Rebirth 1990: I have three golden fingers

Time seems to speed up in the winter in Wencheng.

The days are gradually shortening, and the sun rises and sets in a hurry, leaving a golden afterglow.

In the cold wind, people feel the change of seasons, and time seems to slip by their fingertips.

In the blink of an eye, ginkgo leaves have fallen all over the ground.

Pedestrians on the street were wearing thick cotton clothes, walking in a hurry, and their breath turned into wisps of white smoke in the cold air. Especially the people riding bicycles, all wrapped up tightly, pedaling forward with full breath in the cold wind.

The New Year's Day of 1994 came quietly.

Along the Oubei River in Wencheng, the Xinghai-Lanhuayu'an villa area is particularly lively today, as this day is the opening day for villa subscriptions.

"Lanhua Yuan" is the name of the villa area. The villa faces the magnificent Oujiang River, which is consistent with the name.

The construction of the two model houses and the sales department started at the beginning of last year was finally completed after working overtime and 24 hours a day.

The scene was very lively and there was an endless stream of guests.

Seven or eight sales staff introduced the features and advantages of each single-family villa to customers very enthusiastically. The customers listened carefully and asked some detailed questions from time to time. There was an atmosphere of expectation and excitement in the air, as if everyone Everyone can feel the future value and potential of this villa area.

The villa area covers an area of ​​nearly one thousand acres, with a golf course next door and Xinghai Square a few hundred meters east.

The second phase of Xinghai Plaza has been renovated, and brand merchants have moved in to decorate it. It is expected to open before the year.

At Oubei Wharf, the two-story Xinghai Bridge has taken shape. Construction started in March last year and is expected to be open to traffic in the middle of this year. Once it is opened to traffic, transportation between Oubei and the city center will be very convenient.

Oubei No. 1 Middle School was moved to the central location of Oubei and rebuilt.

The entire Oubei core area, new planning, new construction, a new modern picture.

It can be said that Lanhuayu'an is located in the core of Europe and the North, with Oujiang River to the south, artificial lakes on three sides, and golf courses to the north. With such a good location, wealthy people in Wencheng want to buy property here.

In addition to model houses and sales offices, the construction of villas is slow. The design drawings were only released in August and September last year. Currently, dozens of buildings are under construction, and some villas are under design.

Before construction begins, customers can also customize the villa on a designated plot after paying the full payment. Of course, additional customization fees will be required.

In the middle of the sales department, there is a sand table more than ten meters long and three meters wide. On it, rows of modern, European, and new Chinese-style villas are arranged in an orderly manner in the green landscape. Villas of various styles Blending different elements, each villa has a spacious courtyard and private swimming pool, front and rear gardens, and a basement wall that does not touch the earth.

The salesperson proudly showed these exquisite details to the customer, and the audience was indeed surprised by the appearance described by the salesperson. It was more beautiful than the villa in their imagination, and they never thought that the villa could be designed like this.

However, when they heard the price of the villa, the visitors were stunned, their eyes widened, and they were very shocked.

【Starting from 10.68 million yuan! 】

[The top villas in Linjiang start from 20 million yuan]

[Safe, good privacy, top-notch living]

[One price for each building, the price of each building is different, the price can be customized, and the decoration cost will be paid separately. There are multiple decoration plans by famous designers]

"With this positioning, who can afford it except Boss Fang's family?"

"Is the price of a multi-million-level villa too high?"

"The average price of the high-end community next door is 3,500, which I think is too expensive. The price in the city is only 2,500."

The sales staff saw the surprised and chattering expressions of the customers. They also thought it was expensive and had expected it, but they still explained patiently.

There are a total of 399 Lanhua Yuan villas, mainly targeting the top 1,000 families in Wencheng.

Therefore, although there are hundreds of people watching the scene, there are very few customers who have the strength to buy.

The company requires sales staff to treat every customer enthusiastically, regardless of whether the customer can afford it. The villa area cannot afford it, but the high-end community next door can definitely afford it. The sales staff does not expect any of the visitors in front of them to place an order.

The villas here are expensive, but there are reasons why they are expensive.

Villa grades are roughly divided into several categories: single-family villas \u003e duplex villas \u003e townhouses \u003e stacked villas.

