Chef Chat Group

At present, the traditional large consumption and large restaurant chain industry does not need to be the leader and second in the industry to survive like Internet companies.

In fact, as long as the catering industry has an advantage in taste and profit margins, both large and small scales can make money.

As long as the selling point is determined, that is, the taste has an advantage, then it is almost a sure-fire project! "Hello, Mr. Sun! This is the first time we have met, and I have admired your name for a long time!" Liu Xing directly talked to the legendary boss Sun Tuhao, a righteous brother shake hands.

"Hello! I also want to see you many times, but I have never had the chance to meet you." Sun Zhengyi smiled, "Before, I received a report that I was going to cast a star food, but it didn't work out. .

After that, your team recommended me to watch another project, Liu’s Hot Pot! I have studied and even tasted the taste of several branches and the popularity of the on-site business. I almost don’t need to read the research report to know that this project has a bright future! Although Liu Xing was a bit contemptuous of Sun Zhengyi, this guy had packaged his image too well, but in fact, he was lucky enough to bet on Yahoo and Ali in a row, and won two successful venture capital investments in a row.

Let it become the world's top venture capital boss.

In fact: after Yahoo and Ali, Sun Zhengyi exposed his side of leeks, thinking that many venture capital projects did not burn enough money, and urged the projects he invested in to burn more money.

As a result... the local tyrant with a lot of money, because of his blind confidence in the market, was too optimistic about some projects that burned huge sums of money, and gradually became the most prodigal venture capitalist. The world's top capital is full of regrets! Of course, the breakdown of the godhead is a later thing. Now Sun Zhengyi is full of confidence and high spirits.

It is also because the past has been too successful and the rate of return is too high, so I am willing to continue to spend money and invest in more projects that I am optimistic about.

Compared with other venture capital institutions, Softbank should be the most generous bigwig in the entire market at present. However, as an entrepreneurial project that needs financing, Liu Xing still hopes to find Sun Zhengyi, who can confidently invest a large amount of money without serious thinking. !

Chapter 491 Closing the Deal

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However, the current customers are mainly Liu's hot pot brand franchise stores. Since the company can realize huge profits mainly by selling the C-level Lang spicy pot base, the current franchise fee is temporarily waived.

"Currently, the Liu's hot pot project produces 1 ton of hot pot base material every day. In order to achieve the quality required by the recipe, it is necessary to hire at least intermediate chefs who have been trained to make products that meet the requirements. I want to use machines to achieve this. Mass production cannot achieve the current quality.” Yang Hao said that the income of hot pot base materials on the same day was about 680 million 8 yuan, and the gross profit reached 500 million yen. After deducting all expenses, the net profit attributable to shareholders is currently It is close to 1807 million yen. According to the current profit calculation, the annual profit is at least 6125 million yen, which is about 650 million US dollars. The annual profit is discounted.

This is still a static valuation. In fact, the company has been developing rapidly at present. It is conservatively estimated. In the future, it is conservatively estimated that there will be room for growth of a hundred times.

After all, we are taking the high-end route, and the price is high! For a single dinner with guests, 250 grams per table is actually 4000 tables per ton, which is equivalent to 1000 six thousand consumers per meal. If it is assumed, Japan will have 1 million consumers are fans, who consume once a week on average, consuming 10 tons a month, and 6800 tons a year. According to this market capacity calculation, when this market share reaches this level, it will eventually be 1 yen The annual revenue is equivalent to a huge market sales volume of 681 billion US dollars.

If it develops to such a scale, the annual profit may also reach the scale of 201Z dollars! At that time, even if it is given 10 times the price-earnings e, it will still be a behemoth with a market value of 200 billion dollars! "The valuation of 200 billion dollars will develop smoothly in the future. , It can be said to investors in the secondary market.

As a venture capitalist, it is impossible for me to see that far. No, it is equivalent to, according to the current profit situation, I will give a valuation of 650 million US dollars based on the current profit situation of 100 million US dollars a year and a price-earnings ratio of 6 times. Hot pot project! I want 50% of the shares, what do Liu Sang and Yang Sang think?" Sun Zhengyi said.

"No! There are too many. In this way, excessive capital holding is not a good thing for the company. On the one hand, it squeezes out the equity of the entrepreneurial team, making the team lose the mentality of starting a business for themselves.

On the other hand, if we get too much capital, we can’t take equity and motivate more employees. This secret recipe is provided by me, but due to quality requirements, it is not feasible to use machines for mass production. At present, it is still at the level of intermediate chefs and above Employees need to be trained to produce this kind of product. Well, a lot of defective products will be produced, which will cause harm at a lower price.

The real qualified products actually only account for about half of the production capacity.

This does not require dependence. Chefs who are proficient in making this kind of hot pot base recipe, even if the level of a new batch of chefs is sufficient, a large number of training cycles are needed, and not all intermediate chefs can cook well and meet the standards. Being suitable for this job really depends on a little bit of talent.

So, I will give this kind of chef a partial equity incentive and keep him in the company! Finally, even if he doesn’t do this, he can go to the hot pot restaurant for technical guidance, or do other things to help the development of the talent And skilled chefs feel that there must be enough rewards and incentives, and they cannot be simply regarded as a production machine-like squeeze. In this case, people will not be able to retain people, talents will not be retained, and corporate growth will not be sustainable.

"Liu Xing said, "My philosophy is to allow employees to grow and share with us.

