My Life Can Hang

"Who is in charge of the Beijing area?"

An executive raised his hand tremblingly: "It's me."

Zhang Xuhao looked cold and said, "You didn't know about these things before?"

"I didn't expect it to be so bold."

The executive bowed his head with shame on his face.

Zhang Xuhao was full of anger: "From now on, I don't want to see you again, understand?"

"Mr. Zhang, I..."

"roll!"

The executive's complexion changed several times, but he finally sighed and left the conference room.

Other executives are in danger, for fear of being named by the angry Zhang Xuhao.

"I immediately became a special team for me. Kang Jia, you are the team leader. All unqualified restaurants are immediately offline for me. Don't give any face to anyone."

Although Zhang Xuhao is inexperienced, it does not mean that he is stupid.

He was able to develop Hungry to such an extent that he naturally knew how traumatized this incident was to Hungry.

"Mr. Zhang rest assured that our public relations department will issue an emergency public relations plan as soon as possible to reduce the severity of the situation."

Guo Xiangdong, the vice president in charge of the public relations department, immediately expressed his position.

Zhang Xuhao trusted Guo Xiangdong very much, nodded and said, "It's not a big deal this time. As long as we do a good job in crisis public relations, we can get through the difficulties."

After the meeting, the executives were busy.

Kang Jia handed Zhang Xuhao a cigarette with a sad face: "This time we may have to lose a lot."

"Oh, I don't believe it at all to say that there are no other two ghosts behind this time."

Zhang Xuhao slowly exhaled a breath of smoke and said fiercely: "No matter how they play, I will accompany them to the end."

Chapter 316. 315. The first one left behind (the second update, please subscribe!)

Guo Xiangdong returned to the office and urgently called the employees of the public relations department to hold a meeting to discuss how to deal with the exposure of the 3.15 party.

The staff of the public relations department talked a lot, and the opinions made Guo Xiangdong frowned.

"Mr. Guo, I have an idea."

A rookie who just joined the company raised his hand and said.

Guo Xiangdong looked up and saw that it was a young guy who seemed to have just joined the public relations department not long ago: "Tell me about it."

"That's right, I think our blind apology will not reverse the overwhelming doubts about us from the outside world. We might as well lead to misfortune."

Guo Xiangdong became interested: "Tell me about it carefully."

"I plan to use a Weibo-certified employee account under our name to post a comment mocking CCTV and transfer public opinion to our PR department."

The idea of ​​young employees is very simple, to put it bluntly, it is to divert public anger.

Guo Xiangdong became more and more interested and asked, "How are you going to mock?"

"For example, if you send a message 'Sorry, we forgot to renew the payment to Yang X', I think it will cause a heated discussion among the public."

After the young employee finished speaking, other employees looked at him in surprise.

No one thought that a young man who had just joined the job could have such a brain hole.

Guo Xiangdong's eyes are getting brighter and brighter, and posting this Weibo will definitely attract dissatisfaction from the media and the public.

Even, are you hungry? The pressure on the PR department will be even greater.

But as long as it can divert the anger of consumers, isn't that the perfect PR solution?

"Okay, just do as you say, what's your name?"

"My name is Zuo Jie."

Guo Xiangdong glanced at Zuo Jie with satisfaction: "I will ask the personnel department to change your contract to positive, and you can receive a bonus."

Zuo Jie was a little surprised: "Thank you, Mr. Guo."

"If there is no other better suggestion, just follow Zuo Jie's proposal.

In addition, prepare an internal employee letter for President Zhang, and try to be as sincere as possible.

Then pay the media to help us send it out. "

Guo Xiangdong has a lot of experience, but he just didn't think of a better idea for a while.

So, soon there was an account with the label of a high-level personal employee who was hungry, and posted a Weibo: "Sorry, we forgot to renew Yang X today."

After that, all Hungry employees were asked to retweet.

They even mobilized their relatives to retweet the Weibo, making it more popular.

Some people were taken astray without knowing it.

