Post-shadow Development Plan

There are also the pictures and decorations of the film. As the style of the film gradually darkens, Qiye also begins to become darker in the color matching of the film.

If you really want to compare, it is probably a bit similar to the tone of the "Harry Potter" series.

You must know that this magical fantasy movie series is also darker than the last one.

Especially the second half of the seventh part, based on the darkness of the film, plus 3D effects...

Some viewers with poor eyesight may think that staring at the dark screen is really a very stupid thing.

Fortunately, Qiye already knew that 3D would turn the screen black.

Therefore, when grading the film, the IMAX 3D version Qiye has made separate adjustments.

It is guaranteed that when the audience is watching, they will not feel that it is dark and cannot see clearly.

Just as Qiye emphasized before shooting FZ, the darkness of the plot does not mean the blackness of the picture.

You can use gloomy tones to create that feeling, but you must not make the movie screen black for the sake of a dark plot.

That method is too low-level.

"It can be seen that our director is still very considerate of the audience."

Johnson nodded repeatedly after listening to Siji's explanation.

This spirit of learning for the audience is what he must learn.

"Hmph, he wouldn't be so kind."

Four Seasons snorted coldly, he sold out his friend without hesitation.

"The picture is so dark, won't all the props in the scene be seen clearly? What if the sponsors are not satisfied?"

Don't look at the setting of FZ's story, which happened more than ten years ago during the Clinton period.

But that doesn't mean the movie doesn't have advertising sponsors.

As a super big production series, FZ Up and Down received more than 2500 million US dollars in sponsorship from sponsors.

Now that the money has been collected, let's do something.

Qiye naturally has to consider for these advertisers.

Typically, movie sponsors advertise in commercials in order to promote current or upcoming products.

However, because the era in which the FZ story took place is in the past, there is definitely no way to recommend some new products.

Because of this, Qiye could only find a way to display the sponsors' logos where the audience could see them.

If the color of the picture is too dark, these signs cannot be seen clearly.

So isn't the advertisers' money wasted?

More importantly, if his reputation with sponsors is ruined.

The next time you make a movie, it will be very difficult for Qiye to find someone to take advantage of...

Pooh,

It is the sponsor who asks for the advertising fee.

Therefore, this is an important matter related to the commercial reputation of director Qiye.

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pS: There is such a thing as film commercial sponsorship in almost every film.

Although the well-known explosive shell was played very well in the early years, it was a bit overplayed later on.

In comparison, Marvel has played better in recent years.

I don’t know if you have noticed that the brand of mobile phone used by Tony Stark in each movie is different.

For example, vivo was used in "Civil War", and Sony was used in "Return of the Heroes".

From the timeline of the movie, it is only a few months. It seems that the quality of vivo is not good. 【funny】

But it's also understandable, Sony's "Heroes Return".

Chapter 554 Respectfully Sending off the Emperor 【Addition】

Qiye has always considered himself a fairly reputable person in business.

You must know that not all movies with excellent box office can receive a lot of commercial sponsorship.

In addition to whether the subject matter is suitable or not, there are also the style of the movie and the style of the director.

Why Michael Bay's films are always favored by investors.

It is because Bang Bei's movie style is suitable, and he has always been open to commercials.

However, this has led to the annoying appearance of Bombay's movie advertisements.

Especially in the last few movies of Transformers, some of the placement ads are so dramatic that they are disgusting.

Of course, Seven Nights will not make the mistakes of Michael Bay. The film can add some elements appropriately, but it must maintain its own overall style.

The rhythm of the movie cannot be interrupted because of advertisements. This is the red line set for advertising sponsorship.