Perfect Superstar

Tell me specifically what you think...

Lin Zhijie asked Lu Chen: About the release of this album, what are your thoughts?

After listening to the 7 songs in Lu Chen's first album in the recording studio, he gave Wang Jing and Wang Hui a lot of advice, and in the end he dragged Lu Chen to the reception room and asked questions about the release. .

Originally, Lin Zhijie asked Lu Chen to meet to persuade him to join Feishi Records, but he failed to achieve his goal.

Out of the idea of ​​supporting newcomers, he didn't mind doing Lu Chen a small favor.

It was entirely on a whim, Lin Zhijie suddenly became interested in the album that Lu Chen was producing, so he went to this small studio to try it out, and he immediately fell in love with it!

As the music director of Feishi Records, Lin Zhijie is also a veteran in the industry. He keenly found that apart from the quality of the work itself, Lu Chen's album has an extremely unified and distinctive style, and the main focus is nostalgia.

Completely different from the most popular fast songs nowadays, Lu Chen's target fans are obviously not those teenage boys and girls, but pop music lovers born in the 1970s, 1980s and early 1990s.

This is a huge group!

Domestic pop music once had countless brilliance in the 1980s and 1990s. After entering the new century, it was influenced by the popular trends in Europe, America, Japan and South Korea, and finally formed the current pattern.

What is popular nowadays? It's new idols, young fresh meat, fast singing and dancing, rap and divine comedy... The young people of the new generation pursue fashion and worship stars, full of rebellious spirit, and don't like the traditional ones of the past.

The parents of these boys and girls are the backbone of the society, and most of them have good economic conditions, so they are willing to spend money to chase stars, like to buy peripheral products of star idols, and don’t care if they spend hundreds or thousands of dollars to watch a concert.

Therefore, domestic entertainment and media companies are desperately trying to cater to their tastes, bringing in European, American, Japanese, and Korean things for localization, and earning a lot of money from the fan economy.

The competition among entertainment companies is extremely fierce. Artists are trained in large numbers like assembly line products, trying their best to consume the huge market brought by young fans.

But what about those people in their 70s and 80s?

They may passively accept new music. Maybe I will fall in love with new idols, but there are still many, many who miss and insist on liking those classics in the past.

The most typical example is Tan Hong,

He has almost retired, and held a concert at the National Stadium in Beijing last year. Tens of thousands of tickets were sold out within three days!

Why? Because Tan Hong still has thousands of fans who love him, they may not be young anymore, but the power they possess is still powerful, but they are not as willing to spend money on idols as young people.

In Lu Chen's album, the 7 songs that have been completed are all folk songs. With a strong taste of nostalgia, Lin Zhijie was moved by the talent and dedication he showed in it!

So Lin Zhijie wanted to help Lu Chen more in terms of sales and distribution, so that this album would not be dusted.

It deserves the credit it deserves!

Lu Chen and Lu Xi looked at each other, and the latter indicated that he should answer Lin Zhijie's question by himself.

Lu Chen thought for a while and said, Mr. Lin, it's like this...

Lu Chen's idea is to use Feishi Records to record his first album, including CDs and U disks. At the same time, there are three versions: regular version, collector's version and deluxe version, and the quantity is determined by ordering from fans.

In other words, how many fans order. Just pour as much as possible here to minimize the risk.

In addition to processing, Feishi Records also released the album through their channels.

This channel is Xinhua Bookstore with branches all over the country!

Xinhua Bookstore is a state-owned large-scale book distribution enterprise, which has been established for 70 years. It is affiliated to the State Propaganda Department and China Publishing Group. It has as many as 15,000 sales outlets and is headquartered in Beijing.

In the past, when everyone bought books, basically everyone went to Xinhua Bookstore to buy them, especially textbooks, which were distributed by the state through Xinhua Bookstore. Therefore, the annual sales volume is extremely astonishing.

However, in the new century, the country has completely released restrictions on publishing, coupled with the rise of online shopping, the dominance of Xinhua Bookstore has been greatly impacted. Profit margins are falling every year.

Many branch stores in remote places rely on renting out storefronts to maintain their operations, and they can't make much money selling books.

The difficulties faced by Xinhua Bookstore are similar to those of Flying Rock Records. In recent years, the senior management of the bookstore has also been seeking innovations and changes to expand multi-party operations and make full use of their own advantages.

For example, Xinhua Bookstore used to sell tapes and CDs, but now these things have been eliminated and declined, and there is no benefit to speak of. The bookstore has in-depth cooperation with entertainment brokerage companies. Sell ​​various peripheral products of stars and idols, and even concert tickets.

