NBA: Two hands can’t carry championship rings

Every female star has her own story. After the passion, Ye Xun and Yue Yi talked a lot about it.

Some of the experiences Ye Xun talked about were very different from the image she showed on the screen and the indulgence just now.

It was a very sad and helpless road to fame.

Yue Yi lay down responsibly and listened to Ye Xun talking to herself about many things. Feeling Ye Xun's true emotions, Yue Yi also talked about some of his own emotional troubles. The two people who just met today said some true voices that they were usually unwilling to tell others.

This is a very unreasonable thing. The two people who were just intimate and now lying together are talking about other people.

In the end, the two added contact information, Yue Yi returned to his RV, and Yue Xiafei and the others were about to come back.

The next day, Yue Yi and Yue Xiafei got on the special car sent by the Anta Group.

The sneaker contract is the highlight of Yue Yi's endorsement contract, and Yue Yi has always been very cautious about it.

Since playing basketball, big and small sneaker contracts have been thrown to Yue Yi. After playing a certain degree of popularity, Nike���International sports brand giants such as Adidas and Converse, and domestic well-known brands such as Lining, Anta, and Pique have all offered contracts to Yue Yi.

But the two sides failed to reach an agreement.

The contract amounts they offered were full of sincerity, but they were only Yue Yi's worth at the time, and Yue Yi did not accept them.

After seeing the conditions that Yue Yi asked Yue Xiafei to offer, these brand giants shook their heads and refused, and some even mocked him directly.

"Do you think you are Michael Jordan?"

In this Olympics, Yue Yi once again raised his own value, and also made various sports brands re-examine the possibility of cooperation.

Anta is not considered a leading brand in the sports field in China. There are many brands that are on par with it, and the Lining brand is firmly ahead of it.

But Anta is the most sincere one.

After this Olympics, they accepted the contract conditions offered by Yue Xiafei. The details of the contract are almost settled, and they are just waiting for Yue Yi to sign his name.

Anta's headquarters is in Hujian Province on the southeast coast, and they have a branch company in Beijing. Yue Yi went there in person to express his sincerity.

Because Anta gave him a sneaker contract that his peers thought Anta was crazy.

This contract is similar to the cooperation between Jordan and Nike. Anta will also Create a new brand for Yue Yi, and Yue Yi's dividends will come from the profit of the new brand.

This is a growth-oriented contract, and the proportion of dividends depends on Yue Yi's future achievements in the NBA. The bottom dividend is 20%. If the new brand can make a net profit of 100 yuan, Yue Yi can get a dividend of 20.

If Yue Yi can be selected as an All-Star, the dividend will increase by 10%. If

Yue Yi can win the championship as a main player, the dividend will increase by 10%.

If he wins the finals MVP, the dividend will increase by 10%.

If he wins the regular season MVP, the dividend will increase by another 10%.

If all these achievements are unlocked, the profit dividend of the new brand created specifically for Yue Yi will directly reach 60%, and the new brand is not limited to the sales of sneakers, and other extended products are also within the dividend range.

This is a very generous profit-sharing treatment. Even if it is only 20%, when this dividend is converted into a specific amount, it is more than the endorsement contract offered to popular sports stars. If it really reaches 60%, then it will be a problem who works for whom.

But the Anta Group is not stupid. After unlocking these achievements, Yue Yi is naturally already a superstar in the NBA league. His influence and popularity are not comparable to what they are now.

Although more is given, the group also earns more.

In the reception room of the Beijing branch of the Anta Group, Li Yu, the group's vice president, sat opposite Yue Yi.

After"encountering" him by chance in the small pavilion of the Ocean Hotel, Yue Yi himself did not contact him again. It was Yue Xiafei who contacted him later.

There is no friendship between them. It is purely a partnership. Yue Yi was impressed by the content of the contract and the strength of the Anta brand itself.

Yue Yi discovered that Li Yu, who held such a high position, was not sitting in the middle of the contract signing table. Instead, two middle-aged men around 50 years old were sitting in the middle.

The lawyers brought by Yue Xiafei were routinely reviewing the details of the contract. Yue Yi and Yue Xiafei chatted with the executives of Anta.

It was introduced that the two middle-aged men sitting in the C position were the founder and chairman of the group, and the other was the president of the group. The chairman of

Anta spoke Mandarin with a Minnan accent and was talking and laughing with Yue Yi. He said frankly that this was a big gamble. He also said that he was optimistic about Yue Yi's future and hoped that with the help of Yue Yi, Anta would become the number one sports brand in China.

"Mr. Yue, we have pinned our hopes on you. The group's scientific research funds, technical team, and sales team have all given priority to the new brand."

"Mr. Yue, this is a big gamble."

Yue Yi replied:"Chairman Chen, you can just call me Xiao Yue. First of all, I want to thank you for your sincerity, praise your group's foresight, and admire your courage."

"Let’s speak with actual results"

"I have to say that you have good vision. I can tell you right now that you made the right bet."

Anta Chairman Chen Dong laughed and said,"I like your confidence, which is rare among Chinese athletes."

"I believed in Vice President Li's vision before. He urged me to sign you. Now I believe my decision is right. You play well, we make shoes well, you wear our shoes, and we can cooperate and win together."

Yue Yi said:"I am honored and look forward to it."

"Chairman Chen, I have a few small suggestions on the design and pricing of sneakers. Are you interested in listening?"

Chen Dong smiled and said,"Of course, this is a shoe designed for you. You are also the boss of our Anta. Your opinions are very valuable and important."

Yue Yi combined the future market trend and said what he thought in his heart. Chen Dong and other core members of Anta nodded and applauded.

After the lawyer reviewed the contract, Yue Yi signed his name very readily.

After another round of handshakes between the two sides, Anta Group hosted Yue Yi's team for dinner.

During the dinner, Anta President Wen Wen talked about sales. In 2007, Anta's total sales were 13.8 billion, ranking third among all sports brands in China. Lining ranked ahead of them with 40.6 billion and Pique with 18.6 billion.

Pique was originally below Anta, but they signed several teammates of Yao Ming's Rockets, and the effect was obvious.

Wen Wen set a small goal for the new brand to be 1.4 billion in the first year, and it would be enough to achieve 10% of Anta's total.

1.4 billion, let's say it has a net profit of 200 million, the profit distribution is only 40 million Chinese yuan, 6 million US dollars, this amount is not what Yue Yi wants.

Yue Yi smiled after hearing this, this small goal is not high at all, it seems that the president's expectations for the new brand are not high.

Except for Yue Yi, everyone else has been drunk after three rounds of drinks. China's drinking table culture is strong, and toasts are one after another.

However, they did not force Yue Yi to drink, and they were very considerate of Yue Yi's identity as an athlete. If they kept drinking like this, Yue Yi would definitely not be able to bear it.

The drunken group talked about the name of the new brand at the dinner table, there were all kinds of names

Yue Yi casually said"Marshal Yue", and Chairman Chen Dong applauded

"Good, this is good, we will all be Yue Family Army from now on, with our hair standing on end in anger.……"

Chen Dong felt that he was in place, and he chanted"Manjianghong" with the help of wine.

The chairman of the board applauded, and the spokesperson himself suggested the name, and everyone at the table applauded.

In this way, the future number one brand in China's sports field was born on the wine table.