Rebirth 1999: Opening the Age of Black Technology

Hearing August say that there will be 2000 mainframes equipped with AMD chips to be sold in the glass sales store, Anna's first reaction is that Dell may want to use this Christmas season to sell more cost-effective low-end products Computers, increasing Dell's revenue and making Christmas sales less ugly.

Anna said a little discouraged: "Manager, most of AMD chips are low-end PCs, and the commissions and profits are quite low. What is the commission given to us by the European headquarters this time? 2,000 low-end PCs, even if they are all sold. It's over, the commission is not enough for us to have a few points."

Not only Anna, but many colleagues in sales felt a little discouraged.

After all, it sells low-end computers, let alone whether anyone will buy it.

Even in this month's time, all 2,000 computers have been sold, and there are not many commissions.

Carla said with a sigh: "Bazel left his job last month. He seems to have jumped to IBM. This kid changed a mobile phone last week. IBM's treatment is really good."

According to the past situation, it is impossible for the sales staff to praise the good treatment of other brands in front of the store manager August. Isn't this hitting the store manager in the face?

But today is different.

Dell's salespeople are fed up with being so deserted day in and day out.

If there is no sales, there is no income, and with a meager basic salary (compared to other PC brand sales points), everyone must have considerable complaints.

August said: "Don't worry, this time our products should be able to occupy a place in the European market!"

Unlike Xia people, most Americans and Europeans are rarely concerned with current affairs and politics, and they rarely care about the development of science and technology. Therefore, the movies of the big guys don't know the current development trend of the technology market at all.

I don't even know that Changtian Technology has cooperated with Dell and has a stake in Dell's Smart Series computers.

But August knew very well that he was looking forward to the arrival of these two thousand computers.

Likewise, don't look at how well IBM, Hewlett-Packard, Samsung and other computers are available in Germany.

The European headquarters of these companies have been very worried during this time.

They are very clear that Lenovo has cooperated with Changtian Technology, but they have no idea what the performance of the products after the cooperation will be.

Christmas is still a week away.

The 2,000 computers shipped from Jiangzhou arrived at the German Glass Dell Experience Store.

On this day, Christel, president of Dell's European headquarters, came to greet him in person.

Seeing that the president actually came to greet this batch of computers, Anna and the others were still a little confused.

In their impression, how can low-end computers with AMD chips be worthy of the president coming to greet them in person?

When the Dell Pentium 4 processor computer was released a few months ago, the president did not come over in person.

Before Anna and the others knew the situation, the president issued a new sales order.

Crystal told August: "This is Dell's new series, the Dell Smart series of computers. The company's pricing for it is 2,200 marks to 2,600 marks (about 8,500 to 11,000 RMB.)."

August was surprised when he heard the sale price, "Such an expensive sale price!"

For ordinary home computers in Dell's hands, the sales price of high-end machines is only around 2,000 marks, and the sales price of most computers is around 1,500 marks.

Now this new product is still using AMD's new product, and the sales price has actually risen to 2200~2500 marks.

As a store manager and sales manager, August knew the German market too well. He was very worried that if the price was marked, no consumer would pay.

But the European president said with certainty: "This is a decision made by Dell's headquarters, and the relevant promotional brochures and advertisements are also arranged by the headquarters. During this time, they will be put on the prime-time TV stations and major paper media."

The president of the European region was also uneasy at this time, "Europe is one of the most important markets for Dell's global layout, and these 2,000 computers are just throwing stones for directions. If they can be accepted by the European market, the head office will increase the sales and production of this series of products. "

August originally had some opinions of his own, but when he saw the PC configuration list handed over by the president, he not only did not object, but also said very excitedly: "It is equipped with carbon crystal memory and carbon crystal hard disk!?"

The European president nodded and said, "The latest technology of Changtian Technology."

August hurriedly said: "We must complete the publicity and sales tasks as required."

The fragrance of wine is not afraid of deep alleys.

Most European people don't know Changtian Technology at all, nor do they know about carbon crystal memory and carbon crystal hard drives.

But some high-end gamers and computer users in Europe have been paying attention.

When the advertising of Dell Smart Computer appeared overwhelmingly on Berlin TV and mainstream German print media.

These high-end users in Germany suddenly realized that they did not expect that the carbon crystal memory and carbon crystal hard disk they were thinking about would be paired with Dell computers and sold in Europe.

Happiness came too suddenly, and everyone didn't even react.

The only thing that makes everyone regretful is that the computer with this configuration is equipped with AMD's high-end chips.

In terms of CPU performance, AMD and Intel still have a certain gap.

Since then, the PC sales competition in Europe at Christmas has suddenly become tense.

The price of Dell's smart series computers is comparable to that of IBM's mid-to-high-end PCs, but there is still some gap between the top-end IMB series.

European consumers are very tempted to buy, but after comparing IBM's configuration, they have some doubts that Dell Smart does not use Pentium 4 processors.

The vision of global PC industry technology companies is focused on the European market.

Strange things happened.

Three days after the Smart series entered the European market, none of the computers in the series were sold.

Many consumers came to consult ~www.readwn.com~ but did not buy it.

There are two things that everyone is most worried about.

One is the safety of the new hardware equipment, and the other is that the price is so high that the Pentium 4 processor is not used. Everyone is still a little unwilling and unwilling to pay for it.

AMD President Gervin was very anxious to see this situation.

He also has a sense of powerlessness.

If AMDs3000+ series CPUs can compete with Intel in performance, how can consumers be so entangled!

Xia Guo, Chen Xiao and Zhou Linghua are also paying attention to the European market.

The success or failure of Dell's smart European market also means the success of Chen Xiao's policy to a certain extent.

However, judging from the current situation, the effect is not as good as everyone imagined. The feedback speed of the new product in the European market seems to be half a beat slower.

Everyone was a little nervous.