In the same location, the price of stacked villas is not much different from that of large flats.

If ordinary houses are used as the basis, in the same location, the unit price of a stacked villa is about twice that of an ordinary house, a duplex is about three times, and a single-family house is about five times.

Of course, this multiple is not absolute and depends on the specific circumstances.

For example, some villa certificates only have an area of ​​200 square meters, but the usable area is 500 to 600 square meters. The free area is large, so the unit price is very expensive. The advantage is that the property costs and other expenses are low.

The unit price evaluation is multi-faceted, including use area, floor area ratio, and location, among which location has the greatest influence.

Villas facing the river or lake are about twice as expensive as villas with the same usable area and floor area ratio.

The actual floor area ratio of Lanhuayu'an is about 0.40. If you include the golf course and the green belt along the riverside beach, it is less than 0.18.

According to general regulations, a villa with a floor area ratio of less than 0.20 and a building area of ​​more than 800 square meters is considered a top-grade villa.

The villas in Lanhua Yuan have a construction area of ​​more than 500 square meters, with an average of 700 square meters.

The large-scale villas are mainly located along the river, with a construction area of ​​more than 800 square meters, and face the lake to the north. They are among the top villas in Lanhua Yuan.

Fang Mansion, which covers an area of ​​20 acres, is located in the center of the villa area. It faces the river in the south and the lake on the other three sides. It is far away from other villas and has strong privacy.

According to the average price of newly built residential areas nearby, it is just over 3,000 yuan, and a single-family villa is five times the price, with a minimum area of ​​500 square meters, starting from 7.5 million yuan.

But considering the good location and supporting facilities, the pricing starts at 10.68 million yuan, so the pricing is nothing.

Twenty years later, if the average price of a house is 20,000 to 30,000 yuan, the market price of such a villa will be more than 60 million yuan, and it is normal to sell it for more than 10 million yuan now.

It’s just that there are too few rich people who can afford it nowadays.

There are several long artificial lakes in Lanhuayuan, the outermost part is isolated from the golf course. There is a lake to the north of a row of top-grade villas on the river, two rows of villas on the opposite side, and another two rows of villas across the lake.

Lanhuayu'an is about 2.6 kilometers long and about 250 meters wide.

There are a total of 59 top villas along the river and a total of 340 villas in the other four rows. The total investment budget reaches 2 billion yuan.

According to the current pricing, it would take 40% of sales to recover the capital.

In fact, this 2 billion yuan investment includes investment in golf courses.

Therefore, if 20% of the villas can be sold, Xinghai Real Estate Company has already recovered its capital.

However, with a price of more than tens of millions, it is not that easy to sell.

In Fang Bai's view, it would be very good to be able to sell more than 90% of the property before 2000.

Of course, if the surrounding housing prices rise, the price of the villa will also rise accordingly.

Once real estate speculation starts in Wencheng, these villas will be easy to sell.

The best villa in Wencheng is in Lanhuayu'an. Being able to live in it means that you are one of the top rich people in Wencheng. This is a symbol of status.

"Ten million villas are expensive. It is true that ordinary families cannot afford them. When they open this year, this is already a preferential price. The price will definitely increase in the future, and it is impossible to reduce the price." A salesperson said proudly,

"Don't worry, just put down 10,000 yuan. The villa of our chairman's family lives here. It cannot be unfinished. Even if it cannot be sold, it must be completed. This is not a question of money at all.

Lanhua Yu'an represents the top wealthy area in Wencheng. There is no one in it. One less one is sold. It is impossible to develop such top villas in the future. "

"Lanhua Yu'an villa area attaches great importance to security. I think Wencheng people must know the specific reasons. At the same time, it pays attention to privacy protection. The quality of the villa is very good. It can be used as a century-old ancestral home. In addition, the interior is high, the minimum Three meters.”

"The year before last, the opening price of real estate in Oubei was just over 2,000. At the end of last year, it had risen to more than 3,000. The latest average price of real estate is 3,200. Good floors cost more than 4,000, so you don't have to worry about selling."

Xinghai Group purchased 5,000 acres of surrounding land at the beginning of last year, of which golf courses and villa areas account for more than 2,000 acres.

