Rebirth 1990: I have three golden fingers

In 1992, Dalian Xigang District Residential Development Company was restructured and established as Dalian Wanda Real Estate Group Company.

In March last year, Wanda Company went to Panyu, Guangdong City to develop Qiaogongyuan Community, becoming the second real estate company in the country to develop cross-regionally and gaining valuable experience in cross-regional development.

The first real estate company in the country to develop across regions is, of course, Xinghai Real Estate Company.

Well, from Wencheng to Shanghai.

Qiao Gongyuan Community covers an area of ​​about 30 acres and consists of two phases. The residential building is eight stories high and has ten households on each floor.

What is incomprehensible is that there is no ventilation in the north and south. The square building has almost the same length and width, like a "field" shape. At that time, this type of house was very rare.

If future generations see this kind of house type with no ventilation in the north and south, they will probably look down upon it.

In fact, it is an extension from the design of the tube building.

Going from the north to the south to develop real estate, the first time we encountered the embarrassing situation of unreasonable design.

However, since there are not many new houses these days, the sales are not bad.

In early June, Wang Jian brought company executives to Wencheng for the purpose of inspecting and studying Xinghai Plaza and Xinghai Group's real estate.

According to media reports, Xinghai Group’s properties have novel, fashionable and reasonable unit designs, which are epoch-making designs. However, they are very expensive, but they were snapped up as soon as they were launched.

A few people first went to Xinghai Square to inspect. After walking around in the mall, they stood in front of Xinghai Square again. Lao Wang was thoughtful and asked the attendants:

"What do you think of this mall?"

"Domineering and magnificent! An epoch-making building."

"The business is very good and the service quality is also very good. It is estimated that the daily flow of people will exceed 100,000 people, and the monthly net profit is estimated to be tens of millions of yuan."

"Well, Boss Fang's brain is really flexible. He can turn any shopping mall into a treasure trove. It's worth learning."

Lao Wang listened to the three senior executives saying with envy, and he also agreed: "Yes, but a shopping mall like this is just a side business of Xinghai Group, which is too shocking.

Especially the service quality of their staff is shocking. I really didn't expect that the service can be so excellent. It is reasonable for the local state-owned stores to be defeated.

One shopping mall occupies a city's cake, which is really impressive. "

I didn’t know about it before I came here, and I thought it was exaggerated due to media reports.

When he first arrived, he was shocked by the scale of Xinghai Square. When he entered the mall, he saw the modern decoration style, which made his eyes light up. He felt like a shopping mall in a developed country. What surprised him most was the surging flow of people. And high-quality, enthusiastic and professional service.

Lao Wang believes that the media reporters' reports are a bit inaccurate, not bragging, but being conservative.

Maybe the local media reporters are used to it, so they don’t think it’s great.

Lao Wang was full of emotion and said: "It's not in vain. We are here to learn from experience. Not only us, but also real estate owners from all over the country should come and take a look. I have to say that Wencheng is a city with a great business atmosphere." It’s so rich.”

After visiting Xinghai Plaza, a few people went to have a look at various properties of Xinghai Group.

As for the Lanhua Yu'an villa area, they just think they are lucky. If Fang Bai's family does not live in the villa area, they may not be able to sell a few villas.

Lao Wang said with both envy and jealousy: "I am engaged in real estate, and I think this villa is extremely expensive, outrageous, outrageous!"

But I have to say that they have grasped the psychology of consumers, and people do extraordinary things. They are now making profits, and they are really jealous. The profit of a real estate project may reach three to four billion yuan. "

A senior executive comforted: "Mr. Wang, Xinghai Group is at the forefront of the country after all. We can't compete with them for the time being, and it's hard to say what the future will be like."

"Well, you have to be confident in doing things, that's right, but you also have to recognize your own weaknesses and be self-aware."

Lao Wang feels that the gap between Wanda Group and Xinghai Group is too big.

When he came to the Xinghai Group's real estate, he felt that the real estate they developed was simply bullshit!

Not to mention anything else, there is a difference in the name alone. What kind of "garden" did they choose? Xinghai Group does not like this.

Take a look at their first real estate project, "Brilliant Oujiang". It sounds so nice and poetic, and the grade has suddenly been raised.

There is also the villa area "Lanhua Yuan". After looking at the location and the layout of the on-site plants, I realized that what they were pursuing was artistic conception.

