Rebirth 1990: I have three golden fingers

Two days later, the agent of kung fu star Li Jie came to Xinghai Group and met Fang Bai.

Fang Bai entertained him and said that he had seen all of Li Jie's movies and liked them very much, so he planned to invite him to shoot commercials.

"Thank you, Boss Fang, for your appreciation. I have already communicated with Xiaojie. There is no problem with filming the commercial." The agent replied politely. The young man in front of him is not an ordinary rich man, and he needs to get acquainted with him.

In terms of social status, they are higher than big stars.

"Happy cooperation." Fang Bai stretched out his right hand and shook hands with the other party.

Next, the two parties discussed the details of the advertising endorsement. The advertising endorsement fee was 2 million yuan before tax, and the shooting time was scheduled to be within a month for a short film.

If you just use photos or make a short video to say a few words, of course you don't need so much endorsement fees, which can be hundreds of thousands of yuan at most.

However, the advertisement that Fang Bai wants to shoot is more complicated and will probably take a long time.

Moreover, the advertising endorsement fees of Li Jie and Cheng Long are not low.

Three years later, Cheng Long endorsed Aiduo VCD player and earned 4.5 million yuan in advertising fees. Now, compared to three years later, his influence is not much different.

Li Jie's film salary is slightly lower than that of Cheng Long, but they are both tens of millions of dollars per film.

If the advertising and endorsement fees are too low, people will not make movies. After all, the salary for making a movie is tens of millions of yuan, which is not less than tens of thousands of yuan.

After the two parties negotiated the fees and other details, Fang Bai personally called Li Jie to ask for his opinion on the endorsement and to verify the situation. If there was no problem, the contract was formally signed.

Fang Bai can detect the agent's thoughts, but it is better to follow the safe process. It is best to ask the celebrity himself. There are many celebrities who are ignored by powerful agents.

Of course, those who are ignored by their agents are usually small stars with little fame.

The manager accepts the artist's entrustment and issues a power of attorney from the artist when signing the contract. He can sign the contract on behalf of the artist, which is legally binding. The star does not have to be present in person, but the matter of paying money must be clarified.

Fang Bai specified that the star would be paid immediately when he arrived at the filming location, otherwise the star would be asked to sign the contract in person.

The 2 million yuan is only the cost of celebrity endorsement, and does not include the cost of inviting directors, venue rental, shooting, etc. It is estimated that hundreds of thousands of yuan will be invested to invite directors to shoot.

Two million yuan has been spent, and a capable director must be invited to shoot, so as not to produce a short film with poor results and a waste of time.

Having settled the matter of celebrity endorsement, Fang Bai is planning to discuss advertising investment with Y Video and implement this matter as soon as possible.

It is about 1,200 kilometers from Shanghai to the imperial capital. It only takes two hours by plane, but it also takes two or three hours by car.

Fang Bai planned to drive north, pass by two supplier companies, inspect them and gain connections.

Two days later, a Mercedes, an Audi and an SUV headed north.

Fang Bai brought a lawyer, a businessman, and eight bodyguards and drivers.

When traveling far away, you must bring enough bodyguards. Who knows whether you will encounter local roadblocks on the way.

Three days later, on May 10th, Fang Bai arrived in the imperial capital. He was delayed for a long time while inspecting supplier companies on the way, and gained 4 connections. The total number of connections reached 300, which was only 20 short of upgrade.

Simons, the fund manager of the investment company, helped Fang Bai negotiate for several million dollars in asset management after he returned to China. Fang Bai had met the other party, and Goldfinger recognized the connection only after the two parties had real cooperation.

After checking into the hotel, we arrived at No. 11 East Third Ring Middle Road, Chaoyang District, where the Y TV headquarters building is located, at 9:30 the next morning.

Ten years later, YTV spent billions of yuan to build the "Big Pants" headquarters building, which was very embarrassing. You can imagine how high the advertising revenue was in these ten years.

Although YTV did not receive many advertisements at this time, it was not short of money.

The building in front of Fang Bai covers an area of ​​33,000 square meters and has more than 20 floors. It was built in the 1950s and is one of the landmark buildings in the imperial capital.

It was not relocated until 2018 when the "big pants" in the Jiuxianqiao area were put into use.

The three cars registered at the gate guard, explained their reasons, and then entered the interior unimpeded.

It is useful to drive here, otherwise it would be very difficult to enter the headquarters.

Before arriving, businessman Mo Yang had already tried to contact Yang Guang, the director of Y TV, and said hello.

Fang Bai only brought lawyers and business personnel into the building, and his bodyguards stayed in the car.