The Oubei area has been re-planned to make the roads wider and more rationally laid out, the surrounding resources and supporting facilities to be more complete, and the environment to be more beautiful.

It can be said that the future commercial center of Wencheng lies in Oubei.

The well-funded Xinghai Group has directly changed the pattern of Wencheng's commercial center.

At present, the unit price of new properties in the city center is still two to three thousand yuan, and those in more remote locations are less than two thousand yuan.

When people buy houses, they buy up and not down.

And wait and see during the decline.

There is already a phenomenon of real estate speculation in Oubei real estate. Some bosses' family members have invested their spare money in Oubei real estate. They feel that real estate speculation is too profitable.

At the beginning of 1992, Xinghai Group's Cuicanoujiangting was launched. The total price of a 100-square-meter house was about 220,000 yuan, but now it has risen to 320,000 yuan, a 40% increase in two years.

There are no purchase restrictions now. You can buy a house with a down payment and then sell it after a few years to make a huge profit.

Two more days passed, and it was January 3rd.

Fang Bai received a call from his parents, saying that the Lanhua Yuan real estate subscription was not available, and there were only three customers who actually paid the deposit.

The deposit is 10% of the total price, and the house will not be delivered until mid-1995.

According to this situation, fifty villas can be sold in one year, which is considered too much.

In one word, it is too expensive. If you get a 30 or 30% discount, I will definitely rush to buy it.

When Fang Bai heard this, he didn't take it seriously and said with a smile: "Mom, what kind of discount are you offering? The more it falls, the harder it will be to sell. I have already thought about raising the price next year.

The Wencheng boss is not slow to make money. After two years, after all the villas are built, there will be no need to worry about selling them. "

"I think it's outrageous that the prices are even being increased. There are a lot of people scolding us secretly, saying that we are crazy for money."

"Haha, even the scolding people can't afford it. Really rich people don't look at the price, but at the nature of living and socializing in the villa area. After a year or two, the construction is almost complete. Let's build a Wenchenglan Huayu in the community. The Coastal Chamber of Commerce, where my father is the president, will share some business experience, engage in cooperation, etc., there will definitely be a large number of people coming there, and you won’t be able to buy it just by having money.”

Fang Bai replied that investing in a villa will most likely result in losses. If you don't plan to live there for a long time, don't invest in the villa.

There is still some use in establishing a chamber of commerce. Fang Bai is interested in some profitable investments, but he doesn't want to take too many risks, so he asks the bosses of the chamber of commerce to each invest some money.

As long as they can make money, everyone will obey the president. Fang Bai can gain a lot of connections, and his family's business status in Wencheng is definitely one of the best.

"Huo Huo, you're the only one who can come up with crooked ideas, so let it be up to you. Anyway, I'll be incurring a loss of 2 billion yuan, and the real estate company will be in vain for two years." Fang Bai's mother hung up the phone after nagging for a while.

Since starting business, Fang Bai's parents have come into contact with an increasing amount of capital, which is currently in the hundreds of millions.

Fang Bai's mother manages a dozen employees, mainly finance, accounting and auditing staff, and she likes to manage money.

Three years have passed, I have professional guidance around me, and I still know a lot about financial theory.

In addition to the villa area, four properties have been sold so far. The last three are all large properties with more than 100 acres. The sale rate has reached over 99%. The net profit after tax has reached a terrifying 1.2 billion yuan, but it is still not enough to fill the land of Lanhua Yuan. This big hole.

Since the launch of Lanhua Yuan Real Estate, local media in Wencheng have conducted in-depth follow-up reports on it, and it was quickly reprinted by media across the country, triggering widespread attention and heated discussions from all walks of life.

The lowest selling price of this villa is as high as 10.68 million yuan, and the highest unit price per square meter is more than 20,000 yuan, reaching an astonishing 28,000 yuan.

Obviously, someone who can afford such a villa is worth at least tens of millions of yuan.

In some economically backward provinces, people feel that such pricing is too high and believe that even in the affluent city of Vancouver, no one will be willing to spend such a huge amount of money to purchase.

In their view, the price of such a villa is tantamount to a sky-high price, which is so outrageous that people are stunned.

Of course, there are some cities where villas are not available for sale, but their total price is often less than one million yuan.

