Rebirth 1990: I have three golden fingers

On the evening of July 21st, there was a cool breeze.

There are no entertainment activities to pass the time. Watching TV seems to be a required course every night.

Although the TV penetration rate is low these days, the number of people watching TV is very large, which is not comparable at all after 2020.

After the popularity of smartphones, people are unwilling to watch TV. They can read novels, watch short videos, and watch gossip news on their mobile phones, and the TV at home becomes a decoration.

At 7:30, viewers across the country had just finished watching the news when they saw Li Jie's martial arts film suddenly popping up on Y TV. The video picture was high-definition and shocking, and the sound had a sense of oppression.

On the top of a vast snow-capped mountain, Li Jie was holding a black box and was chased by international gangsters using helicopters and machine guns. The bullets passed by and the gangsters fired in the air, and an avalanche chased him. His life hung on a thread.

In the first few seconds of watching, the audience became excited and excited.

There’s a martial arts movie tonight!

The scenes are different, towering mountains, helicopters, foreigners, this is definitely an international action movie!

Moreover, it was played by Li Jie, with punches and punches, not like a certain star playing monkey.

However, the subsequent footage shocked the public, and they couldn't help but curse: "Fuck, this is a commercial!"

The excitement was suddenly poured over my head by a stream of cold water, and it disappeared all of a sudden.

However, the audience immediately remembered that this was an advertisement for a VCD machine.

"Xinghai VCD, you can sing and watch movies, it's worth owning!"

Li Jie only has so many lines, and he has to make sure they are catchy and easy to spread. Under the subtitles are "The World's First Video Disc Player" and a consultation phone number.

Domestic TV retention is still very high. One advertisement is watched by no less than 100 million people, making countless viewers remember Xinghai VCD.

After watching it, many people still don’t know what a VCD is. They only know that they can sing and watch movies.

Those bosses who own CD players and have a business sense of smell are even more curious.

At around 7:45 p.m., the ad popped up again.

At eight o'clock in the evening, the same advertisement popped up again.

Some people are really annoyed by the same advertisement three times during prime time, but they can't avoid it.

Asking others with curiosity, what is a VCD?

There is a phone number on it. Some curious viewers can call to inquire if they have a phone at home.

In order to ensure consultation services and let more people know about VCD machines, the technology company has prepared dozens of telephones and dozens of call takers.

After the commercial ended, the phone at the service desk kept ringing with people asking what a VCD player was, what functions it had, what price it was, and where they could buy it.

The final price is 3,500 yuan, and the ex-factory price is 3,000 yuan.

Maybe it can be sold at a price of four to five thousand, but not many families will buy it.

The thousand VCD machines built by Sun Yan were snapped up and priced at four to five thousand yuan. They were all taken away by manufacturers and used as counterfeit products.

The starting price of Aido VCD is more than 3,000, and sales have only started to increase.

The manufacturing cost of VCD machines is not high for Xinghai Group, close to two hundred yuan. Including two free genuine CDs, it is only a few dollars more.

Priced at 4,000 to 5,000 yuan, it can only sell 100,000 units, but priced at 3,500 yuan, it can sell millions of units. Of course, Fang Bai chose small profits but quick turnover to earn more.

The ex-factory price of 3,000 yuan is not a small profit, and giving the terminal dealer 500 yuan is not a big profit margin. Fang Bai took into account the good advertising and wide channel layout, so he tried his best to reduce the profit of the terminal space.

As long as the sales are good, the terminal dealer will still actively sell them, and the profit will be comparable to selling three black and white TV sets.

If the competition is fierce, Fangbai will give terminal manufacturers greater profit margins, and it can only lower the ex-factory price.

If you sell more, the terminal dealer will get a rebate.

In a year at most, there will definitely be counterfeit machines on the market with lower prices. Xinghai Group will crack down on piracy and have to lower prices.

The next day, many people went to the electrical appliance mall to ask if they sold VCD machines. Many customers asked, and electrical appliance sellers from various places asked where they could wholesale VCD machines.