It was originally intended to ridicule the food safety issue of Are Hungry, but it turned into a mockery of the level of the PR team.

Gan Jiawei has been paying close attention to Is Hungry's actions, and instantly realized that the other party has a master.

At the same time, are you hungry? It is also actively conducting multi-party public relations operations through various shareholder relationships.

The most obvious effect is that the local Food and Drug Administration in Magic City imposed a symbolic fine of 12 yuan, which was a hasty problem.

A fine of 12 yuan is nothing compared to the amount of financing raised by Hungry.

Surely Gan Jiawei won't let go of hunger so easily, and the same goes for Magnesium Group.

On the point of combating are you hungry, the two coincidentally.

As a result, more and more self-media and reports have begun to return to the theme of food safety.

Are you hungry? They also posted the internal emails Zhang Xuhao sent to employees online, calling on employees who are hungry to show the sense of responsibility that a mature company should have.

Gan Jiawei is very disdainful of this. Will the emails sent to the company be known to the outside world?

Several public relations departments have begun to fight, but the order volume of the platform will not deceive people.

Are you hungry? Within a week of the end of 3.15, orders fell to the bottom.

Even with high subsidies, it still cannot stop the decline of orders.

I had to do something stupid. I was hungry.

Swipe!

In order to tell a story to capital, the position of No. [-] market share must not be lost.

Most of the hungry merchants are blatantly swiping orders.

Even the marketing manager who is hungry, is also responsible for teaching them how to brush orders.

Judging from the order volume, are you hungry? It doesn't seem to have fallen too much.

Cao Cao's takeaway seized this opportunity and made a wave of positive publicity advertisements at the 3.15 party for free.

The most obvious effect of this wave of advertisements is that the Cao Cao takeaway apps in major app stores have received rave reviews.

"No wonder Cao Cao's takeaway has such a high evaluation, I thought it was a brush at first."

"After watching the 3.15 party, I will never eat takeaways from Magnesium Group and Are You Hungry in my life."

"Cao Cao's takeaway is good, but the number of merchants is a bit small."

"There are a lot of Magnesium Tuan and Are You Hungry. They are all black workshops. I don't dare to order. The life of the dog is very important."

……

Now for the takeaway market, Cao Cao Takeaway has seized two waves of opportunities and firmly stabilized its position in the top three.

Baidu Takeaway has completely fallen behind. Although the 3.15 side has given Baidu face, it can't stand Baidu Takeaway.

After seeing the market share report of Baidu Takeaway, Li Hong slapped the table angrily and said, "How do you all do things? What's the use of just wanting that little name?"

"Mr. Li, it's all my fault, I'll take it all."

Kong Weibing was full of guilt and bowed his head to admit his mistake.

"Bear it all?"

Li Hong has always been elegant and easy-going. At this time, it seems that he is going to choose someone to eat.

"The original third position was completely ruined by you.

Now that the market share is about to be overtaken by the word of mouth that Ali doesn't care about, how can you let me continue to support you? "

Kong Weibing lowered his head and hesitated: "Can the group give us some more marketing expenses, we used most of the funds to build the takeaway ecological chain, and now there is a shortage of funds."

"You go back first, wait until I think about it."

Li Hong let out a light breath, not wanting to affect his mood because of Baidu's takeaway.

The degree of burning money in the takeaway market is far beyond Li Hong's expectations.

In the staircase advertisements of shopping malls and office buildings across the country, there are magnesium groups, are you hungry, and Cao Cao takeaways.

Almost to the extent that white-collar workers are well known.

By contrast, what Baidu Waimai did all year last year was stupid.

It seems to have built a takeaway ecological chain consisting of a central kitchen, fresh food, food supply, supermarkets, crowdsourcing, etc., to strengthen competitiveness.

In fact, resources at the B-end and C-end have been lost in large quantities, and eventually the white-collar market, which once dominated, will be handed over to the other three.

"madness!"

Li Hong really had nothing to say to Kong Weibing.

But it would be a bit reluctant to give up so easily.

The transaction volume of the takeaway market has increased significantly this year.