Athletics: I, the King of Sprinting

Before going to work, I was attracted by the headline.

【Yang Zhuo won the Lawrence World Male Athlete of the Year Award】

Front page headlines, and a picture of him holding the trophy.

"Damn it! Got the best male athlete?"

After speaking, he squatted down in a corner and looked carefully.

This scene happened in many places.

Although the Lawrence World Sports Awards started in 2000, its influence is growing.

Therefore, the news that Yang Zhuo won the best male athlete was quickly spread.

Slag news:

"News from our newspaper. In the early hours of Beijing time, the 7th Lawrence Sports Awards, known as the "Oscar" in the sports world, was announced in Barcelona, ​​Spain. Won the Laureus Male Athlete of the Year title”

CCTV morning news.

"The following is a sports news. The 7th Lawrence Sports Awards, which has attracted much attention, was announced in Barcelona. Chinese athlete Yang Zhuo won the title of best male athlete of the year. This is the first time a Chinese athlete has won such an honor."

Plaster Country TV station also broadcast Yang Zhuo's news.

Yang Zhuo was called Huaxia Flying Dragon by them, and his popularity in China is quite high.

Especially girls, like him very much.

"The 7th Lawrence Sports Awards were announced in Barcelona, ​​and Huaxia Flying Dragon Yang Zhuo won the title of best male athlete of the year. This is the first time an athlete in Asia has won such an honor. Huaxia Flying Dragon has won the recognition of the world."

CCTV sports commentator Yang Jian:

Congratulations to Yang Zhuo for being the best male athlete in Lawrence World Sports. As a sports worker who has watched him grow up, as a Chinese, I am proud of him.

Before Yang Zhuo, the national men's 10-meter record was 17 seconds. After Yang Zhuo appeared, the 100-meter sprint in China, Asia, and even the whole world has changed.

He grew up step by step, broke his own record step by step, and finally created a world record of 9 seconds.

In the eyes of the people of the country, he is a red lightning, in the eyes of the plaster country, he is a Chinese flying dragon, and in the eyes of the world, he is a flying man of the world.

I am very happy and lucky to witness Yang Zhuo's growth!

I hope that he will be more successful in the future and become a legend in China and even the world's field circles!

Barcelona.

morning.

As soon as Yang Zhuo got up, Hermons knocked on the door and came in.

"Yang! There is good news!"

Holmes was all smiles.

Seeing his expression, Yang Zhuo knew that there must be an endorsement.

but.

I have almost received all the endorsements that can be accepted, what will it be this time?

"Hermens, tell me, what endorsement!"

"Haha, you are very smart. You are indeed a spokesperson, and you are the global spokesperson for Mercedes-Benz. As for the price, I haven't mentioned it yet, but it is estimated to be about 400 million US dollars per year."

Yang Zhuo nodded.

In the case of not winning the Olympic champion in Beijing, his endorsement fee is normally 300-400 million US dollars per year.

McDonald's gave him a high price because he wanted to bet that he could win the Beijing Olympics and signed a one-time contract for 4 years.

Helmens continued: "If Mercedes-Benz also signs for four years, the price will be higher. It depends on whether they are willing to gamble."

"Mr. Hermens, I leave this matter to you."

There is money to be made, and Yang Zhuo is not hypocritical.

Hearing this, Hermens looked delighted: "Don't worry, I will definitely strive for the best interests for you, then I will go out to order food first, and I will call you back to eat later."

After he left, Yang Zhuo turned on his phone, and saw many congratulatory text messages and missed calls.

Reply one by one.

Finally dialed Wang Jinghua's phone.

"Hey, Sister Hua!"

"Xiao Zhuo, congratulations!"

Wang Jinghua's tone was full of smiles: "You know, since I woke up in the morning, 440 has received a lot of calls, all of which want to interview you. There are many well-known talk shows. I think you can choose one to participate, and Just half a day."

"Look at the arrangement of the talk show, at most one."

"Okay, I'll coordinate the time."

After finishing speaking, Wang Jinghua started to talk about business: "Anta's contract is about to expire, and they have contacted me and expressed their willingness to renew the contract. Do you want to proceed according to your previous ideas?"

