NBA: The opening game knocked Jordan
Chapter 093
Chapter 93: Lu Yao knows horsepower, genius design concept (ask for automatic subscription!) )
This internal bidding-like meeting ended like this.
Everyone’s goals are different, although Li Luyao is really awesome, but Nike really did not give 100 million, they hope to put treasure on local star Lebraun James.
The domestic ones are just to go through the scenes to recognize the familiar, AJ is thinking that Li Luyao and Jordan’s fate is so good, he will definitely choose him, so he did not make sufficient preparations.
In just 2 days, it is impossible to cover everything.
Reebok’s sincerity was okay, and even their managers themselves felt embarrassed, because Li Luyao didn’t seem to be interested in their sneakers.
And Adidas is long-term cultivation, and is not afraid to throw money, Bruce personally came over, so it is good to talk about the price.
Yang Leng said that Adi’s money was not so much, but because the president came in person, he could set the price at any time by himself, and he had the advantage.
The general managers of several other countries have left, this is a big gamble for Adi, there will be big news after tonight, the largest sneaker contract in NBA history, 100 million yuan, 20 million US dollars a year!
That’s just the annual salary!
They couldn’t know the details of the contract, but they knew that with the shrewdness of Yang Leng, a cold agent, they would definitely not suffer a loss.
But now they have nothing to regret, after all, this is just the beginning, a game theory is easy to hit the face, because there are many rookies who debut at the peak, and some are thick and thin, Li Luyao’s performance is excellent, but it is not so good that he immediately gives him a sneaker contract that exceeds Duncan and others…
Isn’t that a slight exaggeration?
Absolutely no exaggeration!
Li Luyao and Bruce made an appointment for dinner to continue talking, saying that he would become a spokesperson for his conscience, he was sure of the market in Huaxia, and he would also have some marketing strategies.
Just kidding, in recent years, the domestic and foreign sneaker market is a lot of fighting, and old sneaker fans know how marketing is the best.
Bruce: “That’s great, I’ve drawn up a contract to show sincerity, you see.” ”
Bruce called the assistant and handed over the contract, signaling that Li Luyao and Yang Leng could look slowly.
Then Yang Leng was watching the contract on the side, and Li Luyao was chatting with Bruce.
The salary of this contract can be weekly salary or monthly annual salary, Li Luyao chose to give him directly this year, 20 million US dollars, converted into RMB, that is directly a billionaire.
“You know, no problem, this little bit of flowing water means little to us.” In fact, in the United States, this kind of money is very free, just give you enough money every year, as for how long you spend it doesn’t matter to other things.
They really want the players to spend it early and ask them for a loan, so that they can earn the player an interest in turn.
“That’ll do.”
Li Luyao will definitely not live in a single apartment all the time, after this money comes down, he can directly buy villas, super cars, yachts and so on to improve the quality of life, and then give a sum of money to the family to improve the quality of life.
Then he saw Yang Leng staring at him with a look like I recognized you, and she immediately saw what little Jiujiu Li Luyao had in his heart, and this guy thought of buying a villa, and then let her move over.
But what Li Luyao talked about afterwards made Yang Leng open his eyes.
Because Li Luyao himself proposed the design concept, in the era of everyone’s westernization, he actually chose the concept of the national style type???
Adi is preparing to design the KING.LI series for Li Luyao, the new king series, that is, the king-style series of signed combat boots, the signature is a “LI” such thing.
Li Luyao said that this is all right, or it can be more partial to the concept of the Celestial Empire, a little more grounded, like the Li Ge series, making punk retro comic color matching, plus Chinese LI characters.
You can also pay tribute to Li Xiaolong and come up with his signature color.
At last!!
He directly painted a landscape painting for Bruce with a water pen, the wind in the sky, the feeling of ink.
This made Bruce, who did not know much about Chinese culture, feel a little interesting, Li Luyao pointed out a concept of horsepower that Lu Yao knew, hoping to come to a Zen culture color matching boots, which looked very tall.
“Okay, I’ll do it.”
Yang Leng was also attracted by this idea, and she said that she would find a time to return to China to find a Chinese style designer to cooperate with Adidas.
“Lee, you’re a genius.”
After communicating with Li Luyao like this, the well-informed president of Adidas feels that Li Luyao is a very knowledgeable and cultivated player, he has contacted many players, most of them are reckless and do not understand anything, and the agent handles everything for them.
What sneaker design, they just need to wear comfortably, as for how to design, their only words are good looking and not good-looking.
