Post-shadow Development Plan

Qiye then independently produced a trailer for "Flame of Purgatory" which landed on major TV stations.

Because the screening is approaching, this trailer did not continue to reveal too much information related to the plot of the movie.

Instead, it focuses on showing content such as fights and explosions that can be used as selling points for commercial movies.

Not only TV trailers, posters on the exterior walls of high-rise buildings, entertainment newspapers and magazines, radio advertisements, etc.

Naturally, Jiufeng Entertainment would not let go of these conventional publicity methods.

The film's publicity bill ran into the tens of millions of dollars.

The publicity department was required to spend all the money during the movie promotion period.

With the instructions from above, Jiufeng Entertainment's propaganda department is now completely spending money according to the order.

Anyway, this money will not become my salary, so I naturally have to spend it vigorously.

In addition to traditional media, Jiufeng Entertainment's promotion on the Internet is also very exciting.

Not to mention the news and comments of Yahoo and other major portals, these are normal operations.

[See Moon] held a Fate movie party one month before the movie was released.

The website directly announced that all users can watch two Fsn movies and the first half of FZ movies for free during the event time.

You must know that these three movies have always been watched for a fee on the website.

Moreover, it has always been among the best in the sales ranking of paid movies on the website.

Now [See Moon] invites everyone to watch movies for free, it’s a big loss!

In addition, Qiye also specially produced a viral website-"Fuyuki Daily".

This website is full of news reports related to Fuyuki City.

Its content is naturally viral marketing content carefully edited by Jiufeng.

But it is different from traditional viral marketing.

Traditional viral marketing is to use various reports to prove that the fantasy stuff in the movie exists.

But the website "Fuyuki Daily" is different. All the content on it is based on the plot of the movie, but it is presented in a way of publicly refuting rumors.

For example, regarding Fuyuki City's most unlucky company, the Gas Company, a large number of gas leaks occurred in a short period of time due to unsafe equipment.

There is also the battle at the pier at the beginning of FZ, which was also interpreted as a typhoon passing through.

Not only that, but this fake news website also has a wanted warrant for a murderous maniac, as well as some trivial gossip.

For example, the mapo tofu endorsed by a certain priest.

In order to make these contents more authentic, the website also made a lot of comments under the news.

From Mr. Jin, a local tyrant, to a knight with a big stomach, and even a certain old man who lived 500 years old.

Basically all characters who appear in the story have comments.

Even the trio of Dahe and the female passerby.

This kind of gameplay naturally attracted a large number of fans to watch, and the average daily visits to the website even exceeded 10.

Although in terms of overall traffic, this website certainly cannot be equivalent to the traffic of large websites such as Yahoo or Google.

But in terms of box office conversion rate, "Fuyuki Daily" is undoubtedly higher.

After all, the people who would be interested in this website are basically the potential audience of the "Flames of Purgatory" movie.

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pS: In fact, the three Academy Awards in 98, 08 and 18 are still very representative.

From the list of award-winning candidates and winners, we can clearly see the change of the trend of the Oscars in the past 20 years. ┓(???`?)┏

Chapter 545 "The Flame of Purgatory" preview meeting 【addition】

The time has come to late February, and the release date of "Purgatory Flame" can be said to be getting closer.

At present, Jiufeng has held two consecutive screenings for the audience, theaters and media of "The Flames of Purgatory".

Through the audience feedback collected.

Jiufeng's statisticians found that "Flames of Purgatory" is particularly popular among audiences who are mainly under the age of 30.

The favorable rate of the film among this group is as high as 90.00%.

This strengthened Jiufeng's determination to focus on the youth market and formulated a new publicity plan.

Afterwards, in early March, "Flames of Purgatory" will have a third trial screening for pure audiences, which is also the last trial screening before the release.

In consideration of publicity and expanding word-of-mouth influence, Jiufeng decided to use online registration as the main method for the last preview screening.

The [See Moon] website has opened an application link for the trial screening on the homepage and the viewing page of the Fate movie.

Members who want to participate in the preview meeting need to use the [See Moon] account that has been verified by real name to apply.

"Flame of Purgatory" has had two trial screenings before, and the audience's word of mouth has begun to spread.

Although due to the confidentiality agreement, audiences who have watched the movie cannot disclose the specific plot and content of the movie.