Judging from the renderings and model houses, it is obvious that these villas cannot be compared with Lanhua Yuan in terms of construction area, quality, unit design and supporting facilities.

The villas in Lanhua Yuan are not only ridiculously high in price, but also show unparalleled quality and luxury in terms of design concept, construction quality and supporting facilities. This is not only a show off of financial resources, but also a reflection on the quality of life. Pursue and embody.

Of course, no matter what, for the general public, such a villa may be just an unattainable dream.

No, I never imagined that a villa could be designed like this.

The three customers who placed the deposit felt that the design concept of Lanhua Yuan's villa was very advanced, with good quality and high safety after seeing the renderings and model houses. They were tempted and placed the deposit. They felt that such a villa was suitable for their identities. status.

If it's sold cheaply, they won't want to buy it.

Didn't the salesperson say that the target customers are the top 500 wealthy families in Wenzhou?

What they value is the social and residential nature of the villa.

And the stay is comfortable and safe.

The only bad thing is the price.

Moreover, the price is the price of a rough house. If you want to renovate the house, you have to pay extra. There are three levels of decoration plans given by the real estate at present: 3,000 yuan/square meter, 5,000 yuan/square meter and 10,000 yuan/square meter. The decoration team is an internal decoration company of Xinghai Group. Team, rich experience, quality assurance.

Instead of spending money to hire a designer to design, you can also hire a decoration team to decorate. However, the quality is not guaranteed and the decoration cycle will be longer.

Therefore, the minimum expenditure for a renovated villa is 12.2 million yuan, and the normal price is 15 million yuan.

As for top-level villas, they must choose the highest-grade decoration, or even higher, and the actual expenditure will be more than 30 million yuan.

In this era, there are indeed few big bosses who have the strength to purchase top-notch villas.

There are a total of 59 top villas along the river, one owned by Fang Bai's family, and one each owned by the three small shareholders of Xinghai Construction Company.

They temporarily had no funds to purchase, so Fang Bai left it to them. In fact, there were only 55 units available for purchase.

Two days later, many media outlets were still reporting on Lanhua Yuan Villa, and people were still discussing it.

"Shocked, villas start at 10.68 million yuan, is Xinghai Group crazy?" 》

"Fang Bai suffered a huge loss of 2 billion yuan, and his reputation as a business tycoon does not live up to his reality."

"The unit price of a new house is 28,000 yuan, setting a record for the highest unit price in the country"

Many media have conducted in-depth reports, most of which are not optimistic about the Xinghai Group's real estate project, which will probably become unfinished.

[Look at Wencheng for villas across the country, look at Lanhuayu'an for villas in Wencheng]

This is the consensus of most readers at present. The villas of Xinghai Group are already famous.

Careful colleagues calculated and felt that the Xinghai Group property was going to suffer a big loss.

If it were placed in the Shenzhen market, with the current average price of six to seven thousand yuan per square meter, it wouldn't be a big deal if a villa sold for two to thirty thousand yuan per square meter.

But the total price exceeds 10 million yuan, and currently not many rich people can afford it.

Housing prices in Luohu, Shenzhen City are high because people from the Hong Kong city next door come to buy properties. Hong Kong people have high incomes. It is common for people in Hong Kong cities to have an annual income of 100,000 yuan. However, in the mainland, there are very few people with an annual income of 10,000 yuan.

Two days later, the clock turned to January 10. There were only 5 customers who paid deposits, and the transaction was very bleak.

Before the development of this property, real estate peers were not optimistic about the villa property of Xinghai Group. Now, looking at it, the analysis is indeed correct.

They were very happy to see that Xinghai Group had suffered a rare loss. During meetings, they liked to use this property as a joke: "We must learn from this and don't imitate Xinghai Group's misbehavior. If they didn't have so much money, A real estate project will definitely bring down a company.

If they don't build that skyscraper, Xinghai Group will collapse, haha. "

Fang Bai received a nagging phone call from his mother. He was not surprised by the result and was mentally prepared to sell the business for several years before getting back the money.

After the Chamber of Commerce is established, there may be changes.

His personal wealth has now reached 9.35 billion yuan, which is not far from the 10 billion yuan needed for upgrade.

It will definitely be upgraded in less than ten days! (End of chapter)