Those villas are very expensive, but after looking at them, I feel that they are indeed worth the money. Such villas are safe, have a good environment, are comfortable, and have complete surrounding facilities. Living in them makes you feel like one of the best in Wencheng. No wonder those rich people are willing to give up. Spend money to buy it. At this time, Lao Wang has the urge to spend money to buy it.

After watching Xinghai Square, Wang Jian and others kept sighing.

After viewing the Xinghai Group's real estate, everyone fell silent.

They have not yet developed into large squares, after all, they are not strong enough.

But I have already entered residential development. After comparison, I found that the gap was too big and I was shocked.

Back at the hotel, Wang Jian now summed up the crowd: "Xinghai Group has epoch-making real estate development experience, which is worth learning from. Our design team should come here to learn. After comparison, I found that the properties we developed are simply ugly. That’s awesome, you little bumpkin.”

"Mr. Wang, the properties developed by Xinghai Group are high-end properties after all. The average price is now close to 4,000, while the average price of properties in the urban area is less than 3,000."

"So, it's not a matter of price. As long as the product is good, some people are still willing to spend money to buy it. But I have to say that there is a relatively high proportion of wealthy people in Wencheng. It may not be easy to sell such high-end real estate developed in other places."

"Adjust measures to local conditions."

Wang Jian felt that he had gained a lot from this business trip and had a great impact on him. He felt that they were just rubes.

He was a little worried when he heard that Xinghai Group had purchased land in Yuecheng.

Now, he really doesn't want to compete in the cities developed by Xinghai Group. There is no way to compete. They have their own construction team with rich experience, advanced equipment, stable quality, and rich marketing experience.

In addition, if people directly build large-scale projects, they will need huge financial support, with one phase containing thousands of houses.

For the current Wanda Group, the financial pressure is very high and it cannot survive.

Although it is not comparable, it is worth learning from them and there are many areas for improvement.

Wang Jian is just a microcosm of the bosses of Huaguo Enterprises. Countless bosses come to Wenzhou every day to observe and learn the Xinghai Group's business model, and then copy it in other places. It is indeed successful.

At this time, Ma Yun was tossing Haibo Translation Agency, but the translation agency's revenue was flat.

Bill, a foreign teacher from Seattle, often chatted with Ma Yun on the Internet, and Ma Yun began to look for opportunities and decided to start a business.

What Ma Yun didn't know was that Fang Bai had already started to set up a large network in Hualian Supermarket, preparing to set up Internet cafes, and would start to attack the Internet next year.

In the next few years, the Internet will be a money-burning industry.

Only after it reaches a certain scale can it make money.

At this time, Fang Bai had been studying computers for about a year, and he was already as proficient in programming as a programmer who had been working for several years.

Of course, with the help of cheat analysis, no programmer, no matter how good he is, can't cheat like him.

On June 15, Fang Bai, who was handling matters in the office, received a call from Gan Sen, vice president of Qianshi Group.

"Hello, Mr. Fang, I have long admired you. I am Gan Sen, the vice president of Qianshi Group. I called you before and I heard that I have gone abroad."

Fang Bai's expression was indifferent and he smiled slightly: "Hello, I have returned to China. I wonder what happened to Mr. Gan's call?"

"I have long admired Mr. Fang's name. Let's make a phone call first to get to know him."

"Haha, you're welcome. Mr. Gan should just speak up."

"It's like this. I heard that Mr. Fang's Hualian Supermarket Company is planning to be listed in Hong Kong. It has successfully completed its A round of financing. I wonder if there will be a B round of financing for the company, and whether there is an opportunity for the Zhishi Group to join."

"Thanks to Mr. Gan, the investment institution for the B-round financing has been determined. During the IPO listing road show, if Zhenshi Group is interested, it can subscribe."

"Oh, that's right, Mr. Fang, the price of the B-round financing is easy to negotiate, and the Zhishi Group can afford the price."

Fang Bai smiled, was too lazy to negotiate the price, and refused directly: "Zhenshi Group has also conducted financing and listing. Mr. Gan should know that when the prices are not much different, financing focuses on resources. I have already made a commitment. Very Sorry, this is not a matter of more money and less money. We will cooperate again next time if we have a chance."

Fang Bai didn't think that the shrewd Li Jiacheng would be generous. He was probably very stingy and simply refused to listen.

"Okay, we'll work together again if we have the chance."

