NBA: I took over Yao Ming's body
Chapter 41
Is it okay to ask a reverse question?
Yao Ming indirectly responded to the question from the ESPN reporter in a unique way.
This time, his answer was another top answer that could be recorded in a textbook.
Sure enough, Yao Ming is a walking textbook!
Yao Ming's rampage once again made China boil over.
Even the Chinese Sports Channel specially made a column to introduce Yao Ming's legendary life over the years.
At this moment, Yao Ming's influence in the sports world of China has reached a new height.
At this time, the first exclusive combat boots tailored by Reebok for Yao Ming finally came out.
Great Wall No. 1!
This is the name given to this combat boot by Reebok.
In their understanding, Yao Ming's achievements in the NBA at this moment are like the status of the Great Wall in the world, which is absolutely a pivotal existence.
However, Reebok only launched Yao Ming's game combat boots, and the actual sneakers for sale have not yet been launched.
The reason for this decision was that Yao Ming himself proposed it.
Although he believes that with his current ability, he can definitely break the rumor that the center does not sell shoes, and the sales of the sneakers will definitely not be too bad!
But at this time, he seemed not satisfied with this.
This time, he wanted to make all the brands that looked down on him regret it completely.
Shoes should either not be launched online, or they must achieve a shocking enough effect when they are launched!
As we all know, basketball shoes can be roughly divided into two types, one is high-top and the other is low-top.
High-top basketball shoes can better protect the ankles, and even if you sprain your ankle after wearing them, it will not be serious, but it will affect the flexibility of the player's ankle, so the flexibility will be worse when changing direction.
Low-top basketball shoes have little restraint on the players, and the flexibility is not affected, but the corresponding protection is worse.
Most inside players will choose high-top basketball shoes, because the inside fight is fierce, and players need to better protect their feet. At the same time, the flexibility requirements of inside players are not high.
Outside players or players who mainly rely on speed and change of direction to break through mostly choose low-top basketball shoes, only in this way can they play their speed and change direction quickly and conveniently.
Therefore, in the design of this basketball shoe, high-top is also the main one, and it is equipped with some unique Chinese elements.
From the overall effect, this pair of shoes is not inferior to other brands of shoes in terms of appearance and comfort.
But one thing is that its audience is relatively small.
Basketball is definitely a sport for giants in professional leagues, and basically everyone is tall and has long arms.
There are many people who choose high-top basketball shoes.
But in real life, for fans themselves, their height is not very high, and the confrontation is not as fierce as in professional leagues.
In this case, people are more likely to choose low-top basketball shoes.
Now, if Reebok suddenly launches this exclusive combat boots for Yao Ming, most people may still use it as a commemoration, and the practical value is not high.
Even if the performance is very good when it is first released, it will definitely affect the subsequent sale of combat boots.
To put it bluntly, there are fewer repeat customers.
This is definitely not a long-term solution.
Moreover, even if Reebok chooses to sell both low-top and high-top models at the same time when releasing combat boots, it will still affect sales.
After all, people don’t know the comfort of low-top sneakers, and it is difficult to recognize such sneakers before there is no star endorsement.
Therefore, Dayao decided to recommend another spokesperson to Reebok, that is, Chris Paul, who is also a rookie.
Paul's performance has now attracted people's attention, especially his potential, which has attracted the attention of some brands.
But no brand has chosen to make a move. But as a time traveler from the future, Dayao knows very well what Paul's future achievements will be.
If he can also attribute Paul to Reebok at this time, or let him wear the sneakers he endorses, it will definitely increase the sales of sneakers.
Both of them will definitely get twice the result with half the effort!
Dayao's proposal was also highly recognized by the Reebok team.
After careful consideration, they believed that Paul's market value was not enough to stand alone.
Therefore, Reebok decided to let Paul wear Dayao's Great Wall No. 1, but it was a low-top. The advantage of doing this is that it can intuitively show all the different styles of this combat boots, which can win the recognition of customers to a greater extent.
It must be said that in addition to being a talented basketball player, Dayao's mind in business is absolutely outstanding.
Yao Ming’s ability is so terrible that it makes people despair!
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