Post-shadow Development Plan

Qiye's hunger-style marketing method is basically the same as above, but one difference is that the publicity method of "Goblin Slayer" does not increase with the rise of word of mouth, but directly launches large-scale publicity from the beginning.

You must know that a movie that chooses word-of-mouth marketing usually reduces the promotional expenses as much as possible in the early stage.

But Qiye deliberately did the opposite. His idea was very simple, using large-scale publicity bombardment to make a large number of people interested in the movie.

However, in terms of the number of openings, he deliberately only opened a small number of screens, so that the demand for movies is far greater than the supply.Create an illusion that this movie is super good-looking, but it is hard to get a ticket.

Wait until the audience's expectations reach the full value, and then carry out large-scale painting to meet the demand.

In order to achieve the ideal situation of this marketing method, it is necessary to strictly control the number of openings on the screen. You cannot open too many at once to relieve hunger, and you cannot open too few to affect your reputation.

This degree will be more difficult to grasp, and the requirements for the marketing and distribution team are very high, but if it is well controlled, this will be a very successful film marketing case.

"How about it? This should greatly reduce our disadvantage in the lack of openings."

Nanaya told Kiritsugu and Shion all her thoughts.

Kiritsugu nodded: "It's really an interesting suggestion. Most companies don't know how to do this. Your courage is really great."

Nanaya picked up the teacup and took a sip of tea, and upon hearing Kiritsugu's evaluation, he replied: "If possible, I would of course prefer to proceed step by step. After all, who doesn't like to be safe?"

This kind of marketing method is of course not safe, and it can even be said that the risk of marketing is very high.

If the word-of-mouth of the movie collapses, all the promotional expenses in the early stage will be in vain.Because the hunger can't be accumulated, it will cause a series of chain reactions, very bad ones.

This is why later generations of hunger marketing is very famous, but except for a few companies, big companies rarely do it.

Usually, companies that use hunger marketing methods do not because they want to do so, but because of objective constraints (such as production capacity cannot keep up), they have to come up with this kind of show operation.

After all, hunger marketing itself is a gamble in disguise, and the risk is extremely high.

The marketing strategies of big companies are based on safety, because they don't need to take such risks.

"I will let Jiufeng fully cooperate with your publicity plan."

Compared to Kiritsugu, Shion is more interested in the hunger marketing idea put forward by Nanaya.Because she found that this set of promotional methods actually fits with fans of electronic products, which made her feel that she needs her publicity team to learn this marketing method.

During the following period of time, Nanaya told Kiritsugu and Shion the specific propaganda methods of hunger marketing.

Because Qiye himself is also a second-hand knife, he has learned many things from the marketing methods of those Internet companies in the past.

But fortunately, with the mutual complementarity of Shion and Kiritsugu, the general publicity plan for "Goblin Slayer" was finally decided.

During the period, Illya and Mrs. Allie came into the reception room when they were resting on the way.

However, the two were not too interested in what they were discussing in Qiye

In the words of Mrs. Allie, "We women don't need to get involved in this kind of men's affairs, we just need to support them silently."

So Ziyuan whose gender has been changed can only have black question marks all over her face.

Although Qiye speeded up as much as possible, the whole publicity plan is too complicated. Although there is a general plan, there are too many aspects to consider in the specific plan.

Throughout the day, Kiritsugu and Shion's cell phones never stopped, not because they were constantly being harassed by calls, but because they needed to make constant calls to check whether the various departments of the company could provide corresponding resources.

As a result, when Qiye came back to his senses, the sky outside was completely dark.

"Ah, it's already this time, I've been so busy that I forgot the time."

Yi Liya, who was lying on the edge of the table and had been observing the seven-night work, glanced at the clock and said, "Hey, Ernie...Brother, you can stay and have dinner together at night! It's already very late~"

"It's fine, but Illya, have you done anything?"

Qiye looked at the happy little loli, as if this loli didn't do anything other than serve as the background board during the whole process.

Ilya laughed loudly and patted Qiye on the back: "Oni...Big brother, if you chase after details like this, you will be like Uncle Goro, who can only die alone in middle age."

[It turns out that Ilya also watched "The Lonely Gourmet"?But what is this metaphor?Is it a wonderful metaphor that belongs to Illya alone? 】

"mo ~ O'Neill...Big brother, just tell me whether you want to eat dinner or not."

It is estimated that Qiye has not spoken for a long time, and Ilya is a little unhappy.

"Of course, Illya-sama. Please let me eat."

Of course, Nana would not refuse to be able to eat a meal, although Kiritsugu's eyes were urging him to get out as soon as possible, but Nana selectively ignored it.

"Is it already this time? I should go too."

Ziyuan looked up at the sky, and she quickly packed up her things.

"It's okay, Ziyuan sauce, you can stay for dinner too. It's just an extra pair of chopsticks, tonight is a full crab feast~"

Mrs. Ellie grabbed Shion's arm.

Zi Yuan seemed to want to refuse, but Ai Li directly pulled her towards the outside of the reception room.

"Mr. Assistant, please come together. All the guests are here. If you don't take good care of them, it will damage the appearance of Longgu's house."

"That's disturbing."

Iioka was quicker than his boss and agreed directly.I don't know if it's out of etiquette or because I heard that the dinner is a whole crab feast.

In this way, with Mrs. Ellie and Shion led by her, the group headed to the restaurant.

The restaurant of Longgu's house was not too far from the reception room, and it took about 1 minute to walk there, instead of walking for several 10 minutes like before.

It's just that Qiye is very concerned about the metal nameplate engraved with [Zwei Angel Restaurant] above the restaurant's door.