The building includes multiple functional areas such as studios, video rooms, editing rooms, offices, etc. Fang Bai finally came here once and planned to walk around and take a look before looking for the station director.

Fang Bai is fashionably dressed, young and handsome, in a casual suit. People who don't know him think he is a new CCTV intern, but they are just curious that there is a man and a woman beside him, dressed in business attire.

Fang Bai's time on the screen was very short. The public may not recognize him if they have seen him, but when it comes to his name, they probably know him.

Of course, in remote areas, the locals don’t know much about outside information and have probably never heard of it. Fangbai’s reputation is mainly in the Yangtze River Delta area.

After shopping around, Fang Bai actually met two familiar hosts from the 1990s, Liu Lu and Cheng Qian, in the video hall.

However, Fang Bai just watched from a distance.

The two entourages next to him were a little excited, not expecting to see the host.

While Fang Bai was waiting for the elevator, he saw a thin little girl walking next to him, also waiting for the elevator.

He took a look and it seemed very familiar, so he couldn't help but shout: "Lu Yu?"

She is just 23 years old this year and is about to graduate from Communication University, but she is already the host of the "Art Garden Landscape" column and is currently an intern. Lu Yu suddenly heard the handsome guy next to her calling her, raised her head and took a serious look: "Hello! You are also a new member of YTV this year, I seem to have never seen you before."

To be able to serve as a host here, I certainly have a good IQ, my eloquence is naturally first-rate, and I am not shy about greeting strangers when I see them.

Fang Bai smiled. After hearing the confirmation, he looked carefully. At this time, she was not as skinny as in later generations, but looked more delicate.

"It's normal that you haven't seen me. I'm not from your company."

"Oh, I thought you were new here too. No wonder I haven't seen you before, but I feel a bit familiar. What are you planning to do here?"

Fang Bai saw her smiling brightly and joked: "I plan to find your station director, your station director, to negotiate a big business."

Lu Yu saw Fang Bai's playful smile and thought he was teasing her. He was probably looking for a job.

It just so happened that the director had something to do with her, and there were very few opportunities to be invited throughout the year.

The competition here at YTV is too fierce. Power, status, resource distribution, ideology, interest distribution, etc. have caused internal strife. There are also some old hosts suppressing newcomers, which makes her a little uncomfortable and the work pressure is very high.

Just like that, she left here three years later, even though she had achieved great success.

"Wow, yes, how big is the business?"

"It's estimated to be tens of millions of dollars, it depends on whether your director is willing." Fang Bai said with a smile.

On November 2, 1994, Kongfu Yanjiu won the first Y-TV advertising bidding with a price of 30.79 million yuan. The advertising duration was only about ten seconds during prime time. The bidding price skyrocketed the next year.

Fang Bai plans to take over YTV's prime-time advertising in the next two to three years. It depends on whether YTV is willing to do so.

Negotiating a one-year contract may not be a problem, but it may be difficult to negotiate more than two years.

Even if YTV is willing, Fang Bai is not willing to talk for too long. If he negotiates a three-year contract all at once, he will definitely have to pay a one-time fee, maybe only 30 million yuan, and the advertising cost in the third year may be as high as 100 million yuan.

But Fang Bai is also short of money now, so he invests 30 million yuan. In two or three years, he can turn it into 100 million yuan.

Therefore, a two-year contract is most suitable.

"Tens of millions of yuan! Real or fake." Lu Yu didn't believe it at all when he heard Fang Bai's words.

At the beginning of the year, Taiwan issued a new policy, which increased the advertising fee per second around 19:34 in prime time from 10,000 yuan to 25,000 yuan;

Around 20:04, it increased from 10,000 yuan per second to 23,000 yuan;

The two programs "On the List" before 19:00 and "Well-deserved" before 21:00 rose to 19,000 yuan and 13,000 yuan per second respectively.

Generally, the duration of an advertisement is only a few seconds. If it costs tens of millions of dollars, wouldn’t it be a yearly subscription?

There is a discount for annual subscription, but how many years does it have to be included?

If true, that's big business indeed.

But Lu Yu thinks it's completely impossible. Who has so much money nowadays? It's already amazing to be able to invest hundreds of thousands of yuan in advertising, let alone tens of millions.

That is to say, Lu Yu suddenly felt that Fang Bai was too arrogant.

Hey, it’s a bit of a waste of such handsome looks.

Sure enough, the man was so handsome and smooth-tongued.

Lu Yu didn't want to chat with Fang Bai anymore. He was too frivolous.

After a while, the elevator dinged and the two of them stepped into the elevator.

Lu Yu pressed the 18th floor button, but Fang Bai didn't press it, nor did the two people next to him.

