The Head of the Ming Dynasty Spared His Life

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Chapter 114 Running a newspaper [4]

"Build the road, but before that, you have to run a newspaper!"

Yan Song suddenly remembered that the newspaper is a good thing, and he must use it as a mouthpiece to control public opinion in the future. It would be too wasteful if he didn't build it.

The earliest newspaper in China is "Di Bao", which was founded in the early Western Han Dynasty more than 2000 years ago. Wait for the relevant political information to be sent to the county chiefs.

This is the original "Di Bao".

It appeared a century earlier than the "Daily Ji-wen", the earliest newspaper in the West founded by Julius Caesar in 59 BC.

In the Tang, Song, Yuan and Ming Dynasties that followed, the development of the Song Dynasty and the independence of the Ming Dynasty...

However, Di Bao is just an official newspaper. It has many names, such as "Zheng", "Di Li Liang", "Jin Zou Yuan Zhuang Bao", "Chao Bao", "Di Chao" and so on. It will not report It's a small matter of people's livelihood, so it doesn't have much to do with the people.Therefore, under this circumstance, "tabloids" began to appear, which specialized in disseminating folk news. As soon as they appeared, they were widely loved by local people, businessmen, and gentry.

But at the same time, it also violated the taboo of feudal rulers to discuss government affairs and leaked news. Therefore, since the day of its birth, tabloids have always been in an illegal status and have always been banned by feudal rulers.

And what Yan Song wants to run now is a folk tabloid.

"System, I want to extract characters, business people~~"

Now through a series of things, Yan Song has accumulated more than 8 points.

"Ding~~ 1 points will be deducted, and a historical figure in the business category will be drawn... If the draw is successful, the historical figure [Southern Song Dynasty merchant Xie Guoming] will be obtained."

"Xie Guoming: A businessman in Lin'an Prefecture in the late Southern Song Dynasty... (relatively ordinary, nothing to introduce). He is currently the shopkeeper of a certain hotel, from Shandong. His loyalty is 100%."

Yan Song: "..." Ordinary businessman→_→! !

Continue to extract.

"Ding~~ 1 points will be deducted... the draw is successful, and the historical figure [Wang Chi] will be obtained.

"Wang Chi: The British "Times" once counted the richest people in the world for a century, and Wang Chi ranked fourth. Moreover, he is the only Chinese on the list. Chinese feudal society The only poinsettia top businessman. Folks call him "Qian Wang". He is currently the treasurer of Qingfeng Grain Store, from Shandong, and his loyalty is 100%."

Yan Song was overjoyed, unexpectedly, he got a good man. Wang Chi's reputation was about the same as that of Hu Xueyan, and Qiao Zhiyong was a little bit worse.

The next day, Wang Chi and Xie Guoming came to Yan Song's mansion, and Yan Song gave Wang Chi a thick planning case.Yan Song doesn't want to care about how to deal with newspapers.

Wang Chi really deserved to be a master. On the third day, the newspaper office was established, and various news were prepared at the same time. On the fourth day, a newspaper (experimental version) appeared in Yan Song's hands.

Puff~~~

Yan Song looked at the newspaper and almost spit out a mouthful of water.

What is this newspaper?But what is even more frustrating is that this newspaper is full of classical Chinese.

As a newspaper consumer group, ordinary people do not know a lot of big characters, and it is difficult to read vernacular Chinese. How can they understand classical Chinese?

Yan Song couldn't help but smile wryly. Although Wang Chi is a 'King of Money', he doesn't seem to have much talent for newspapers.

"But something is wrong?" Wang Chi wondered at Yan Song's reaction.

"It's not just inappropriate, it's a big inappropriate!" Yan Song shook his head, pointed at the newspaper and said, "What I hope for this newspaper is for ordinary people to read it, so that the market will be big enough. They don't understand literary stuff, so This classical Chinese text needs to be changed, and the entire text should be changed to vernacular Chinese, so that ordinary people can understand it, and people will read it.”

Wang Chi thought about it carefully, and was stunned. It was really like what the master said, classical Chinese is not for people who have learned it since childhood, and it is difficult to read. If the positioning of the newspaper is for the public, vernacular Chinese is the most suitable.

"Thank you, master, for your advice, I'll go back and change it!" Wang Chi was still very respectful after all, and quickly understood his mistake, "Master, is there anything else I can advise?"

Yan Song: "Then it comes to the content of the newspaper... Just like this newspaper in hand, people don't read it even if it is in vernacular. Why? Because the content is too poor and unattractive! In addition to making people understand, the newspaper also To make people willing to watch, what interests the common people most? This needs to be discovered by us! This is the importance of content.”

··················

Qian Wang Wang Chi is naturally a very smart person, he didn't notice it at first, but when Yan Song reminded him, he suddenly realized it.

"What the master means is to do some things that are closely related to the common people, such as the average price of food? What policies have the county government issued? I believe many ordinary people would like to see these things?"

Yan Song nodded in satisfaction: "Yes, that's all. Of course, it would be even better if we could add some analysis and comments. Therefore, newspapers should not only increase the number of 'journalists' who collect news, but also increase internal professional editors, dedicated to news for comment and analysis.”

.........

Wang Chi nodded repeatedly.

In fact, Yan Song also has other professional skills such as operation and hype, but Yan Song didn't want to say it all at once, for fear that he would not be able to digest it.

Suddenly, Yan Song thought of the novel, so he suggested: "In the market, there are many storytellers and entertainers, and various scripts are widely circulated...so I think adding some scripts in this newspaper will attract more people. , and it has to be published in multiple issues, this is called serialization, which can make readers more stable!"

Wang Chi's eyes lit up: "Master is so wise, this is a good idea."

Yan Song also spoke up: "The next step is the issue of profitability. Newspapers must not be expensive at the beginning. After all, they are aimed at ordinary people, so they will not make much money by selling newspapers. You can publish advertisements. Those false advertisements and advertisements for fake and inferior products are all No, it will ruin the credibility of the newspaper."

Wang Chi nodded. He knew this very well. Before, he almost ruined the bank due to reputation problems.Once, an old man in sixties in ragged clothes took a six or seven-year-old black-clothed child to his bank to deposit money, depositing 1 copper coin.At that time, the clerk refused, but there was a crisis of trust the next day, and the customers panicked, and they went to the bank to transfer their silver to other banks.

Although Wang Chi solved this problem perfectly and restored the reputation of the bank, it also taught him a very profound lesson.

Credibility is above all else.

.

(I'm not in a good state today, I have a high fever, motherfucker~).

Chapter 115 Newspaper Publishing [1]

It is still too early for Yan Song to want this newspaper to become a sharp weapon in his hands.Now let Wang Chi do it first, to accumulate experience, and to cultivate talents.

When the talent and experience are mature, Yan Song is going to turn the newspaper into a real mouthpiece of public opinion and become a big killer in his hands. Yan Song, who comes from later generations, naturally knows how important it is to control public opinion!

Now he doesn't need to use newspapers to control public opinion. Letting newspapers show the power of public opinion in advance will only make others realize the importance of newspapers in advance, which is not a good thing for him.When the time comes, I'm afraid that newspapers, large and small, will come out. Those parties, big families with surnames, and commercial firms can directly achieve the goal of controlling public opinion by relying on local influence and resources, which is not good for Yan Song.