How can there be such a hands-on suggestion as Li Luyao, and Li Luyao did not interfere with any technical suggestions, that is, the advice of fashion design, which is actually very important.
Because why fans buy this pair of signature sneakers, 50% of the factors are because of the owner of this shoe, the logo of this shoe!
So what culture does Li Luyao like, what kind of person he is, his definition of his sneakers, the more this kind of thing, the better, so that the fans, sneaker designers, and players can all share the concept and achieve a big sale!
Bruce said that the signature sneakers were designed for at least a month or more, and then they were trying to make Li Luyao’s generation come out for the first time at the All-Star Game, because the All-Star Game is the focus of fans around the world, and you wear new shoes is the best.
Tomorrow, Adi’s designer will come to measure his feet and understand his design concept, and the template of the sneakers can be made, as for what color and what sneaker culture after it comes out, it will follow what Li Luyao said.
The stars themselves participated in the design of the sneakers, which they also made for the first time.
But Li Luyao is not strange, and his later cousin Lillard likes to design his own sneaker concept.
While they were chatting, Yang Leng had already read the thick stack of contracts with two minds, and then made a summary for Li Luyao.
Simply put, while giving $20 million a year, if the contract is renewed early in the fifth year, it will be renewed with a contract of no less than $20 million.
This is equivalent to a guarantee, if Adi still wants Li Luyao, then five years later must also be 20 million US dollars a year, which is good for the players, what if your serious injury status drops after five years?
Then there is an incentive clause, wearing Adi boots to complete various data can get rewards, such as a single game of 50 points can get 100,000 US dollars reward, Li Luyao a flesh pain, 100,000 US dollars is so lost?
Free to AJ an advertisement, in the game of 54 points he wore AJ13 panda color matching, this shoe is now sold out in the Celestial Empire, all want to be stained with the fairy spirit of the great god, the collection value is too high.
Then there is the share, with the star Li Luyao’s design concept of sneakers and clothing sales share 5%, after selling 10 million pairs of sneakers increased to 8%, a pair of shoes genuine version pricing should be about 800 US dollars, Li Luyao can get a royalty of 40 US dollars a pair of shoes.
10 million??
What is this concept??
The population of the United States is almost 300 million, half of the people have no money to buy shoes, half of them don’t like to watch basketball, and half of them are not Li Luyao fans… Let’s put it this way, one of the 30 Americans wears Li Luyao’s sneakers?
So walking in a big mall, is the rate of shoe collision thief high?
This is too exaggerated, only AJ1 has this sales.
But Yang Leng expressed great confidence, the US market is not the main in her opinion, the Chinese market is forever Di Shen, the price of the United States is 800 US dollars, the domestic ordinary version of the boots, the price of 800 yuan RMB, how can it rush to 10 million pairs of sales.
Therefore, in view of the national conditions, Li Luyao suggested that Adidas produce a genuine generation for pretending to be forced, and an ordinary version of it under 800RMB for mass sale.
“No problem, that’s what we thought, $800 is yours to wear, we plan to sell 10,000 pairs worldwide, and we won’t sell them when we sell them out.”
Adidas still understands, quality problems do not have to worry at all, the player on the foot version is just used with any technology, some technology ordinary people can not use, ordinary basketball fans a carbon plate can prevent sprains, NBA level needs several pieces around the ankle.
“It’s a person who makes coconuts, and he really knows how to market.”
Li Luyao gave Bruce a thumbs up, in fact, it is okay, let his authentic combat boots become a cultural brand, it is not impossible to become a fashion pioneer, the era of fried shoes will eventually come, so why not him to eat crabs?
“I signed it.”
Both parties sign the contract, in duplicate, this contract is worth 100 million!
“Happy cooperation!”
“Happy cooperation!”
“You’re going to wear Adi’s from tomorrow, haha.”
Bruce pointed to the big hooked cap on Li Luyao’s head and joked.
“I always believe in Adidas.” Li Luyao smiled and said Adi’s slogan, cool, in the future, all Adi’s stores in the world, he can take everything in the store at will.
Tomorrow Adi will send a bunch of basketball shoes, coconut running shoes, casual shoes, 100 sets of sports suits and other things, Li Luyao interrupted Bruce:
“Give away another 100 women’s outfits, in my agent’s size.”
Bruce was stunned, and then looked at Yang Leng’s agent with an extraordinary temperament, and smiled directly: “No problem.” ”
Li Luyao touched Yang Leng’s hair: “It seems that I really have to buy a villa, otherwise I can’t let it go!” ”
Yang Leng: “It’s been optimistic for a long time.” ”
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