Post-shadow Development Plan

And when the film is finalized and enters the post-production process, there are really risks of leakage everywhere.

Fortunately, in the past two years, there are only a few special effects companies, and they are very good in terms of special effects and professional ethics.

After a few years, when the era of large-scale outsourcing of special effects comes, the possibility of film leaks from the special effects link will exist.

For example, in Marvel's "Infinity War", some special effects companies leaked unfinished special effects clips.

And even if you block all the production links, the movie still has the possibility of leaking.

Because in the era of film globalization, the film review departments of each country are also leaked loopholes.

Before the release of "Infinity War", Rocky's Chinese dubbing had finished participating in the dubbing and posted a picture on Weibo.

That image of a group of people carrying a dead deer almost bare-bones hints at how Loki ends up in the film.

For example, in "Endgame", just a few days before the release, a 5-minute spoiler video was wildly circulated on the Internet.

This video is a clip that was secretly filmed by a film reviewer in the Middle East when reviewing a movie.

Of course, in the past, these could only be regarded as some movie clips. Although it would disrupt the promotion process of the movie, it still couldn't have a decisive impact on the box office.

But now, if the entire film of "Thor" is leaked, the nature will be completely different.

Even if it is stolen in the cinema after the release, it is far less serious than this kind of leak before the release.

The people sitting in the conference room all have a lot of work experience in Hollywood.

They all know that before the film is released, such a leak of the entire film will inevitably have a negative impact on the box office.

"It seems that our management of Marvel is still a little too liberal."

An executive from Jiufeng Entertainment looked at the various high-level executives of Marvel sitting on the right hand side of the conference table.

"If it was Jiufeng's own movie, this would definitely not happen."

The digital copies of Jiufeng Entertainment's own movies are stored in a separate encrypted server.

Except for a few limited high-levels, others can only pass data upwards, but cannot copy from it.

Marvel is a bit of an exception here.

Starting from "Iron Man", Marvel's digital copies have adopted a dual-track parallel custody system.

One copy of the original video data of Marvel movies will be kept on Jiufeng’s server, and the other will be kept on Marvel’s own server.

In this leak, through the comparison of special watermarks, it can already be determined that there is a problem with Marvel.

But did someone on Marvel's side take the initiative to leak it, or was it someone who made a mistake?

Don't assume that an encrypted server is invulnerable.

Although there is no precedent in Hollywood now, Qiye remembers very clearly that Sony's servers were attacked in the future.

Moreover, not only the original film of "Interview" was leaked at that time, but also a lot of commercial confidential information was picked up by hackers.

And the leaked version of "The Expendables 3" was also stolen from the server.

Of course, Qiye will not assume that it has nothing to do with human leakage because it is all server problems.

But right now, the exact reasons for leaking the film aren't the primary concern.

"Whether the source of the film on the Internet is caused by hackers attacking the server, or someone spread it on purpose, we will have time to investigate in the future."

Qiye rested her chin in her hands and reminded those in the conference room who were still struggling with this matter.

"Everyone, it is pointless to entangle the cause of the video leak now! What we need to discuss now is what to do next!"

As he said that, Qiye glanced at the senior management of Jiufeng Entertainment with warning eyes.

After this kind of thing happened, there would inevitably be some doubts between Jiufeng and Marvel, which is human nature.

But the more this is the case, the more it is necessary to ensure the unity between the teams.

The next publicity plan will require full cooperation between Jiufeng and Marvel.

So before the final result comes out, Qiye must ask Jiufeng and Marvel to treat it as the evil result of outsiders invading the computer.

What the truth is, sometimes it doesn't matter that much.

"Aster, Kevin..."

Raising her head, Qiye looked at Shion and Kevin Fitch, and said, "Before this "Thor", the previous Hollywood leaks were not as serious as this one."

"Don't forget the investment in "Thor", we must do everything possible to recover the negative impact."

Although the final production cost of "Thor" is not as exaggerated as "Madoka", the cost of 1 million for production plus publicity is also a huge sum.

Even in Hollywood, where big money is frequently made, such an investment scale cannot be said to be a small project.

If such an investment project produces serious losses, Seven Nights, Marvel Pictures, and Jiufeng Entertainment will all face great difficulties.

You must know that since Jiufeng entered Hollywood, there has never been a major production project that lost money.

And Marvel Pictures pays more attention to "Thor".

This is the last movie before The Avengers.

In case of failure, it is very likely that the "Avengers" movie will be postponed, which is a huge loss for Marvel, which has already formulated a whole set of plans.