When customers have needs, the owner who sells electrical appliances quickly consults suppliers in various provinces, or they can buy directly from the manufacturer, and the ex-factory price is the same.

The supplier belongs to the sales point of Xinghai Machinery Company. It sells pump machines and VCD machines on behalf of the company. The employees receive performance rewards.

The salesperson has laid out the channels in advance and proactively contacted the terminal dealers. These electrical appliance owners know where to purchase goods from.

At the beginning, terminal sellers did not receive many goods, and many bosses took deposits from customers before purchasing goods.

There are also advertisements for Xinghai VCD in each province, with a unified market price of 3,500 yuan!

Although a unified market price has been set, some terminal vendors will still add one or two hundred yuan, and customers will still buy it.

In Wencheng Xinghai Shopping Mall, in order to cooperate with the group's sales of VCD machines, Fang Shi arranged for employees to promote VCD machines at the mall gate to let more people know about its functions and prices.

Xinghai Shopping Mall is the only wholesale point in Zhejiang Province. The wholesale price is 3,000 yuan. The minimum order is five units or more. The sales price is 3,500 yuan.

The starting point is five units. If there are customers who want to attract more friends to buy together, Xinghai Group does not care about this. It is equivalent to the group purchase price. If you can attract five people, it is nothing to directly give the customers profits.

Fang Bai directly arranged for the first batch of 2,000 VCD machines to be promoted at Wencheng Xinghai Shopping Mall.

On July 22, only 8 units were sold in Xinghai Shopping Mall, half of which were bought by electrical appliance dealers and dismantled with the intention of counterfeiting them.

By July 23, more and more customers were inquiring. Some people in Wencheng were willing to spend the money to buy, and some terminal dealers were wholesale from Xinghai Mall.

On this day, the sales volume of Xinghai Mall increased to 30 units.

Two days later, terminal dealers from nearby cities came to wholesale goods.

By July 30, sales reached 260 units that day, of which 210 units were purchased by local terminal dealers and 50 units were sold in Xinghai Shopping Mall.

The locals in Wencheng are rich;

To buy electrical appliances, go to Xinghai Shopping Mall, not to mention Xinghai VCD machines. Wencheng people know where to buy them.

Promotional fermentation in other cities is slower, but sales have already started, with first-tier cities focusing on promotion.

On July 30, after reports from sales agents in various provinces across the country, a total of 2,500 units were shipped.

In the previous nine days, only more than 10,000 units were sold.

Sales are slow, mainly because transportation is slow, terminal merchants are slow to receive goods, and most of them are waiting and watching.

Fang Bai was anxious, but seeing the daily shipments rising very fast, he felt less pressured.

On July 31, a total of 3,658 units were shipped;

August 1, 4566 units;

August 2, 6248 units;

August 3, 7665 units;

August 4, 9332 units;

By August 5, shipments reached a new peak of 10,234 units.

Officially over 10,000!

The shipment volume does not represent the terminal sales volume, and Xinghai Group cannot calculate the specific terminal sales volume, but it can be regarded as the sales volume of Xinghai Group. If there is no problem with the quality, there is no return.

YTV continues to bombard with advertisements every day. It has been promoted for more than ten days. Most viewers finally know what a VCD machine is. There are also reports in the news that Xinghai Group independently developed the world's first VCD machine. Most of the core components are independently developed and made in China. reached more than 90%.

The daily sales exceed 10,000, which is really popular. This is not an electronic product worth tens of dollars.

Various media outlets reported on it, adding fuel to the fire and making VCD even more popular.

By August 10, shipments reached 15,000 units that day. Since its launch, domestic sales have exceeded 100,000 units.

In Southeast Asia, feedback is slower. Hong Kong City has good sales, with cumulative sales reaching 5,000 units. Taiwan Province, island countries and Bangzi countries have cumulative sales of 3,000 to 4,000 units. Eleven countries in Southeast Asia and other countries add up to about 3,000 units. .

