Rebirth 07 Becomes the First Internet Celebrity

The three of them couldn't help but wonder, what box office to buy.

Literally?

Do they need to buy?

Mu Yunzhou asked first: "Do we have to buy box office? This violates the principle of fair competition in the film industry."

"The fairness of movie box office is crucial to the healthy development of the entire film industry."

"I don't agree with buying box office." Mu Yunzhou said.

Manager Zhou explained to the three people: "Although buying box office tickets is not an upright thing, in the current market environment, the marketing method of film promotion has been separated from the content of the film itself. We must cater to this market. When someone does not follow the rules, it is not so easy to stay out of it. Our company is also willing to increase the proportion of additional expenditure on buying box office tickets."

"Director Mu, there are about 200 domestic films released each year, and nearly one-third of them are losing money. Just like your previous two films, if you don't buy them at the same time, the final consequence is that your film will not be well received and will not even have the opportunity to continue to schedule films, let alone sell well.

By buying box office tickets, you can create a false impression of box office sales. Cinemas earn income by selling tickets to audiences to watch movies. Cinemas will also prioritize profitable films for their own interests. So if it can't bring benefits to the cinema, why would the cinema schedule your movie? The schedule is limited, and everyone will prioritize maximizing benefits." Han Zhiyuan said again.

Mu Yunzhou sighed. Combining his previous two works, he had to admit that the other party was right.

His previous movie was released, and there were some screenings on the first day, but the data was not very good. Later, the screenings were reduced, and the time slot was not very good.

A vicious cycle, no one watched, and finally the cinema did not schedule the movie at all.

Make way for other movies.

"No wonder there are some very cheap movie tickets on the market. I was curious about where they got the channels. Did they buy the tickets through the second sale of the box office?" Jiang Xue asked curiously.

"Yes." Han Zhiyuan replied, "The film company paid for the box office with real money, and then gave it to the audience again through gifts or low prices. Some theaters will reach a cooperation and sell the box office at a price lower than the market value. In the end, the money is collected, but whether the tickets are sold or not is another matter. Whether they will reach the hands of customers is also unknown. Anyway, the number will accumulate the total box office."

Jiang Xue nodded after listening. This is also an industry insider.

The film industry has high investment, high returns, profit-driven, fierce competition, and many twists and turns.

I have learned a lot.

"I have known about it before, but it is very one-sided. I am very curious. Is it like this in the market now? Is it like this abroad?" Chen Jing, who had been silent, asked Han Zhiyuan.

"The domestic online movie market is different. People abroad are more likely to pay for the genres and styles they are interested in, while in China, in recent years, the public as a whole tends to follow the crowd." Han Zhiyuan replied.

"You young people should feel it more deeply than us. My youngest son, who is only in elementary school, says some Internet terms every day, such as "Everything is floating clouds", "Awesome", and "Yuan Fang, what do you think?" I have personally read several books on psychology. The psychological explanation is that these buzzwords are spread and used within the group, forming a kind of herd mentality, that is, individuals show consistent behavior in line with the group under the influence of group behavior."

"Like the high-grossing work in the Spring Festival last year, the final box office exceeded 1.3 billion. Is it a world-famous masterpiece? Do you think the artistic height is worth the box office? Have you ever thought about why so many people are willing to pay to watch it?"

"It's because of the herd mentality that Mr. Han just mentioned." Jiang Xue replied in a deep voice.

"Because the mentality of most audiences is that the box office is so high, the discussion on the Internet is so high, and many people around me have watched it. If I don't watch it, will I be unable to keep up with the trend and will I be unable to join in the conversation? Ordinary people will have this mentality.

Once this mentality is formed, they will pay money to contribute to the box office. At this time, the content of the movie is no longer important. What is important is that everyone has seen it, so I have to watch it too. If I don't watch it, I will be out of date."

"This is similar to Dianping.com. The physical business is good because of high sales and good reviews. On Taobao, the ones with high sales are ranked first. In fact, they are essentially the same.

Sales are a process from nothing to something. Human intervention is because high sales lead to more sales. More sales lead to high sales, which complement each other.

"Jiang Xue said.

"Mr. Jiang is very smart, that's it." Han Zhiyuan praised, "So under the background of the public's herd mentality, buying box office tickets has become a marketing tool that conforms to the national conditions."

"Don't think this is bad. As the old saying goes, if the water is too clear, there will be no fish. We spend real money just to stand on the same starting line with everyone. For this reason, we will select some less powerful film companies. However, the works that can finally get high box office must not be all bought by ourselves. That also goes against the original intention of making money. The quality of the work must be acceptable, and the audience must pay for it in the end." Han Zhiyuan concluded.

"In addition, the country has no clear prohibition on this aspect, so it is not illegal."

"Being a person, especially doing business, can't be so old-fashioned. "

Sure enough, through these words, Mu Yunzhou, who just disagreed, and Jiang Xue both showed thoughtful expressions on their faces.

Obviously thinking.

If it wasn't for President Cui's greeting, if this work was not also invested by Cui's investment company, he wouldn't have said these things so openly.

In addition, the reason why he was so dedicated to making suggestions was because he was optimistic about the work "Back to Youth".

Let's not talk about the share they can get if they can launch a film and television work with good box office.

If it can really hit a billion box office like last year's Spring Festival, his distribution company will also become famous in the circle.

A matter of fame and fortune.

Han Zhiyuan looked at the people present and knew that it was almost stable.

He focused on Jiang Xue, after all, she was the one who made the decision.

I hope she won't be so pedantic.

Sure enough, after a while, he heard Jiang Xue ask: "Then President Han, how much more money do you think we should invest in buying box office? "

Hearing this, Han Zhiyuan felt relieved and smiled happily.

He poured tea for everyone slowly.

He calmly said a number.

Mu Yunzhou took a breath after hearing this.