Perfect Superstar

The Voice of China season has been broadcast on Zhedong Satellite TV since May 19, and it has been broadcast for seven consecutive episodes when colleges and universities across the country start their summer vacation. Liewen.com

This novel singing reality talent show has attracted much attention from the very beginning. The lineup of four big-name tutors can be said to have earned a lot of attention, and the ratings of the broadcast did not disappoint, with an average rating of 2.26. The highest ratings exceeded 2.5o, topping the list of domestic TV variety shows in one fell swoop.

But the really jaw-dropping thing is still to come. In the following few issues, The Voice of China has swept the market, its ratings have been rising, and it has easily broken through the threshold of the phenomenon level, becoming the most eye-catching in recent years. Variety show.

By the seventh episode on June 30, the average ratings had reached an outrageous 6.35, crushing another talent show that ranked second into scum

While being shocked, colleagues in the industry also conducted in-depth research on the programs of The Voice of China.

The Voice of China is undoubtedly very distinctive. In terms of form, it has many innovations compared to the previous programs of the same type that are almost routine.

The most obvious one is undoubtedly the four mentor swivel chairs. The concept of blind selection of mentors is really amazing. It first guarantees the fairness of the selection, and listens to the voice without looking at people or faces, which completely fits the theme of the show.

After The Voice of China became popular, many imitation shows appeared on the Internet. Many netizens used swivel chairs in their homes or offices as props to imitate the blind selection of tutors. The funny videos they made were very popular. Click Quantities are very high.

Then the two-way selection of mentors and contestants is another highlight. In previous programs, the judges chose contestants, but the contestants of The Voice of China can choose mentors. As long as there is one mentor who turns around in the blind selection, then you have a choice power.

And when many instructors turned around, the instructors even fought for the student, which greatly increased the fun of the program and added suspense in the choice, so the audience felt particularly attractive watching it.

Afterwards, the internal PK of the tutor team and the PK of different tutor teams will undoubtedly firmly grasp the hearts of the audience.

In addition to these highlights, The Voice of China has many small details. For example, in this program, singers can only sing Chinese works, and foreign language songs cannot be on the stage. Although some singers who are good at English songs have expressed dissatisfaction with this , but could not shake the producer's decision.

Although this is a small rule, it has made the audience have a high degree of favorability and recognition for The Voice of China, because in the past singing talent shows, many singers like to show English songs, but many judges still I really like it, and then most of the audience can't understand it, and it has greatly opened up the distance virtually.

With novel ideas, down-to-earth rules, outstanding players and a strong mentor team, the success of The Voice of China is by no means a fluke.

The high ratings of The Voice of China have also brought huge benefits to the program producers and broadcasters.

The first is Star Factory Media, who was originally an unknown newcomer in the circle, and no one knew about it except for the small circle in Hangzhou.

But now, the name and logo of Star Factory Media have been passed on to the TV screens of thousands of households along with the voice of China, and the limelight is so embarrassing that the peers are ashamed, and those who seek cooperation are almost stepping through the threshold.

The Voice of China produced by Star Factory Media signed a gambling agreement with Zhedong Satellite TV. The money is calculated according to the ratings. The higher the ratings, the more money you can get, so the rising ratings give Star Factory It brings a lot of money.

But Zhedong Satellite TV spent the money very happily, because the ratings of the program are directly linked to the advertising revenue. Although the advertising prices signed in the early stage, such as title sponsorship, and spot broadcasts, are not very high, the new brand wants to If you want to squeeze in, you have to bleed hard once.

In addition, Zhedong Satellite TV still has an advertisement for the Good Voice concert in its hands. Now the price has been raised to an astonishing level, and there are many big brands looking for advertising cooperation for the next season.

Therefore, no matter how much money is distributed to Star Factory Media, it is nothing compared to these advertising expenses.

In such a good situation, Zhedong Satellite TV is planning to conduct public bidding for the second season of the Voice of China advertisement in the second quarter of next year in accordance with the CCTV model.

Zhedong Satellite TV must be making a lot of money, but making money is one aspect, and another aspect is that Zhedong Satellite TV has made a very happy turnaround in variety shows, which has greatly expanded its influence.

The Voice of China is so popular, the Shonan Satellite TV's Best Singer-Songwriter and Beijing Satellite TV's Singing of China, which originally started in June, have been delayed, and the audition is expected to start at the end of July.

Although the explanations given by the two satellite TV stations were due to organizational reasons, everyone knew that this was just an excuse. The real reason was that neither of the two TV stations had any confidence to be tough with The Voice of China, and they had to avoid the edge in order to ensure the ratings.

It's okay for Beijing Satellite TV. As the number one overlord of local satellite TV stations, Shonan Satellite TV actually chose to avoid the war. Even if it is a wise move, it still makes people feel very different.

In addition to Star Factory Media and Zhedong Satellite TV, the four mentors also gained a lot of popularity and attention through this program. Liao Jia has really returned to the public's attention, and on the basis of the original profound background, he has reached a new height

As for the students, the singers who performed the best in the first seven episodes have become popular. Their personal post bar was quickly established, and the number of followers has increased dramatically, and they have their own market value.

The most typical example is An Xin, this unknown bar singer, who was offered a price of more than 100,000 yuan for a performance. Although it was only a temporary offer, it was enough to prove her popularity.

This is the crowd effect brought about by phenomenal programs. Everyone is a winner. The brand effect formed by The Voice of China in a short period of time will only bring more and more benefits.

This well-known brand belongs to Star Factory Media, and Lu Chen and Chen Feier jointly hold a large amount of shares in Star Factory Media. Compared with Lu Chen's previous investment in Kaixinhuyu, the return is not inferior at all

This undoubtedly put a new halo on Lu Chen again.

On July 2, Lu Chen took Chen Fei'er, Lu Xue, who had just had a summer vacation, and a special guest, and drove back to his hometown in Binhai from Hangzhou.

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