Even though these countries or regions have relatively high consumption levels, their publicity efforts are relatively poor.

But these are all export products. The export offshore price is 620 US dollars. The current exchange rate has risen to 5.72, equivalent to 3534 yuan.

Earn US dollars and get export tax rebates, which is a lot of money.

Fang Bai knows that it is still in the publicity and fermentation stage. At present, the customers are mainly electronic enthusiasts who are not short of money, and there are also merchants who buy them back and dismantle them, so it is easier to sell. After a period of time, the sales volume will drop quickly. Domestic can Guaranteed daily sales of 10,000 units would be very good.

Unless, VCD prices are greatly reduced, and pirated discs are rampant.

In order to promote VCD machines, Fang Bai paid people to write several articles on how to make money from pirated CDs. Reports began on August 5.

Xinghai Group is not suitable for piracy, and Fang Bai is not suitable for it. Once exposed, it will damage the reputation of the company and him, and it will not be worth it.

If you want to make money selling genuine CDs, this road is very difficult. It is better to let street vendors engage in piracy.

"Secrets to Getting Rich Overnight" "Compact Disc Business Opportunities Derived from VCD Machines" "If you are looking for a rich woman, it is better to sell CDs! ""Making money at zero cost""Crazy CD"...

There are too many titles. It costs one yuan and sells for three yuan. The owner of a VCD machine needs at least ten discs. He can easily sell hundreds of discs a day and make a profit of hundreds or thousands of yuan.

Optical discs require a recorder, and if someone needs to burn a disc, there will naturally be manufacturers who develop recorders.

The wholesale price is 3,000 yuan, the market price is 3,500 yuan, and the gross profit reaches 500 yuan, which is more profitable than selling TVs. Many people have asked. Seeing the business opportunity, the electrical appliance merchants plan to buy a few units and try them out.

Xinghai Technology Company also has a promotion plan. It spends money to send people to various electrical appliance stores to ask merchants, "Do you sell VCD machines at home? The Xinghai VCD machine on Y Vision." If you don't buy, you just ask. There are many people in demand, so you can ask. When there are more people, merchants will naturally purchase goods.

The labor cost is low, and the marketing cost of this kind of entrustment is not high. As long as one unit is sold, the company earns more than 2,000 yuan, and the promoters receive many rewards.

Fang Bai felt that daily shipments of 15,000 units were not enough and the TV commercials were too short.

Since August 10, Xinghai Group has been advertising in paper media in various provinces and cities, bus advertisements, passenger tricycles and taxi advertisements.

With the launch of various promotional programs, VCD machines continue to be popular.

Since August 15th, pirated CDs have begun to appear in China, and Xinghai Group's daily shipments of VCD machines have reached a terrifying 20,000 units!

After continuing to be popular for several days, paper media stopped promoting it, and daily shipments dropped slightly, stabilizing at around 16,000 units.

It has been on the market for nearly a month. Domestic shipments have reached 270,000 units, exports have reached about 50,000 units, and total shipments have reached 320,000 units, with revenue of one billion yuan.

The biggest expense was the publicity expenses. Without Y-TV advertising, it cost more than 10 million yuan. This was in 1993.

Tech companies recoup their costs and become profitable in no time.

The company's monthly production capacity has reached 300,000 units, with shipments of 320,000 units, and actual stockpiles of more than 1 million units.

Fang Bai and senior executives analyzed that in the next two to three months, monthly shipments are expected to stabilize at around 400,000 units.

With this confidence, the main reason is that some promotional methods will be added in the later period, such as giving gifts when buying a VCD machine.

The pricing will not be reduced for the time being. If the price is reduced too quickly, customers will be worried and think that the manufacturer will reduce the price again and wait for a discount before buying.

By giving gifts, for example, the weather is still hot now, you can send electric fans, give more CDs and other promotions.

Without competitors, Fangbai would not be willing to lower prices within half a year. (End of chapter)