Perfect Superstar

On October 1, the first part of Swordsman Sword Out of Huashan was released nationwide, with a box office of 49.2 million on the first day. Magazine ※ Bug

This box office result did not arouse much response in the industry, because the pre-sale of Swordsman was almost 50 million. It is normal for the box office to be around 50 million on the first day, and it is not worth making a fuss about.

Many people are watching with cold eyes, seeing whether Swordsman can earn back its investment cost under the strong impact of Ace Agent, and whether it will become Lu Chen's first failed work.

On October 2, the box office of Swordsman was 57.72 million, an increase of more than 8 million, and the total box office exceeded 100 million.

Ace Agent rose at the same time, and the box office of 77 million still crushed Swordsman.

A domestic blockbuster, a Hollywood blockbuster, and two films basically dominated this year's National Day screenings. The other domestic films released at the same time can only eat leftovers and have little competitiveness at all.

In today's film market, large productions and large investments are the norm. The production cost of domestic films can easily exceed 100 million yuan, most of which are eaten up by actors' salaries. It is basically difficult for small-budget films to succeed, and occasional exceptions can only be attributed to miracles.

For example, Swordsman has an investment of nearly 500 million, publicity of around 50 million, and a total cost of more than 200 million. It is considered a mid-level domestic blockbuster.

But compared with Kingsman Agent, that pales in comparison.

Therefore, although there have been several domestic blockbusters that beat Hollywood blockbusters at the domestic box office, and even once occupied the top of the box office rankings, overall, in the face of the impact of Hollywood blockbusters, the disadvantages of domestic films are not as bad as they were ten years ago. Great, it is still at a disadvantage.

This is the important reason why many people in the movie circle are not optimistic about Swordsman. In their opinion, there is not much difference in genre between martial arts movies and action movies. ?

Some people asserted that when Lu Chen and the other starring fans were exhausted at the box office, Swordsman would inevitably face a big dive in the box office, and it would be considered lucky to be able to recover the cost.

However, the reality slapped everyone who bad-mouthed Swordsman heavily. On the third day of the National Day holiday, the box office of Swordsman soared to 75 million+, which was a jaw-dropping increase.

In stark contrast, Kingsman fell to 52.28 million. The two movies were reversed today and yesterday, which shocked countless eyeballs in the circle!

Swordsman completed an incomparably beautiful counterattack. In the case of lagging behind its opponents in the film schedule, the box office crushed Kingsman.

In just three days, many people couldn't figure it out. While looking for answers through various channels, they also bought tickets to enter the movie one after another, wanting to see with their own eyes what kind of magic power this movie has. It can actually grow against the trend.

It must have bought the box office!

In the general manager's office of Marriott Pictures, Lu Shengda, who was sitting on the boss chair, slapped the mouse in his hand hard, and said angrily, People these days specialize in doing these crooked ways, and that's how they ruin the atmosphere in the circle. of!

Buying box office has long been an open secret, even an unspoken rule, in the film industry, and it has a long history, and now it is getting bigger and bigger.

In order to boost their performance and win the title of box office champion, some film companies spend money at any cost to pile up the box office.

Many netizens have discovered that the midnight shows of some movies are often full, and the attendance rate reaches 100%. When the audience buys tickets, there are not many seats left, but after entering the show, they find that they have reserved the show, and there are no more after the end. Others come in.

Some insiders once publicly stated that none of the domestic films that broke 100 million on the first day did not buy box office, and some even spent 50 to 60 million to achieve the goal of breaking 100 million.

Moreover, buying box office has already become a complete gray industry chain, and the actual cost paid is not too high.

The most typical example is that in 2015, the box office of a domestic film reached 2.7 billion, creating the highest domestic box office record, which caused a great sensation and was publicized by everyone.

But in fact, the real box office of this movie is only half at most. Not only did it buy the box office, but it also stole the box office.

Although the relevant departments have cracked down on these unhealthy phenomena, the focus of the crackdown is more on stealing box office, and they basically turn a blind eye to buying box office.

So when Lu Shengda saw that the single-day box office of Swordsman actually overtook Ace Agent, his first thought was that Chen Fei Media bought the box office, otherwise it would be impossible.

The assistant standing next to him glanced at his boss, feeling quite speechless.

Manager Lu actually angrily scolded others for doing crooked ways with a straight face. When Marriott Pictures' Youth Jianghu opened on the first day, it bought 45 million at the box office. Otherwise, it would not be able to break through 100 million. Add up to buy a full 70 million box office!

Of course, he was complaining in his heart, but on the surface he agreed with great agreement: Yeah, I must have bought the box office!

Angrily, Lu Shengda picked up the phone and made several calls in succession.

Old Zhu, I, Lu Shengda, have something to ask you...

Is it Mr. Gao? I'm Lu Shengda from Marriott...

Ask you something...

It took him more than half an hour before he dropped the hot phone on the table. His face was so gloomy that he could squeeze out water, which caused the air pressure in the office to drop a lot.

The assistant watched his nose, nose and heart carefully, and didn't even dare to take a breath, for fear of being caught in a catastrophe.

From Lu Shengda's phone call with others just now, he heard the clue that Chen Fei Media did not buy the box office for Swordsman, that is to say, the box office results of Swordsman are completely real and there is no adulteration Moisture!

This is really unbelievable. Such an astonishing trend means that in the next few days, Swordsman will have a big box office hit. There will be no problem in recovering the cost, and it will even achieve a large profit.

Compared with the failure of Marriott Pictures in Journey to the Rivers and Lakes, one can imagine Lu Shengda's mood at this moment.

What the assistant didn't know was that what really embarrassed Lu Shengda was his mockery of Lu Chen, Chen Fei Media and Swordsman in the Great Wall Clubhouse a few days ago.

Thinking about it now, he laughed at others, but turned himself into a joke!

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