price is more than 20,000 yuan.

Although Lianxiang also has more than 20,000 products, whether in the international market or foreign markets, the symbolic significance is greater than the actual sales significance.

Of course, computers under 10,000 are also available from major brands.

However, the configuration of these computers is quite poor, almost all of them are entry-level, such as less than 800Mhz CPU+64M+15G hard disk.

Except for light office user needs or urban white-collar pretense, few people buy it.

Today, Shenchuan Computer's high-end products sell for only 12,999 yuan, which is a high-end ThinkPad product in terms of configuration performance and price.

In addition to the fact that the CPU performance is indeed weak, the memory, hard disk, motherboard optimization and lithium battery are absolutely unmatched.

This price is absolutely perfect for most users.

And many knowledgeable people know the optimization brought by Changtian Technology's Firefly OS, carbon crystal memory and carbon crystal hard drive to the computer.

It is also believed that even if the Ark Star notebook computer of the ship may not get the best chip for many reasons (mainly Intel's notebook computer chip), but under optimization, the performance of the computer will not be too bad.

Besides, most users who can buy laptops say that they are not fools, and they will never use laptops to do things that require particularly high CPU requirements.

Most of them are for business travel and office work, and the most used applications for notebooks are office applications and movie music applications.

Among the user's requirements for the performance of notebook computers, the demand for CPU is secondary, and the most important is the cruising ability and weight of the lithium battery.

And this is the strength of Changtian Technology.

Therefore, in comparison, the Ark Star is quite competitive.

The Shenchuan does not consider the graphics card in the standard configuration, but also for weight considerations (the standard and low-profile ones are lighter).

In 2002, it is estimated that the total sales of notebook computers in the mainland of Xiaguo will be about 1 million units, and the sales should be about 15 billion yuan.

In the past, at least 30% of the 15 billion market would be taken away by Lianxiang, and the rest would be divided up by overseas brands.

But today, Wu Jun's positioning for the Shenchuan Ark Star notebook computer is to sell more than 100,000 units a year, and try to seize the market of Lianxiang and overseas brands as much as possible.

Wu Jun said: "At present, our Shenchuan Ark Star has been sold in Shenchuan sales stores in first- and second-tier cities across the country."

"I hope that thin and light laptops can bring more convenience to everyone's work and life."

After the Shenchuan press conference, some reporters and consumers immediately went to the Shenchuan sales store in Huaqiangbei to buy laptops.

In the design of the notebook computer, Chen Xiao gave enough reference suggestions - the design is more similar to the design of the ultra-thin notebook after more than ten or twenty years, and the appearance of all the notebook computers on the market.

For this press conference, Shenchuan is expected to prepare a total of 50,000 laptops (it is expected to produce 50,000 laptops, but the actual production capacity is only 10,000), of which 3,000 will be sold in Huaqiangbei, and the rest will be sold locally. The weight of economic level is placed in Yanjing, Shanghai stock market, Yangcheng and other places.

According to Xia Guo's annual sales forecast of 900,000 laptops this year, Shenchuan is expected to produce a lot.

Guwhere did you know that just in Huaqiangbei in Shenzhen, 1,000 laptops of Shenchuan Ark Star were sold on the afternoon of the end of the press conference.

Most of the purchased users are journalists interviewing on the spot.

Journalists use laptops the most.

After all, it's their job to do interviews all over the place and write about it right after the interview.

Laptops with strong performance, long battery life and fairly light weight are the needs of this group of users.

Xinlang Technology reporter Lei Wentao is one of them.

After the press conference, he immediately handed over the camera and other equipment to his colleagues.

I ran to the Shenchuan sales store and bought the standard version of the Shenchuan Ark Core laptop at a price of 10,999 yuan.

Why didn't you buy the high-end version?

Because Lei Wentao knew that his computer needs were simple image processing and word processing.

Among them, the picture processing is only simple, and editing such as cutting does not require P pictures, so it does not require much CPU and graphics card.

A computer without a graphics card is lighter.

And heavy word processing is Lei Wentao's biggest headache.

The Ark Star is indeed Lei Wentao's great savior.

Lei Wentao has already used Cangjie office software on the desktop.

As long as it can be used on a notebook and can easily edit text anywhere, anytime, Lei Wentao will definitely shout out to Amitabha, how much work will be reduced for himself!

Lei Wentao was lucky. After swiping his card, he got the Ark Star.

I have to say that after the cooperation between Shenchuan and Changtian Technology, both the product design and the packaging design ~www.readwn.com~ are like opening and hanging.

The outer packaging of the Shenchuan laptop is like a handicraft, with a beautiful logo on the simple shell.

Let people hold the box and look at it, and they are reluctant to throw it away.

Lei Wentao's last computer was a Thinkpad. Just from the comparison of the packaging shell, Lei Wentao can determine that the heart of the ark of the **** ship is smaller than IBM's ThinkPad in both volume and weight.

This is indeed the case.

When Lei Wentao opened the box, he was amazed.

Where is this laptop?

Like a thin box.

This is the first time Lei Wentao has seen such a portable laptop.

He lifted the computer, the feeling made him feel much more comfortable, but it was much lighter than the iron bump he used before.

Without saying a word, Lei Wentao directly brought Shenchuan Ark's latest laptop to the cafe next to him, and used it to process today's interview material.

8 hours of comprehensive battery life, let Lei Wentao finally feel the charm of the laptop.

And in the Shenchuan sales store, Shenchuan Ark Star continues to sell well!

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