After Gan Sen heard Fang Bai hang up the phone, he also hung up.

He didn’t know which financial institutions Fang Bai had made appointments with to discuss Series B. They wanted to quote, but they wouldn’t give him a chance.

Two hours later, Gan Sen reported the results to Li Jiacheng.

At this time, Li Jiacheng was handling matters in the office.

After Gan Sen knocked on the door and entered the house, he reported respectfully: "Mr. Li, the investment talks with Xinghai Group have not been successful, and the other party did not even listen to the quotation."

Hearing this, Li Jiacheng took off his glasses and was slightly disappointed: "Oh, what's that young man's tone like?"

"It's quite polite. I just feel that the Series B round of financing doesn't matter. I'm very confident."

"Well, I just got the news that Fang Bai also has a well-known investment company in Chou Country, with billions of dollars of funds under management. It seems that this young man is extraordinary. No wonder he can attract Citigroup The group is conducting Series A financing, and Series B is expected to be quite large.”

Gan Sen was shocked when he heard it: "So powerful!"

In his opinion, Fang Bai's success in doing business in the mainland is due to policies and people behind him.

But if you want to deceive foreigners' capital in a foreign country, you have to rely on strength.

Li Jiacheng nodded: "Yes, I heard that he is well-known on Wall Street and has very good relations with senior executives of major financial institutions. I just can't figure out why young people can gain the friendship of foreigners so easily. Those foreigners can so easily Trust him and entrust the management of your funds to his company.”

"Maybe the conditions given are generous."

"This alone is not enough. The other party must have extraordinary negotiation skills and eloquence."

"Mr. Li, do you want to give up on Hualian Supermarket? Do we want to subscribe to the other party's IPO financing?"

Li Jiacheng thought for a while and said: "It depends on the situation. We are just doing business. As long as we can make money, of course we will not miss it; but if we can't make money, there is no need to subscribe."

"Then I understand." Hearing this, Gan Sen exited Lijiacheng's office.

After Li Jiacheng saw Gan Sen leave, he was particularly curious about Fang Bai.

The other party plans to come to Hong Kong City to raise funds and go public, but I don’t know whether it’s a dragon crossing the river or a drowned rat.

Recently, Fangbai has focused on the development of the 150kW 204hp four-cylinder diesel engine XH4E204, which has made great progress. With luck, it will be trial-produced in early July.

Since the successful development of XH4E163, the development speed of engines of the same type has been very fast.

After another ten days, the Shanghai International Industrial Exhibition went on as scheduled.

The time is from July 10th to July 17th.

Today's Xinghai Group is extremely famous. Just like last year, the company rented several booths to form a booth of several hundred square meters.

At last year's exhibition, Xinghai Group won a total of about 500 million yuan in order contracts, of which the export order contract value was about 30 million US dollars.

The key products of this exhibition are medium and large diesel engines XH4E163 and XH4E204, small digging XH60C, medium digging XH120C, 45-meter pump truck and 12-cubic concrete mixer truck.

There are many other series of products, with a total of 25 products on display.

For example, the XH4E163 and XH4E204 on display are placed in the most conspicuous position, and next to the prototype are parameter formulas.

A layman can't see anything when they see it, but an insider is shocked when they see it. The technical level has reached the world's first-class level.

"Oh my god, this was independently developed by Xinghai Group? Is it such a low fuel consumption?"

In order to promote these two products, Fangbai invited the media to report the products, which will be reported during YTV prime time for seven days.

It has been nearly a year since the VCD advertisement started on the night of July 21 last year.

After one year of broadcasting, the audience was extremely tired of watching VCD advertisements. Fang Bai planned to make good use of the remaining advertising time of the year to promote the company's core products in turn.

Of course, the advertising video must first be reviewed by YTV.

On the first day of the exhibition, Fang Bai was still sitting backstage, responsible for signing large orders. If there were large customers, he would be responsible for negotiating.

For this exhibition, Fang Bai’s main goal is to collect contacts.

It's a bit puzzling, there are too many acquaintances.

At the end of the first day of the exhibition, Xinghai Group still won an order contract worth 200 million yuan, and Fang Bai's number of contacts also increased to 610.

At about seven o'clock in the evening, after News LB ended, the audience in front of the TV station couldn't help but complain: "The VCD machine commercial is here again, it plays every day, and I know the lines by heart."