Due to the influence of Xinhua Bookstore and the fact that they are all genuine, entertainment agencies are also happy to use this channel to expand their fan base, so a very mature operating process has been formed very early.

Feishi Records is one of the partners of Xinhua Book Company.

Lin Zhijie understood: You want to pre-sell online first, and then ship it in Xinhua Bookstore?

This kind of sales method has been around for a long time. Fans order star peripheral products on the official website, get the corresponding authentication code, and then take their mobile phone to the local Xinhua Bookstore sales outlet to scan it, and then they can get the things.

For entertainment brokerage companies, this sales method has greatly reduced their pressure. They only need to hand over all the finished products to Xinhua Bookstore, and use the latter's powerful logistics system and huge sales network to ship them.

Coupled with website direct sales, a complete sales system has been formed, and the cost has been compressed to a reasonable level.

Lu Chen smiled and said, Yes!

He actually has a sales plan that is different from others, which is inspired by the dream world.

It's just that it's not easy to tell Lin Zhijie right now.

Lin Zhijie nodded in approval.

Lu Chen obviously did a lot of homework in advance, and has a basic understanding of this set of distribution processes. The choice of Feishi Records for cooperation is definitely not a temporary idea, it is obviously after careful consideration.

But this does not mean that Lin Zhijie is very optimistic about the sales prospects of this album.

After all, Lu Chen is still a rookie who has just debuted. Although he won the championship in Singing China and accumulated a lot of popularity, it is not easy to turn his popularity into real benefits.

Lu Chen's biggest problem is that he doesn't have a complete and experienced team to support him behind the scenes, and he lacks network resources. He is destined to not be able to go very far just relying on the impulsive consumption of a few fans.

Lin Zhijie really didn't want to pour cold water on Lu Chen, and it's not purely a bad thing for young people to suffer some setbacks.

So he didn't say anything more.

Then hurry up and finish this album, and then I should be able to help Feishi.

Lu Chen was grateful: Thank you, Teacher Lin!

With the help of the music director of Flying Stone Records, it is really much easier for him to release the album there!

Lin Zhijie said seriously: Remember to pay attention to quality, and not to be sloppy in details. In addition...

He asked, Did Wang Jing do your arrangement?

Lu Chen replied: Yes.

Lin Zhijie pondered for a while, and reminded: You need to strengthen in this aspect. With your talent, only by participating in the arrangement can you fully express the essence of the work to the greatest extent.

Really good singer-songwriters can often write songs and arrange music. Of course, it does not mean that they must know how to arrange music well, but having both will undoubtedly greatly improve the work.

After all, others may not be able to fully understand the creator's intentions, and there are obstacles in communication.

Lu Chen is not a major, and it is normal for him to be weak in music arrangement.

Lin Zhijie hopes that he can make up for this shortcoming.

Lu Chen blushed: I thought about it. I wanted to attend lectures in Jingyin or Beiyin, but I heard that it is difficult to get an auditor's permit.

Lu Chen had this idea a long time ago, but he asked Wang Jing, and he knew that whether it is Jingyin or Beiyin, it is very difficult to apply for an audience permit. The academy controls it very strictly, and only a few are issued a year. .

As for other private institutions that just spend money and go in casually... let's save it.

Lin Zhijie smiled and said, It's good to have a learning spirit. I know two professors from Jingyin, and they may be able to help you get an audit certificate, but there is no 100% guarantee.

Even if it is not guaranteed, it is already a surprise!

Lu Chen quickly said, Thank you, Mr. Lin!

You thanked me many times today...

Lin Zhijie waved his hand and said: Since you call me teacher, it is also our fate, I am willing to help if I can.

The key is to work hard on your own!

As long as the interests of himself and the company are not affected, Lin Zhijie is willing to help this promising young man in front of him. What he sees in Lu Chen is a quality different from others.

Why not do a little favor and make a good relationship?

Lu Chen nodded vigorously.

He knew that this favor was really owed, and he would have to pay it back if he had the opportunity in the future.

Lu Chen is undoubtedly lucky. On this star road to success, although he has encountered obstacles like Zhao Deping, Jin Hongwei, and Zhuang Hao, he has also met guides like Chen Jianhao, Tan Hong, and Lin Zhijie!

Together with Lu Xi, Lu Chen sent Lin Zhijie and his party away.

Back in his studio, Lu Xi took out his notepad and said to him: At 2 o'clock this afternoon, you are going to the EMI Culture Brokerage Company. I have already told Wen Zhiyuan, the director of the Brokerage Department there, that he will arrange artists Meet with you for an interview.

Lu Chen said without thinking, Okay.

He wants to make money, make a lot of money!

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PS: Ask for monthly ticket support, today is still the third watch! (To be continued.)