My Life Can Hang

As long as it can hit the opponent, it is a good method.

"This... Ah Li shouldn't be so rude, right?"

Obviously, everyone's tone is extraordinarily uncertain.

"We can't hand over the choice to our opponents. How's the connection at the big card hall?"

Xue Ningzhi looked at Zong Hui, the person in charge of the business line of the big brand hall.

The so-called big halls are small and medium-sized businesses that are different from Pinduoduo.

For those big brands, like Huawei, Xiaomi, Samsung and other big brands open exclusive categories.

To put it bluntly, the big shop = Tmall.

Taobao took out Tmall to benchmark JD.com, and did a good job.

It’s impossible to sell Pinduoduo for 9.9 free shipping for a lifetime, right?

Therefore, the big brand hall was established very early, and it also accumulated some brands, which were all discussed little by little.

"Basically, it can involve all categories, but the number of merchants is inferior to that of Tmall."

Zong Hui's tone was a little low, he really lost a lot of thoughts.

However, the size and scale of Tmall cannot be surpassed overnight.

"This is not urgent, how many years have we established?"

Xue Ningzhi smiled and reassured Zong Hui: "We went public in three years, and it took Aliguang to operate Tmall for eight years. If you overturn Tmall in such a short period of time, I will apply to Mr. Chen and reward you with 5%. Options!"

Zong Hui scratched his head embarrassedly, and other executives also laughed and joked.

The atmosphere of Pinduoduo's executives is still quite good, they are all young and their abilities are quite good.

When we get together, we all want to do great things.

Although there are some middle school students, the dream of these people is to overthrow the domination of the giant dragon in the e-commerce field.

To outsiders, this is simply impossible.

But who dares to say that these young people must not be able to do it?

In terms of advantages, Pinduoduo is not without it.

At least in terms of traffic, with the backing of WeChat and Douyin, Taobao wants to suppress it, but it is powerless.

No matter WeChat or Douyin, it is impossible to give Taobao a chance and block Taobao without mercy.

Traffic can be said to be Pinduoduo, the only and most promising way to overthrow Ahri's rule.

"Everyone, this year's 618, I hope we can give everyone, especially investors in US stocks, a dazzling result!"

Xue Ningzhi smiled and said in a serious tone.

618, for ordinary consumers, is a carnival.

For e-commerce platforms, it is a life-and-death battle.

Every year on 618, Taobao has to fight Jingdong to the death.

But usually, JD.com is hammered to the ground.

This year's 618, Pinduoduo will also participate in the war, which is indeed a bit unexpected.

You must know that the annual 618 and Double Eleven are all in Ahri's pocket.

With Pinduoduo's current customer unit price, it is no doubt a bit silly to want to participate in a holy war like 618.

Zong Hui was the first to say, "Mr. Xue, although 618 is very tempting, consumers will spend more money during this time."

"But there is a problem. Our unit price is too low, and the return ratio of subsidies is far less than that of JD.com and Tmall. Do we need to join in the fun?"

"Who said our customer unit price will always be low?"

Xue Ningzhi didn't go around in circles anymore, and those who can sit here are still trustworthy.

Xue Ningzhi took out the promotion plan she had prepared for a long time, and directly clicked on the ppt.

"Ten billion subsidies!"

The four big characters directly stunned everyone.

"Mr. Xue...this?"

Zong Hui and the others are a little confused, who thought of this plan?

Crazy?

"Don't worry, this is the subsidy plan proposed by President Chen."

When President Chen was mentioned, everyone stopped talking, and their eyes were no longer objections, but full of fanaticism.

Inside Pinduoduo, Mr. Chen is definitely a mythical figure.

Listed in three years, Pinduoduo's entrepreneurial inspiration, and emphasis on employees...

Almost within the company, it is difficult to find out Mr. Chen's shortcomings.

In the hearts of employees, Mr. Chen is a myth.

Even President Chen's order does not need to be questioned at all, just follow it and it will be done, it must be correct.

In the past three years, Zhuang Manting was in charge of specific affairs, but Chen Dongcheng was at the helm.

The two also took the boat to the other side of the ocean and successfully rang the bell.

chapter 553. 551

Looking at the reaction of these young executives, Xue Ningzhi couldn't help feeling that Chen Dongcheng had a high status in their hearts.

But more than that, proud.

That was her man, and she herself believed it more than anyone else.

"Mr. Chen gave me an example, for example, the national price of 500ml of Coca-Cola is 3 yuan a bottle.

If we sell it for 2 yuan, all consumers will know that we are selling cheap here.

So the question is, where can we find brands like Coca-Cola that have high consumer perception?

How do we convince these superbrands to agree to sell it cheaper than other platforms? "

Xue Ningzhi smiled and pointed to the big words "Ten Billion Subsidies": "You can only rely on this."

"Since the merchants don't want to pay, that's fine, we'll do it ourselves."

"If we continue to subsidize those unknown brands or fake products, then we will definitely be ridiculed by Ali, and this subsidy will be meaningless."

"So, for this tens of billions of subsidies, we should directly target the super-famous brands that are most familiar to those high-quality people."

"For example, Apple, Huawei, and other household names with significant price and value."

"It turns out that those who have been staring at Tmall and JD.com for a long time and have not placed orders for a long time are likely to be attracted by us and buy their hands under the stimulation of our [-] billion subsidy plan."

I have to say, this idea is very clear.

After giving many executives time to digest, Xue Ningzhi continued.

"However, Mr. Chen also mentioned that this subsidy plan is absolutely unprecedented in the e-commerce market, and it will 100% cause a sensation."

"But we have to be more careful, Ahri is likely to play yin."

"For example, Ali hired people to spread rumors, and the rumors on our platform were all fake."

"To know that big-name products, especially mobile phones with prices of several thousand, consumers' trust is an issue that we must weigh."

Xue Ningzhi looked at Zong Hui again: "Ahui, your task is more important, and all departments will give priority to coordinating you."

"What you focus on is Apple, Huawei and other high-end brands. You can appropriately disclose some of our plans for huge subsidies and convince them to open an official flagship store on Pinduoduo."

After saying this, Xue Ningzhi couldn't help but tremble in her heart.

When she first heard about Chen Dongcheng's [-] billion subsidy plan, she was as dumbfounded as these people.

But after listening carefully, there is an indescribable admiration.

This is definitely a genius plan!

Through tens of billions of subsidies, it has inadvertently attracted the attention of high-quality groups, and subtly reversed Pinduoduo's low-priced cottage image.

It seems to have subsidized tens of billions of dollars, but it has really improved the brand's image.

This is quite critical to the future development of the big-name hall business.

To put it bluntly, any brand with a bit of a force will not look down on Pinduoduo as a low-priced cottage.

Chen Dongcheng not only proposed this subsidy plan, but also emphasized two points with Xue Ningzhi.

It is also the two most urgent problems that need to be solved whether Pinduoduo can surpass Taobao.

①, the problem of top brand stores.

②, the repurchase of high-quality people.

These two problems are not solved, and they have been selling cheap commodities for a few tens of yuan.

Ali's iPhone goes out, how much GMV does Pinduoduo have to fill?

Therefore, it doesn't matter how much you lose in this tens of billions of subsidies.

The important thing is to enhance the brand image and give these high-end brands a new look.

Isn't Taobao also started from low-end, fake goods?

To put it bluntly, this subsidy is to show the determination of Pinduoduo to change for these brands.

It has to be said that the management is young and energetic.

Especially when they heard about such a huge plan, everyone burst out with unprecedented enthusiasm.

The first game between Xue Ningzhi and Jiang Fan was undoubtedly the first.