"It's very expensive. When it was launched last year, it sold for 3,500 yuan. Now it's only reduced to 3,000 yuan. How can ordinary families afford it?"

"I heard that this company has made billions of dollars just from this VCD."

"It seems to be more than a few billion. I heard it's close to tens of billions. One billion has become tens of billions."

The audience stared at the TV while chatting. To their surprise, the VCD advertisement did not come out, but a different promotional video appeared.

Hey, there are no VCD ads?

The audience was a little curious and stared at the TV.

In their sight, an XH4E204 diesel engine suddenly appeared.

Observed from all angles, it looks like a vivid three-dimensional picture, which is fascinating and refreshing.

As the rich male voice explains, this diesel engine becomes even more charming.

“It is a natural cultivator!

Stable state, return to simple beauty, high-efficiency supercharger, new combustion system, high combustion, low fuel consumption, ultra-light design, dream as a pear, never get tired of it, and always have tenacity.

Xinghai Group independently researches and develops, with 90% localization, the world's first 50% thermal efficiency diesel engine!

Breaking through the world-class problem of energy conservation and emission reduction is a milestone recorded in the history of the world's internal combustion engines! "

As the introduction progresses, comparison charts of various parameters appear on the screen, allowing ordinary viewers to understand the excellence of the XH4E204 diesel engine.

Ordinary viewers don’t quite understand the concept of 50% thermal efficiency, but it shows that the thermal efficiency of international brands is less than 45%, and domestic products are generally around 35%.

Through such an introduction, the audience will know that Xinghai Group’s diesel engine technology is already far ahead.

Once it was broadcast, the audience started discussing it curiously.

Colleagues were shocked when they saw the diesel engine parameters of Xinghai Group. They thought it was simply impossible!

At today's exhibition, many colleagues saw the engine parameters of Xinghai Group, and they thought they were written wrongly.

After all, with such a remarkable diesel engine developed, why not promote it with a lot of fanfare?

This is not only a matter for Xinghai Group, but also a major event for the country's industry. It can also enhance the national cohesion of the people.

It turns out that it’s not that they don’t promote it, but that they promote it in different ways.

In fact, when this promotional advertisement was submitted to YTV for review, the leaders of the station took it very seriously. This is a good thing. There is no hesitation and it should be broadcast.

Moreover, they have sent reporters to the front lines to interview and create a special report. A company as big as Xinghai Group will not fool them.

The next day,

Many media have reported and congratulated Xinghai Group for developing a world-class diesel engine.

Yesterday was unremarkable, but today, there were many visitors specifically to visit the diesel engines in the Xinghai Group exhibition area, and media reporters specially took photos and interviewed the technical personnel of the Xinghai Group.

"Hello, may I ask how your company developed a world-class diesel engine? Is it true?" a media reporter asked sharply.

The technical engineer was prepared and replied calmly: "It is not the first time that our Xinghai Group has developed a world-class product, but it has not been specially publicized before. Our company's VCD machine, pump truck, and small excavator are all the same It is not world-class, but has been recognized by the international market.

Last year, these few products of ours won over hundreds of millions of dollars in international orders and generated hundreds of millions of dollars in tax revenue for the country.

In the future, our company will develop more and better products, so this female reporter should not make a fuss. "

Before participating in the exhibition, the chairman told them that media reporters would definitely interview them and asked them to memorize their lines in advance to avoid making a fool of themselves later.

In order to deal with media reporters, the staff participating in the exhibition put a lot of effort into their lines, and they were specially trained to ask the personnel of the human resources department to ask questions, which were rehearsed.

Therefore, as soon as he finished speaking, the surrounding audience applauded enthusiastically, and at the same time they were somewhat surprised that the engineer answered well.

Even the media reporters did not expect that the engineer answered so smoothly.

"Can you explain in detail how you developed such an excellent diesel engine?" The media reporter asked from a different angle. The answer just now did not satisfy her because it had no surprising news value.

"I'm sorry, of course I can't tell you the details. After all, it is the technical secret of our company. In general, we have spent a lot of energy to develop this diesel engine. Under the leadership of our chairman, hundreds of R\u0026D engineers work day and night..."

"...Thank you for the interview." After hearing the too official answer, the female reporter forced a smile and turned to interview other personnel.

The answer was too official, with no real content. It felt like memorizing lines. For a reporter like her, this smell was too familiar. (End of chapter)