Only by diluting the so-called boundary between capital and employees can we share weal and woe to make the company greater! F! Being able to say such a truth proves that Liu Sang is definitely not just a chef in the future, but should be able to create a consortium comparable to Yuanyue Sun Zhengyi said with a smile, "Since it's like that! Liu Sang, why don't you just tell me how many shares you can sell me?" At the beginning, we just met each other, so I think 20% of the shares is more appropriate.

In the future, everyone will be more familiar with it, and we can increase cooperation, not only in this project, but also in other projects.

"Liu Xing said. "Oh? Other projects?" Sun Zhengyi showed a curious expression. "My friends and I, there are many skilled chefs who can invent some cooking recipes.

Some recipes, in addition to being harmful to restaurants, can also be expanded through capital operations, just like the current Liuzhilang Spicy Hot Pot Base.

"Liu Xing said, 'In terms of commercial value, Mr. Sun should be clear that this kind of condiment-like formula can be popularized to more chefs and home consumers, and its value is far higher than that of some high-end, special-grade, star High-level recipes "That's right! If there is always this kind of cooking technology that can be scaled up to finance commercialization, it must be more valuable than ordinary recipes. Sun Zhengyi agrees with those high-level recipes, star recipes , although it is very meaningful for some senior chefs, because if you master more such recipes and open a restaurant personally, you will have a large number of signature dishes, which will push up the business of a single store and continue to be full.

Special recipes train a large number of chefs, and go to staking to open a shop.

It’s impossible to control those high-level chefs, because they are good enough, why should they work with you all the time? They have saved enough money, don’t want to open their own shop, be the manager, and be the chef? Like Yuan Yue To win over a man like Dojima Gin who is known as a legend in the Japanese chef world, the price he gave was a large amount of equity in the Yuanyue Group, and Dojima Gin even had a seat on the board of directors.

Purely exploitative thinking can't control this kind of strong man. Therefore, capital can only make it a part of capital at a huge price, so that Dojima Yin can continue to serve Yuanyue.

In other words, they didn’t give enough equity and director seats, just relying on the relationship of graduating from Yuanyue Academy, how shameful is it to make someone’s top chef in Japan stay in the group as a senior wage earner? Essentially, catering The particularity of the industry lies in the fact that capital is not the most important factor, but the most important factor is the chef's skill! In the case of little difference in chef's skill, capital may dominate.

The problem is... the chefs in the world of food halberds obviously prescribe unscientific medicines! The ordinary students of Yuanyue can almost make ordinary people want to stop.

Not to mention the kind of higher-level boss.

Therefore, the combination of Liu Xing and Yang Hao performed cross talk, and first gave a big speech, saying that in the future, there will be a revenue of 681 billion US dollars and a profit of 201Z US dollars.

Although Mr. Sun Zhengyi doesn't fully believe it, the hot pot bottom material project is really going so smoothly, and it has captured such a large market.

But discounted, the potential of the market of 6 million US dollars a year, the boss still thinks this is not too difficult to realize.

At that time, it is also a tax profit of $212 a year.

Get listed on the capital market, with this kind of high-quality enterprises with a return on net assets exceeding [-]%, they do not rely on increasing debt and leverage, but rely on high gross profit margins to achieve extremely high returns on net assets.

If this kind of company is listed, its performance will be stable, and it will maintain such a high return on net assets, which is the absolute big white horse in the market! According to the valuation of the white horse stock by the listed company, the market value of 20 billion US dollars in the future must be underestimated Now, $40 billion is not necessarily expensive. Even when the market is optimistic, a valuation of $601 billion or even $1001 billion is not unimaginable.

So, now that Sun Zhengyi is drawn in, Sun Zhengyi still thinks about it and accepts it. He gave 1.31 million US dollars and bought 20% of Liu's Hot Pot Company. 8e As for Liu Xing, he is also very satisfied, because, Only 20% of the equity of the non-strategic Si Liumeng Hot Pot was lost, and it raised 1.31 million US dollars! For the star, it is simply too worthwhile! Sure enough--. The venture capital boss who treats money as money is a market leader The most favorite funder of entrepreneurs! For the sake of Mr. Sun's generosity now, when he meets Waterloo in the future and his luck turns bad, if Liu Xing gets rich at that time, I don't mind helping the boss. .

Chapter 492 Media Report

! "It is reported that Liu's Hot Pot Company is the secret recipe of hot pot base patented by Liu Xing, the manager of Liu's Chinese Cuisine in Yuanyue Food Street. This secret recipe is inherited from his uncle Liu Ju, and the hot pot dishes in his restaurant are big. After being popular, because the store is too small to meet the consumption of more diners, F Iu began to commercialize and seek more capital cooperation.

At present, there are more than 20 Liu’s Hot Pot franchise stores in Tokyo. The Liu’s Hot Pot Division provides the base ingredients, and the franchise stores launch hot pot dishes with a taste close to Liu’s Chinese Restaurant. Professional gourmets comment that almost every store’s The taste of hot pot can be close to high-end cuisine!" Sun Zhengyi said that his interest in food is no less than that of the Internet.

Liu's hot pot project has unlimited future prospects. Masayoshi Son's popularity is a household name in Japan.

It seems that over the years, the throne of the richest man in Japan has almost been held by Big Brother Sun and another Big Brother Liu in turn.

And the overseas influence, Mr. Sun far surpasses Mr. Liu.

Therefore, shortly after the news that Sun Zhengyi invested in Liu's hot pot was exposed, Liu Xing quickly became a news figure frequently exposed by the media of China and Japan.

In this regard, Liu Xing had to hand over the store to other employees, and he went to meet the visiting reporters and answer various questions. He was a little nervous at first, but then he gradually let go.