Are you really looking for the director?

What else do you want to do?

If you are looking for the director of the station, this young man is probably a relative of the station director and comes over to have fun.

After a while, the elevator dinged again and finally reached the 18th floor.

Lu Yu walked out of the elevator and walked to the director's office, while Fang Bai and two others followed her.

She glanced back and curled her lips.

When he arrived at the director's office, he still saw Fang Bai and two others coming over. Lu Yu simply stopped knocking on the door, smiled, and spread his hands: "How about you come first."

Lu Yu just wanted to tease him and see him expose the trick.

"I've been talking about things for a long time. I'm afraid you'll wait too long." Fang Bai smiled and didn't probe her inner thoughts.

When Lu Yu heard this, his eyes widened slightly: "It's okay, I can wait."

Fang Bai said "Hmm", and the businessman next to him knocked on the door.

When Lu Yu saw this, he felt something was wrong. Are these two people together with this handsome young man? I was just chatting and thinking about things, so I didn't notice.

Hearing a slightly low voice in the room, businessman Mo Yang opened the door and saw the middle-aged man inside. He took the lead in saying hello and introduced Fang Bai who walked in next: "Hello, Director Yang, I'm It’s Mo Yang, greeting you, this is our chairman, Mr. Fang Bai.”

Yang Guang, who was still looking down at the newspaper, raised his head seriously. After hearing Mo Yang's introduction, a smile appeared on his face: "Boss Fang, I have long admired your name. Welcome to YTV. Come in and have a seat." After saying that, he stood up Get up and walk towards Fang Bai.

This young man has a lot of background!

"Nice to meet you, Director Yang." Fang Bai smiled and walked up to shake hands with him.

At this time, Lu Yu, who was standing outside the door, opened his mouth wide when he heard the three people talking.

Is he Fang Bai?

No wonder, it looks familiar.

As the host of Y TV, even if you are an intern, you should know about the hot domestic news and celebrities, so as not to be ignorant and embarrassed by these things.

Therefore, among them, Fang Bai is the one.

Maybe ordinary college students don't know about Fang Bai, but Lu Yu knows about it and has even read his news reports, but the content is less and he doesn't know much about him. It's a pity that I haven't seen his interview video, maybe I recognized him just now.

Now, she felt a little embarrassed. Just now she thought she was bragging and frivolous, and then she didn't pay much attention to him.

Now, she was in a dilemma. The station director must have something to talk about when he came to her. It was wrong for her to leave, and it was wrong not to leave.

After Fang Bai sat down, he glanced at Lu Yu who was stunned outside the door. He couldn't help but smile and shouted to the door: "Miss Lu Yu, why don't we come in and sit down together."

Yang Guang also noticed that the intern Lu Yu outside the door had performed well in the column he had recently hosted. He was just looking for her for encouragement and to show the authority of the leader. There was nothing wrong with him.

"Boss Fang, do you know him?"

"Let's get to know each other. Lu Yu's host program is very good. I think the future development potential is very good. Director Yang, don't let her get away." Fang Bai watched Yang Guang pour the tea and smiled.

Lu Yu outside the door heard Fang Bai praising her, but she didn't expect that Fang Bai would speak kind words for him. This would be of great benefit to her as an intern, and she felt even more embarrassed.

"Haha, it's rare for Lu Yu to get praise from Boss Fang, but to be honest, the column that Lu Yu is currently hosting is already very good for a newcomer, so we are willing to recruit her into YTV." Yang Guang nodded and smiled. Lu Yu, who was still outside the door, said, "Lu Yu, come in."

Lu Yu, who had always been lively, suddenly became reserved in front of the leader, restrained his expression, stood in front of the director and said hello respectfully: "Hello, director, I'm here to report on my work, why don't I come here another day?" .”

After finishing speaking, he said hello to Fang Bai: "Hello, Mr. Fang, I'm sorry, I didn't recognize you just now."

After Yang Guang heard this, he realized that she was not very familiar with Fang Bai. It was probably just a one-time relationship.

"It's actually nothing to come here to find you. The column you host is quite good. It's energetic, your words are tense, and the content is in-depth. I hope you will continue to work hard and adapt to the work environment of the unit as soon as possible." Yang Guang thought for a while and said.

"Thank you, Director, for your support. I will work hard." Lu Yu nodded slightly, "If there is nothing else to say, I will go back to work first."

Yang Guang nodded: "Well, go and get busy."

After Lu Yu exited and closed the door, Yang Guang continued to be polite to Fang Bai.

Fang Bai didn't have time to be too polite to him. People in these units sometimes were procrastinating in doing things.

