However, in order to prevent everyone from urging updates across the book, Mi Jiang will not mention anyone here. (*/ω\*)

Chapter 337

The 3D production that Qiye mentioned is of course not something like ordinary 3D particle effects.

It is a very popular 3D movie format in later generations.

Yes, it is the 3D that needs to be viewed with glasses.

This was something that Qiye decided after being told by Ziyuan a few days ago.

In fact, Qiye had no intention of touching 3D so early at the beginning. He is not a director like James Cameron who likes to explore the market.

That kind of risk is too great, Qiye simply can't afford to bear the risk of failure.

What Qiye hopes more is to follow other people's buttocks, and when they develop the market relatively mature, he will enter the market to make money.

It was a complete accident that the movie would be shot in 3D this time.

The source of the whole thing still has to start with James Cameron's "Avatar".

The truck driver's next box-office hit movie has already begun production. After all, Cameron is notorious for slow work and meticulous work. It is normal for him to sharpen his sword for a few years.

Because Cameron has a morbid obsession with his movies. If the movie is not perfect, he must make it perfect.

For this reason, he can spend more than 200 million US dollars to redo a set of props and tableware, just because the tableware must have the White Star company logo that will never appear in the camera.

Similarly, when the existing technology cannot achieve the visual effects he wants, he will not choose to make do with other directors, but ask the special effects company to develop the special effects he wants.

This is the case with "Titanic", and it is also the case with "Avatar", which is still in production.

So, there is one and only one James Cameron in this world.

Although the concept of 3D movies has been around for a long time, only "Avatar" can apply it to business and lead the trend.

Of course, the epoch-making special effects technology of "Avatar" did not come from the wind. Cameron was preparing for this movie a long time ago.

Many special effects also gradually matured with the production of "Avatar", and were finally accepted by the film market.

Among them, there are two most important technologies for future film production. One is that the cost of motion capture technology has been greatly reduced, and the other is the promotion of 3D and IMAX in the commercial field.

Coincidentally, the company James was looking for to produce special effects for "Avatar" happened to be Weta Studios, which has a close cooperative relationship with Jiufeng.

As early as when Qiye was filming "Brother Killing", Jiufeng's special effects team had already established a good cooperative relationship with Weta Studio.

At the time, this cooperation seemed to be what both parties needed, but after the filming of "Brother Killed" and "Lord of the Rings" ended, the cooperation between the two parties did not end.

On the contrary, Jiufeng has been actively courting Weta Studios for several years because he saw the benefits of cooperating with Weta Studios.

Up to now, although the two studios still belong to two companies, they are already as good as wearing a pair of trousers.

In the process of producing "Avatar" for Cameron, Weta Studio has accumulated a large amount of advanced 3D production technology.

All these technologies will be applied to "Avatar", but no one has a clue what the specific effects of these technologies will be.

It's not that Weta Studios has no confidence in their technology, but that they are struggling with whether these technologies can perform well in commercial films.

Although Cameron is very confident, the problem is that no one can say when "Avatar" will be released.

After all, Cameron is a well-known skipper, not to mention "Avatar 2", which will make fans feel infinitely resentful, even "Titanic" he also skipped countless times.

In order to realize these technologies as soon as possible, Weta Studio urgently needs a guinea pig who can help him experiment with these technologies.

In almost a second, they thought of their studio's queen mouse, bah, it was an old friend - the great director Kiryu Nanaya.

Originally, Qiye really had no interest in this matter. With the current penetration rate of 3D projection equipment, making 3D alone would just increase the cost for no reason.

Because there are too few auditoriums that can show 3D movies, the money earned from 3D is not enough to increase the cost of making movies.

Of course, Qiye thinks that 3D is useless at this stage, but other people don't think so.

No, it should be said that the cost problem that Qiye thinks is not a problem at all in the eyes of others.

What Weta Studio wants to see is the market reaction, whether there is a market for this new type of 3D technology developed by itself.

We must know that although the red and blue 3D technology in the early years can show stereoscopic vision effects, the fatigue value of human eyes is too great, and it usually takes about 30 minutes to rest.

But you can't have an intermission while watching a movie, can you?

So except for some special movies, mainstream commercial movies are still skeptical about 3D.

Of course, Vita doesn't want what he has spent so much energy to develop is a show that can be seen but not used.

So they put forward a request, if the movie of Qiye adopts their new 3D technology, they can give a 3% discount on the fee (only for the [-]D part).

However, Qiye was still not interested in this matter, and in the end it was Shion's request that changed Qiye's mind.

Ziyuan felt that this method of displaying 3D on the screen might be applied to games, making Jiufeng's games more attractive to players.

For example, playing full 3D games at home is a kind of publicity.

Therefore, in order to prove the advantages and disadvantages of these technologies in practical application, Jiufeng's game department also applied to Ziyuan, hoping to let Qiye use this method to shoot movies, and then they will participate in the entire production of the movie.

Ziyuan agreed to the request of these people and told Qiye about it.

It probably means that the technical cost of 3D processing that will be used in the Seven Nights shooting process will all be included in the development budget of the game department this year.

"Brother Cong, would he actually agree to this kind of proposal?"

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