Chef Chat Group

Although, there are still many shops in Yuanyue Food Street, and they don't even close until early in the morning.

However, Liu Xing does not do business during this time period.

In the shops of Yuanyue Food Street, each store manager and chef has its own style.

Some people may only be open for a few hours a day, and some shops may be open 24 hours a day.

Liu Xing is not going to imitate others, anyway, Liu Xing is very satisfied with the current business.

Although, due to the limitation of the storefront, the limited number of guests received every day has little room to increase the number of visitors.

However, there is still room for price increases to increase revenue and profits. In fact, this is what Liu Xing did. - - At the beginning, he provided tomato and egg miso noodles for 100 yen, which is almost equivalent to making breakfast for others for free. Liu Xing has long since removed the break-even cuisine from the menu in the store.

The next step is to continue to remove low-end dishes with low unit prices that are time-consuming, labor-intensive and cost-effective, and at the same time, introduce higher-priced high-end dishes.

Gradually increase the average unit price of the dishes in the store.

The reason why, not now, is to increase the unit price of the dishes in the store in a tone, mainly considering the stable customer flow. Through the stable customer flow every day, it is to gradually cut down the low-priced dishes by boiling frogs in warm water, and introduce some high-priced dishes. cooking.

Now that it is realized, the daily turnover in the store will increase further.

Of course, the revenue growth of a restaurant actually has a ceiling.

In the world's catering industry, the richest people are not the chefs with the highest level of cooking, but the gourmet groups that can expand on a large scale.

Because, even for the strongest chef, no matter how expensive the dishes are, the number of dishes that one person can make is limited.

And the kind of catering group that can expand on a large scale has countless chefs making dishes. Even if the average level of chefs is not high, the overall effect created is far beyond that of high-end chefs who cannot be mass-produced.

There is a rule in the catering industry, that is, high-end catering, scale expansion, the more the number of branches, the easier it is to fail.

However, low-end fast food, hot pot and the like can expand almost infinitely, as long as capital and management support, there is no such thing as collapse due to the large number of stores.

In many high-end catering companies, the owner was a famous chef at the beginning. Relying on the craftsmanship of himself and his direct team, the first store was run by Ou in the early days. Chefs with commercial ambitions want to operate on a large scale. The simplest large-scale operation is to replicate the success of the first store.

Therefore, the second restaurant, almost following the template of the first restaurant, may also become a flagship restaurant with win-win reputation and business.

After the successful expansion, it gave great confidence to the small catering giants who embarked on the road of commercialization, so they expanded more branches and chain stores crazily.

As a result, the business empire was very successful in the first few stores. When the scale gradually expanded to dozens or even hundreds of stores, the business empire quickly collapsed! This is because the success of high-end catering mainly depends on the high-end chefs, but the number of high-end chefs is limited, and it is impossible to find the number of high-end chefs that match the number of stores as it opens more branches! Low, the more it will smash the early hard-earned reputation.

For example, the phenomenon of Stephen Zhou in "The God of Cookery" opening a corner shop is not only in the movie.

In fact, in the real high-end catering industry, the corners are always surprisingly similar. Most of them collapsed in the end because of blind expansion and the pursuit of more branches.

-Some luckier people cut off their tails to survive, strip off the branches with poor qualifications, and return to the model of relying on a few flagship stores with good reputation. Easy to scale up successfully.

For example, KFC and McDonald's in the United States, Haidilao and Little Sheep in China, Wangjiang dumplings in Japan, and Ippudo ramen are all branches that do not rely on the level of chefs, but rely on capital management to continuously compound interest. .

However, fast food, hot pot, and ramen have a single-clear model for catering brand expansion, which does not depend much on the level of chefs. It belongs to the model before the Internet era. It imitates the industrial industry. way of expansion.

In the Internet age, in fact, that model is already behind the times.

In the Internet age, more advanced models are naturally Meituan, Ele.Nazhong, Internet platforms for online food ordering.

This kind of platform can not only sell its own catering products, but also can bring more catering and food-related stores with different styles and characteristics into the platform.

-At the beginning, the major restaurants are disdainful of the Internet.

However, with the development of time, sooner or later, some restaurants that resist the Internet will have to open stores on these online platforms.

As long as a store is opened on the online platform, part of the business of the store has to be shared with the online platform.

Online platforms take advantage of traffic, delivery, and payment to easily carve up part of the market.

More importantly, the models of Meituan and Ele.me may require strategic spending at the beginning.

However, the purpose of strategically burning money is only to enclose land so that more users can use their own platform.

After that, users will coerce merchants to settle in, forming a stronger moat.

Liu Xing knew what the future would look like, so PiI built an Internet company with money on top of the store.

Wait until Shicheng, except for a very few high-end restaurants like Yuanyue Food Street, you don't have to buy him.

Other ordinary restaurants and hotels need to act according to the winks of his platform traffic! Since this is a kind of dominance over the food industry! In the world of food, the reason why WGO is revered by countless chefs and catering companies internationally is mainly It is because WGO is the most authoritative rating agency, and the most authoritative food standard is also the standard of WGO.

WGO says that a certain restaurant is a WGO-starred restaurant. In an instant, an ordinary restaurant will become a star-rated restaurant that surpasses ordinary high-end restaurants. Gourmets and gourmets all over the world will follow the introduction on the WG0 directory Those famous stores, like a tide, go there for consumption

WGO said that the ingredients produced in a certain place are underestimated. Soon, chefs and gourmets all over the world may frantically resume purchasing this kind of ingredients, so that the supply of ingredients is in short supply, and the farmers in the producing area instantly change from ordinary old farmers to upstarts.

- Words can determine the market and the purchasing power of funds in the food industry around the world, so the authority of WGO is unshakable.

Yuanyue's position in the world's food industry is inferior to that of WGO, but it is a culinary school that can train the most senior and star chefs recognized by WGO.

Therefore, the influence has gradually increased to the uncrowned king of Japanese cuisine.

But the development of the Internet in the future can redefine authority! The power of traffic on the Internet may not be weaker than the influence of traditional authority!

Chapter 379 The first group of friends to open the Tiantian Ranch

10 pm.

Chef chat group.

When Liu Xing logged in, he found that a big event happened in the group! Someone actually activated the function of the Tiantian Ranch! Originally, Liu Xing thought that the first person to open the Tiantian Ranch was probably Stephen Zhou, who was known as a local tyrant .