Perfect Superstar

The publicity work for A Chinese Ghost Story, which will open on April 2, has already begun. The budget of 30 million yuan is not too much, and it is enough to ensure that most audiences across the country know that this movie will be released.

But compared to the two Hollywood blockbusters Battle of Vulcan and Legend of the Holy Land, A Chinese Ghost Story is undoubtedly in a weak position, and Chen Fei Media has no intention of provoking an expensive publicity war, which is somewhat low-key.

So when Lu Chen yelled the target slogan Domestic box office breaks 500 million, peripheral product sales exceed 100 million! on his blog, it inevitably aroused great repercussions in the circle.

In the past ten years, the box office of domestic films has also increased significantly along with the boom in the domestic film market.

Among them, there have been many popular films with an investment of tens of millions and a box office of hundreds of millions, but these are basically youth idol films, and most of them are adapted from best-selling novels or online novels.

The investment of A Chinese Ghost Story is only tens of millions. The target of 500 million domestic box office seems not high, but the actual situation is not like this at all, because nowadays there are fewer and fewer low-cost and high-gross films, and youth idol films are a bit I can't play anymore, let alone a ghost movie!

If A Chinese Ghost Story invests hundreds of millions or even two to three hundred million yuan, spends enough money on special effects, and relies on the influence of the original work, it may be able to attract a lot of audiences.

But with an investment of only 30 million yuan, even if all of it is spent on special effects, can you make a few minutes of content?

Without extraordinary special effects, how does A Chinese Ghost Story attract domestic movie audiences? The appreciation tastes of domestic audiences are very different from those of Xiangjiang audiences. Ghost films are definitely niche films.

Wang Xiaoxu's analysis of A Chinese Ghost Story is very reasonable.

So what made Lu Chen so confident?

The box office of 500 million is not worth it, but the slogan of peripheral products exceeding 100 million is really jaw-dropping.

Many people in the circle felt that Lu Chen was really a bit too inflated. Perhaps his development in the past two years was too smooth, so he believed in his influence too much, but forgot that movies, TV, and pop music are different.

If Lu Chen made a youth idol movie, he wouldn't have to worry about the box office.

This kind of fantasy ghost movie is not something newcomers can easily handle.

But there are also a few people in the industry who support Lu Chen. They have seen the original film of A Chinese Ghost Story, and they have a positive and appreciative attitude towards this movie. They have spoken a few good words for Lu Chen on the blog.

It's just that such a voice seems very weak, and the general public opinion is not optimistic.

In Lu Chen's blog post, although Wang Xiaoxu's name was not mentioned at all, the film critic still took it as a provocation to himself, and quickly posted a new blog post.

The content of the blog post is very simple, just four words - wait and see!

Wang Xiaoxu is a mature literati, he has his own persistence and stubbornness, and he is very sharp in comparison, but he will not play boring tricks with others, such as betting with Lu Chen on eating keyboards, running naked, etc. of.

The words wait and see are enough to express his attitude.

And Lu Chen's fans naturally support Lu Chen's blog post.

Don't say anything, I will contribute at least 5 movie tickets, and the surrounding products will depend on the situation!

It's too conservative to exceed 500 million at the box office. I think it can break through 800 million!

1000000000!

Support me Chen, when the time comes, I will take my girlfriend to watch A Chinese Ghost Story together.

Xiangjiang's box office and word-of-mouth are so good, I don't believe it will hit the street in China, it will definitely work!

Master Lu Chen, can you tell me about the specific peripheral products?

Same curiosity...

Needless to say, Lu Chen really responded to fans' questions about peripheral products. He updated his blog again the next night and released dozens of photos.

These photos are all related to the peripheral products of A Chinese Ghost Story, including the most popular dolls in Xiangjiang, but they are not close-up photos of art, but pictures of finished products in stock!

That's right, what Lu Chen released on his blog is the stock photos of various peripheral products. In addition to the various versions of the main characters in the film, there are also such things as original soundtracks, movie novels, commemorative albums, and accessories. And so on, there are all kinds of things.

The key is that in a large warehouse, the inventory is full!

The inventory of these peripheral products was ordered by Lu Chen from the factory when he was still in Xiangjiang, mainly for the domestic market, and the quantity has more than doubled. At present, it has basically been shipped to the capital.

Xiangjiang audiences have relatively strong purchasing power, and the number of domestic audiences is large. Under the overall balance, Lu Chen set a sales target of 100 million for A Chinese Ghost Story.

This goal should be said to be very ambitious, because the sales of peripheral products of many Hollywood blockbusters in China are not satisfactory, let alone domestic films.

But the success in Xiangjiang gave Lu Chen enough confidence!

And these stock photos, on the one hand, are to prove their confidence, and on the other hand, they are also a strong counterattack to Wang Xiaoxu's questioning remarks-how can so many products be produced without the assurance of cost recovery?

In fact, in previous blogs, Lu Chen has already posted several photos of peripheral products, but the artistic photos obviously cannot be compared with this kind of show off stock photos, which immediately caused a lot of shock among fans .

Wow! There are so many, can you give me one?

The figurines are so cute, I must buy a set when the time comes!

Where are the local tyrants? Come and send a group of friends with a big sale!

Buy buy buy!

Finally, Lu Chen expressed in his blog that these peripheral products have already begun to be shipped to the peripheral stores of major theaters, and they will definitely be on the counters on April 2nd. I hope everyone will support them!

Of course the fans will support it.

Lu Chen's confidence also stems from the loyal and lovely fans he has. He can get millions of rewards for every live broadcast. How can he do it without selling more than 100 million!

Faced with Lu Chen's counterattack, Wang Xiaoxu remained silent, maybe he was shocked by Lu Chen's handwriting, maybe he was waiting and seeing, in short, he didn't compete with Lu Chen's fans anymore.

Everyone's attention was quickly diverted.

The promotion of A Chinese Ghost Story is still in full swing. Lu Chen even broke the previous practice, ran multiple announcements, and appeared on several programs in a row to promote the film.

Not only Lu Chen, but Chen Fei'er also spared no effort to use her contacts and influence to promote A Chinese Ghost Story, and the entire Chen Fei Media fell into a frantic work state.

Everything, just for the arrival of April 2nd!

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The second one is delivered. (To be continued.)