Nba: Most Talented

The endorsement fee of 100 million in 10 years, and launched an exclusive brand series.

Reebok was the first to come out and quoted such a high price.

Many brands have retreated in this regard.

For some small companies, this price is almost bankrupt.

Once they miscalculated the commercial value of Yang Xu, the brand would also fall.

Therefore, some people from small brands shook their heads again and again.

However, there are also some brand leaders who immediately called the management.

Discuss whether to continue the negotiation with Yang Xu.

If you want to continue the negotiation, you have to increase the price again.

After all, the current situation is so clear, if you want to sign a contract with Yang Xu, at least it must be greater than Reebok's contract.

Or have any other advantages, otherwise there is almost no chance.

After listening to Reebok's offer, Oliver quickly called Nike's top management.

As a result, Nike executives decisively decided to raise the endorsement fee to 90 million in 8 years.

Although the total price is not as high as Reebok, it is higher than Reebok on average every year.

Although they are optimistic about Yang Xu, they are not optimistic about the duration of Yang Xu's status.

10 years they thought was too long, so they limited it to 8 years.

With the support of the top management, Oliver was immediately full of confidence.

In the case of no price difference, Nike's brand value is much higher than Reebok.

Nike's hopes are still great.

Oliver was ready to speak confidently, but someone preempted him.

"Let me introduce myself first, I am the marketing manager of Converse, and my name is Quincy."

"In order to show our great respect to you, Converse specially proposed a contract that is very suitable for you."

"A very sincere contract was proposed, 60 million in 8 years, and there is a 2% share of your sneaker sales every year."

When Converse made this offer, the heads of other brands shook their heads again.

Converse is too crafty.

James has the highest sales of sneakers for active players, about 300 million a year.

If the 2% commission is used, that year will be 6 million.

In addition to the original annual average contract of nearly 10 million yuan, the annual endorsement fee is quite a lot.

But this is the number one stat in the league, which is the ceiling for active players.

If Yang Xu wants to get a high endorsement fee, he needs the sales of sneakers to reach a high level.

This is a disguised form, transferring the risk that should have belonged to Converse to Yang Xu.

This trick is really cunning.

So the average NBA player rarely signs such a contract.

But if the star is really popular, it will be a big profit.

Like the current Yang Xu, there is a big trend of this.

Converse made such a decision because they took a fancy to Yang Xu's self-confidence.

Yang Xu said in front of the media before that he wanted to become the number one player in NBA history.

So it should be one of his goals to become the No. 1 active player in terms of sales volume.

So this way of cooperation is because they saw Yang Xu's self-confidence and did enough analysis on Yang Xu.

After Quincy finished speaking, everyone immediately turned their attention to Yang Xu.

If Yang Xu is interested in this method of cooperation, then this method is worth learning.

But Yang Xu always had a smile on his face, as if he was watching a performance.

As if outside the world, what they were discussing now had nothing to do with him.

Oliver thinks that he has been in business for twenty years, and he has learned a trick to read people's hearts.

It was by using this trick that many big names were signed at very low prices.

For example, Griffin's endorsement fee is 400,000 a year.

However, today he hit a wall.

He couldn't see what Yang Xu was thinking. In comparison, Yang Xu looked like an old fritter.

Now, everyone lost their way.

Even Quincy, who was originally full of confidence, lost his bottom in an instant.

After Quincy finished speaking, no one spoke for a long time, and the atmosphere was very quiet for a while.

Seeing that the situation was almost over, Oliver raised his hand.

"Since I haven't spoken again, then I'm not polite!"

The person in charge of Nike in New York made a speech, and everyone else looked at him with anticipation, what kind of price Nike would offer.

Even Yang Xu himself was very curious.

Last time, Oliver came to him with a 5-year 20 million contract, but he sternly rejected him.

Now what price will he propose?

I saw Oliver looked around all the people present with confidence.

As if swearing, if I am here, you will have nothing to do.

This is the confidence that Nike's final contract price gave him.

At the same time, it is also a kind of arrogance he has developed over the years in Nike.

But when his gaze finally fell on Yang Xu's face, he restrained himself a little and put on a friendly smile.

"First of all, I don't think we need to introduce our Nike brand. The largest sports brand, 70% of NBA players have a cooperative relationship with us."

As soon as this remark came out, the others shook their heads and sneered!

Playing rogue again.

"I won't talk about those first, I think everyone should know."

"Before introducing the contract, I want to apologize to Yang Xu for my ignorance last time. The price last time was indeed too low. After I went back, the head office also severely criticized me."

Oliver said, and slightly bowed his head towards Yang Xu, expressing his apology.

After Oliver finished speaking, everyone knew.

Sure enough, he had come to look for Yang Xu before.

Fortunately, the two sides did not reach a cooperation, otherwise everyone would have no chance at all.

After apologizing, Oliver continued, "Then let me begin my topic now!"

"This time, Nike has shown the greatest sincerity, 90 million in 8 years!"

While talking, Oliver drew 8 and 9 with his fingers!

"What exclusive brand series? What sales commission? Those are all fake, and the fixed money every year is real!"

"And we, Nike, can add an additional clause to the contract. If the sales reach a certain target during the cooperation period between the two parties, we will also give a corresponding bonus! The amount of this bonus will definitely be a big number!"

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