"Director Yang, when I come here this time, I mainly want to establish a cooperative relationship with Channel Y. I plan to contract prime time advertising for Channel Y's main programs. The cycle is two years. Let's see what annual discounts you have here."

"Two years? Our advertising expenses are not low, Boss Fang." Yang Guang was shocked by Fang Bai's words. This was something they had never done before.

"Yes, the contract is for two years. The prime time advertisements every day are about 30 seconds long. They are required to be played at least three times. What is the approximate price?" Fang Bai said, the advertisement duration of Cheng Long's VCD machine was 31 seconds in total. It's a very long commercial, longer than the ten-second commercial for Kong Fu Banquet.

If the current pricing is adopted, the daily price will be between 300,000 and 750,000 yuan.

Of course, as time goes by and it is an annual package, the price will definitely be discounted.

There are not particularly many Y-TV ads, but the situation is different with the annual package.

Hearing Fang Bai's confirmation that he was not joking, Yang Guang began to think about it seriously and was surprised at the same time. He probably told him about the price.

Mo Yang communicated with him on the phone and said that Fang Bai, the chairman of their Xinghai Group, was coming to discuss advertising. The contract amount might be very large, but he did not specify how much.

Of course Yang Guang welcomes big business when he comes, and he is a young rich man, so when he saw Fang Bai coming in just now, he was very enthusiastic. This is a rare connection.

However, he felt it wasn't enough.

New year package!

Those were all super achievements, and they saved him a lot of trouble.

As long as the negotiation is over, his status will be as stable as Mount Tai.

Since Y channel was founded in 1958, the shortest tenure was only one or two years, and the longest tenure was ten years. He took office in 1991. He seems to be relatively stable, but if the performance is not good, he will be dismissed very quickly.

Now, Fang Bai gave him a great gift and a great favor.

"There must be a discount on the price. Don't worry, Boss Fang. I will definitely satisfy you." Yang Guang became flattering, "Let's talk about the price. I will call the relevant leaders in the station to discuss it together. It will delay a little, but I guarantee that Boss Fang will be satisfied.”

The price is not particularly important to him, because it cannot enter his pocket and he does not dare to be greedy.

If he negotiates the price alone, even if he talks too much, other leaders may not necessarily think that he negotiates well;

If we talk less, let him take the blame.

Therefore, no matter how much we talk about it, as long as it is almost enough, the final performance will be attributed to him.

But if there is a problem, the higher-ups will investigate it, and the relevant leaders will take the blame with him.

New year's package, I've never had one.

"Okay, no problem." Fang Bai nodded, tested his favorability level, and found that it had reached 75, which was a very friendly level.

After thinking about it for a while, I decided to give him +50 favorability, directly reaching 85 very trust level, making the negotiation smoother.

"Please wait a moment, haha." After Yang Guang finished speaking, he went next door to call someone in person. It was too slow to make a phone call.

Now, he is more anxious than Fang Bai, and it would be best if the cooperation is implemented as soon as possible.

Some business owners came to talk about advertising, but immediately recoiled when they heard about the expensive advertising costs.

If Fang Bai thinks it is expensive, then not many private business owners across the country are willing to invest in advertising.

A few minutes later, Yang Guang came back and invited him to the conference room to discuss together.

When he arrived at the conference room, Yang Guang introduced him to the three leaders in the company.

The two parties shook hands, and Fang Bai directly detected and put a favorability score on them.

An hour later, the negotiation went very smoothly, and the two-year contract price was 50 million yuan.

Primetime segments are 30 seconds long and are played three times a day.

There is no specified advertising content, but it is required that the advertising content must be positive. If it is food and medicine, it must be verified by relevant departments.

In other words, after Fangbai has played the VCD advertisement, he can also play other product advertisements.

The advance payment is 10 million yuan, and the balance needs to be paid when the advertising is actually invested.

The advertising time is scheduled for early July this year, no later than August, and half a month's notice is required.

Both parties signed the contract and Fang Bai paid. Both parties were very satisfied.

On the same day, the news that Fang Bai offered 50 million yuan a year to cover YTV for two years spread throughout the station. All the employees in the station were shocked, including Lu Yu. Fang Bai really didn't deceive her.

In the evening, Fang Bai drank with several leaders in the station and got them all drunk.

Director Yang also asked Fang Bai whether he should introduce him to the young and beautiful host on the station.

Fang Bai shook his head directly, he didn't dare.

The next day, Fang Bai took the car back to Shanghai to settle the advertising investment. There were many things waiting for him to deal with in the company.

After this is completed, it also means that VCD is not far away from being launched. (End of chapter)