My Life Can Hang

chapter 600. 598

Chen Dongcheng groped his chin and began to consider whether to take Metro too.

Chen Dongcheng was really impressed by Metro's prostitution.

At the beginning, Chen Dongcheng also went shopping with his girlfriend.

Similar to Costco, which is popular abroad, Metro is also a warehouse-style membership supermarket, and you can only enter the store with a membership card for consumption.

When it first entered China, it was only for B-end customers such as catering companies, small and medium retailers, and government agencies.

It was not until 2013 that Metro opened individual membership registration.

However, this company is also more talented, and it is not a dead-end B-end customer.

He was stunned to see the growing C-end market, but he refused to take the initiative to embrace it.

I really have to sigh, the Germans are dead brains.

If Metro had embraced the C-end market earlier and captured the hearts of consumers, it would have been a mess, and there would have been no chance for Costco to explode.

With some emotion in his heart, Chen Dongcheng couldn't remember the specific details of Metro's transaction, but he only remembered that it was won by Wumart in the end.

"What is the valuation of Metro's business in China?"

"About 17 billion euros."

"so tall?"

Chen Dongcheng was stunned for a moment. He remembered that Metro seemed to rarely come to the store.

And it only sticks to first- and second-tier cities, and is not very interested in third- and fourth-tier cities.

"Chen Dong, mainly because Metro has a lot of own properties, and they are clustered in first- and second-tier cities. Metro's warehousing-type model can imagine how valuable the properties are."

Chen Wenyuan spread his hands, and can only say that the Germans are really good enough.

Who would have thought that Metro, with such a size, is even higher than Carrefour in terms of valuation.

Like this warehouse-type membership supermarket, the requirements for the property are quite harsh.

The area must be large enough, tens of thousands of square meters is the basic requirement.

Such a large area is still in first- and second-tier cities. If it were not for its own properties, the rent would be very expensive.

Or to say that the Germans have foresight.

Hoarding a batch of high-quality properties in advance, even though the rent of domestic commercial properties rises year by year, people will not panic at all.

Chen Dongcheng couldn't help but frown. Metro is indeed a piece of fat, and it's the kind of greedy people who don't pay for their lives.

"Apart from us, who else is interested?"

"Too many, Ahri, Yonghui, Tengxun, Suning, Wumart, Vanke... Anyone with a bit of strength would like to get involved."

Chen Wenyuan couldn't help laughing bitterly, just to name one, it was a well-known giant company.

So many giants are interested, even if Metro sells itself, the final transaction price will definitely hurt everyone.

"Ali also made an offer?"

Chen Dongcheng raised his brows and asked with a smile.

He and Ali have really never met.

But thinking about the previous Ari's investment in Sun Art Retail, he has already shown his ambition to enter the supermarket field.

"You also make an offer, hold it up first, anyway, Metro won't be in a hurry, at least two rounds of bidding will be required."

Chen Dongcheng didn't have to think about it to know that they must fight to the death to win Metro.

Since Ahri is also interested in Metro, Chen Dongcheng has to get involved.

"I decided to set up a wholly-owned subsidiary, Cao Cao Retail, with direct capital injection from the group."

"Carrefour is under the banner of Cao Cao Retail, and has opened a small store and fresh store business line."

"Chen Wenyuan also serves as the CEO of Cao Cao Retail and reports directly to me."

After Chen Dongcheng announced his appointment, he looked at Chen Wenyuan.

"Your top priority is to continue to consolidate the market in third- and fourth-tier cities and continue to open stores."

"Metro doesn't have to be too hasty, the group will help you solve the financial problem."

"I understand, please rest assured."

Chen Wenyuan nodded, suppressing his surprise.

This is a subsidiary company starting with Cao Cao, and it is the first level of the CEO of Carrefour.

In particular, he reports directly to Chen Dongcheng, which is a treatment that only a few companies under the group can have.

Heads of companies like keep and Xiaolanshu can only report to Hong Jun.

This is the gap.

This also shows that Chen Dongcheng attaches great importance to Cao Cao's retail.

Directly promote Cao Cao Retail to the same level as Cao Cao Entertainment, Cao Cao Group Purchase and other companies.

I have to say that Chen Wenyuan really threw Chen Dongcheng a problem.

Although Chen Dongcheng does not intend to die in first- and second-tier cities, Metro is really fragrant.

Chen Dongcheng is very clear about how popular Costco is abroad.

Even if Costco entered the country, it did not see the environment, but the fire was a mess.

It can be said that Metro's failure lies in its insistence on the B-end business.

For example, when Costco enters the country, its positioning is very accurate.

Directly targeting ordinary consumers at the C-end, it is very popular.

And market feedback also proves that this kind of warehouse-type membership supermarket has a bright future.

Rather than waiting for Costco to enter the domestic market, it is better to take Metro first and gain a firm foothold in the domestic market in advance.

The scale of Metro itself is not much worse than that of Costco.

The same global supply chain system can fully guarantee the supply of goods and product quality.

This is exactly what Chen Dongcheng needs very much.

A unified global procurement system cannot be built overnight.

In addition, the newly added small stores and fresh food stores this time are also to enrich the business line.

The area of ​​the small store is generally controlled at about [-] square meters, the investment cost is low, and it is easy to replicate.

Chen Wenyuan handles the specific implementation, and Chen Dongcheng is only responsible for steering.

The valuation of Metro is estimated to be hyped up to 20 billion euros by a group of giants.

Thinking of this, Chen Dongcheng had to prepare in advance.

……

Originally, it was exciting for Metro to sell itself, and not only Ahri and Fujin other giants expressed their interest.

The Cao Cao Group, which was originally reluctant to express its position, suddenly released news and established a wholly-owned subsidiary, Cao Cao Retail.

First, Carrefour was incorporated into Cao Cao Retail, and then a formal offer was made to Metro.

This time, Metro is completely on fire!

Today's three giants in the Internet circle, ATC are offering quotations one after another.

Metro's German executives also never dreamed of it.

For a time, everyone was curious about who Metro ended up with.

Even ordinary people know the news that the German giant Metro is going to sell.

But at their level, no one will be scared away by the other's name, it's just that they have more money than anyone else.

Fujixun is undoubtedly the most wealthy one, but the others are not weak at all.

If I really want to win Metro, it is impossible not to bleed.

Chen Wenyuan's identity is different now, and Cao Cao Retail has also won the three-story office building, and the floors vacated by Pinduoduo have been taken down.

Although the number is not large, when Metro takes over, tens of thousands of employees will be merged into the company, which will easily fill the office vacancies.

Under the looting of many giants, Metro's valuation is also rising.

From 17 billion euros at the beginning, it has been quarreled to 18 billion euros.

From Metro's side, I looked at it, good guy, since we are so valuable, there is no need to hesitate.

The second round of bidding started again, this round ended, and the valuation was directly arguing to 19 billion euros.

At this point, some giants have begun to think it is too expensive.

For example, Vanke, Yonghui, and Suning have announced that they will abandon their bids for Metro.

The remaining few have already made a real fire, and no one wants to admit it.

Looking at this situation, the 20 billion euros that Chen Dongcheng originally prepared may not be possible.

At this time, President Chen had just walked out of the gate of the headquarters of the universe.

Gu Shouyi sent them off in person, and the two negotiated a loan.

ICBC took the lead and organized several other banking giants to provide a syndicated loan to Cao Cao Group.

The scale is not very large, only one billion euros, but for Chen Dongcheng, it is enough.