Rebirth 07 Becomes the First Internet Celebrity

The old man was very happy, and the old man was very happy.

"Boss, do you have any good suggestions for the previous script?" Mu Yunzhou asked Jiang Xue.

He also talked to several screenwriters and directors in the company, and everyone gave a lot of opinions.

But they were all things he didn't want to change.

But he felt that movies were different from web dramas, and it was not suitable to be filmed so superficially, and it should be more stylish.

Jiang Xue had seen his previous movies, and the film review was also written by Jiang Xue.

He felt that Jiang Xue and he had a resonance.

So he wanted to hear Jiang Xue's opinion.

Jiang Xue recalled the scripts he had read before.

It depicts the struggles of the lives of small people with wit and humor. It has social phenomena and humor. The script is good and the whole movie is quite profound, but it lacks entertainment.

Jiang Xue expressed her opinion.

Mu Yunzhou sighed, "Everyone says so, maybe it's really what you said."

"I've been a little entangled recently. I used to look down on works with simple plots and lack of depth and connotation. But last year's Lunar New Year film, a commercial film that got 1.2 billion box office, made me doubt my own cognition."

"That work has a simple plot, vulgar jokes, and the supporting characters act crazy and stupid. It just so happens that such a work is loved by the public and has such a high box office."

"Maybe I really have to completely change my mind." Mu Yunzhou pondered.

"The other party's success in the market also reflects that it meets certain needs of the audience to a certain extent. Those works with relatively high box office also meet this condition. The reason why commercial films are called commercial films is that they are for the purpose of profit. As long as they are profitable, they need to have an audience. You have to consider what the public wants to see?" Jiang Xue said.

"The public wants to see star effects, entertainment, genres, high-cost production, and large-scale marketing and publicity." Mu Yunzhou expressed his understanding.

"Yes." Jiang Xue agreed, and then continued: "In fact, there are reasons for the existence of bad movies. Movies were previously made for elites, people with cultural literacy and consumption power. But with the rapid economic growth, Chinese people have money, and the price of a movie ticket is the same for elites and ordinary people."

"The elites still have monopoly power and discourse power, but the main consumers have become the masses, so the elites are always complaining, and the masses are desperately consuming. But the elite population in our country only exists in a small part, and most of them are ordinary people.

You may think that the audience of popular movies is stupid and has low taste. But this is indeed the reality. They don't like to watch complicated and profound things, don't like to watch sad, artistic, and incomprehensible things.

They watch movies just to watch simple and direct works that can be understood and can bring them emotional value."

"I studied marketing, this kind of The phenomenon actually reflects that the downward trend of the economy has already emerged, and people don't want to feel sad in the cinema. "

"In fact, it is not just the film industry, novels, TV series, web dramas, even the content posted on Weibo, the light and entertaining content, has a higher click-through rate than serious popular science and drama."

"The environment is developing rapidly, and people are in a tense state in order to catch up with housing prices and commodity prices. At this time, the entertainment industry is needed to relax."

"I also invest in other industries. Every time I do a project, the first thing before selling a product is to determine the target consumer group."

"Movies are actually commodities. Determine the main consumer group, shoot them for them to watch, shoot the corresponding content according to their tone and pain points, and do the corresponding marketing promotion. They will pay for it, and the market will pay for it."

Jiang Xue's words made Mu Yunzhou feel like he had cleared the fog.

At the same time, he also realized more clearly the reasons why his previous two works failed.

And the reasons why some of his works that he was very optimistic about were not popular.

He has a high level of education and grew up in a family with a strong artistic atmosphere. He is actually one of the elites that Jiang Xue mentioned.

He likes and pursues different things from the public.

He should not judge a work only from his own perspective.

He should judge whether the film is good and interesting from the perspective of the public's aesthetics.

Looking at Jiang Xue again, there is admiration in his eyes. She is really a good boss who can show people the way!

He wants to follow her!

"Thank you Jiang Xue! I know how to change this script!"

"Director Mu, keep going! I am very optimistic about you." Jiang Xue said encouragingly.

"I will

I will definitely live up to your cultivation! ! "After saying that, he left with full of fighting spirit.

After leaving, he immediately took action, overturned the original script and started over, looked at the hit works at home and abroad in recent years, learned, and recorded their common points.

Finally, he completely abandoned the previous script. He filmed two web dramas, both of which were adapted from novels.

Maybe he can consider continuing to adapt novels.

Talked with the screenwriter and the employees who bought the film and television copyrights of the company to see if there were any works suitable for being made into movies.

He actually saw a particularly suitable one.

Recommended by Yu Yue.

Written by one of her author friends.

But this work was not finished.

Mu Yunzhou read it and felt that the beginning of the first three chapters was very suitable.

Immediately added the other party's contact Contact method, ask for the outline of subsequent development, and then talk about cooperation.

The other party is a novelist who writes physical books for publication.

This book is also intended to be published, so it is not published online.

Mu Yunzhou read the first few chapters and immediately confirmed with the story outline to shoot this.

Buy the copyright and ask the author to write the ending quickly.

Then after thinking for a long time, the screenwriter asked Yu Yue and a screenwriter who made movies that he knew before to adapt it together.

This story is very simple.

It tells a story about an old lady in her sixties.

The relationship with her family is not good. Her son and daughter-in-law think she has many problems that are unique to the elderly.

There is no way for three generations to live together.

After her son and daughter-in-law In her eyes, the old lady was stubborn, picky, and a little mean.

She collected a lot of old things at home and was reluctant to throw them away, making the house messy.

And she refused to change no matter what she was told, and she also put on the old things of the elders.

The daughter-in-law and she couldn't live together, and the old lady was unhappy, so she asked to move back to the old house to live by herself.

When her grandson and son helped her move and clean up the old house, the old lady saw her old sewing machine and the beautiful clothes she made when she was young.

She thought of her dream when she was young to be a tailor, and she became a tailor.

At that time, the fabric resources were limited, the colors and patterns were limited, and the learning methods were also limited. Even so, she still relied on her hobby to learn many beautiful clothes from magazines and TV. Bright clothes, I found a way to restore it myself.

Later, she got married, had children, and took care of the children, which wore away her hobbies. The hands that used to hold scissors and thread needles became holding bottles, holding children, and pots and pans.

The granddaughter also saw the clothes made by her grandmother when she was young, and she liked them very much and wanted them.

The clothes were dusty, so the old lady washed and dried them again, and prepared to change them according to the size of her granddaughter. After everyone left, she also had the idea of ​​trying to wear the clothes herself.

She put them on immediately.

After putting them on, she stood in front of the mirror. In the mirror, the old lady's hair turned from gray to black. The wrinkles on her face became smooth, and the fallen teeth grew back.

She seemed to have returned to her youth in the mirror.