Chef Chat Group

According to the project, employees are also shareholders talking to major shareholders. It is no longer employees talking to their bosses, but more shareholders discussing company operations. With a large number of shareholders, discussions can even be turned into temporary boards of directors.

This is actually good for corporate governance.

For example, even if the major shareholder is a smart person, he can think of one direction.

But there is no lack of long-term vision in history, and a new direction with very long-term prospects has been invested very early.

However, the result is that the team management and competitiveness are not as good as competitors on the same track, and it turns out that the seniors who were engaged in an industry earlier are surpassed by the younger generations, which is also commonplace.

Therefore, what the boss of the company needs is quality, which is actually vision and control of direction, and even control of corporate culture and ideal pursuit.

As for the specific business details, more professional employees need to have more say.

After all, for some new fields, how to work and implement them, the high-level imagination is not enough to fully understand the problems faced by the grass-roots practical work and the solutions to the problems.

Finding and solving problems actually requires the wisdom of the grassroots.

If the grassroots are unwilling to contribute their own good opinions and problems discovered, in fact, an enterprise is almost bureaucratic, and it is not far from entering the grave.

So Liu Xing thought that the best incentive should be supply, and the way to maintain combat effectiveness is to allow employees who have contributed specific value to also own a part of the company's equity.

Chapter 467 Development Plan

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After all, the APP in the catering industry is to develop offline restaurants and open stores. It is inevitable to invest resources in the initial training of some restaurants that do not know how to operate online, and to master the most basic skills of online operation and online business. This part of the training is definitely It requires a large number of people to take the trouble to teach and guide them hand in hand.

At the same time, how to use the APP to borrow and deliver orders for food delivery personnel also requires specialized personnel training. These training tasks cannot be completely carried out by the headquarters. On the one hand, the geographical location is too far away, which is inconvenient.

In addition, I haven't seen physical stores, restaurants and delivery personnel, and I don't feel relieved about the platform.

Offline outlets with face-to-face contact can better cultivate the market, and provide free face-to-face hands-on training for a large number of restaurants and food delivery personnel, and even ordering customers.

Therefore, Star Gourmet APP has also set up multiple outlets in Tokyo.

The branch outlets of each star food are responsible for the business of a region within its own scope, including the introduction of restaurants within the scope of business to settle in the platform, and provide all-round support for food delivery personnel in various warehousing, data analysis and logistics.

Of course, the recruitment and assessment of food delivery personnel are also authorized to major physical outlets.

At present, the headquarters of Star Gourmet Company is responsible for the drainage of the shops in Yuanyue Food Street, and the rest of Tokyo is distributed to branch outlets.

Among them, the best branch is the branch of Star Food 2 Division located on Violet Avenue. More than 40 restaurants have settled in.

Every restaurant is not the kind that makes up the numbers, but has real orders.

In addition to the headquarters and Violet Avenue shopping street outlets, the entire Star Gourmet Division has currently sprinkled five outlets in Tokyo.

Through the teams of these outlets, they persuade restaurants to settle on the platform, recruit food delivery personnel, and cooperate with restaurants to reward restaurants for developing users.

After the restaurant develops users, within one year after the developed users use the Star Food APP, the promoters can get the consumption area rewards for the amount of consumption.

In this way, even if the user consumes in other places, the restaurant that promotes the user can still get a commission from it.

This approach is undoubtedly one of the reasons why Star Food APP can rapidly increase users.

After all, the development of Star Gourmet APP must be combined with the offline entity catering industry.

Therefore, the catering industry directly attracts offline users and attracts online users, which are high-quality users.

As for buying traffic online and attracting consumers to pre-install and download, in fact...it’s not necessary at present! Wait until the platform incorporates all areas of Tokyo into the platform’s ecology.

Then start to attack the entire Japanese market and become the No. [-] online food ordering platform in the Japanese market, you need to buy traffic and buy users.

Get more users through mobile phone factory pre-installation, download and distribution channel recommendation, and so on.

Now on the one hand, there is no money to spend money on such low-quality advertisements, and on the other hand, it attracts users to pre-install, but they cannot immediately take out their mobile phones and use the app to order food. Such a useless app is probably very expensive. It will soon be uninstalled by consumers.

"Yang Hao, in terms of hot pot base ingredients and hot pot chain brands, although they are making money and can expand and develop on a large scale.

But this business is not as important as imagined.

For the time being, there is no problem with Star Gourmet’s operation. In the future, it will still be operated independently, to avoid, because Star Gourmet operates the Liu’s Spicy Hot Pot chain brand by itself, which makes other restaurant chains have concerns about joining the Star Gourmet platform. "Liu Xing thought for a while and said, "Go and ask if there are any venture capitalists who are willing to invest in the project of Liu's Spicy Hot Pot Brand. This project can attract a large number of venture capitalists, even if capital will take up the majority in the future, it doesn't matter! The development of the Jiawolang Spicy Hot Pot brand, on the contrary, can supplement cash for the development of the Star Gourmet APP platform through the profit sharing of the Mala Hot Pot and the sale of equity in the Xiang Spicy Hot Pot brand.

Hmm! Boss, I will recommend the Liu's Lang Spicy Pot brand project to venture capitalists who intend to invest in the Star Gourmet project. "Yang Hao said with a smile, "Besides, it is relatively simple to persuade. Take investors to eat hot pot once to feel the taste.

Convince through taste, as long as the tongue and taste buds are normal, you should be very interested in this project! The investment capital of unlisted projects is not just venture capital! Suppressing some companies and teams of a track before making a profit and deciding the winner, this kind of investment is extremely risky, because most of the invested projects may be wiped out.

Even....it is possible that the entire track is wrong, the track is a dead end, and there is no investment value.

Such a high risk actually contains a very high return, a treasure that can be multiplied by tens of thousands or even more. It is almost difficult to realize it with traditional investment, and it will be realized immediately, and I don’t know how many years later.

However, venture capital may appear. If you catch such a project with a ten-thousand-fold increase in ten years, even if you have invested in countless projects that lost all your principal before, you may still be able to earn back the principal with interest.

Liu's Spicy Hot Pot brand has already achieved profitability. Moreover, as long as more capital is invested in the expansion of industrialization and standardization, it will definitely be rewarded.

However, it is no longer a venture capital investment to make money with certain performance, but an equity investment! In fact, there is no distinction between equity investment and industrial investment.

It's just that capital with different preferences may be willing to use different types of projects.

1 Although venture capital is well-known, the proportion of mainstream investment in the world is actually very small, even negligible non-mainstream investment. For many entrepreneurs, venture capital seems to be a particularly large capital.

But in fact, more funds from mainstream capital are actually invested in traditional investment projects with a clear business model and profitability, and the scale can be expanded by investing funds. These can achieve profitability, and can grow rapidly with more money, and the scale is still small Small, traditional investment with huge room for growth, although the overall rate of return may not be as high as the annualized rate of return of the top venture capital venture capital.

However, the risk is undoubtedly lower, so it will attract some equity investments with a slightly lower risk appetite (in fact, the risk appetite is still relatively high, and more than half of the projects that can withstand investment will lose money and go bankrupt).

Because these equity investment projects with a clear profit model can not only obtain profit returns in the industrial operation itself.