Anta's business is very important.

Yang Zhuo was not careless: "Sister Hua, just disclose the quotations of foreign brands and let them see how much they can get. If you can't give such a price and want to renew the contract, then ask them how to make up for the price gap." It’s better to let them raise the gap by themselves. Moreover, there is no need to force it in the past, and it’s not like we can’t get endorsements. In addition to Anta, there are Li Ning and 361 in China.”

"Okay, I got it, don't worry, I guarantee it will be done. The founder of Anta is very courageous. In 99, the annual profit was only a few million, and he dared to spend 80 yuan a year to ask Kong Linghui to be the endorsement. Now If he wants to become bigger and stronger, I believe he will know how to choose.”

Yang Zhuo didn't have much confidence: "Anyway, you can figure it out, just remember that business is not a matter of righteousness."

Although he is famous now, Anta is only a small business.

But there's no need to be pushy either.

Yang Zhuo is not that kind of person, even if he didn't know that Anta would grow into a big company, he wouldn't do it.

"Don't worry, I won't offend anyone."

After hanging up the phone, Wang Jinghua showed a smile on her face.

This is a big deal.

As long as the negotiation is successful, Yang Zhuo will definitely not treat her badly.

So she has to be more cautious.

Do your best to facilitate this.

Chapter 223 Major Decision

Anta headquarters.

A group of top executives, including the founders, came to the conference room.

Discuss Yang Zhuo's contract renewal.

This is so important to the company.

Take last year as an example, the net profit was 1.5 million, of which more than 2% was the profit brought by Yang Zhuo's signature running shoes.

On top of that, there are additional profits from other sneakers and clothing due to his endorsement.

So, Yeon Joo's contract renewal is a big deal.

A group of senior officials debated endlessly.

The founder, Mr. Ding, holds a list in his hand. This is the list of stars who have no endorsements in the NBA.

Some high-level executives suggested entering the NBA like Li Ning to increase brand awareness and increase sneaker sales.

In addition, he also plans to build a relationship with the Rockets and sell a 3000% stake to the Rockets owner for $10 million.

After initial contact, the Rockets boss also has this wish.

"Mr. Ding, at present, the prices offered by several big Nike brands to Yang Zhuo are more than 500 million U.S. dollars. If we want to reach a cooperation, the price will be even higher. Are we spending such a large price? Why not use it to develop the NBA market! "

An endorsement fee of more than 500 million US dollars per year means more than 4 million US dollars in 2000 years, or even close to 2500 million US dollars.

It is indeed a very heavy burden.

At the beginning, Anta wanted to win Dayao's endorsement in the NBA.

But even Reebok offered Dayao $7 million for seven years, which is already the lowest price.

At that time, Anta could not afford so much money.

Even one year's net profit is not enough to pay Dayao a year's endorsement fee.

Please excuse me.

Now that Yang Zhuo is here, Anta faces a choice again.

Is to give up?or catch?

"Do you think the future will be dominated by basketball shoes or running shoes?"

"Basketball shoes are highly commercialized, with many fans and strong purchasing power."

"I also think it's basketball shoes, which account for a high proportion of the domestic market."

Hearing what they said, Mr. Ding shook his head:

"I firmly believe that running shoes are the most popular product, and their share in the field of sports shoes will increase in the future. This can be seen from the sales of running shoes in Europe and the United States, showing a trend of increasing year by year. I believe that with the With the improvement of our country's urbanization level, running shoes will also become a mainstream consumer product."

This discussion has changed from whether to renew Yang Zhuo's contract at a high price, to the core of the company's future development.

The atmosphere became tense.

In fact, founders take a longer-term view.

Running shoes are indeed going mainstream.

In the previous life, in 2012, the share of running equipment consumption in the domestic sports consumption market exceeded 25%, and by 2015, it exceeded 40%.

It can be said that running shoes have an absolute advantage in the field of sports shoes.

Actually this is normal.

Compared with basketball shoes and football shoes, running shoes are more in line with consumers' daily wearing needs.

As long as you like sports, or professional running shoes, or casual running shoes, you will always need them.