Post-shadow Development Plan

The 14 billion RMB box office performance of "Little Circle" was a special case at all, and it was not enough to be used as a model.

It can only show that during this time period, the final movie box office potential of Tianchao is around 15 billion RMB.

After all, his rise in Hollywood was too short.

In addition, the development of the Internet in the past few years has not been so developed, and the transmission of information is relatively slow.

Qiye feels that, compared with great gods such as Spielberg and James Cameron, he should be regarded as a second-tier director in Hollywood in the general view of Chinese audiences.

Although several of Fate's previous films were released in China, the results can only be said to be mediocre.

Although the box office potential of Tianchao has not been tapped, it is related to the fact that the audience's viewing habits have not been developed.

But in the final analysis, it is because Qiye and Fate's IP lack a mass base in China.

The popularity of Fate's IP in China before is a bit similar to the situation of Marvel IP in China before "Avengers One".

There is a certain audience, but not many.

But if there are no special effects movies in the same period when the movie is released, then the audience will also choose Fate to watch.

This is probably the case.

However, China's film market is still quite elusive.

After all, in this magical land, anything is possible.

This is not a joke, but Qiye's own personal experience.

There is a very strange phenomenon in the Chinese film market, that is, chasing fashion.

Take the "Fast and Furious" series as an example.

The first three films in this series were not introduced at all, and the movie fan base is zero.

Starting from the fourth part, this series has started to be released by taking advantage of the good opportunity to expand the quota of introduced films.

But until the sixth part, the box office results of the films in China are very mediocre.

The sixth part was overwhelmed by the same period of "*Times" and didn't even have a box office of 5 million. The worst fourth part was so pitiful that most of the movie-related websites didn't even record the box office data.

Then in the seventh part, this series was directly fried.

With a score of 24.27 billion RMB, it directly crushed "Avengers II" and became the champion of imported movies and the champion of box office that year.

The most amazing thing is that the reason why many viewers watched "Fast 7" at that time was to commemorate Paul...

Especially some Paul fans who popped up suddenly, remembering Paul on various social platforms.

He is almost touted as the most powerful actor in the world.

There are men too, but it's not as exaggerated as those fans.

Although it's true that Universal's promotion of dead people is a bit of a problem, but as a business plan, "Fast Fury" is more or less acceptable to Qiye.

It doesn't necessarily mean that the movie won't be shown because of the death of the person, right?

But for this group of people, those shameless commemorative people, Qiye really wanted to give them a middle finger service.

When their movie was released, you ignored it and followed the movie of the Four Girls.

Now that people have gone to see Jehovah, how can you not love him anymore?

Where did you guys go when "Furious 6" was released?

Even if half of those who shouted in memory of Paul went to see "Fast 6", the box office would not even be less than 5 million.

Of course, more amazing things are behind.

Starting from "Fast 7", this IP has become a first-class IP in China.

Even "Gateway" can get a box office of nearly 15 billion RMB.

From the example of "Quick Excitement", Qiye saw two characteristics of the Chinese audience.

One likes to follow the trend, and the other is nostalgic.

Although when a movie hits a big hit, there will be a wave of people watching movies.

But this situation seems to be particularly obvious in Tianchao. As long as a movie can become a trend of popular culture, countless people will follow it.

On the other hand, as long as this movie has become popular, then this movie will be praised highly.

Afterwards, there will be sequels or spinoffs, and these movies will be sought after by the Chinese market.

The two series that Qiye feels the most about this are Marvel and "Fast and Furious".

And now he found that he seemed to be one of them.

Although during the Fate period, Qiye couldn't be said to be uninterested.

But as a filmmaker, his popularity in China is almost meaningless.

But all this changed after "Madoka" was released.

The box office performance of 14 billion RMB has achieved a new record for the box office of Chinese movies.

At the same time, the name of the director Kiryu Nanaya was remembered by the audience here, and even became the trend culture in 2010.